Samsung Display is reportedly collaborating with Ferrari, a renowned Italian car manufacturer, to integrate OLED screens into its upcoming vehicles. This partnership aims to make Ferrari’s car interiors more modern and high-tech. The new OLED screens will allow Ferrari to design a sleeker, more beautiful cabin.

After testing several display alternatives, Ferrari decided on Samsung OLED. The main advantages of OLEDs are that they take up less space, are lighter, and can be shaped into bespoke shapes. This offers Ferrari more freedom to customize the dashboard and display without losing performance or elegance.

With OLED, Ferrari can now design displays in unique shapes, not just the usual rectangular ones. This means the screen can fit perfectly with the car’s design to make the interior look even more balanced and user-friendly.

With this collaboration, Ferrari is all set to deliver a more high-tech and stylish driving experience with its next-generation cars.

Zin-U Pak, head of Samsung Display’s Europe business team, said (via Chosun):

“When thinking of the world’s most iconic high-performance sports car, the brand that comes to mind first is undoubtedly Ferrari. Ferrari has defined what excellence in motorsports is. Both Ferrari’s cars and its brand embody passion, relentless innovation, and the will to be the best, which deeply aligns with the values Samsung Display pursues.”

The post Samsung OLED displays to feature in Ferrari’s new car models appeared first on Sammy Fans.