Macau and Qingdao Strengthen Tourism Ties at the Annual Beer Carnival, Here’s All You Need to Know

The 5th Macau-Qingdao International Beer Carnival has once again taken place in Macau. This edition includes all advancements which mark deepening associations between Macau and Qingdao. Jointly organized by Wynn Macau, Wynn Palace and Asia Brewery (Macau) Co. Ltd, and the Macau Leisure Tourism Services Innovation Association, the fairs is scheduled between November 6th to 16th, 2025, in Wynn Palace.

The Beer Carnival has become one of the highly sought after events in the Macau calendar. This showcases the city’s value proposition to the world, underscoring Macau’s unique appeal as a one stop place for all leisure and tourism activities. This year’s edition has even more activities aimed at attracting more international tourists, strengthening bilateral relations, and reaffirming Macau’s position in the global tourism marketplace.

Strengthening Cultural and Economic Ties Through Tourism

The Macau-Qingdao Beer Carnival serves as a key platform for cultural exchange between the two cities. Since its inception in 2021, the event has evolved into an essential tool for enhancing bilateral relations between Macau and Qingdao, one of the largest cities in Shandong Province, China. The carnival has grown in size and scope each year, offering visitors an exciting mix of beer tastings, gourmet food, interactive games, and live entertainment such as DJ performances.

Zoe Zou Wenyu, Chief Marketing Officer of Resort Marketing at Wynn Macau, emphasized the carnival’s role in promoting the deep integration of culture, tourism, and festivals. She noted that the festival is an important vehicle for attracting international tourists to Macau, as it aligns perfectly with the Vision 2030 objectives for expanding tourism in the region. Zou stressed the importance of leveraging events like the carnival to boost Macau’s economy and bring the world’s attention to the city’s vibrant offerings.

A Cultural Celebration with Global Appeal

One of the most exciting features of the 2025 edition of the carnival is the introduction of Tsingtao Extra Light, a new zero-sugar beer with low calories and carbohydrates, marking its Macau debut. Tsingtao is one of China’s largest breweries, and its presence in the carnival highlights the strong bond between Qingdao and Macau. The carnival will also showcase premium offerings such as Huadong wines and XO brandies, presenting a sophisticated and diverse culinary experience for visitors.

The presence of these diverse products reflects the growing appreciation of local culinary traditions in both cities. Zhang Hui, Deputy Secretary of the Qingdao Municipal Committee of the Chinese Communist Party, highlighted the increasing interest among Qingdao residents in Macau’s culinary offerings, as well as Macau’s enthusiasm for Tsingtao Beer, which remains the top-selling beer brand in the region. Since entering the Macau market, Tsingtao has maintained a dominant position, cementing its status as a cultural bridge between the two cities.

The Role of Tourism in Economic Development

Tourism plays a crucial role in the economic development of both Macau and Qingdao. With Macau’s growing reputation as a premium travel destination, the Macau-Qingdao Beer Carnival provides a unique opportunity for visitors to experience the cultural fusion between the two cities, while also enjoying the world-class hospitality that Macau is known for. This event also serves as a reminder of the power of tourism to fuel the local economy by attracting international visitors and driving spending in hotels, restaurants, and entertainment venues.

The carnival not only brings in tourists but also creates job opportunities for local businesses, particularly in sectors such as hospitality, transportation, and retail. As the tourism industry recovers globally, events like this serve as key drivers of economic prosperity and help to strengthen the tourism infrastructure in both Macau and Qingdao.

Broadening the Scope of Cooperation

The growing relationship between Macau and Qingdao is not just about cultural exchanges; it is also about exploring new opportunities for collaboration in tourism, gastronomy, sports, and economic development. Maria Helena de Senna Fernandes, Director of the Macau Government Tourism Office (MGTO), echoed these sentiments, pointing to the benefits of deepened cooperation between the two cities. She noted that Macau’s collaboration with Qingdao has expanded beyond tourism to include joint initiatives in gastronomy, sports, and economic development.

The collaboration between Qingdao and Macau has also helped to improve travel and transport links, as evidenced by the increasing number of visitors arriving via direct flights between the two cities. According to Zhang Hui, over 125 flights have been scheduled on the Qingdao-Macau route this year, carrying more than 15,000 tourists, a record number for both cities. These increased travel connections not only facilitate tourism but also open the door to more business and investment opportunities in both regions.

Macau and Qingdao’s Shared Vision for Tourism Growth

As part of the broader strategy to increase the flow of international visitors, the Macau-Qingdao Beer Carnival serves as an essential tool for promoting the shared story of both cities. This year’s event not only offers visitors the chance to experience the vibrant cultures of Qingdao and Macau but also strengthens the bilateral relationship between the two regions. By focusing on cultural exchange, culinary tourism, and eco-friendly initiatives, the carnival highlights the potential for tourism collaboration in the future.

Furthermore, Macau’s growing reputation for hosting world-class events and festivals helps diversify its tourism offerings and attract a wide range of travelers. From luxury travel to adventure tourism and cultural tourism, the carnival’s mix of activities appeals to a broad spectrum of tourists, including those interested in gastronomy, sports, and history.

Future Prospects for Macau and Qingdao Tourism

Looking ahead, the Macau-Qingdao Beer Carnival has the potential to become one of the region’s most anticipated annual events, further strengthening the cultural and economic ties between Macau and Qingdao. As Macau continues to evolve into a top-tier global destination, this partnership sets a strong foundation for future tourism developments. The collaboration between the two cities will likely extend beyond tourism to include initiatives that foster sustainable development, cultural exchange, and economic integration.

A New Era of Tourism and Cultural Exchange

Macau-Qingdao Beer Carnival not only a Beer Festival but also a testimony to Macau and Qingdao strong improving relationship. They are both trying to enhance their tourism market. New tourism market focusing on experiential tourism, cuisine, and culture. Macau is setting itself as a tourism hub to the world, partnerships as the one Qingdao will help develop a more growing and balanced tourism market in the upcoming years.

The post Macau and Qingdao Strengthen Tourism Ties at the Annual Beer Carnival, Here’s All You Need to Know appeared first on Travel And Tour World.

Belfast and Tourism Ireland Strengthen Global Connections at World Travel Market, Here’s All You Need to Know

A cohort of Belfast tourism companies partnered with Tourism Ireland in WTM for the first time this year. World Travel Market in London is one of the biggest tourism trade fairs in the world, and this was the first opportunity for all of Northern Ireland to promote their tourism services in the world market. Dr. Caoimhe Archibald, the Economy Minister for Northern Ireland, traveled with the team, indicating the importance of this opportunity for investment in this region.

The WTM London is the first world tourism trade fair which focuses on B2B opportunities, as such this is where stakeholders in the tourism industry go to meet and cross promote their services. This was the first promotional WTM for Tourism Ireland which is aimed at the promo for 2026 branding Northern Ireland and Ireland as a global tourism hub.

Promoting Northern Ireland’s Tourism Assets

Northern Ireland’s tourism industry is diverse and rich in offerings, ranging from premium hotels and whiskey distilleries to visitor attractions and hidden cultural gems. The delegation from Belfast included a variety of tourism businesses eager to connect with international tour operators and other industry players. In total, over 1,200 meetings were scheduled with tour operators and travel trade professionals, creating opportunities to secure new business for 2026 and beyond.

The tourism companies that participated in WTM London were focused on promoting Northern Ireland’s cultural heritage, landscapes, and authentic experiences that set it apart as a unique travel destination. With Belfast at the forefront of this initiative, the aim was not only to increase visitor numbers but also to elevate the region’s standing as a prime destination for international travelers.

Strategic Goals for Northern Ireland’s Tourism Growth

Dr. Caoimhe Archibald, Northern Ireland’s Economy Minister, highlighted the importance of tourism as a significant driver of the region’s economy. She expressed the government’s commitment to growing the sector, with a target to reach £2 billion in tourism expenditure from overnight visitors by 2035. She emphasized that events like WTM London play a crucial role in achieving these objectives by creating opportunities for tourism businesses to meet with global operators and negotiate contracts that will help bring more tourists to Northern Ireland.

“We want Northern Ireland to be seen as a must-visit destination,” Archibald said. “This event allows us to meet with international travel professionals and showcase the beauty and uniqueness of our island, with its cultural richness, landscapes, and heritage. It is an opportunity to put Northern Ireland on the map as a prime tourist destination.”

By increasing the visibility of Northern Ireland on the world stage, these efforts are expected to not only boost tourism but also create jobs, generate local income, and stimulate other sectors of the economy, such as hospitality, retail, and transportation.

The Impact of WTM London on Belfast’s Tourism Sector

The World Travel Market provides a unique opportunity for tourism boards and local businesses to connect with potential partners, clients, and investors. It serves as a platform for exploring new markets, building relationships, and negotiating deals. For Belfast, the event is an ideal venue to present the city’s tourism products to an international audience and expand the reach of the region’s offerings.

Alice Mansergh, Chief Executive of Tourism Ireland, stated that the participation of 25 tourism companies from across Northern Ireland at WTM London demonstrates the region’s readiness to be recognized as a leading destination for global tourists. “Our presence at World Travel Market is crucial in kick-starting our promotional activities for 2026. We are targeting visitors who do more, see more, enjoy more, and spend more during their time on the island,” Mansergh said.

Through this event, Tourism Ireland aims to attract visitors who will not only explore the typical tourist attractions but also engage in deeper experiences that offer insights into local cultures, food, and traditions. This approach seeks to extend the average length of stays and increase spending, benefiting both tourism businesses and the local economy.

Highlighting the Diversity of Northern Ireland’s Tourism Products

At the WTM London, Northern Ireland’s tourism offerings were presented through a range of media, including one-on-one meetings, promotional materials, and interactive displays. Belfast, as a growing cultural hub, showcased its impressive array of art, history, and architecture, while also highlighting the food scene, including world-famous distilleries and vibrant pubs. This was complemented by Northern Ireland’s rich heritage sites, such as the Giant’s Causeway, Belfast’s Titanic Quarter, and the Game of Thrones filming locations, which continue to draw attention from tourists around the globe.

Whiskey distilleries were also a focal point of the tourism push, with Northern Ireland positioning itself as an up-and-coming destination for whiskey tourism. The region’s growing reputation for producing high-quality spirits has created a niche market for enthusiasts looking for a unique cultural experience tied to Ireland’s long-standing distilling tradition.

Growing Interest from Emerging Markets

At WTM London, Northern Ireland’s tourism representatives met with tour operators and travel professionals from a variety of emerging markets, including China, India, and the Middle East. These markets have shown increasing interest in European travel, and as the world’s largest travel fair, WTM provided a perfect setting for forging new connections and exploring potential for growth in these regions.

Northern Ireland’s tourism sector is keen to tap into these new markets, leveraging the region’s authentic experiences and unique attractions to draw in travelers looking for something off the beaten path. By offering tailored experiences such as luxury accommodations, gastronomy tours, and cultural excursions, Northern Ireland is positioning itself as an appealing choice for these high-growth markets.

Strengthening Northern Ireland’s Reputation in Global Tourism

As a result of its presence at WTM London 2025, Northern Ireland is poised to benefit from increased global awareness and recognition. The country’s tourism sector, represented by Belfast and its surrounding areas, is actively working to build a reputation for sustainability, innovation, and cultural heritage—all of which are increasingly important to today’s conscious travelers.

The 2026 promotional campaign will continue to push Northern Ireland’s strengths in these areas, with a focus on creating deeper connections with travelers from diverse global markets. By participating in WTM London, Northern Ireland not only strengthens its tourism industry but also solidifies its position as an international destination for travelers seeking both adventure and culture.

A Bright Future for Belfast and Northern Ireland Tourism

World Travel Market 2025 gives Belfast and Northern Ireland an opportunity to widen their focus in global tourism markets. Given their developed strategic partnerships, unique and innovative tourism products, and dedication to sustainable growth, the region will certainly focus on an increase in overseas visitors in the coming years. In Northern Ireland, more stakeholders will continue to develop the tourism economy which strengthens the rest of the region. 2026 will be focused on tourism fueled by local partnerships and the industry as a whole.

The post Belfast and Tourism Ireland Strengthen Global Connections at World Travel Market, Here’s All You Need to Know appeared first on Travel And Tour World.

UAE’s Investment in Africa’s Tourism to Create Thousands of Jobs and Expand Opportunities, Here’s All You Need to Know

The UAE has revealed a $6 billion investment aimed at revolutionizing Africa’s travel and hospitality market. Such an investment is expected to produce approximately 70,000 new job opportunities, solidifying Africa’s place as one of the quickest growing regions in the global tourism economy.

The announcement was made in Dubai during the UAE Africa Tourism Investment Summit 2025, which was held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This summit aimed at unveiling new investment opportunities and aligning stakeholders on the priorities for Africa’s tourism, infrastructure, and aviation, and was attended by high level government officials which included investors and government executives.

A Strategic Investment in Africa’s Booming Tourism Sector

Africa’s tourism industry has become one of the fastest-growing globally, driven by the continent’s diverse landscapes, cultural richness, and unique heritage. The UAE’s $6 billion investment is set to accelerate this growth by focusing on key areas such as aviation, tourism infrastructure, logistics, and digital innovation. These investments will not only create thousands of new jobs but also improve the travel experience for visitors, enhance connectivity between African countries, and promote sustainable tourism initiatives that benefit local communities and the environment.

Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism, highlighted the importance of leveraging Africa’s unique tourism assets, which include coastal resorts, pristine beaches, historical landmarks, and wildlife reserves. With the continent’s growing appeal to international travelers, the UAE sees this as a prime opportunity for investment and expansion. The move will also strengthen ties between the UAE and Africa, creating a gateway for further collaboration and sustainable development across various tourism sectors.

Key Focus Areas for Investment: Aviation, Infrastructure, and Digital Innovation

The $6 billion investment plan will focus on several key areas that are essential to the long-term growth of Africa’s tourism industry:

1. Aviation: One of the key pillars of the investment is to enhance air connectivity across Africa. Improving regional and international flights, expanding airport infrastructure, and increasing the availability of direct routes will make it easier for tourists to visit African destinations. This will also foster greater economic integration within the continent, facilitating the movement of people, goods, and services.
2. Tourism Infrastructure: The UAE’s investment will be used to build and upgrade critical tourism infrastructure such as hotels, resorts, transportation systems, and visitor centers. By improving these facilities, Africa will be able to cater to an increasing number of visitors while offering them a more comfortable and efficient travel experience.
3. Logistics and Supply Chains: The development of logistics networks and supply chain infrastructure is vital for the efficient movement of tourists and goods across the continent. The UAE’s investment will support the growth of these systems, which will be key in ensuring that Africa can handle a growing influx of international travelers while minimizing logistical bottlenecks.
4. Digital Innovation: The UAE is also focused on enhancing the digital transformation of Africa’s tourism sector. This includes the development of smart tourism platforms, online booking systems, and digital marketing campaigns that can help promote African destinations to a wider audience. By integrating technology into the tourism experience, Africa can offer modern and seamless travel solutions to both international and local visitors.

Collaboration Between the UAE and African Governments

A central element of the summit was a ministerial roundtable, which gathered ministers from over 20 African nations to discuss the future of tourism in Africa. During the roundtable, a joint statement was issued outlining plans for greater collaboration between the UAE and African governments in advancing tourism infrastructure, aviation, and sustainable growth.

The statement emphasized shared goals such as improving tourism services, increasing air connectivity, and supporting small and medium-sized enterprises (SMEs) within the tourism sector. The UAE’s commitment to green growth and inclusive development was also highlighted as an essential part of the investment strategy, aiming to ensure that tourism growth is environmentally responsible and beneficial to local communities.

The UAE’s expertise in sustainable tourism and digital innovation will help African nations develop tourism strategies that align with global best practices while maintaining cultural and environmental integrity. The partnership between the UAE and African countries is expected to create a more resilient and sustainable tourism industry that benefits both tourists and host communities.

FHS Africa 2026: Shaping the Future of Africa’s Hospitality Industry

The UAE’s investment is just the beginning of a broader strategy to develop Africa’s tourism sector. The Future Hospitality Summit Africa (FHS Africa) 2026 will be a key event in the coming years, bringing together industry leaders, policymakers, and investors to discuss the future of hospitality investment in Africa. The summit will provide a platform for further deal-making, the sharing of ideas, and the development of new partnerships that will shape the continent’s tourism landscape for years to come.

Roy Bannister, Head of Strategic Partnerships for Africa at The Bench, which organized the summit, emphasized that FHS Africa will be instrumental in turning the $6 billion investment plan into actionable projects. “We will focus on transforming the framework into tangible projects and opportunities that will deliver lasting impact for Africa’s tourism economy,” Bannister said.

The FHS Africa event will continue to foster partnerships between the UAE and African governments, helping to accelerate the development of hospitality infrastructure, tourism products, and destination marketing. With the $6 billion investment as a foundation, FHS Africa aims to position Africa as a leading destination for both regional and international travelers.

Impact on Tourists: Enhanced Travel Experience Across Africa

For tourists, the UAE’s $6 billion investment will significantly enhance the travel experience across Africa. The development of tourism infrastructure will make it easier for travelers to visit popular destinations, including Africa’s beach resorts, national parks, and historical landmarks. Improved air connectivity will allow tourists to seamlessly travel between African countries, increasing the number of multi-destination trips and making it easier to explore the continent’s diverse offerings.

Moreover, the focus on digital innovation will improve the online booking process, create smart travel apps, and enhance tourist information services. As a result, visitors will experience greater convenience, better access to information, and a smoother overall trip. With the sustainable tourism initiatives underway, travelers can also enjoy their vacations with peace of mind, knowing that their visits are contributing to environmental conservation and local community development.

A Transformative Investment for Africa’s Tourism Future

Africa’s tourism sector is an estimated $6 billion investment from Ubuntu Hospitality Group. In conjunction with developed investments in transportation, groundbreaking sustainability and digital initiatives, projected returns on investments in tourism through the hospitality group focus on value for travelers and the socio-economic viability for the African community members. Investments developed in tourism with African jurisdictions shaped the efforts of the African Union on the continent’s sustainability tourism economy. Forecasting the initiatives of the FHS Africa, unique tourism activities positioned the continent economically and environmentally responsible. The continent is strengthening projected returns on responsible tourism through value initiatives for African community members.

The post UAE’s Investment in Africa’s Tourism to Create Thousands of Jobs and Expand Opportunities, Here’s All You Need to Know appeared first on Travel And Tour World.

WTTC Welcomes Zagreb as New Destination Partner, Promoting Sustainable Urban Tourism

The World Travel & Tourism Council (WTTC) has announced a new Destination Partner, the Zagreb Tourist Board, which, to a degree, has the potential to embrace positive changes to global tourism. For the capital of Croatia, this is a landmark opportunity to transform the City of Zagreb into a globally recognized Sustainable City while being innovative, proactive, and exemplary to other global tourism destinations and their tourism offers.

Embellishments of history and culture, and urban-given the Zagreb area’s distinctive value propositions, the relative value of this growth are positive changes to tourism Zagreb is known to offer, and will undoubtedly position Zagreb positively with new and potential tourists worldwide. For this reason, the Zagreb Tourist Board and the WTTC value proposal to offer tourism stakeholders new sustainable urban tourism.

A New Era of Collaboration and Innovation in Global Tourism

The Zagreb Tourist Board is the official organization responsible for promoting Zagreb, Croatia’s capital, as a top-tier tourist destination. With a strong commitment to showcasing the city’s rich history, cultural vibrancy, and modern urban experiences, the Tourist Board has developed several high-profile projects and events that attract thousands of visitors every year. These include the Festival of Lights Zagreb, the Zagreb Classic open-air classical music festival, and Advent Zagreb, which has been voted Europe’s Best Christmas Market three times in a row.

The collaboration with WTTC will provide the Zagreb Tourist Board with a global platform to elevate these initiatives and introduce the city to new audiences. By working with WTTC, Zagreb will join an exclusive network of world-class destinations that are committed to fostering sustainable tourism and improving the overall travel experience for visitors while contributing positively to the local community.

The Significance of Sustainable Tourism and Digital Transformation

One of the key aspects of the partnership between the Zagreb Tourist Board and WTTC is the shared commitment to sustainable tourism and digital transformation. As the tourism industry faces challenges such as overtourism, environmental sustainability, and the need for greater inclusivity, WTTC’s focus is on ensuring that tourism grows in a way that benefits both local communities and global travelers. Zagreb’s alignment with this vision makes it a prime example of how cities can balance heritage preservation with modern development.

Zagreb is actively pursuing initiatives that focus on eco-friendly tourism, digital innovation, and smart city solutions to improve the experience for both locals and visitors. As part of its continued growth, the city has implemented various programs that promote green tourism by encouraging sustainable travel options such as cycling tours, eco-friendly accommodations, and the use of electric transport. These initiatives are not only aimed at reducing the city’s carbon footprint but also at enhancing the overall visitor experience by offering more responsible and sustainable travel options.

In addition to its eco-conscious efforts, Zagreb is embracing digital technologies to streamline tourism operations, improve city management, and enhance the visitor experience. By implementing cutting-edge technologies in areas such as hospitality, transport, and tourism marketing, the city is positioning itself as a forward-thinking destination for tech-savvy travelers.

Promoting Zagreb’s Cultural and Urban Appeal to Global Tourists

As part of its efforts to promote Zagreb on the world stage, the Zagreb Tourist Board has focused on highlighting the cultural richness of the city, as well as its vibrant urban lifestyle. From its historic architecture and art galleries to its lively street markets and modern cafes, Zagreb offers a unique blend of old-world charm and contemporary energy.

The city’s iconic Upper Town, with its medieval buildings, cobblestone streets, and the famous St. Mark’s Church, draws history enthusiasts and those looking to explore Croatia’s past. Meanwhile, the Lower Town offers an exciting urban atmosphere with modern shopping areas, green parks, and a growing arts scene. This contrast between the historic and the contemporary makes Zagreb an ideal destination for a wide range of travelers, from those interested in history and culture to those seeking modern experiences in a lively city environment.

Through the support of the WTTC partnership, the Zagreb Tourist Board aims to promote these diverse aspects of the city, positioning Zagreb as a must-visit destination for travelers from around the world. The city’s festivals, such as Advent Zagreb—which is recognized as Europe’s Best Christmas Market—are vital components of this marketing effort. These events offer visitors an opportunity to experience Zagreb’s cultural vibrancy and create lasting memories while exploring the city’s historic districts and enjoying local traditions.

The Power of Partnerships in Shaping the Future of Tourism

Martina Bienenfeld, the CEO of the Zagreb Tourist Board, expressed the city’s excitement at joining the WTTC family, emphasizing the importance of partnerships and collaboration in shaping the future of the tourism industry. She said, “We are truly honored to join WTTC at a time when collaboration, innovation, and resilience are shaping the future of our industry. As the capital of Croatia, Zagreb represents a vibrant blend of culture, creativity, and community—values that closely align with WTTC’s mission to advance sustainable and inclusive growth in global tourism.”

The partnership between the Zagreb Tourist Board and WTTC is a testament to the growing importance of collaboration in the tourism sector. By engaging with other global leaders in the tourism industry, Zagreb can share best practices, learn from other destinations, and contribute to the development of new strategies that foster resilience and sustainable growth in tourism.

Through this collaboration, Zagreb will have access to a wealth of knowledge and expertise in areas such as destination management, digital tourism, and community-driven tourism. This will help the city continue to innovate and improve its offerings, ensuring that it remains a top choice for international visitors.

Long-Term Impact on Zagreb and Global Tourism

Collaborating with the WTTC opens new opportunities for Zagreb to expand and improve its tourism innovations. Zagreb will receive invaluable assistance in marketing tourism, planning strategically for the long-term, and managing the tourism ‘destination’ overall. By becoming a member of the WTTC, the Zagreb Tourist Board is proving its dedication to providing genuine, high-value travel opportunities, as well as its focus on responsible and equitable growth.

With a greater number of new tourists seeking authentic cultures, as well as responsible tourism, Zagreb will focus on giving these travelers relevant and unforgettable experiences. This combination of rich culture, innovative heritage, and responsible tourism will influence other travelers to advocate for GDP growth of their communities in a safe and responsible manner.

To summarize, the collaboration with the WTTC is a new visionary step by the Zagreb Tourist Board, but also for the entire tourism sector around the globe and its growing value of collaborating for tourism and travel ideas. This partnership celebrates the diversification of tourism and seamless value added innovations. As a truly forward-looking location, Zagreb pairs tourism with digital advances and genuine experiences. Tourists will absolutely enjoy working with the new age tools and touchable to explore the rich experiences offered by local culture in the city.

The post WTTC Welcomes Zagreb as New Destination Partner, Promoting Sustainable Urban Tourism appeared first on Travel And Tour World.

Seychelles Tourism and Culture Ministry Strengthens Leadership with New Appointment, Here’s All You Need to Know

On November 6, 2025, Mrs. Nicola Amanda J. Bernstein was officially sworn in as the new Minister for Tourism and Culture in Seychelles, making her the second woman ever to hold this prestigious position. Her appointment not only reflects the trust placed in her vast experience in diplomacy, communications, and the private sector, but it also demonstrates the growth and development in the country’s tourism sector. The Ministry of Tourism and Culture, under the guidance of Bernstein, will continue to enhance the islands’ reputation as a foremost global tourist destination, engraining the Seychelles brand further into the world’s consciousness through deftly handled international tourism and culture diplomacy.

A Rich Career Background in Diplomacy and Communications

Before assuming the role of Minister for Tourism and Culture, Mrs. Bernstein built an impressive career in both the diplomatic and private sectors. Born and raised in Seychelles, she pursued higher education in the United Kingdom, earning a Bachelor’s degree in Political Science and Journalism from Kingston University and a Master’s degree in Diplomacy and International Studies from the renowned School of Oriental and African Studies (SOAS) at the University of London.

Her career began with the International HIV and AIDS Alliance in the UK, where she worked as a Liaison Officer for the Commonwealth HIV and AIDS Action Group. In this role, she developed strong expertise in advocacy, communications, and international collaboration on global health issues, skills that she would later carry with her throughout her diplomatic and commercial careers.

Upon her return to Seychelles, Mrs. Bernstein joined the Department of Foreign Affairs as a Press Attaché, where she worked closely with the Ministry’s office and local stakeholders to enhance Seychelles’ international profile. She played a key role in advancing public understanding of the department’s work and helped position the country as an active participant on the global diplomatic stage. Her time in this role provided a solid foundation for her later diplomatic assignments.

Leadership in Diplomacy: Seychelles’ Representation Abroad

Following her tenure as Press Attaché, Mrs. Bernstein advanced to the role of Principal Counsellor at the Seychelles Embassy in Addis Ababa, Ethiopia. In this capacity, she was instrumental in establishing the Seychelles’ diplomatic mission in the region, which contributed to strengthening the country’s relationship with the African Union. Mrs. Bernstein’s ability to navigate international diplomacy and foster strategic partnerships was a crucial asset to Seychelles’ foreign relations during this time.

Upon returning to Seychelles, she continued her work as Principal Counsellor in the Consular Division, where she coordinated with consuls around the world and worked to assist Seychellois citizens living abroad. Her deep understanding of global diplomacy, international cooperation, and cultural exchange has equipped her with the tools to foster global partnerships that will undoubtedly benefit Seychelles’ tourism and cultural sectors.

Private Sector Expertise: Strengthening Seychelles’ Economy Through Business and Finance

In addition to her diplomatic career, Mrs. Bernstein brings extensive experience from the private sector, particularly in the banking and financial services industry. Having held senior positions at Barclays Bank (now ABSA), she was involved in one of the bank’s largest rebranding initiatives, a project that played a crucial role in repositioning the brand and expanding its customer base. Her work at Barclays also focused on corporate social responsibility (CSR) and stakeholder engagement, ensuring that the bank maintained strong relationships with its clients and contributed to the communities in which it operated.

Mrs. Bernstein’s experience in strategic planning, project management, and community engagement will be valuable assets in her new role, as she seeks to further integrate the tourism sector with the broader economic and social development goals of Seychelles. Her ability to bridge the gap between the public and private sectors will be essential in driving sustainable tourism development that benefits both local communities and international visitors.

Tourism and Cultural Growth: A Vision for the Future

As the new Minister for Tourism and Culture, Mrs. Bernstein is committed to positioning Seychelles as a leading global tourism destination that offers not only beautiful beaches and resorts but also rich cultural experiences. In her presentation to the National Assembly, she expressed her dedication to leveraging her diverse background to contribute to the growth of Seychelles’ tourism industry. She emphasized her willingness to work collaboratively with all stakeholders in the tourism, hospitality, and cultural sectors to create innovative solutions that enhance Seychelles’ reputation as a premier destination.

The Seychelles’ tourism sector is integral to the country’s economy, providing employment for thousands of citizens and contributing significantly to GDP. Mrs. Bernstein’s focus will be on promoting sustainable tourism that aligns with Seychelles’ environmental goals and global trends in eco-tourism. This includes enhancing destination branding to highlight the islands’ unique cultural heritage, biodiversity, and commitment to sustainability.

Sustainability and Innovation in Tourism

With a focus on sustainability, Mrs. Bernstein is expected to prioritize green tourism initiatives that preserve the natural beauty of Seychelles while fostering long-term economic growth. As a tourism hub in the Indian Ocean, Seychelles has a responsibility to protect its environment, and Mrs. Bernstein’s efforts will be geared toward ensuring that tourism growth does not come at the expense of the islands’ natural resources.

In addition to sustainability, innovation will be a key theme under her leadership. The rise of digital technologies in the travel and tourism industries has reshaped how tourists interact with destinations. Mrs. Bernstein will focus on promoting digital solutions to enhance visitor experiences, streamline travel logistics, and showcase the rich cultural and natural offerings of Seychelles.

Expanding Cultural Tourism and Heritage

One of Mrs. Bernstein’s key goals is to strengthen the connection between tourism and culture in Seychelles. This will include promoting the country’s vibrant arts scene, cultural festivals, and the unique traditions that define the Seychellois way of life. As a tourist destination, Seychelles offers much more than its idyllic beaches. Its cultural heritage, shaped by its diverse communities and history, is a rich and untapped resource that can attract visitors seeking authentic and immersive experiences.

By working with local communities, cultural institutions, and tourism operators, Mrs. Bernstein aims to create a tourism ecosystem that celebrates Seychelles’ history and culture, while ensuring that local residents benefit from the economic opportunities tourism provides.

A New Chapter for Seychelles’ Tourism Industry

Mrs. Bernstein’s decades-long career in diplomacy, the private sector, and community engagement will allow her to effectively balance the sustainable and innovative integration of socioeconomic development and tourism within masks of culture. As the second woman to serve in the office of Minister for Tourism and Culture, her tenure will be etched in the chronicle of Seychelles Tourism. It will be a privilege to be a partner to transform the Seychelles branding, which will showcase tourism and culture dividends, socio-economic gains integration, and socio-cultural sustainable development.

For decades sustainability and capital geopolitical integration rewards tourism and travel. The Seychelles will stay a geo-strategic tourism and travel fence value and culture integration gate and dividends tourism and travel branding will sieve culture and integration socio-economic dividends. The Seychelles will stay a geo-strategic tourism and travel fence value and culture integration gate and dividends tourism and travel branding will sieve culture and integration socio-economic dividends.

The post Seychelles Tourism and Culture Ministry Strengthens Leadership with New Appointment, Here’s All You Need to Know appeared first on Travel And Tour World.

Maldives Focuses on Sustainable Tourism with New Townships and Integrated Developments, Get the Details Here

The country is implementing a new form of large-scale, sustainable township integrated into the resort model. With a vision of developing integrated eco-friendly self-sustaining communities, the aim is to broaden the scope of the tourism sector to incorporate a range of residential, commercial, healthcare, educational and renewable energy sustainable integrated eco-friendly communities to broaden the scope of tourism. The Government Units of the Special Economic Zones (SEZ) Act outlines the begins of the enabling environment that positions the Maldives economy as one of the foremost self-sustaining environmentally friendly communities globally.

These new eco-friendly communities are estimated to satisfy the Maldivian and resident tourists integrated and cross sector tourism projects that blend wellness tourism, educational tourism, luxury tourism with long-term hotel stay options, and cross border medical tourism. In general, the shift is the first of the Maldives in integrated eco-friendly sustainable tourism and self-sustaining environment friendly communities to cross border medical tourism and educational tourism.

The Vision Behind Sustainable Townships

The concept of Sustainable Townships is rooted in the Maldives’ desire to broaden its tourism offerings while also addressing national priorities such as economic diversification, environmental sustainability, and social development. These projects will combine high-end hospitality with local infrastructure, offering premium real estate, medical services, wellness facilities, and educational institutions. By integrating such diverse elements into single developments, the Maldives is working to create a more resilient and sustainable tourism model, one that reduces reliance on traditional short-stay vacationers.

The townships will also serve as a long-term solution for attracting high-value investors and creating employment opportunities across multiple sectors. This initiative will not only draw luxury tourists but also encourage families, remote workers, and long-term residents to settle in the Maldives, diversifying the country’s tourism market and economy.

Economic Diversification and Long-Term Benefits

The Maldives has long been a top destination for high-end island resorts, but with tourism trends shifting toward more integrated, long-term stays, the government has recognized the need to diversify its tourism industry. By focusing on large-scale developments that include healthcare, education, and wellness, the Maldives is creating a tourism economy that is not just focused on short-term leisure but also on long-term, value-driven experiences. This shift is expected to enhance the country’s economic resilience and make its tourism sector more adaptable to global changes.

Developers of these townships will receive attractive incentives, such as a 5% income tax rate for the first ten years, with this rate rising to 10% for the following decade. However, these incentives will only apply to projects that meet specific requirements, such as including educational facilities, healthcare infrastructure, and renewable energy initiatives. This approach ensures that the developments contribute directly to the nation’s broader strategic goals, including the transition to sustainable energy, the development of local skills, and the generation of long-term economic growth.

Eligibility and Criteria for Sustainable Township Projects

The proposed amendments to the SEZ Act aim to establish a clear and transparent framework for these new developments, defining eligibility criteria and investment thresholds. To qualify for the incentives, projects must demonstrate a commitment to sustainability, integrating renewable energy systems, green building technologies, and eco-friendly practices. Additionally, the focus on providing healthcare and educational infrastructure ensures that the projects benefit both the tourism industry and local communities by improving access to essential services and creating opportunities for residents.

These townships will focus on high-value investments that have a lasting impact on the Maldives’ economy. With developments exceeding $500 million in value, the projects will generate significant employment opportunities and contribute to the growth of local businesses. By ensuring that large-scale investments meet sustainability, health, and education goals, the Maldives is positioning itself as a forward-thinking destination that attracts both short-term visitors and long-term residents.

Impact on Tourism: Expanding Beyond Traditional Resorts

While the Maldives is globally recognized for its luxury resorts and pristine beaches, the new Sustainable Townships are designed to broaden the country’s tourism offerings. Global tourism trends are shifting toward integrated, mixed-use developments that combine leisure, wellness, and long-term stays. The Maldives is aligning itself with this shift by introducing townships that blend traditional resort experiences with lifestyle amenities, creating a more holistic travel experience.

For tourists, the new developments will offer not only luxury and relaxation but also opportunities for cultural engagement, wellness retreats, medical tourism, and educational experiences. These features will cater to a broader range of visitors, from wellness-focused travelers to families and digital nomads seeking a more permanent or extended stay in the Maldives.

Positioning the Maldives as a Global Leader in Sustainable Tourism

The Maldives’ focus on integrating sustainability into its tourism development is expected to set a global standard for eco-friendly luxury tourism. With a growing global focus on responsible travel and environmental impact, the Maldives is responding by creating destinations that prioritize sustainability, renewable energy, and environmental stewardship. By offering a blend of high-end tourism experiences and eco-conscious living, the country is positioning itself as a leader in sustainable tourism.

The Maldives’ commitment to sustainable tourism is not just about attracting environmentally conscious travelers but also about ensuring that the tourism industry benefits local communities, protects the environment, and contributes to the country’s long-term economic prosperity. By embracing green building practices, renewable energy, and responsible tourism, the Maldives is setting an example for other destinations looking to balance luxury with sustainability.

Building Partnerships for Long-Term Tourism Growth

To achieve the vision of these Sustainable Townships, the Maldives government is building strong partnerships with global investors, developers, and sustainability experts. The projects are expected to attract international capital while also fostering collaboration with local businesses and stakeholders. This will ensure that the developments are in line with local cultural values, environmental standards, and the long-term needs of the country’s tourism sector.

A Key Element of the Maldives’ Vision 2040 Strategy

The introduction of Sustainable Townships aligns with the Maldives’ Vision 2040 strategy, which emphasizes economic diversification, social development, and environmental sustainability. These initiatives are central to the country’s future growth, providing a foundation for long-term tourism success that goes beyond the traditional resort model. As the Maldives continues to innovate in the tourism sector, these townships will play a key role in enhancing the country’s global competitiveness and appeal.

A Sustainable and Inclusive Future for Maldives Tourism

The Maldives is reshaping the future of its economy with the integration of Sustainable Townships as part of its tourism development. Incorporating eco-friendly touring, living, healthcare, schooling and renewable energy, the Maldives hopes to become an attractive destination for tourists and permanent residents. Integrated Townships will provide new models for evolving tourism practices for future economies. With self-sustaining tourism systems in place, environmentally and socially, the Maldives will be ready to handle the future of tourism. The Maldives confidently meets the new world order in tourism with innovation and inclusivity.

The post Maldives Focuses on Sustainable Tourism with New Townships and Integrated Developments, Get the Details Here appeared first on Travel And Tour World.

Sharjah Invites Young Innovators to Transform Tourism with New Hackathon, Here’s All You Need to Know

The Sharjah Commerce and Tourism Development Authority (SCTDA) partnered with the American University of Sharjah (AUS) and launched Sharjah Tourism Innovation Hackathon 2025. This Hackathon served as the 2025 Sharjah International Travel & Tourism Forum (SITTF) pre-activities. The Forum’s theme is “Innovative & Sustainable Solutions in Technology for the Future of Tourism” and promotes the use of innovative technologies in sustainable tourism. It runs from November 1-2, 2025, at the AUS Main Building. This Hackathon aims at channeling the innovation, creativity, and collaboration starts within the tourism sector.

In total, 500 students from 29 UAE universities participated, with 80 finalists from 11 universities proposing industry-ready smart sustainable tourism solutions. This is in line with Sharjah’s vision of becoming a global tourism hub and empowering young people with ideas that will transform the industry.

Empowering Young Innovators: Tourism Solutions of Tomorrow

Over two days, teams of students tackled complex briefs related to sustainable tourism, innovation, and smart city technologies. The hackathon provided participants with an opportunity to move from problem definition to deployable solutions, including working prototypes, application designs, data-driven insights, and video pitches. These solutions aimed to address key issues within Sharjah’s tourism landscape and beyond, using technologies such as artificial intelligence, machine learning, and blockchain to improve the travel experience for visitors and businesses alike.

The judging panel, consisting of both academic and industry leaders, evaluated the final submissions based on their clarity, practicality, relevance to Sharjah’s tourism needs, scalability, and innovative use of technology. This hands-on, real-world approach allowed students to apply their academic knowledge in a meaningful way, and many of their ideas are expected to have a tangible impact on the future of tourism in Sharjah and the broader UAE.

First Place Winner: Gamified Tourism Experience with ‘Sharjah Quest’

The first-place prize went to the team “Hayyakum” from AUS, who created “Sharjah Quest,” an augmented reality-powered mobile adventure designed to engage visitors and encourage them to explore Sharjah’s cultural and historical sites. The app allows tourists to collect digital stamps, unlock mascots, and follow curated itineraries that guide them to local landmarks and businesses.

The team, comprising Mahmoud Darwish, Amr Mohi Aldeen, Mohamad Dabbagh, and Afif Zughayer, designed the app with a focus on inclusivity and local engagement. The game-based model spreads foot traffic, increases the time tourists spend in local areas, and provides real-time guidance to encourage visits to smaller neighborhood businesses. The system’s goal is to support the UAE’s Vision 2031 by integrating culture and sustainability into tourism.

“The beauty of Sharjah Quest lies in its ability to turn the city into an interactive game, creating an experience where every stop is a story, and every visit creates value,” said team member Mahmoud Darwish. This innovative approach not only enhances the tourist experience but also contributes to the local economy by supporting small and medium-sized enterprises in the area.

Second Place Winner: Coral Reef Health Monitoring System

The second-place award was claimed by team “Nomad,” consisting of Rana Gharaibeh, Halla Daas, Osama Ali, and Moustafa Mughrabi, who presented a pioneering solution for coral reef preservation. Their project involves using underwater vibrations to monitor and maintain the health of Sharjah’s coral reefs, positioning the emirate as a sustainable and eco-friendly tourism destination.

By integrating cutting-edge technology with environmental conservation, the project aims to protect Sharjah’s marine life while enhancing the region’s tourism appeal. With marine tourism becoming increasingly popular, this initiative ensures that visitors can experience Sharjah’s vibrant oceans while contributing to their preservation. The team’s efforts to highlight Sharjah’s commitment to sustainable tourism made their project a standout solution for the future of coastal tourism.

Third Place Winner: Unified Accessibility Platform for All Travelers

Team “Trail/s” from Ajman University, including Jon Zaccary Regala, Nouran Talal, Samia Bayoumi, and Maryam Al Shanqiti, won third place with their concept for a unified accessibility platform aimed at improving travel experiences for people with disabilities. The platform integrates tourism, law, and biomedical innovation to provide accessible travel recommendations, virtual tour guides, and support for assistive technologies.

The platform’s goal is to ensure that all travelers, regardless of ability, can explore the UAE with confidence and comfort. With the increasing importance of accessible tourism, this project reflects the growing need for destinations to cater to a diverse range of travelers. The team’s solution promises to make Sharjah a more inclusive and accessible destination for all visitors, enhancing its appeal as a family-friendly and accessible tourism hub.

Fostering Collaboration: Engaging with Industry Experts and Mentors

The Sharjah Tourism Innovation Hackathon was not only a competition but also an opportunity for students to engage with mentors and industry professionals, gaining valuable insights into the tourism and hospitality sectors. Participants had the chance to collaborate with experienced professionals, enhancing their understanding of real-world challenges and how to apply innovative solutions to solve them.

Dr. Salah Brahimi, Vice Chancellor for External Relations at AUS, emphasized the importance of connecting student innovation directly with Sharjah’s tourism priorities. The collaboration between the SCTDA, AUS, and mentors from various industries allowed the hackathon to become a significant platform for knowledge exchange and the development of practical solutions that can be implemented in the tourism sector.

Sharjah’s Commitment to Sustainable Tourism and Innovation

The hackathon highlighted the SCTDA’s dedication to fostering a culture of innovation and sustainability within Sharjah’s tourism industry. By engaging young minds in solving real-world tourism challenges, the SCTDA is helping to build a more resilient, sustainable, and forward-thinking tourism ecosystem in Sharjah. The initiatives developed through this hackathon will contribute to the long-term growth of the city’s tourism sector, ensuring that it remains competitive on the global stage.

The Future of Tourism in Sharjah: A Vision for Growth

Looking ahead, Sharjah continues to invest in innovation and tourism development, positioning itself as a leading destination in the UAE. The successful launch of the Sharjah Tourism Innovation Hackathon marks just one step in the city’s ongoing efforts to diversify its tourism offerings and promote sustainable, high-quality travel experiences. The ideas generated during the hackathon, from gamified tourism apps to eco-friendly initiatives, provide a glimpse into the future of travel in Sharjah, a city where culture, sustainability, and technology intersect.

With initiatives like the Tourism Innovation Hackathon, Sharjah is strengthening its position as a global tourism hub, attracting visitors from around the world who seek unique, meaningful, and sustainable travel experiences. As the tourism sector continues to evolve, Sharjah is committed to staying at the forefront of innovation, ensuring that the future of tourism in the city is both inclusive and sustainable.

Shaping the Future of Tourism in Sharjah

The 2025 Sharjah Tourism Innovation Hackathon displayed young creativity and Sharjah’s innovative tourism development perspective. The winners’ projects, from gamified experiences to coral reef monitoring, illustrate the range and vitality of the city’s tourism goals. Sharjah is innovating and expanding its tourism facilities and is being positioned as a prime example of sustainable and inclusive tourism in the UAE and globally.

The post Sharjah Invites Young Innovators to Transform Tourism with New Hackathon, Here’s All You Need to Know appeared first on Travel And Tour World.