Yesterday, Xbox CEO Asha Sharma announced two new high-profile hires: Scott Van Vliet, a former OpenAI executive, as the new Chief Technology Officer, and Matthew Ball as the new Chief Strategy Officer. Now, in a brief statement shared with Bloomberg, Ball revealed that his focus will be on resurrecting Microsoft's so-called storied franchises and rebuilding Xbox's console business. Despite the well-known issues with component costs, Ball reckons the console business is still growing, and Sharma's new strategy (which he advised on) should drive revenue and profit. Needless to say, Ball's suggestion that some Xbox IPs will be revived has already […]

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Xbox chief executive officer Asha Sharma continues her run of ushering in a new era for the platform, and this latest move could prove to be the most influential one for her tenure. Following the installment of her own leadership team and the dismissal of some of the old guard left behind from Phil Spencer's time, Sharma has now brought in an industry-leading analyst, Matthew Ball, to be the platform's chief strategy officer, and Scott Van Vliet to be chief technology officer, a report from The Game Business reveals. If you recognize Matthew Ball's name, it'll be because he's the […]

Read full article at https://wccftech.com/xbox-ceo-makes-major-additions-to-leadership-team/