Helvetic Airways Connects Zurich and Rijeka with New Seasonal Flights to Support Croatia’s Tourism Growth

Starting in the summer of 2026, a new air route will connect Zurich directly to Rijeka, marking an exciting development for Croatia’s aviation and tourism sectors. With flights scheduled to operate twice a week, every Monday and Friday, from July 3rd to August 21st, this seasonal service will offer Swiss travelers direct access to the Kvarner region, a rapidly growing tourism destination in Croatia.

The flights will be operated by Helvetic Airways, a partner of Swiss International Air Lines, catering to both leisure and business travelers looking to explore the northern Adriatic. While the flights are short-term, their introduction could be a significant catalyst for promoting Rijeka and the surrounding area to international tourists, particularly those from Switzerland, who are drawn to this quieter, picturesque part of Croatia.

Rijeka and Kvarner Region: Croatia’s Rising Star

While Croatia is widely celebrated for its vibrant Dalmatian coast and the scenic Istrian Peninsula, the Kvarner region, with Rijeka as its heart, is emerging as an attractive destination for travelers seeking something less commercialized. The region offers a blend of stunning natural beauty, rich history, and developing infrastructure, making it an ideal choice for those looking to explore a less-traveled side of Croatia.

The Kvarner region, historically overshadowed by the busier southern and northern coasts of Croatia, is steadily gaining recognition for its unique appeal. Known for its crystal-clear waters, lush islands, and charming towns, the area is beginning to attract more visitors, particularly those interested in authentic Croatian experiences. With its growing prominence in the cruise tourism industry and an increasing number of cultural events, the region is positioned to become one of Croatia’s most sought-after tourist destinations.

Although Kvarner has not yet matched the popularity of places like Dubrovnik or Split, its tranquil appeal and off-the-beaten-path charm make it an emerging hotspot for those looking for a more relaxed and authentic Croatian experience.

Rijeka Airport: Key to Unlocking Regional Growth

Rijeka Airport, while an important entry point to the northern Adriatic, has historically lagged behind Croatia’s major airports in terms of traffic. The addition of direct flights from Zurich could mark a turning point in the airport’s development and in the region’s broader tourism strategy.

This seasonal route provides an invaluable opportunity to test the demand for air travel to Rijeka. Although the flights will only run for a limited time, they will offer insight into how much potential there is for regular international connections. Should the flights prove successful, it could lead to the expansion of Rijeka’s air network, positioning the airport as a vital hub for travelers to the northern Adriatic.

The short-lived nature of the route adds an element of exclusivity and urgency, encouraging travelers to visit while the connection is available. If the demand is high, it could result in more year-round flights, expanding the international appeal of Rijeka and opening up new opportunities for the airport to grow.

Targeting High-Value Swiss Tourists

The decision to connect Zurich with Rijeka is a strategic one, with a focus on attracting Swiss tourists, who are known for their high purchasing power. Switzerland’s affluent travel market is a key target for Croatia as it seeks to diversify its tourism offerings and cater to a higher-end demographic. Swiss travelers are often looking for destinations that offer quality experiences, relaxation, and authenticity—qualities that the Kvarner region has in abundance.

This new route makes it easier for Swiss tourists to explore Rijeka and its surroundings, whether for a leisure trip, business travel, or as part of a cruise itinerary. With a burgeoning tourism infrastructure, Rijeka is becoming increasingly attractive to high-end travelers who are interested in exploring lesser-known destinations with unique cultural and natural offerings. The flights are timed perfectly to attract tourists during the peak summer season when the demand for travel is at its highest.

A Potential Turning Point for Rijeka’s Tourism Industry

Although the Zurich-Rijeka flights will only operate for a few months, they represent a significant milestone in Rijeka’s quest to become a more prominent player in Croatia’s tourism sector. The connection between these two cities is more than just a seasonal flight; it’s a symbol of the region’s growing importance in the global tourism landscape.

The success of this route could pave the way for future international services and help build Rijeka’s reputation as a destination worth visiting year-round. Should these flights prove popular, other airlines may follow suit, opening up additional connections to major European cities and further boosting Rijeka’s accessibility.

Looking Ahead: Rijeka’s Future as a Tourism Hub

As Croatia’s tourism industry continues to expand, Rijeka and the Kvarner region are positioning themselves as key players in the country’s broader tourism strategy. With the opening of the Zurich-Rijeka route, the city is stepping into the spotlight and showcasing its potential as an international tourism hub. While the flights are seasonal, their introduction represents the beginning of a new chapter for Rijeka, as the city looks to grow its international appeal and attract more tourists year-round.

Rijeka’s status as a hidden gem is gradually changing, and this new direct connection to Zurich is likely to serve as a catalyst for future growth. As the region continues to develop its tourism infrastructure and marketing, it could soon become one of the most sought-after destinations in Croatia. The summer of 2026 will be an important time for Rijeka, as it embarks on a journey to become a major player in Croatia’s tourism industry, offering a unique experience for travelers seeking both beauty and authenticity.

The post Helvetic Airways Connects Zurich and Rijeka with New Seasonal Flights to Support Croatia’s Tourism Growth appeared first on Travel And Tour World.

Azerbaijan Unveils Bold Strategy to Attract Chinese Tourists, Including Visa-Free Entry and Enhanced Travel Packages: Everything You Need to Know

Azerbaijan is ramping up its efforts to tap into the growing Chinese tourism market, marking a pivotal moment in its tourism strategy. Following a high-profile state visit by Azerbaijan’s president to China in April 2025, the two nations have taken significant steps to enhance bilateral relations, particularly in the realm of tourism. At the heart of this new phase is a groundbreaking visa-exemption agreement, which is expected to drive an influx of Chinese visitors to Azerbaijan.

On October 29, 2025, a crucial meeting between Azerbaijani tourism officials emphasized China as a top priority market. This meeting highlighted the importance of the April state visit, which laid the groundwork for the visa-exemption policy that is central to this new push. With this agreement in place, Azerbaijan aims to make itself more accessible to Chinese tourists, thus encouraging greater tourism flows.

The visa-exemption policy, which began on July 20, 2024, allows Chinese tourists to enter Azerbaijan without needing a visa until July 20, 2025. This policy permits Chinese nationals to make multiple visits to Azerbaijan during this period, with each stay lasting up to 30 days. By removing the visa requirement, Azerbaijan is positioning itself as a more convenient and attractive destination for Chinese travelers, who are increasingly seeking diverse and unique travel experiences abroad.

Azerbaijan’s varied tourism offerings are already attracting attention. From its ancient UNESCO World Heritage sites to its modern cities and stunning natural landscapes, the country presents a compelling mix of experiences for international travelers. Sites such as the ancient Icherisheher (Old City of Baku), Gobustan National Park with its mud volcanoes, and the Caspian Sea coast are particularly popular among Chinese visitors. These landmarks, alongside Azerbaijan’s modern infrastructure, make it a destination that caters to a wide range of interests, from history and culture to nature and adventure.

The recent surge in Chinese tourist numbers is a testament to the growing appeal of Azerbaijan. In 2024, the number of Chinese visitors to the country reached nearly 45,000, marking a significant increase compared to previous years. Additionally, early data for 2025 shows a 70% increase in arrivals from China between January and April, reflecting the growing interest in Azerbaijan as a tourist destination. This surge is not only indicative of the success of the visa-exemption policy but also a sign that Azerbaijan is becoming a more prominent player in the global tourism market.

Azerbaijan’s broader tourism sector is also benefiting from this influx of visitors. In 2024, the country welcomed a total of 2.627 million international tourists, a 25.9% increase from the previous year. This overall growth is largely attributed to the increasing numbers of Chinese travelers, whose interest in Azerbaijan is driving the country’s expanding tourism profile. As more Chinese tourists explore Azerbaijan, the country is poised to continue reaping the benefits of this positive trend, contributing to the growth of its tourism and hospitality industries.

Beyond the initial success of the visa-exemption policy, Azerbaijan is working on enhancing its tourism infrastructure and services to cater to the growing demand. The country’s tourism authorities are collaborating with Chinese travel agencies and tour operators to create specialized packages that cater to Chinese visitors. These efforts are designed to provide Chinese tourists with a seamless and enjoyable experience, further boosting the country’s appeal.

The positive impact of the growing Chinese tourism market extends beyond tourism-related businesses. Increased visitor numbers contribute to the wider economy, supporting sectors such as hospitality, transportation, and retail. As tourism continues to expand, local businesses stand to benefit from the increased demand for services, and the influx of Chinese tourists is expected to generate significant economic opportunities across Azerbaijan.

Looking ahead, Azerbaijan is committed to sustaining this growth by deepening its ties with China. The tourism sector is a key part of the country’s broader efforts to enhance its international profile, and Azerbaijan is actively working on new initiatives to make it even more attractive to Chinese travelers. These include initiatives to further improve the ease of travel, expand direct flight connections, and host major international events that will attract Chinese tourists.

Azerbaijan’s successful push to become a preferred destination for Chinese travelers is a clear indication of the country’s potential as a global tourism hub. With the visa-exemption policy in place, the numbers of Chinese visitors are expected to continue climbing, further cementing Azerbaijan’s status as a top tourist destination. As this partnership grows, Azerbaijan is poised to reap the economic and cultural benefits of its efforts to strengthen ties with China, marking a new chapter in the country’s tourism journey.

The post Azerbaijan Unveils Bold Strategy to Attract Chinese Tourists, Including Visa-Free Entry and Enhanced Travel Packages: Everything You Need to Know appeared first on Travel And Tour World.

Bahamas Tourism Faces Major Setbacks in the Wake of Hurricane Melissa and Recovery Efforts Begin Immediately

Hurricane Melissa, one of the most intense storms of the 2025 hurricane season, has made its way through the Caribbean, leaving devastation in its path. Initially classified as a Category 5 storm, Melissa has been downgraded to a Category 1, though the storm’s destructive impact remains. After causing widespread damage in Jamaica earlier this week, the storm turned its focus toward the southeastern Bahamas on Wednesday, with officials preparing for its arrival in the region. As the storm progresses, tourism operations across the islands face significant disruption, but the Bahamas’ government and tourism sector are working tirelessly to ensure the safety of visitors and restore normalcy as quickly as possible.

The Bahamas, known for its picturesque beaches and vibrant cultural heritage, is a top destination for tourists from around the world. Tourism plays a pivotal role in the nation’s economy, making it essential to protect the industry during such crises. With the storm weakening but still causing considerable rainfall and high winds, the nation’s tourism sector braces for challenges while ensuring the safety of its people and visitors.

Tourism Faces Uncertainty Amid Hurricane Melissa

Melissa’s path through the Caribbean, with the Bahamas in its sights, has sent ripples through the region’s tourism industry. The storm’s early impact on Jamaica was severe, and as it approached the southeastern Bahamas, residents and travelers alike prepared for its arrival. The Ministry of Tourism, Investments & Aviation swiftly issued warnings for those in the affected areas, urging caution and providing guidance on evacuation procedures.

While the storm caused major disruptions, particularly in the southeastern islands, other parts of the Bahamas, such as Nassau, Grand Bahama Island, and Freeport, remained unaffected. These areas continued to welcome tourists and ensured that vacationers could continue to enjoy their trips with minimal interruption. However, given the unpredictability of hurricanes, the storm’s effects have cast a shadow over the broader tourism landscape in the region.

Proactive Measures to Ensure Safety

In response to Hurricane Melissa, the Bahamian government quickly enacted precautionary measures to protect both residents and visitors. The southeastern Bahamas, where the storm’s intensity was felt most strongly, saw evacuations to safeguard lives. Government officials, in coordination with emergency response teams, provided real-time updates and instructions to ensure people remained safe.

Evacuations were prioritized, and temporary shelters were set up for those in vulnerable areas. The government’s proactive approach to storm preparedness reflects its commitment to protecting citizens and ensuring that the tourism sector can rebound quickly after such disruptions. As the storm’s path shifted westward, officials focused on monitoring the storm’s impact on surrounding islands and maintained communication with local hotels and resorts to ensure the safety of guests.

Though the storm passed, the government’s advice remained crucial. Tourists were encouraged to stay informed through official channels, monitor weather alerts, and take necessary precautions to protect themselves and their property. With the storm’s passage expected to weaken by the time it reached Bermuda, the worst of the effects on the Bahamas appeared to be behind them.

The Bahamas’ Resilience in the Face of Disaster

Despite the heavy toll of Hurricane Melissa, the Bahamas is no stranger to the impact of natural disasters. The country has a proven history of resilience, and the tourism sector has been quick to adapt to the challenges posed by the storm. The Bahamas’ tourism industry continues to show remarkable strength, even amid difficult circumstances. Nassau and Freeport, which remained largely unscathed, continued operations as usual, and tourist activities resumed almost immediately.

The archipelago’s decentralized nature – with over 700 islands spread across more than 100,000 square miles – has allowed some regions to remain unaffected. As a result, tourists who were already on unaffected islands were able to enjoy their vacations without disruption. The government has also focused on rebuilding efforts, ensuring that those parts of the country that were impacted could recover and continue to offer the same level of hospitality for which the Bahamas is known.

Looking Ahead: Recovery and Rebuilding Efforts

As the storm moved out of the region, the Bahamas began focusing on recovery and rebuilding efforts. While Hurricane Melissa caused short-term disruptions, the long-term outlook for the Bahamas remains positive. The Bahamas’ tourism sector is expected to recover quickly, as it has in previous years following natural disasters. With a strong infrastructure, supportive government policies, and a resilient local population, the country is well-positioned to bounce back.

Tourists planning to visit the Bahamas in the coming weeks are advised to check with airlines and hotels for updates on travel schedules and accommodations. Given the hurricane’s impact, some changes to flight routes and hotel availability may occur, but the islands will soon return to normal, welcoming visitors back to its shores.

The Ministry of Tourism, along with disaster response teams, continues to work around the clock to restore normalcy in affected areas, and the Bahamas is expected to once again become a safe and sought-after travel destination. The country’s dedication to tourism and recovery shows its resilience, ensuring that the Bahamas will continue to shine as a premier Caribbean destination in the future.

The post Bahamas Tourism Faces Major Setbacks in the Wake of Hurricane Melissa and Recovery Efforts Begin Immediately appeared first on Travel And Tour World.