Google's new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema.

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Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts.

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Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.

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Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines.

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An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.

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Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites.

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Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources.

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AI tools can build websites fast, but Mueller says they won't set up your canonicals, sitemaps, or robots.txt unless you tell them to.

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Microsoft's Bing team published a framework describing how grounding for AI-generated answers differs from traditional search across five measurement areas.

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Google is adding subscription labels, inline links, discussion previews, and desktop link previews to its AI Search experiences.

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A lawsuit alleges Google's AI Overview falsely identified musician Ashley MacIsaac as a sex offender. It seeks $1.5M in damages.

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Google previews Meridian GeoX, Meridian Studio, Data Manager updates, and visual Google tag setup ahead of Google Marketing Live.

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