Google Image Search has turned 25 years old and with that, Google has decided to completely revamp the Google Image Search home page at images.google.com from a clean search box, to a gallery of image collections.

“Today, we’re introducing a brand new browseable home for Google Images, featuring a dynamic, immersive gallery of images from across the web — updated in real time and intelligently tailored to your unique interests,” Brad Kellet, Senior Engineering Director, Search announced.

What it looks like. Here is a screenshot of the new Google Image Search homepage:

This is what the old Google Image Search home page looked like:

Features as well. Google is not only showing a gallery of images on its new image search home page but there are search features as well. The search box is at the top, where you can search by text, voice, by image and so forth.

You can also browse and save ideas to your collections on Google Image Search. Those images will appear as tabs above the main gallery, making it easy to jump back in and continue exploring based on what inspires you, Google explained.

Here are screenshots of how that works:

Availability. Google said this new Google Images home page will roll out over the coming weeks on desktop in the U.S. in English. You will need to sign in to your Google Account to try it out.

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Google will let you create images directly within AI Overviews in Google Search. “To help bring those unique ideas to life, we’re bringing image generation directly into AI Overviews in Search,” Google announced.

This uses Google’s latest Nano Banana AI model within AI Overviews to create these images.

Google said, “This update transforms a simple text prompt into a high-quality, custom visual made completely from scratch, seamlessly bridging the gap between imagination and reality.”

What it looks like. Here is a video of this in action:

Availability. Google will roll out this image generation feature within AI Overviews over the coming weeks in English, for all regions that currently support image creation in AI Mode.

Google also announced a redesign for Google Image Search, on its 25th anniversary of Google Image Search.

Why we care. This may have an impact on traffic to publishers, as it will add more AI-generated content (the images) to the AI Overview, potentially discouraging clicks from Google Search. Plus, if people get the image they want in the AI Overview, it might even discourage some use of Google Image Search – maybe?

In any event, it is wild to know that Google Image Search is now 25 years old.

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Google updated the canonicalization troubleshooting guide to clarify how long it may take for Google to reflect those fixes within the Google search results. Google said “after fixing content issues, Google might hold pages in a duplicate cluster for up to two weeks.”

What was changed. Google added a whole new section of content to the top of the page specifying the timing of canonicalization fixes, i.e. up to two weeks. Google also spoke about clustering and how pages need to be different enough to be clustered or canonicalized as one.

Here is what was added:

Why we care. Knowing canonicalization fixes can take up to two weeks after Google processes your fix is good to know. This way, you don’t keep trying to make changes to the page until Google has had the full two weeks to handle your update.

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ChatGPT Ads has sent out an email to advertisers announcing new ChatGPT Ads Manager updates and ChatGPT Ads experience updates. The updates include custom audiences, new overview tab, suggested ad drafts, as well as a refreshed ad card format and expanding ads in Japan and South Korea.

Here is what is new:

• Custom audiences: Upload lists with 25K or more users to include or suppress audiences from campaigns. Bid multipliers can also be set for audiences at the ad group level. We covered this in more detail over here earlier this week.
• Overview tab: You can monitor account health, review recommended tasks that can help improve campaign performance, and analyze key performance metrics in a larger, more flexible trend chart.
• Suggested ad drafts: If your campaign could benefit from broader content coverage to optimize delivery, you may see the option to select ‘Add new ad’ in your campaign view. This feature uses existing website metadata to prefill an ad draft with an image, title, and description for you to review, edit, and assign to a campaign and ad group. It does not generate new copy or imagery with AI. We covered this in more detail over here earlier this week.
• ChatGPT Ads are live in Japan and South Korea: Campaigns can now target users in Japan and South Korea, expanding reach for advertisers doing business in those markets.
• Refreshed static ad card format: OpenAI is starting to roll out a refreshed static ad card format across web and mobile that is more compact and easier to read, with larger visual elements. This actually rolled out in late June. Here is the before and after:

Why we care. ChatGPT Ads are new, and OpenAI continues to add new features, expand to new markets and test new ad formats and treatements.

Make sure you stay on top of these changes, experiment and continue to fine-tune your ad creatives and campaigns.

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