Bulgaria Sees Record Surge in Romanian Visitors in 2025 with Nearly One Million Overnight Stays, Highlighting Tourism Growth Since Pre-Pandemic Levels

In 2025, Bulgaria has accomplished a significant tourism achievement with the increased number of Romanian tourists, as close to one million overnight stays were recorded in Bulgarian accommodations, as reported by the latest statistics from the National Statistical Institute. This is an 8.5% rise from the previous year and a 51.2% rise from the pre-pandemic level of 2019. The increased number of tourists in Bulgaria indicates the country’s continued efforts to make itself a destination of choice for international tourists.

A Milestone for Bulgaria’s Tourism Industry

The significant increase in Romanian visitors underscores the effectiveness of Bulgaria’s strategic marketing and targeted efforts to enhance its reputation as a must-visit destination. Miroslav Borsos, the outgoing Minister of Tourism, attributed this growth to the ministry’s focus on promoting Bulgaria’s diverse tourism offerings. Romanian visitors are particularly drawn to Bulgaria for its authentic experiences, high-quality services, and a variety of attractions, ranging from cultural sites to natural beauty, making the country an appealing option for both short and long stays.

Borsos highlighted that these results reflect the country’s successful partnership with Romania and its international tourism strategy. This surge in Romanian tourism also signals a broader trend of growth in Bulgaria’s hospitality sector, particularly in the tourist-friendly regions that cater to a wide range of interests, including eco-tourism, cultural heritage, and leisure travel.

Bulgaria’s Strong Presence at TTR 2026 in Bucharest

In line with these impressive figures, Bulgaria is continuing to showcase its tourism potential by participating in the TTR 2026 International Exhibition in Bucharest. Held from February 12 to 15, the event serves as a key platform for tour operators, agencies, and hoteliers to explore tourism opportunities across Europe. This exhibition is a perfect opportunity for Bulgaria to promote its diverse tourism offerings to the Romanian market, emphasizing its status as a year-round destination.

Bulgaria’s national stand at TTR 2026 introduces a fresh visual concept that beautifully combines the country’s traditional roots with modern trends. Visitors can experience the wide array of tourism experiences that Bulgaria has to offer, from cultural heritage tours and urban experiences to beach vacations and winter sports. The stand’s focus is to show the diversity of Bulgaria’s tourism appeal, highlighting the country’s ability to cater to both traditional and modern travelers.

Celebrating Cultural Heritage and Tradition

One of the key highlights of Bulgaria’s participation in the exhibition is the emphasis on cultural heritage. Bulgaria is proud to showcase its crafts and the Bulgarian bagpipe, which was added to UNESCO’s Intangible Cultural Heritage List in 2025. This recognition brings international attention to the country’s unique musical traditions and reinforces its commitment to preserving and promoting its cultural identity.

Visitors at the exhibition will have the chance to explore the cultural richness of Bulgaria, which is rooted in a long history of traditions, music, and arts. The stand offers an immersive experience into Bulgarian culture, with a focus on its natural beauty and warm hospitality, which continue to attract visitors from around the globe.

Modernizing Bulgarian Tourism for Global Appeal

The innovative design of Bulgaria’s national stand at TTR 2026 highlights the direction in which the country’s tourism sector is heading. Combining modern trends, national identity, and traditional elements, the stand presents Bulgaria as an inspiring, safe, and competitive destination. Minister Borsos emphasized that this approach will continue to make Bulgaria stand out as a top choice for tourists seeking unique and authentic travel experiences.

The strategic presentation at TTR 2026 is part of Bulgaria’s broader tourism growth strategy, which aims to strengthen its presence in key international markets. By highlighting both the natural beauty and cultural richness of Bulgaria, the country is positioning itself as a destination that offers experiences across all seasons—from the snowy peaks of winter to the sunny beaches in summer.

Promoting Sustainable Growth in the Tourism Sector

Participation in TTR 2026 is more than just presenting the Bulgarian offer; it is also a part of a larger strategy to ensure sustainable development in the tourism industry. With a focus on sustainable tourism practices, Bulgaria is working to attract tourists who are interested in eco-friendly travel and sustainable tourism. This is especially important in areas such as the Greater Yellowstone region, which is still experiencing growth as a popular destination for luxury tourists and outdoor enthusiasts.

By continuing to develop international partnerships and attract high-end tourists, Bulgaria is securing its position as a leader in the tourism industry in Europe. The initiatives being taken at TTR 2026 reflect Bulgaria’s dedication to sustainable development, as it adjusts to the changing trends in travel and positions itself as a leader in global tourism.By continuing to develop international partnerships and attract high-end tourists, Bulgaria is securing its position as a leader in the tourism industry in Europe. The initiatives being taken at TTR 2026 reflect Bulgaria’s dedication to sustainable development, as it adjusts to the changing trends in travel and positions itself as a leader in global tourism.

The post Bulgaria Sees Record Surge in Romanian Visitors in 2025 with Nearly One Million Overnight Stays, Highlighting Tourism Growth Since Pre-Pandemic Levels appeared first on Travel And Tour World.