Manila Leads New Sports Tourism Committee to Position the Philippines as a Global Sports Hub, Get the Details Here

The Philippine Sports Commission (PSC) will head the newly created National Sports Tourism Inter-Agency Committee (NST-IAC), which aims to reinforce the implementation of the country’s sports tourism initiatives. This new committee was created through Administrative Order No. 38 signed by the president Ferdinand “Bongbong” Marcos Jr. which seeks to integrate and manage all government initiatives relative to positioning the country as an Asia sports tourism destination.

As stated in the order, PSC Chairman Patrick “Pato” Gregorio will assume the role of chairperson and Tourism Secretary Christina Frasco will assume the role of vice chairperson. Additionally, members from the Department of the Interior and Local Government (DILG), Department of Budget and Management (DBM), Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and Philippine Amusement and Gaming Corporation (PAGCOR) will be included as part of the committee.

Coordinating Government Efforts for Tourism Growth
The NST-IAC has been tasked with aligning the government’s sports and tourism policies to develop, promote, and sustain sports tourism as a contributor to national growth. Its formation reflects the Philippines’ recognition of sports as a powerful catalyst for economic development, community engagement, and international visibility.

The committee will coordinate efforts between government agencies, local government units (LGUs), and private sector stakeholders to organize, promote, and host major international sporting events in the Philippines. It will also identify strategic opportunities to bid for high-impact global tournaments, helping position the country as a premier destination for sports tourism in the Southeast Asian region.

Sports Tourism as an Economic Driver
The creation of the NST-IAC underscores the government’s vision to tap into the multi-billion-dollar global sports tourism industry, which includes everything from professional sporting events to adventure and recreational sports.

Hosting international competitions not only boosts the country’s image but also supports the tourism economy by attracting visitors who contribute to hotel occupancy, dining, transportation, and local business revenues. Sports tourism can also stimulate job creation and infrastructure development in cities beyond Metro Manila, dispersing economic benefits to the provinces.

Recent Global Events Strengthening the Philippines’ Reputation
The Philippines’ growing profile as a sports tourism destination has been shaped by its successful hosting of major global events. In 2023, the country co-hosted the FIBA Basketball World Cup, welcoming elite athletes and fans from around the world, including stars like Luka Doncic, Shai Gilgeous-Alexander, and Dennis Schroder.

In 2025, the Philippines staged the FIVB Men’s Volleyball World Championship, which brought together 32 national teams for two weeks of world-class competition, with Italy emerging as the champion. The event not only showcased the country’s hospitality but also demonstrated its logistical and organizational capabilities.

Later this year, the country is set to host the FIFA Women’s Futsal World Cup and the FIG Junior World Artistic Gymnastics Championships, further expanding its sports tourism calendar. These events highlight the Philippines’ ability to attract diverse international competitions and sustain year-round tourism through sports.

Building Infrastructure for Future Events
The NST-IAC’s mandate includes assessing and improving sports-related infrastructure across the country. Facilities such as stadiums, training centers, and arenas will be prioritized for upgrades to meet international standards, ensuring readiness for future global events.

The initiative also aligns with the Department of Tourism’s (DOT) long-term goal of diversifying travel experiences in the Philippines. Beyond beaches and heritage sites, sports tourism introduces a new dimension to the country’s tourism offerings, encouraging repeat visits and broader economic participation.

Collaboration Between Sports and Tourism Sectors
The inter-agency approach represents a collaborative model that brings together sports management and tourism promotion under one national strategy. By linking the PSC’s expertise in athlete and event development with the DOT’s marketing and infrastructure capabilities, the NST-IAC aims to create a unified system for event planning, funding, and promotion.

This partnership will also promote local sporting events and grassroots programs, encouraging participation in regional competitions that can feed into larger international opportunities. It supports the government’s broader agenda to use sports as a means to promote national unity, youth development, and healthy lifestyles.

Encouraging Local and Regional Tourism
Sports tourism is expected to stimulate domestic travel as Filipinos from various regions attend national and international tournaments. This movement of spectators, athletes, and media professionals will benefit regional economies, increase exposure for lesser-known destinations, and foster local pride.

Cities like Cebu, Davao, Clark, and Iloilo are expected to play larger roles as host venues, capitalizing on their airports, hotels, and hospitality services to support event tourism. These regional centers are already seeing investments in sports facilities, which could soon position them as regular hosts of international competitions.

Long-Term Impact on the Philippine Tourism Industry
By institutionalizing sports tourism through the NST-IAC, the Philippines seeks to create a sustainable tourism model that blends recreation, competition, and cultural exchange. The committee’s work will ensure that sporting events leave a lasting legacy through improved infrastructure, tourism promotion, and community engagement.

The initiative also aims to attract foreign investment and sponsorship, increasing the global competitiveness of Philippine sports while driving consistent visitor arrivals. In doing so, the Philippines hopes to position itself as Southeast Asia’s sports hub, much like Singapore and Malaysia.

A Vision for the Future

During the initial steps of NST-IAC, the primary objectives include developing strategic international partnerships, reinforcing the country’s bidding frameworks for large tournaments, and advocating for sustainability and inclusiveness in sports tourism initiatives.

The new committee’s coordination projects a longer-term vision regarding the Philippine Government’s intent to shift the country’s tourism blend with sports.

The new committee’s coordination projects a longer-term vision regarding the Philippine Government’s intent to shift the country’s tourism blend with sports. Furthermore, as the Philippines builds itself as a tourism and sports hub, the hosting of world-class tournaments and events becomes increasingly probable, welcoming thousands of athletes and tourists.

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Greek Tourism Flourishes with Increased Visitors and Revenue Supporting Sustainable Development, Here’s All You Need to Know

In 2025, Greece’s tourism sector continues to grow remarkably, building on the record-breaking achievements of 2024 and v proving the significance of tourism to Greece’s national economy. New statistics from the Bank of Greece show tourism revenue increased to €16.7 billion in the first eight months of 2025, compared to €14.9 billion during the first eight months of 2024, an increase of 12 percent.

In addition, the number of non-resident arrivals increased by 4.1 percent, demonstrating Greece’s undeniable and growing worldwide popularity and its many attractions, the sun-drenched islands, the stunning mountains, and the historical sites.

Tourism Minister Hails Continued Momentum
According to Minister of Tourism Olga Kefalogianni, the 2025 season confirms Greece’s continued upward trajectory. “The data show that this year is shaping up to be another strong performance for Greek tourism,” she said. “Inbound travel has increased, receipts are higher, and our strategic focus on sustainability and year-round tourism is yielding results.”

Kefalogianni emphasized that the government’s tourism policy now prioritizes quality over quantity, extending tourist activity beyond the peak summer months into the shoulder and winter seasons, helping to distribute benefits more evenly across the country.

Strong Financial Performance and Market Trends
Between January and August 2025, Greece recorded exceptional performance across all key tourism metrics:

• Travel Receipts: Increased by €1.78 billion (12%), reaching a total of €16.71 billion.
• Travel Balance: Posted a surplus of €14.34 billion, compared to €13.04 billion in the same period of 2024.
• Inbound Travel: Rose to 25.9 million visitors, a 4.1% increase year-over-year.
• Average Expenditure: Up 7.2%, reflecting higher spending per trip and longer stays.

The growth was fueled by both European Union travelers (up 9.4%) and non-EU visitors (up 14.9%). Visitors from the United States, the Middle East, and Asia have contributed significantly to the surge, signaling Greece’s widening global reach.

Air travel rose by 4.2%, while border arrivals via land increased by 4.8%, showing that regional connectivity and diversified transport options are helping sustain growth across different markets.

Tourism Driving Greece’s Economic Resilience
Tourism remains a cornerstone of Greece’s economic stability, contributing nearly 25 percent of GDP and employing over one in five Greeks. The steady rise in arrivals and revenue highlights the industry’s resilience amid global uncertainties, from fuel price volatility to shifting travel trends.

Minister Kefalogianni, following her recent meeting with the Hellenic Federation of Hoteliers (POX), said that the figures “prove that Greek tourism is not only enduring but evolving, confirming its vital role in employment and economic growth.”

Hotel operators across Greece reported higher occupancy rates and a notable increase in average spending per guest. “Every euro spent by visitors translates into direct benefits for local communities, from accommodation providers to restaurants and cultural attractions,” said POX representatives.

Sustainability and Legislative Reforms
One of the government’s major accomplishments has been the introduction of legislative reforms regulating short-term rentals. These new rules aim to balance the booming demand for Airbnb-style accommodations with the need to maintain housing affordability for residents.

Tourism stakeholders have praised this initiative as a positive step toward sustainability and fairness in the hospitality sector. “The regulation of short-term rentals is essential for protecting the integrity of local communities and ensuring long-term growth,” Kefalogianni said.

Expanding Tourism Beyond the Islands
While destinations such as Santorini, Mykonos, and Crete continue to attract millions of visitors, the Tourism Ministry is now focusing on diversifying Greece’s travel offerings. Kefalogianni has prioritized promoting mountain tourism, a segment that has historically been underdeveloped despite Greece’s vast natural landscapes and rich cultural heritage.

“For the first time, mountain destinations are being strategically promoted as year-round travel experiences,” the Minister explained. The initiative includes infrastructure upgrades, winter resort investments, and new routes for hiking, wellness, and cultural exploration.

Funding from the Recovery and Resilience Facility (RRF) is being channeled into developing sustainable mountain tourism projects, helping regions such as Epirus, Thessaly, and Central Macedonia benefit from the global appetite for eco-tourism and adventure travel.

Cultural and Experiential Travel on the Rise
Another major trend driving growth is the shift toward experiential and cultural tourism. Visitors are increasingly seeking authentic experiences — from ancient ruins and traditional festivals to culinary tourism and agritourism. Greece’s strategy includes promoting lesser-known destinations, encouraging travelers to explore beyond the classic island circuit.

New promotional campaigns are showcasing regions such as Peloponnese, Northern Greece, and the Dodecanese Islands, highlighting their heritage sites, local cuisine, and sustainable hospitality options.

Technology and Smart Tourism Integration
Digital innovation is also playing a central role in the sector’s evolution. The Ministry of Tourism has launched digital tools for itinerary planning, regional guides, and online booking integration, improving the accessibility and convenience of travel planning for both domestic and international visitors.

Tourism businesses are adopting data-driven approaches to personalize services and anticipate traveler needs, while airports and ports continue to upgrade to accommodate rising visitor traffic efficiently.

Outlook: Toward a Sustainable Tourism Future

As Greece approaches the last quarter of 2025, the mood is very positive. The growth in arrivals and revenue demonstrates the sector’s dynamism and the commitment to sustainability, inclusiveness, and quality in the sector.

Tourism Minister Kefalogianni reiterated the government’s desire to enable growth, with special focus on the equitable distribution of tourism’s benefits. She stated, “Our objective is clear – to ensure tourism’s sustainability and that every place, be it the islands or the mountains, prospers.”

With unprecedented arrivals, increasing visitor spending and strong frameworks, Greece is set to remain one of the top global travel destinations, demonstrating remarkable resilience and innovation in tourism.

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Kuwait Strengthens Tourism Strategy with New Visit Kuwait Digital Visa Platform, Get the Details Here

Kuwait has officially launched its new digital and comprehensive “Visit Kuwait” online platform, designed to simplify the process of applying for a visa for international travelers and streamlining everything as neatly as possible. As announced by KUNA News Agency, the platform aims to give the opportunity for individuals to visit the country of Kuwait, as it has the potential to be a tourist destination, and allows for the easing and modernizing of travels based on the government`s futuristic objectives of economic diversification and modernization.-

This also coincides with the Kuwait Vision 2035 and the national blueprint for development, focusing on the transformation of the country to be a central regional location for culture, commerce, and recreation. Fully operational with integrated e-visa technology, the online portal as of now is the Kuwait tourism offering digital services.

Four Visa Categories to Simplify Entry
The “Visit Kuwait” platform offers four types of electronic visas: tourist, family, business, and official, each catering to different visitor needs.

• Tourist Visa: Valid for up to three months, this visa allows travelers to explore Kuwait’s historical landmarks, museums, and entertainment attractions.
• Family Visa: Enables residents to invite relatives for short stays of up to 30 days, simplifying family reunification.
• Business Visa: Designed for international entrepreneurs and professionals visiting Kuwait for meetings, negotiations, and corporate events, valid for 30 days.
• Official Visa: Reserved for government delegations, diplomats, and official representatives of international organizations.

By centralizing all visa applications on a single digital platform, Kuwait aims to enhance efficiency, reduce paperwork, and shorten processing times for travelers worldwide.

Supporting Kuwait Vision 2035 Through Technology
Initially unveiled in August, the platform’s activation marks a key step in realizing the goals of Kuwait Vision 2035 – “New Kuwait.” The initiative focuses on promoting digital innovation, sustainability, and economic diversification by developing a vibrant tourism sector.

Abdulrahman Al Mutairi, Kuwait’s Minister of Information and Culture and Minister of State for Youth Affairs, highlighted that the platform’s launch underscores Kuwait’s dedication to expanding its cultural and tourism footprint. “The activation of the Visit Kuwait portal reflects our commitment to strengthening tourism, diversifying the national economy, and enhancing Kuwait’s global visibility,” Al Mutairi said.

Enhancing Visitor Experience Through Innovation
Beyond its visa processing functions, “Visit Kuwait” serves as an all-in-one digital tourism hub. The site includes a wide range of traveler resources — from cultural event listings and entertainment schedules to destination recommendations and accommodation options.

Visitors can access interactive smart maps, itinerary planning tools, and real-time notifications in both Arabic and English. The platform also provides exclusive travel offers, digital travel guides, and a user-friendly interface optimized for both mobile and desktop use.

The system’s advanced automation ensures seamless coordination between government departments and private sector partners, offering travelers a more reliable and transparent experience.

A Boost for Tourism and Economic Diversification
The “Visit Kuwait” platform represents more than a technological upgrade — it’s a cornerstone of the country’s strategy to diversify beyond oil revenues. With the tourism sector identified as a key pillar of Kuwait Vision 2035, officials aim to attract millions of regional and international visitors annually.

By easing access through digital systems, Kuwait positions itself as a competitive player among Gulf Cooperation Council (GCC) countries, complementing tourism initiatives in the UAE, Saudi Arabia, and Qatar.

Industry analysts believe the move could significantly increase visitor arrivals, particularly from Europe and Asia, where travelers seek new destinations that combine culture, heritage, and modernity. The platform also supports public-private collaboration, allowing international companies to apply for event and residency permits digitally.

Cultural and Heritage Tourism at the Forefront
Kuwait’s efforts go beyond convenience — they emphasize showcasing the country’s cultural identity. Through the platform, visitors can explore curated experiences that highlight Kuwaiti heritage, from traditional souqs and museums to modern art galleries and culinary festivals.

Special sections feature details on national events, such as the Hala February Festival, cultural exhibitions, and sporting events, creating year-round tourism opportunities. The goal, officials say, is to portray Kuwait not just as a business hub, but as a destination rich in history and authenticity.

Strengthening International Appeal
Kuwait’s entry into digital tourism marks a significant step in reshaping its international image. By offering a seamless online experience, the country is bridging the gap between traditional administrative systems and modern global expectations.

The unified portal ensures that all tourism-related entities — from airlines and hotels to tour operators — operate under a single national brand, enhancing coordination and promoting Kuwait as a modern, connected destination.

Digital marketing campaigns have already been launched across social media and travel networks to promote the platform’s features and highlight Kuwait’s key attractions, including the Kuwait Towers, Failaka Island, and Sheikh Abdullah Al Salem Cultural Centre.

The Future of Travel in Kuwait

The “Visit Kuwait” platform offers a variety of advantages to travelers that go beyond mere convenience. Over a streamlined e-visa system, enhanced cultural- and travel-related informational access allows potential travelers to organize their trips more confidently and effectively.

The system’s use of intelligent technology is a first for Kuwait in the provision of “world class” visionary use of smart technology to offer impulse sustainable and innovative tourism-encouraging visitor experiences.

“Visit Kuwait” has been created in line with Kuwait’s Vision 2035 goals and symbolizes Kuwait’s ambition in hospitality, modernity, and cultural pride. “Visit Kuwait” is a digital gateway that, as a result, modernizes Kuwait and demonstrates Kuwait’s ambition to provide the world with access to the digital offer of its rich cultural legacy.

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Orkney Islands in the UK May Introduce Tourist Fee to Preserve Landmarks and Local Communities, Here’s All You Need to Know

In the near future, the Orkney Islands in the northern part of Scotland, known for their incredible cliffs, Neolithic monuments, and maritime history, may soon implement a £5 visitor fee to better manage the volume of tourists. This proposed measure, which the local authorities are currently considering, seeks to preserve the delicate ecosystems and improve the available infrastructure considering the overtourism issues in the area.

With only 22,000 people living on Orkney, the Islands receive approximately 450,000 visitors per year which means there are more than twenty tourists for every local. Most tourists arrive on cruise ships and Orkney is one of their destinations because of its remarkable heritage sites which includes Skara Brae, the Ring of Brodgar, and the St Magnus Cathedral. However, the lack of transport, waste, and sanitation facilities available on the Islands is proving to be a problem and increasingly puts stress on the infrastructure.

A Response to Overtourism Challenges

Local leaders say that the fee proposal is not intended to discourage visitors, but to ensure that tourism growth remains sustainable and beneficial to the community. The initiative follows similar efforts in other UK destinations, such as Edinburgh and Manchester, which have introduced tourist levies to reinvest in local services.

“Overtourism is a real concern,” said Martin Fleet, chair of Destination Orkney, a regional tourism body. “We have incredible heritage and natural assets that people from all over the world want to see, but we must protect them for future generations. The goal isn’t to limit access—it’s to manage it responsibly.”

Fleet estimates that a flat £5 fee per visitor could generate as much as £2 million annually, funds that would go toward building new public toilets, coach parks, pathways, and waste facilities. These upgrades, he noted, are essential for both residents and tourists to enjoy the islands sustainably.

Cruise Ships Drive Visitor Surge

Orkney has become Britain’s busiest cruise destination, attracting vessels from Germany, Italy, the United States, and beyond. Cruise passengers make up a significant share of arrivals, with some ships bringing thousands of visitors in a single day. While this influx supports local businesses—from cafés to tour guides—it also creates logistical challenges for small towns and historic sites.

“The local economy depends on tourism, but cruise ships can overwhelm small communities,” said a local guide in Kirkwall. “When three ships dock at once, even simple facilities like toilets and parking become stretched.”

The proposed entry levy, which would be added to cruise, ferry, and flight fares, aims to spread the cost of maintaining infrastructure more equitably among visitors, rather than leaving it to local taxpayers.

Local Authorities Unite for Legislative Change

The Orkney Islands Council, along with counterparts in Shetland and the Western Isles (Comhairle nan Eilean Siar), has called on the Scottish Government to enact legislation allowing island councils to collect the fee. Officials argue that such a mechanism is necessary to sustain tourism-driven economies while preserving delicate island environments.

In a joint statement, the councils emphasized that the charge would not function as a deterrent but as a “visitor contribution”—a model increasingly common in tourist destinations worldwide. The revenue would directly support infrastructure and environmental projects that enhance visitor experiences.

The Scottish Government has confirmed it is considering the proposal as part of a broader consultation on tourism levies, including a point-of-entry tax for cruise ships. The government’s review is expected to explore how such a system could operate across different modes of transport and be administered fairly.

Preserving Orkney’s Cultural and Natural Heritage

Orkney’s popularity stems from its UNESCO World Heritage sites, scenic coastal trails, and strong cultural identity. However, the very features that make it appealing are also the most vulnerable. Sites like Skara Brae—Europe’s best-preserved Stone Age village—face wear and erosion due to high visitor numbers and changing weather patterns.

Conservationists warn that without additional funding, essential maintenance and visitor management could become unsustainable. The proposed levy would help finance path reinforcement, site preservation, and educational programs to foster responsible tourism.

A Global Trend in Responsible Tourism

The Orkney proposal aligns with a wider global shift toward responsible tourism. Cities such as Venice, Barcelona, and Dubrovnik have introduced tourist taxes or entry controls to reduce crowding and fund public amenities. In the UK, Edinburgh became the first city to approve a visitor accommodation levy, and discussions about similar models are ongoing in other regions.

For Orkney, where communities rely heavily on visitor spending, introducing a small, transparent fee could strike the balance between welcoming guests and maintaining the islands’ quality of life. Local residents have largely expressed cautious support, provided the funds are reinvested directly into community infrastructure.

Potential Impacts on Travelers

For tourists, the proposed £5 charge would likely have minimal financial impact, representing a tiny fraction of typical travel costs. However, the benefits could be significant—improved public facilities, reduced congestion at key attractions, and a more enjoyable experience overall.

Travel experts note that such initiatives can enhance destination appeal by signaling commitment to sustainability. “Today’s travelers are increasingly eco-conscious,” said a spokesperson for VisitScotland. “They appreciate destinations that take action to protect their landscapes and cultural heritage.”

Looking Ahead: Tourism with a Purpose

If it goes through, Orkney’s fee could be an example for other rural or island locations dealing with overtourism. This showcases a paradigm shift as it showcases an increasing awareness that successful tourism economies require collaboration, as well as care, respect, and long-term stewardship.

While considering the proposal, the islanders of the Scottish Government expect to be able to protect the natural beauty of their home and continue to host the rest of the world.

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Tasting Africa: How Culinary Tourism is Shaping Travel, Culture and Trade Across the Continent, Here’s All You Need to Know

The enticing fragrance of grilled spices and local flavors is transforming Africa’s travel and trade landscape. Africa’s rapidly growing food festivals are showcasing the continent’s cuisine and culture as drivers of economic growth. African nations, from Ghana and Kenya to Morocco and Egypt, are using the culinary arts to enhance gastronomy tourism, attract investment, and express their culture to the world.

Gastronomy tourism is now regarded by stakeholders and policymakers as a legitimate form culinary diplomacy to develop Africa. This unique tourism style combines trade, tradition, and innovation to facilitate development across the continent.

Ghana Leads with AfroGastro Festival

In Accra, Ghana’s first government-backed AfroGastro Festival in October 2025 turned dining into a multisensory celebration. The festival, organised under the Ministry of Tourism, Culture and Creative Arts, drew chefs from twelve African and diaspora nations. Visitors enjoyed modern takes on traditional dishes like jollof rice, fufu, and suya, while live music and dance performances transformed the venue into a cultural stage.

Pop-up kitchens showcased Africa’s culinary diversity — from North African spice markets to West African stews and Southern African grills. The event highlighted Ghana’s growing investment in food-based tourism and its recognition of gastronomy as a strategic export sector.

The ministry described the initiative as part of a national plan to promote “culinary diplomacy,” treating cuisine as a bridge between nations and a tool for strengthening economic partnerships.

Nigeria’s Food Festivals Turn Taste into Tourism

Nigeria’s tourism industry has embraced food as a gateway to cultural experience. The Naija Food Festival and the African Food & Drinks Festival have become annual highlights that attract both local and international visitors.

The Naija Food Festival, held in Lagos in October 2025, featured chefs, producers, and food brands showcasing the diversity of Nigerian cuisine — from smoky jollof and spicy pepper soup to creative fusions that blend indigenous ingredients with global techniques. Organisers reported record attendance, noting that food tourism is helping drive domestic travel and local entrepreneurship.

A week later, the African Food & Drinks Festival, also in Lagos, marked its fifth year with over 30,000 attendees and dozens of culinary exhibitors. The event is set to expand to Abuja in mid-November, reinforcing Nigeria’s position as one of Africa’s leading culinary tourism destinations.

Kenya’s Street Food Scene Draws Global Attention

In East Africa, Kenya is using its thriving street food culture to attract urban tourists and international visitors. The Nairobi Street Food Festival, returning for its sixth edition this November, celebrates the city’s vibrant informal dining scene — from chapati and ugali to nyama choma and coastal seafood.

Held at the ASK Arena, the festival transforms local street fare into a platform for creative enterprise. Visitors can sample foods from across the country while enjoying live performances, artisanal coffee tastings, and craft markets. The event also encourages sustainable tourism by spotlighting small food vendors and promoting urban culinary heritage.

Egypt’s Festivals Blend Food, Art, and Heritage

Further north, Egypt continues to solidify its role as a regional hub for culinary and cultural tourism. Cairo Food Week, held from September 25 to October 2, turned the Egyptian capital into a citywide dining showcase. The festival featured collaborations between world-class chefs and rising Egyptian talents, with events staged at landmarks like the Grand Egyptian Museum. Its centrepiece, “The King’s Feast,” combined food, performance, and history in a theatrical dining experience.

Shortly after, Cairo Bites brought a more casual, family-friendly vibe to the Open Air Mall in Madinaty. With more than 30,000 visitors and 100 food brands, the event blended live music, cooking demos, and interactive food “passport” challenges, reinforcing Cairo’s reputation as a gastronomic hotspot that appeals to diverse audiences.

Morocco Blends Trade and Tourism

In North Africa, Morocco continues to integrate gastronomy with commerce. The Africa Food Show Morocco 2025, scheduled for November 19–21 in Casablanca, will connect hundreds of exhibitors from across Africa and Europe.

Part of a broader pan-African series that includes Kenya and Côte d’Ivoire, the trade fair links food producers, buyers, and investors across the value chain — from farming technology to packaging and export logistics. Organisers describe it as “a hub where business meets culture,” reflecting Morocco’s ambition to position itself as a centre for agri-food innovation and sustainable trade.

Building a Pan-African Gastronomy Movement

Across the continent, gastronomy is being redefined as both cultural capital and an economic opportunity. Educational institutions and tourism boards are investing in training programs, food entrepreneurship, and culinary innovation. The goal is to build local value chains that empower farmers, women, and youth while preserving Africa’s culinary heritage.

This trend aligns with a broader continental vision promoted by UN Tourism, which estimates that gastronomy tourism accounts for over 20% of global tourism spending. Though Africa’s share remains modest, it is expanding rapidly as countries diversify beyond wildlife and beach tourism.

Global Support and Regional Collaboration

In March 2025, Tanzania hosted the Second UN Regional Forum on Gastronomy Tourism for Africa in Arusha, co-organised by UN Tourism and the Basque Culinary Centre. The forum promoted gastronomy as a catalyst for inclusive growth, local empowerment, and cross-border cooperation.

Tanzania’s Minister for Natural Resources and Tourism, Dr. Pindi Hazara Chana, described gastronomy tourism as vital to UN Tourism’s “Agenda for Africa,” citing its power to preserve heritage, strengthen communities, and build resilience.

The Diaspora Connection and Future Outlook

Ghana’s AfroGastro Festival emphasized the role of Africa’s diaspora in culinary tourism. Caribbean and Latin American chefs converged with their African counterparts, integrating food diplomacy into Ghana’s “Beyond the Return” initiative — a long-term diaspora engagement campaign.

In the same vein, AJABU Cocktail and Spirits Festival in Johannesburg, South Africa, introduced the world to Africa’s evolving craft beverage industry. Global mixologists presented various African-inspired cocktails and showcased the festival as a lifestyle event and tourism draw.

Innovatively, food is developing as a common language across Africa to promote identity. It invites the world to experience the continent’s culinary tourism and strengthen economic relationships. With discerning, global, and trade-boosting tourists, Africa’s culinary destinations will offer stories and opportunities, in addition to food.

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