Amid all the problems that besiege Microsoft's Xbox division, the studio divestitures, the layoffs, the declining business, and even the loss of a few million Game Pass subscribers, lies one lingering question: what actually is Xbox? A platform or the biggest third-party publisher? Microsoft certainly tried its damnedest to confuse consumers with its constantly shifting strategy regarding first-party content, as well as the delirious "This Is an Xbox" campaign. Xbox CEO Asha Sharma quickly tossed it in the trash after taking over from Phil Spencer, seeking a return to the brand's core values. But even she admitted that there's a fundamental […]

Read full article at https://wccftech.com/xbox-cant-be-both-platform-and-worlds-biggest-publisher/