Cooler Master and G.Skill are launching "MasterDIMM" — a new line of DDR5 memory sticks that comes enveloped in a stylishly-thick black and gold heatsink that features a blower fan. Two RGB stripes run along the top to add even more flare to a product that can't be anything other than overpriced.

Is the answer to the RAM crisis Chinese-made DRAM that's much cheaper to source since those companies aren't tied up in AI data center contracts? It's too early to say yet, but when a manufacturer as big as Corsair starts using DDR5 modules from ChangXing Memory Technologies (CXMT), that notion gains a lot of merit.