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From the Stars to the City: Bloemfontein Becomes a Leading Astro-Tourism Destination

15 December 2025 at 17:29
From the Stars to the City: Bloemfontein Becomes a Leading Astro-Tourism Destination

Bloemfontein, the city in the heart of South Africa’s Free State, is emerging as a significant destination for astro-tourism, offering travelers the opportunity to explore the cosmos from some of the clearest skies in the region. The city’s combination of world-class planetariums, observatories, and its commitment to sustainable tourism is positioning Bloemfontein as a leader in African astro-tourism. This transformation is being driven by the local tourism authorities, educational institutions, and a growing interest in niche travel experiences.

The rise of astro-tourism in Bloemfontein is part of a broader trend in travel, where tourists are increasingly seeking educational, immersive, and experiential journeys. While the city has long been overshadowed by more traditional tourist hotspots, its clear skies and cultural richness have caught the attention of travelers, astronomers, and industry professionals looking to explore the universe through local telescopes and cultural stories of the night sky.

The Key Attractions: Observatories and Planetariums

Bloemfontein is home to several key facilities that form the foundation of its growing astro-tourism sector. The Naval Hill Planetarium, located in the city’s center, offers visitors an immersive experience in the wonders of space with digital planetarium shows, interactive exhibits, and guided skywatching events. These activities provide both educational value and entertainment for tourists of all ages, from school groups to adult learners.

Just outside of the city, the Boyden Observatory, established in 1956, is one of the most significant astronomical research facilities in South Africa. The observatory is used for both scientific purposes and public outreach, offering stargazing sessions and guided tours. Visitors to Boyden can experience the stars through powerful telescopes and gain insight into the science behind astronomy.

Another key attraction is Sterland, a stargazing haven located on a nearby farm. This venue provides a more relaxed environment for guests to gaze at the stars while enjoying the tranquility of the countryside. The combination of these well-regarded facilities offers tourists various options for astronomical experiences, whether they are interested in scientific research or simply stargazing under some of the best skies in the country.

Educational and Cultural Experiences

Astro-tourism in Bloemfontein goes beyond just observing the stars. The city’s commitment to integrating cultural and educational aspects into its astronomy experiences helps to create a more enriching journey for visitors. Local cultural stories, indigenous knowledge of the night sky, and the astronomy-related traditions of the San and Khoi peoples offer a deeper connection to the region’s celestial heritage.

Tourists are not only exposed to the scientific side of astronomy but also the cultural and spiritual significance that different African communities have attributed to the night sky for centuries. These narratives are shared through storytelling sessions, interactive exhibits, and workshops, further enriching the visitor experience and deepening their understanding of both science and culture.

A Growing Destination for Young Adults

Recent research has indicated that Bloemfontein’s strongest potential market lies with young adults, particularly those between 18 and 35 years old, coming from nearby provinces such as Gauteng. This age group has shown a growing interest in visiting planetariums and observatories, and Bloemfontein’s accessibility—just a three-hour drive from Johannesburg—makes it an ideal destination for weekend getaways or day trips.

With the increase in interest from this demographic, the tourism sector is seeing a rise in demand for affordable, educational, and immersive experiences. The expansion of astro-tourism to cater to this age group creates further opportunities for local businesses, from accommodation providers to local tour operators offering specialized stargazing packages.

Economic Growth and Local Entrepreneurship

The rise of astro-tourism in Bloemfontein also supports the local economy by encouraging the growth of small businesses and entrepreneurial ventures. Visitors drawn by the stargazing experiences create demand for local goods and services, including restaurants, tourist shops, and transport services. The influx of tourists during the stargazing events provides new opportunities for local entrepreneurs, including artisanal craft vendors, café owners, and transport providers, to benefit from increased foot traffic.

Moreover, local universities in Bloemfontein, such as the University of the Free State, are contributing to the sector by engaging students in the development of astro-tourism products, creating a strong link between education, tourism, and local business. This collaboration ensures that the tourism growth is sustainable and directly benefits the community.

Year-Round Appeal and Infrastructure Growth

The growth of astro-tourism is supported by Bloemfontein’s reliable weather, which ensures clear skies for stargazing throughout much of the year. With two universities in the city, there is a consistent flow of young people who engage in scientific tourism or attend educational events related to astronomy. The city also offers year-round programming, with activities designed to cater to tourists during school holidays, public holidays, and special events like Eclipse Tours or meteor shower watch parties.

The city’s increasing popularity as an eco-tourism and educational travel destination is matched by ongoing improvements in local infrastructure, including better accommodation options and transportation networks. These developments ensure that visitors can access stargazing sites with ease, contributing to a seamless experience for both international and domestic tourists.

Conclusion

With its blend of scientific curiosity, cultural richness, and a commitment to sustainability, Bloemfontein is positioning itself as one of Africa’s leading astro-tourism destinations. Through its observatories, planetariums, and cultural initiatives, the city offers a unique, immersive experience for both young travelers and families alike. As the city continues to grow as an eco-tourism hotspot, it stands as an example of how combining modern tourism initiatives with educational outreach and local cultural heritage can create a thriving, sustainable destination that resonates with a global audience.

The post From the Stars to the City: Bloemfontein Becomes a Leading Astro-Tourism Destination appeared first on Travel And Tour World.

Southern Africa Tourism Flourishes with LIFT Airlines’ New Durban–Mauritius Flights

15 December 2025 at 17:22
Southern Africa Tourism Flourishes with LIFT Airlines’ New Durban–Mauritius Flights

In an exciting development for Southern Africa’s aviation and tourism sectors, LIFT Airlines is set to launch its inaugural international route between Durban and Port Louis, Mauritius, pending final regulatory approval. The new route, anticipated to begin operation in early 2026, marks a significant milestone for the South African low-cost carrier as it expands beyond domestic flights and into international markets. This move aims to enhance tourism, improve regional connectivity, and provide travelers with affordable options to explore two popular coastal destinations in Africa.

The route between Durban and Mauritius will cater to both business and leisure travelers, offering a direct connection between these two iconic tourist hubs. Durban, known for its world-class beaches, vibrant culture, and growing event calendar, will benefit from increased visibility, while Mauritius, a luxury leisure destination, will attract more visitors from the Southern African region. This expanded flight offering also promises to benefit local businesses, hotels, and service providers by increasing foot traffic from international travelers.

A Key Move for Southern Africa’s Aviation Landscape

For LIFT Airlines, this route marks a bold step in its international expansion strategy. The Durban–Mauritius connection is part of the airline’s broader ambition to capitalize on the growing demand for affordable regional air travel within Southern Africa. By offering low-cost flights between Durban and Mauritius, LIFT Airlines is making it easier for travelers from both South Africa and Mauritius to explore the Indian Ocean, enjoy beach vacations, or attend business meetings in these popular destinations.

This expansion also aligns with broader trends in African aviation, where the demand for cross-border travel continues to rise. The growth of the middle class and increased intra-continental mobility are contributing to a larger market for affordable international flights. LIFT Airlines’ entry into the Durban–Port Louis route provides a new, competitive option for regional travel, enhancing accessibility for both budget-conscious leisure tourists and corporate travelers seeking convenient and cost-effective flight options.

Durban: A Gateway for Business and Leisure Travelers

As a major port city and commercial center in South Africa, Durban is a vital destination for both business and tourism. The city, which is part of KwaZulu-Natal Province, is home to the Port of Durban, Africa’s busiest port, and serves as a key gateway for international trade. The newly introduced route will make it easier for business professionals traveling between Mauritius and South Africa to attend conferences, meetings, and trade events in Durban and surrounding areas.

For leisure travelers, Durban offers a mix of cultural attractions, historical landmarks, and pristine beaches. Visitors can explore the Golden Mile, enjoy water sports along the coast, or experience the diverse culture through festivals, markets, and local cuisine. With its tropical climate, Durban is a popular destination year-round, attracting both local and international tourists.

Mauritius: A Luxury Destination for Regional Tourists

Mauritius, located in the Indian Ocean, is widely recognized as a luxury travel destination known for its white-sand beaches, crystal-clear waters, and world-class resorts. The island offers visitors a combination of relaxation, adventure, and cultural exploration, making it a top destination for honeymooners, family vacations, and high-end travelers. Mauritius’ luxury hotels, golf courses, and spas cater to a global clientele seeking a tropical paradise.

As an island nation with limited air access from neighboring countries, the introduction of direct flights from Durban will provide more affordable and convenient travel options for Southern African visitors. Mauritius’ tourism sector will benefit from the increased connectivity, allowing travelers from countries like South Africa, Namibia, and Botswana to more easily access the island’s luxurious resorts, pristine beaches, and natural wonders.

Boosting Tourism and Business Travel in the Region

The new Durban–Mauritius route will not only strengthen tourism between South Africa and Mauritius but will also foster economic and cultural ties between the two nations. It will provide enhanced access to Southern African Development Community (SADC) markets, increasing the mobility of travelers in the region. This is particularly important for the tourism industry, where multi-destination itineraries are gaining in popularity.

Tourists will have the flexibility to experience both destinations with the convenience of direct flights, which will also support business initiatives and create new investment opportunities in both Durban and Mauritius. The added capacity on this route will help accommodate growing demand, especially during peak holiday seasons when both destinations see high volumes of tourists.

For local travel agencies, tour operators, and hospitality providers, this new route offers the opportunity to curate attractive travel packages for tourists, combining stays in Durban with beach vacations in Mauritius. This cross-promotion between two top-tier destinations is a win-win for regional tourism, allowing both cities to attract more visitors and benefit from the resulting economic activities.

Looking Ahead: Further Growth in Regional Aviation

LIFT Airlines’ entry into the international market signals the airline’s plans for continued expansion within Africa. If the Durban–Mauritius route proves successful, the airline may explore further regional routes, connecting additional cities in Southern Africa to popular destinations across the Indian Ocean and beyond. The airline’s focus on affordable pricing and convenience makes it a competitive option for travelers seeking accessible international travel in the region.

As African tourism continues to recover and grow, regional connectivity remains a critical component of the continent’s success in the global travel market. Airlines like LIFT are positioned to lead the charge in providing affordable, high-quality air travel options that meet the needs of both leisure and business travelers.

Conclusion

The launch of the Durban–Mauritius route by LIFT Airlines is a promising development for regional tourism and business travel. With direct flights connecting these two popular destinations, travelers from both countries can now enjoy greater convenience, flexibility, and affordability. This expansion in air travel represents a significant milestone in the growth of Southern Africa’s aviation sector and tourism industry. As Durban and Mauritius continue to attract both leisure and business visitors, this new connection will help elevate their status on the global tourism map.

The post Southern Africa Tourism Flourishes with LIFT Airlines’ New Durban–Mauritius Flights appeared first on Travel And Tour World.

Now, Explore Egypt’s Sacred Sites: Saint Catherine’s Development to Enhance Faith-Based Tourism

15 December 2025 at 11:50
Now, Explore Egypt’s Sacred Sites: Saint Catherine’s Development to Enhance Faith-Based Tourism

In the rugged terrain of Egypt’s southern Sinai Peninsula, a vast transformation is taking place near the town of Saint Catherine, long known for its peaceful atmosphere and historical significance. The Egyptian government has launched an ambitious megaproject to develop the area into a major tourism destination, aiming to attract visitors from around the world to experience the region’s unique cultural and religious heritage.

Saint Catherine, located near the biblical Mount Sinai, where the three Abrahamic faiths believe God spoke with Moses, has long been a quiet town, known for its tranquil beauty and its significance as a pilgrimage site. However, with the ongoing construction of hotels, resorts, and infrastructure designed to accommodate a surge in tourists, many locals are expressing concerns about the future of their town and the potential loss of its serene character.

The Historic Significance of Saint Catherine

Saint Catherine holds immense importance in religious history. For centuries, it has been a destination for pilgrims, particularly those following the Abrahamic faiths of Judaism, Christianity, and Islam. The Saint Catherine’s Monastery, a UNESCO World Heritage site, is one of the oldest working monasteries in the world and draws both religious visitors and cultural tourists who come to admire its ancient architecture and religious relics. The mountain town is also home to the famous Mount Sinai, where, according to tradition, Moses received the Ten Commandments.

This rich religious history has helped shape the town’s identity as a peaceful, contemplative space. The town’s modest size and remote location contributed to its allure as a sanctuary for pilgrims and tourists seeking spiritual reflection and natural beauty. However, with the introduction of the new tourism development plan, many worry that this unique character will be lost.

The Megaproject and Its Scope

The Egyptian government’s megaproject in Saint Catherine involves extensive construction to make the area more accessible to tourists. Key components of the project include the development of luxury hotels, transport infrastructure, and a range of visitor amenities. The goal is to create a modern, high-capacity tourism hub that will attract international visitors while capitalizing on the region’s religious and natural significance.

Among the planned developments is a cable car system designed to take tourists to the summit of Mount Sinai, making the area more accessible to a larger number of people. Additionally, the project includes the creation of visitor centers, hotels, and restaurants, aiming to cater to the needs of mass tourism. Local authorities hope the megaproject will provide a boost to the economy, create jobs, and bring international attention to the region.

Impact on Local Life and Concerns from the Community

While the potential for economic growth is seen as a positive by some, the construction work has raised concerns among residents. Many of the people who have lived in the area for generations fear that the influx of mass tourism will alter the town’s character and disrupt the peaceful lifestyle that has long defined it.

“The Saint Catherine we knew is gone,” said one resident, reflecting the sentiment of many in the community. With the town’s transformation, there is a sense that the intimate, spiritual atmosphere that attracted pilgrims for centuries may be lost as the area becomes more commercialized.

Local businesses, especially those that cater to the few tourists who visit annually, are already feeling the effects of the construction. While some view the developments as an opportunity for growth, others worry about the environmental and social costs of mass tourism in such a historically significant and fragile region.

Tourism Appeal of Mount Sinai and the Monastery

Despite the concerns, the megaproject is poised to open up new opportunities for tourists to explore the area’s unique religious and natural attractions. Mount Sinai, which has been an important destination for spiritual and religious journeys, remains central to the region’s tourism appeal. The town’s close proximity to the Saint Catherine’s Monastery ensures that tourists will continue to visit for its rich historical and religious significance.

For many visitors, the experience of hiking to the summit of Mount Sinai to witness the breathtaking sunrise is one of the most memorable aspects of their trip to the region. The development of better access, such as the planned cable car system, may offer a more convenient option for visitors, particularly those who are not physically able to complete the hike.

However, the rise in visitor numbers is likely to impact the area’s ecosystem. Local environmentalists have expressed concerns about the strain on natural resources and the potential damage to the fragile desert landscape. Sustainable tourism practices will be essential to balancing growth with the preservation of the region’s unique environment.

A Shift in Tourism Trends

Saint Catherine is just one example of the broader trend of tourism-driven development in Egypt, where other regions, such as Luxor and Cairo, are also experiencing significant infrastructure changes aimed at accommodating more tourists. The country’s tourism sector has been rebounding following a period of economic and political instability, and religious tourism is seen as a key pillar in this recovery.

For Egypt, investing in faith tourism aligns with its long-standing role as a cradle of ancient civilizations and a religious hub. The government’s goal is to attract more international tourists and enhance the country’s appeal as a top destination for pilgrims and cultural explorers.

Looking Ahead: Balancing Development with Preservation

The future of Saint Catherine will depend on how well the local community, authorities, and developers can balance the growth of tourism with the preservation of the town’s cultural and environmental heritage. Ensuring that mass tourism doesn’t overshadow the region’s deep spiritual significance will be a key challenge.

For now, Saint Catherine stands at a crossroads, where the blending of ancient history, religion, and modern development will define the next chapter of its legacy. The hope is that the town will be able to welcome tourists in a way that enhances its heritage without losing the charm that has drawn pilgrims for centuries.

The post Now, Explore Egypt’s Sacred Sites: Saint Catherine’s Development to Enhance Faith-Based Tourism appeared first on Travel And Tour World.

Mbeumo faces double Cameroon challenge at AFCON

Cameroon forward Bryan Mbeumo (L) shields the ball against Brazil in a 2022 World Cup clash. (Issouf SANOGO)

Manchester United star Bryan Mbeumo must handle the twin challenges of scoring and captaincy when playing for Cameroon at the 2025 Africa Cup of Nations in Morocco this month. 

With veteran striker Vincent Aboubakar surprisingly axed, the responsibility for scoring falls heavily on the 26-year-old who moved to Old Trafford from Brentford last July.

Goals have been hard to come by for the Indomitable Lions lately as they failed to find the net in two crucial 2026 World Cup qualifiers.

Needing maximum points at home against Angola two months ago to have any hope of automatic qualification, Cameroon managed only a 0-0 draw. 

Given a second chance to qualify a month later as one of the best four African group runners-up, Cameroon fell 1-0 to the Democratic Republic of Congo in a play-off and were eliminated.  

For Cameroon supporters, recalling the past exploits of star strikers like Roger Milla, Patrick Mboma and Samuel Eto'o, consecutive blanks were difficult to accept.

Mbeumo started in both matches, but poor service from midfield and tight marking meant scoring opportunities were scarce.

Aboubakar was the eight-goal leading scorer in the 2022 AFCON as hosts Cameroon finished third behind Senegal and Egypt.

It was an outstanding performance in the modern era of the premier African football tournament, finishing just one goal shy of matching the 1974 record of Congolese Ndaye Mulamba.

But Mbeumo was left without a potentially key partner in attack when new Cameroon coach David Pagou omitted Aboubakar from the Morocco-bound squad.  

- Low morale -

"We wanted to do things differently. They are good players, but we set our sights on others to create a different mindset," said Pagou, referring to Aboubakar and goalkeeper Andre Onana.

While Mbeumo seeks goals in Group F against Gabon, title-holders Ivory Coast and Mozambique, he must also shoulder the additional responsibility of succeeding Aboubakar as captain. 

He must lift a team whose morale is low after their failure to qualify for the World Cup in the United States, Canada and Mexico. 

Cameroon hold the African record for World Cup appearances with eight. Losing out to Group D winners Cape Verde, a west African archipelago with a population of just 525,000, was a bitter blow. 

Mbeumo was born in eastern France to a Cameroonian father and a French mother, making him eligible to represent either country. 

He played underage football for France before switching his international allegiance to Cameroon. His highlight so far with the Indomitable Lions was competing at the 2022 World Cup in Qatar.

At club level, he spent one season with Troyes in France, then six with Brentford, helping the London club gain promotion to the Premier League.

He formed a dynamic attacking partnership with Democratic Republic of Congo winger Yoane Wissa at the Bees -- both scored in the same match six times last season.

It was a feat matched only by Liverpool pair Mohamed Salah and Cody Gakpo in the 2024-25 Premier League.

His six goals this season for United include a brace in a 4-2 home victory over Brighton.   

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Striker Amoura has key role as Algeria seek AFCON redemption

Algeria striker Mohamed Amoura (L) playing against Mauritania at the 2024 Africa Cup of Nations in the Ivory Coast. (KENZO TRIBOUILLARD)

Striker Mohamed Amoura is set to be a key figure as Algeria seek redemption at the 2025 Africa Cup of Nations (AFCON) in  Morocco after disastrous campaigns in the past two editions.

The Desert Foxes won the premier African football competition a second time in 2019, edging Senegal 1-0 in the final in Cairo. 

But in two AFCON appearances since they failed to win a match in six attempts and twice made humbling first-round exits, leading to the sacking of coach Djamel Belmadi.

His place was taken by Vladimir Petkovic, who took Switzerland to two Euro Championship tournaments and one World Cup during a seven-year reign.

The 62-year-old born in Bosnia & Herzegovina rang the changes when he took charge of Algeria last year, including giving more opportunities to Amoura. 

His faith in the 25-year-old, now with Bundesliga outfit Wolfsburg, has been richly rewarded with Amoura becoming the leading scorer in 2026 World Cup African qualifying with 10 goals.

Amoura tormented a variety of rivals as Algeria secured a fifth appearance at the global showpiece, scoring a hat-trick against Mozambique and two each against Botswana, Somalia and Uganda.

Since then he also found the net in an AFCON warm-up victory over Zimbabwe as Algeria prepare for Group E showdowns with Sudan, Burkina Faso and Equatorial Guinea.

It is a mini-league Algeria are expected to win, and Petkovic acknowledges that the Foxes are considered the strongest of the four contenders.

"The main objective is to get past the first round, (then) go as far as possible in the tournament," he said after announcing his squad.

- 'Huge honour' -

Amoura told the Algerian media he is optimistic Algeria will win Group E and qualify for the round of 16.

"It is a strong group. We respect every team, but fear no team. Algeria have a balanced squad that includes some outstanding players.

"Our goal is to go deep into the tournament and represent our country in the best possible way. We want to make our supporters happy and fight for the title.

"There is no secret to my scoring 10 goals in World Cup qualifiers. My achievements are due to hard work and the confidence given to me by my teammates and coaches.

"It is a huge honour to wear the Algerian jersey. I want to help my team as much as possible, whether it is scoring, creating goals or dropping back to defend." 

Amoura hailed Petkovic for creating an atmosphere during training camps that is conducive to success for a country that also won the AFCON in 1990.

"The atmosphere is excellent, It is serious, focused and there is a desire to give our best. It has to be that way because the 2025 AFCON is packed with strong teams."  

Amoura left Wolfsburg for Algeria at the weekend after scoring in a 3-1 league win at fellow bottom-half club Borussia Moenchengladbach.    

He and Ivorian teenager Yan Diomande are the leading African scorers in the Bundesliga this season with six goals each.

Amoura made his professional debut just five years ago with Entente Setif. He made an immediate impact leading to transfers to Lugano and Union Saint-Gilloise before joining Wolfsburg last year.

He initially left Union on loan, but the German club, releasing the potential of the Algerian, made the move permanent this year.

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African players in Europe: Salah off to AFCON amid uncertainty

Mohamed Salah applauds supporters at Anfield after Liverpool beat Brighton. (Paul ELLIS)

Mohamed Salah heads for Morocco this week to captain Egypt in the Africa Cup of Nations (AFCON) amid uncertainty over his future at Liverpool. 

Salah came off the bench midway through the first half and set up the second goal in a 2-0 Premier League win over Brighton at the weekend. 

After the match, manager Arne Slot said there was "no issue to resolve" with his star forward, but speculation continues to rumble over the Egyptian's future after his outburst last weekend.

AFP Sport highlights African headline-makers in the major European leagues:

ENGLAND

MOHAMED SALAH (Liverpool)

The 33-year-old came on as a substitute and seized his chance by setting up Liverpool's second goal for Hugo Ekitike. Salah had been left out of Liverpool's squad for Tuesday's Champions League victory at Inter Milan after his explosive rant about Slot following the recent draw at Leeds. That was the third successive game that Salah had been left on the bench and his furious claim that he had been "thrown under the bus" hinted at a potential departure from the troubled Premier League champions during the January transfer window. 

CALVIN BASSEY (Fulham)

The Nigeria defender scored in his side's 3-2 win at Burnley. Bassey grabbed Fulham's second goal to put them 2-1 up in the 31st minute en route to their first victory at Turf Moor since 1951. The 25-year-old's close-range header from Harry Wilson's cross was his first goal since an FA Cup tie against Manchester United in March.

IBRAHIM SANGARE (Nottingham Forest)

The Ivory Coast midfielder capped his side's 3-0 victory over Tottenham with the final goal. Sangare netted in the 79th minute at the City Ground, bending a superb strike in off the post with the outside of his foot. The 28-year-old's second goal this season -- and his first in seven matches -- helped boost Forest's bid to avoid relegation.

SPAIN

AKOR ADAMS, CHIDERA EJUKE (Sevilla)

Nigerians Adams and Ejuke celebrated AFCON call-ups with a goal each as Sevilla hammered Real Oviedo 4-0 in La Liga. Adams opened the scoring in the fourth minute and Ejuke completed the rout with one minute of regular time remaining.  

GERMANY

MOHAMED AMOURA (Wolfsburg)

Amoura scored for the second straight match in Wolfburg's 3-1 Bundesliga win at Borussia Moenchengladbach. With the teams level after 34 minutes, Amoura was on the spot to blast in a deflected Christian Eriksen cross, putting the visitors back in front. The 25-year-old has six goals and two assists for Wolfsburg in the league this season.

RAMY BENSEBAINI (Borussia Dortmund)

Borussia defender Bensebaini scored his side's only goal in a disappointing 1-1 draw at Freiburg. With Dortmund teammate and Guinea international Serhou Guirassy struggling in front of goal and missing chances, Bensebaini took matters into his own hands with 31 minutes gone. The Algerian latched onto a Yan Couto free-kick and blasted home from close range.

FRANCE

HIMAD ABDELLI, HAROUNA DJIBIRIN (Angers)

Algerian Abdelli converted an early penalty and Cameroonian Djibirin restored a two-goal lead on 85 minutes as mid-table Angers trounced lowly Nantes 4-1 in Ligue 1. Both Africans were scoring their second goals of the league campaign.

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Unveiling the Zambezi Trader: Zimbabwe’s New Luxury River Safari Experience

15 December 2025 at 08:11
Unveiling the Zambezi Trader: Zimbabwe’s New Luxury River Safari Experience

Zambezi Cruise & Safaris, a premier cruise and safari operator in Zimbabwe, has introduced a luxury vessel, the Zambezi Trader, marking the dawn of a new era in river tourism along the Zambezi River. The 66-passenger luxury ship offers an extraordinary blend of comfort, wildlife exploration, and breathtaking views, setting a new standard for safaris and cruises in the region. The Zambezi Trader embarks on two- to four-night safari-style cruises, departing from Msuna Island and journeying into the vast expanse of Lake Kariba.

The debut of the Zambezi Trader brings a fresh, upscale option to the thriving river cruise and safari industry in Zimbabwe. Combining the natural beauty of the Zambezi River with the luxury of modern amenities, this cruise promises to be a highlight of any traveler’s visit to Southern Africa.

Safari-Style Cruises on the Zambezi River

The Zambezi Trader offers a distinct way for visitors to experience the wildlife and natural wonders of the Zambezi River. Onboard, guests will enjoy a safari-style experience as the ship sails along the river, providing panoramic views of the surrounding landscape. The river is home to diverse wildlife, and passengers will have the chance to see elephants, hippos, crocodiles, and a wide variety of bird species during the journey.

The ship’s two- to four-night itineraries allow guests to explore both the Zambezi River and the scenic Lake Kariba. These cruises provide a rare opportunity to experience the river’s natural beauty and observe wildlife in their natural habitats while staying in luxurious surroundings.

Comfort and Luxury on the Zambezi Trader

The Zambezi Trader is designed to provide a premium experience for passengers, with 66 luxury cabins equipped with modern amenities, ensuring a comfortable stay for all guests. The ship’s spacious cabins offer stunning views of the river and its wildlife, with large windows allowing for uninterrupted vistas of the surrounding landscape.

Onboard amenities include elegant dining options, a well-stocked bar, and lounge areas where guests can relax and enjoy the views. The Zambezi Trader’s design reflects the region’s natural beauty, combining modern luxury with local cultural influences. The ship features expansive decks, perfect for outdoor relaxation, and spacious dining areas for guests to enjoy traditional African cuisine, expertly prepared by onboard chefs.

The luxury experience extends beyond the cabins, as guests can participate in guided excursions, including wildlife safaris and birdwatching tours along the riverbanks. The Zambezi Trader offers a high-end experience for those seeking a more intimate, tranquil way to explore one of Africa’s most stunning rivers.

Exploring Lake Kariba and Msuna Island

The Zambezi Trader departs from Msuna Island, a picturesque location that serves as the gateway to the cruise experience. Located at the edge of the Zambezi River, Msuna Island is a peaceful retreat that offers an ideal starting point for travelers to begin their river journey.

As the ship sails towards Lake Kariba, guests will experience the dramatic landscapes of the Zambezi River’s banks. Lake Kariba, one of the world’s largest man-made lakes, provides a stunning backdrop for the cruise. The lake’s shimmering waters are surrounded by rolling hills and wildlife-filled shores, creating a unique setting for the luxury cruise.

While cruising on Lake Kariba, guests can enjoy water-based activities such as fishing, boating, and sunset cruises, further enhancing the experience. The combination of river cruising, wildlife safari-style experiences, and leisure activities ensures that every aspect of the journey is tailored to the desires of the discerning traveler.

Wildlife and Scenic Views on the Zambezi River

The Zambezi River is renowned for its abundant wildlife and breathtaking scenery. During the cruise, passengers will have opportunities to observe elephants as they come down to the river to drink, herds of buffalo grazing along the banks, and crocodiles basking in the sun. The river is also a haven for birdwatchers, with species like the African fish eagle and herons commonly spotted in the area.

The Zambezi River is home to some of Africa’s most iconic wildlife, and the Zambezi Trader provides an ideal base from which to explore the region. Guests can embark on game viewing excursions along the riverbanks, led by expert guides who offer insights into the local ecosystem and its wildlife inhabitants.

A New Era of River Tourism in Zimbabwe

With the introduction of the Zambezi Trader, Zambezi Cruise & Safaris is elevating the standard of river tourism in Zimbabwe. The luxury ship adds a new dimension to the country’s tourism offerings, combining the allure of a traditional African safari with the comfort and luxury of a modern cruise experience. For travelers seeking a unique and immersive way to explore the Zambezi River and Lake Kariba, the Zambezi Trader offers a one-of-a-kind experience that blends adventure, wildlife, and luxury.

This new venture also contributes to the growing tourism sector in Zimbabwe, attracting travelers from around the world who are eager to explore the beauty and wildlife of the Zambezi region in a way that is both comfortable and enriching. The Zambezi Trader is expected to appeal to high-end travelers seeking an exclusive and unforgettable experience in one of Africa’s most remarkable natural settings.

Conclusion

The introduction of the Zambezi Trader marks a significant milestone in the evolution of river tourism in Zimbabwe. Offering luxury, adventure, and unforgettable wildlife experiences, the ship provides a unique opportunity to explore the Zambezi River and Lake Kariba in style. With its exceptional onboard amenities, guided excursions, and breathtaking scenery, the Zambezi Trader promises to become a flagship experience for travelers looking to discover the beauty of Zimbabwe’s natural wonders.

The post Unveiling the Zambezi Trader: Zimbabwe’s New Luxury River Safari Experience appeared first on Travel And Tour World.

Völz Lands Five Million Dollars to Redefine Travel Tech in Algeria and Simplify International Flight Bookings

15 December 2025 at 07:58
Völz Lands Five Million Dollars to Redefine Travel Tech in Algeria and Simplify International Flight Bookings
Völz platform for flight payment and bookings

Algerian travel-tech startup Völz has successfully raised USD 5 million in a new funding round, marking a significant achievement for both the startup and Algeria’s burgeoning tech ecosystem. The investment comes as Völz expands its footprint in the travel sector, addressing unique challenges within Algeria’s travel market, such as local currency restrictions and the limited availability of online payment methods.

The funding round was led by prominent investors Tell Group and Groupe Industriel Babahoum Algérie (GIBA), with the Algerian Startup Fund (ASF) also playing a critical role. This marks ASF’s first successful exit, further validating the growth potential of Algerian tech startups and attracting attention from investors both locally and internationally.

Völz: A Game-Changer for Algerian Travelers

Founded in 2022 by Mohamed Abdelhadi Mezi and Hacene Seghier, Völz is a travel technology startup designed to tackle long-standing issues in the Algerian travel market. The company has developed a platform that enables Algerians to book international flights while paying in Algerian dinar—a significant innovation in a market where foreign currency payments have traditionally posed a challenge for many consumers.

Addressing the Challenges of Foreign Currency and Online Payments

One of Völz’s key selling points is its ability to allow Algerian users to book international flights using local currency. The challenges around foreign currency payments have long been a bottleneck for Algerians wanting to travel internationally, especially as the country faces strict currency controls that limit access to foreign currency. By enabling local payments in dinar, Völz has effectively removed a major barrier to international travel.

The platform also introduces cash-on-delivery and offline-friendly payment options, targeting Algerians who may not have access to bank accounts or are skeptical about online payments. This move positions Völz as an inclusive and accessible option for a broader segment of the population, particularly those who have been underserved by traditional travel agencies or online platforms.

How the Investment Will Drive Growth and Innovation

With the recent funding, Völz plans to automate its operations and reduce booking errors. This move is expected to streamline processes and enhance the user experience, making travel planning more efficient for Algerians. The company also plans to expand its technical team, enabling them to accelerate the development of new features and improve its platform’s capabilities.

In addition, the funding will allow Völz to scale its operations and further its mission of making international travel more accessible for Algerian users. By simplifying the booking process, Völz aims to offer a seamless and user-friendly experience, ensuring that even those with limited technical expertise can easily navigate the system.

Strategic Partnerships with Key Players

A notable development for Völz is its partnership with Turkish Airlines. This collaboration provides Völz with access to corporate rates and entry into Turkish Airlines’ corporate partner ecosystem, which includes significant travel-related benefits for businesses. The partnership with Turkish Airlines is expected to offer Völz competitive pricing, which can further help the platform attract more customers.

Moreover, the partnership’s focus on the B2B travel market opens up new opportunities for Völz to expand its revenue streams by catering to businesses looking for affordable travel options for employees. This is seen as a strategic move to improve profit margins, especially as the platform scales its services to accommodate a broader customer base.

The Road Ahead: Transforming the Algerian Travel Market

The funds secured by Völz will also support efforts to expand beyond consumer-facing services and into business and corporate sectors, where the company can generate additional revenue streams through business travel and corporate partnerships. This will not only allow Völz to cater to a more diverse audience but also position it as a key player in reshaping Algeria’s travel landscape.

The company’s expansion into automation and error reduction reflects its commitment to delivering high-quality service to users while maintaining cost efficiency. By leveraging cutting-edge technology, Völz is positioning itself as a forward-thinking leader in travel tech innovation, both in Algeria and beyond.

Völz: A Bright Future for Algerian Tech Startups

This funding milestone is not only a success for Völz but also a sign of the growing potential within Algeria’s tech ecosystem. With the Algerian Startup Fund’s involvement, the funding serves as a testament to the support for innovative startups in the country, with Völz emerging as a trailblazer in the travel sector.

Looking ahead, Völz is poised to grow its market share and contribute to the digitization of Algeria’s travel industry, with plans for continuous expansion and technological upgrades. As the country’s aviation sector continues to evolve, Völz is ready to meet the rising demand for international travel bookings and support Algeria’s broader economic growth through increased connectivity and accessibility.

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Tshwane, South Africa: New Year’s Eve Festival Returns To Reignite Tourism, Culture And Community Spirit!

15 December 2025 at 00:42
Tshwane, South Africa: New Year’s Eve Festival Returns To Reignite Tourism, Culture And Community Spirit!

The year 2026 will see Tshwane, South Africa, making a sturdy and confident entrance, as the city is going to bring back its New Year’s Eve crossover festival, which was the most cherished and the most vibrant celebration of culture, music and unity, and had been missing since 2019. The festival is not just a celebration for the residents and the tourists; it is a re-invitation to discover the capital city as a hospitable, artistically inclined and lively tourist spot.

Launched at Fountain Valley, the venue set to host the celebrations, the announcement by Mayor Nasiphi Moya confirmed the return of one of Tshwane’s most significant cultural events. The festival, paused in previous years due to budget constraints and the disruptions of the Covid-19 pandemic, is expected to draw thousands of revellers and reignite year-end tourism in the city.

A revived tradition with tourism at its heart

According to the City of Tshwane, as outlined on the official Tshwane New Year’s Eve Festival platform, the relaunch aims to position the city as a festive, family-friendly destination during the peak holiday season. Mayor Moya said the festival was rooted in rebuilding traditions that once united communities across the capital.

She noted that the years of uncertainty had reshaped daily life, making the return of shared celebrations especially meaningful. The mayor said the event was intended to honour the resilience of Tshwane residents while creating a dignified and joyful way to welcome the New Year.

From a travel perspective, the festival is designed to encourage residents to holiday at home while attracting visitors from across Gauteng and beyond, reinforcing Tshwane’s appeal as a city worth exploring, lingering in and celebrating.

Music, culture and local flavour take centre stage

The New Year’s Eve festival will feature an extensive entertainment programme, curated by Hot Sauce Productions, with up to 40 artists and DJs performing across multiple genres. Music lovers can expect a rich blend of amapiano, kwaito, deep house, Afro-Tec, bacardi and lekompo, reflecting the evolving soundscape of South Africa’s urban culture.

The line-up includes some of the country’s most recognisable names, such as Tuks Senganga, Fifi Cooper, Kamo Mphela, Thebe, Boom Shaka, K.O and Kwesta. Organisers said the diversity of performers was intended to appeal to multiple generations and attract a broad audience, from young partygoers to families seeking a festive yet safe atmosphere.

Adding to the travel appeal, the festival will host food stalls and markets showcasing local cuisine, giving visitors a taste of Tshwane’s culinary identity while supporting small traders and informal businesses.

Boosting local tourism and the visitor economy

City officials emphasised that the festival is expected to deliver tangible tourism benefits. By creating a high-profile, free and accessible event, Tshwane hopes to increase overnight stays, restaurant visits and movement across key attractions during the festive period.

Mayor Moya said the celebration was also about restoring civic pride, reminding residents that meaningful holiday experiences could be found close to home. She added that the festival would uplift local artists, performers and traders, strengthening the city’s creative economy while offering visitors an authentic cultural encounter.

For travellers, the event provides a reason to experience Tshwane beyond its administrative reputation, positioning the capital as a lively urban destination with a strong cultural heartbeat.

Safety, transport and visitor confidence prioritised

Public safety has been placed at the forefront of planning. Member of the Mayoral Committee for Community Safety, Hannes Coetzee, said that a comprehensive safety plan had been submitted to the South African Police Service, Tshwane Metro Police Department and Emergency Services.

He explained that risk assessments would be conducted at the venue, with medical support available on site. Food safety compliance would also be monitored through health certification, ensuring visitors could enjoy the culinary offerings with confidence.

To reduce traffic congestion and discourage drunk driving, the city has arranged park-and-ride facilities, with buses transporting revellers safely to and from the venue, a move aimed at reassuring both residents and tourists.

A responsible celebration in shared spaces

Environmental responsibility will also form part of the festival experience. The MMC for Environment and Agriculture Management, Obakeng Ramabodu, encouraged attendees to enjoy the event while keeping the venue clean, reinforcing a culture of respect for shared public spaces.

As midnight approaches, a fireworks display will mark the official crossover into 2026, offering a memorable finale designed to leave a lasting impression on visitors and locals alike.

A city ready to welcome the world

The coming of the year, Tshwane’s New Year’s Eve Festival is not only a celebration but also a rebirth statement. The capital city is again ready to receive the people who love music, culture, and community-driven experiences. With protection, diversity, and local glory as its main values, Tshwane is not just welcoming the New Year, but is bold enough to restart itself as a celebration destination.

The post Tshwane, South Africa: New Year’s Eve Festival Returns To Reignite Tourism, Culture And Community Spirit! appeared first on Travel And Tour World.
Yesterday — 14 December 2025Main stream

Governor Oyebanji Of Ekiti State Bags Top WATB Iconic Award In South Africa For Visionary Tourism Leadership

14 December 2025 at 21:05
Governor Oyebanji Of Ekiti State Bags Top WATB Iconic Award In South Africa For Visionary Tourism Leadership
Governor Biodun Abayomi Oyebanji being presented with the Women African Tourism Board (WATB) Iconic Award at the 2025 Iconic Global Summit in Sandton, Johannesburg, highlighting his achievements in Ekiti State tourism development.

The Ekiti State Governor, Biodun Abayomi Oyebanji, was recently distinguished with a significant international honour. The esteemed Women African Tourism Board (WATB) Iconic Award was conferred upon the governor in Johannesburg, South Africa, in profound recognition of his exemplary leadership, particularly regarding tourism development and the wider economic transformation being successfully implemented within the state. This notable commendation was received at the 2025 Sixth Annual Iconic Global Summit and Honours, an event hosted in Sandton, Johannesburg, serving as a pivotal gathering for high-level policymakers, cultural figures, development institutions, and diplomatic representatives from across the African continent and the global community.

The Significance of the Iconic Global Summit

The annual summit, which served as the platform for this distinguished recognition, was strategically convened by Iconic International Holdings in productive partnership with the Women African Tourism Board (WATB). The proceedings were structured around a compelling and pertinent theme: The Africa We Want – Everyone’s Responsibility. This thematic focus was intended to powerfully underscore the collective and integrated role that visionary leadership, technological innovation, and cross-border collaboration must play in decisively shaping the continent’s socio-economic trajectory and future prosperity. The gathering itself was considered a defining moment for discussing and setting the agenda for Africa’s next critical development phase, emphasizing that the advancement of the continent is a mandate that must be embraced universally. Discussions were meticulously planned to ensure that action, rather than mere rhetoric, became the core takeaway, solidifying the summit’s reputation as a vital nexus for continental planning.

Economic Liberation as the Core Mandate

During the award presentation ceremony, high praise was publicly declared for Governor Biodun Abayomi Oyebanji. The President of the WATB, Ambassador Moleboheng Matli, articulated that the recognition was demonstrably well-deserved, linking the governor’s achievements directly to the philosophy underpinning the board’s mission. It was articulated by Ambassador Matli that Africa’s true liberation in the twenty-first century would be realized through economic empowerment and broadly inclusive development strategies. The discourse surrounding development was stated to be incomplete unless it thoroughly addressed the foundational pillars of access, opportunity creation, comprehensive inclusion, and the essential dismantling of structural barriers that impede progress across vital sectors, including trade, the creative industries, intra-continental mobility, and governance systems.

Fostering Strategic Continental Cooperation

A powerful diplomatic dimension was added to the ceremony through the notable presence of senior diplomatic officials representing multiple nations, thereby reinforcing the summit’s broad pan-African scope and international gravitas. Diplomatic representatives from the Democratic Republic of Congo, Belgium, Zimbabwe, Angola, and Namibia were among those in attendance. Their participation served as a clear, collective reinforcement of Africa’s unified commitment to multilateral cooperation and the unwavering pursuit of shared prosperity across the continent. This strong diplomatic showing in Johannesburg highlighted that the issues being discussed, particularly those related to tourism and economic integration, are matters of significant geopolitical importance, requiring coordinated efforts between states.

Furthermore, the Convener of the Summit and President of Iconic International Holdings, Dr. Temisan O. Louis, characterized the assembly as an undeniably defining platform destined to shape Africa’s next chapter in global affairs. It was resolutely affirmed that the collective responsibility held by leaders and policymakers must be utilized to drive enhanced economic cooperation, institute strategic leadership models, and formulate visionary policy frameworks that effectively position Africa as a resilient global powerhouse.

A Celebration of Transformational Leadership

The WATB Iconic Awards segment was thoughtfully designed to celebrate truly transformational leadership that has demonstrably impacted governance, cultural preservation, and economic innovation across Africa. Governor Biodun Abayomi Oyebanji was placed among a highly distinguished roster of continental figures. Recognition was also received by former Chairperson of the African Union Commission, Dr. Nkosazana Dlamini-Zuma, who was honored with the prestigious Women in Politics and Pan-African Leadership Award, underscoring her enduring legacy in continental governance. Neo Masisi, the former First Lady of Botswana, was also presented with a Special Award for Public Service Leadership, acknowledging her humanitarian and public contributions.

Reinforcing Vision for Sustainable Growth

The long-term strategic vision of the WATB, as reaffirmed by Ambassador Matli, remains centered on the ambition to successfully reposition Africa’s vital tourism and creative sectors, ensuring they evolve into globally competitive engines of sustainable development. This strategic transformation is intended to be driven primarily by meticulous policy alignment, continuous technological innovation, and the powerful emergence of women-led leadership across the continent. This award was therefore framed as an endorsement of the proactive steps being taken in Ekiti State to align with these ambitious continental objectives.

The summit was brought to a formal conclusion with a robust reaffirmation of critical priorities deemed indispensable for Africa’s rapid socio-economic advancement. These priorities included the urgent operationalisation of key resolutions adopted at major international forums, notably the G20, the strategic positioning of the tourism sector as an essential catalyst for broader economic diversification, the crucial enhancement of youth employment opportunities through systems that are closely aligned with the African Continental Free Trade Area (AfCFTA), and the acceleration of regulatory harmonisation initiatives necessary to significantly improve the ease of conducting business and facilitate mobility across all African states.

The post Governor Oyebanji Of Ekiti State Bags Top WATB Iconic Award In South Africa For Visionary Tourism Leadership appeared first on Travel And Tour World.
Before yesterdayMain stream

Newly Discovered Sun Temple in Egypt: Now Boosting Cultural and Eco-Tourism with Insights into Ancient Beliefs and Architecture

13 December 2025 at 20:54
Newly Discovered Sun Temple in Egypt: Now Boosting Cultural and Eco-Tourism with Insights into Ancient Beliefs and Architecture

The Egyptian Ministry of Tourism and Antiquities has announced the discovery of a sun temple dedicated to King Nyuserre in the Abusir necropolis, near Cairo. This remarkable find, believed to date back to the Fifth Dynasty (around 2400 BCE), offers invaluable insights into ancient Egyptian religion and architecture. The temple’s discovery is poised to enhance Egypt’s cultural tourism sector, attracting more visitors to explore the country’s rich historical heritage.

This discovery comes as part of an ongoing archaeological effort in the Abusir region, which is already home to the pyramids and other monuments from Egypt’s Fifth Dynasty. The sun temple is expected to become a major new attraction, adding depth to the experience of exploring the ancient world.

The Significance of the Sun Temple: Insights into Ancient Egyptian Religion

The sun temple of Nyuserre is of immense historical significance, offering a glimpse into the religious practices of ancient Egypt, specifically the worship of Ra, the sun god. These temples were central to the ancient Egyptians’ religious and spiritual life, and this discovery provides a rare, well-preserved example of how such temples were constructed. It’s believed that the sun temple was part of a larger complex dedicated to the king, reflecting his devotion to Ra and showcasing architectural advancements of the time.

Visitors to the site will be able to view carved stone blocks, statue fragments, and other remains that shed light on the ancient Egyptians’ artistry and religious beliefs. The sun temple will help tourists gain a deeper understanding of how the worship of Ra shaped Egypt’s culture, art, and rituals.

Boosting Egypt’s Tourism: New Opportunities for Exploration

The sun temple’s discovery is set to significantly boost tourism in the region, especially in the Abusir necropolis, which has historically seen fewer tourists compared to iconic sites like the Pyramids of Giza. The proximity of the sun temple to Cairo makes it an accessible addition to the region’s tourism offerings. Tour operators are already planning specialized tours that will incorporate visits to the newly discovered site along with other nearby monuments, offering tourists a more in-depth exploration of ancient Egyptian history.

Cultural Tourism and Responsible Travel in Egypt

As Egypt’s tourism sector continues to grow, there is increasing emphasis on promoting cultural tourism and eco-tourism. The sun temple’s discovery aligns with Egypt’s broader efforts to integrate sustainable tourism practices. This includes protecting cultural heritage, supporting local communities, and ensuring that tourism remains a positive force for both visitors and residents.

Responsible travel initiatives will be key to ensuring that the sun temple and other historical sites are preserved for future generations. Efforts to minimize environmental impact, encourage eco-friendly accommodations, and promote community-based tourism are becoming integral parts of Egypt’s tourism development strategy.

The Sun Temple’s Role in Enhancing Egypt’s Global Appeal

The discovery of the sun temple adds to Egypt’s already legendary portfolio of monuments. From the Pyramids of Giza to the Valley of the Kings, Egypt’s ancient sites are among the world’s most visited destinations. The addition of new, lesser-known sites like the sun temple offers tourists fresh perspectives on Egypt’s rich past.

Moreover, as Egypt continues to attract more academic visitors and archaeologists, the sun temple is expected to become a key site for research and study, shedding further light on the religious and architectural practices of one of the world’s oldest civilizations.

A Bright Future for Egyptian Tourism

The discovery of the sun temple is not only a significant archaeological achievement but also a pivotal moment for Egypt’s tourism industry. The temple is set to become a major new attraction, further enhancing Egypt’s position as a global cultural tourism leader. As more travelers seek authentic, immersive experiences, the sun temple’s historical and cultural significance will draw increasing numbers of visitors eager to learn more about ancient Egyptian beliefs, art, and architecture.

With a continued focus on cultural preservation, sustainable tourism, and community engagement, Egypt is poised for even greater success in the tourism sector, offering both visitors and local communities the opportunity to benefit from the country’s rich historical legacy.

The post Newly Discovered Sun Temple in Egypt: Now Boosting Cultural and Eco-Tourism with Insights into Ancient Beliefs and Architecture appeared first on Travel And Tour World.

Salah back in action for Liverpool after outburst

Liverpool's Mohamed Salah came off the bench against Brighton (Paul ELLIS)

Mohamed Salah came off the bench in the first half of Liverpool's match against Brighton on Saturday, a week after he made explosive comments about the club and manager Arne Slot.

The Egypt forward was introduced to loud cheers in the 26th minute after defender Joe Gomez was forced off injured.

The home team were leading 1-0 at Anfield after Hugo Ekitike scored in the first minute.

Salah accused Liverpool of throwing him "under the bus" after he was left on the bench for last week's 3-3 draw at Leeds -- the third match in a row that he did not start.

He also said he had no relationship with Slot when he spoke to reporters after the match at Elland Road. 

He was omitted from the midweek Champions League trip to Inter Milan, which Liverpool won 1-0.

Slot said at Friday's pre-match press conference that he would speak to the forward later in the day.

"I have no reasons not wanting him to stay," he said.

Salah, who signed a new two-year contract at Liverpool in April, is due to join the Egypt squad for the Africa Cup of Nations after the Brighton match.

The length of his absence depends on how far Egypt go in the competition in Morocco, with the final taking place on January 18.

Salah, third in Liverpool's all-time scoring charts with 250 goals, has won two Premier League titles and one Champions League crown during his spell on Merseyside.

He scored 29 Premier League goals last season as Liverpool romped to a 20th English league title but has managed just four league goals this season.

Liverpool started their match against Brighton 10th in the table after a shocking run.

jw/mw

Abeokuta Polo Festival Now All Set to Become a Major Tourism Attraction in Ogun State, Nigeria

13 December 2025 at 18:58
Abeokuta Polo Festival Now All Set to Become a Major Tourism Attraction in Ogun State, Nigeria

Abeokuta, the ancient city in Ogun State, is getting ready to take the stage and become the hub of tourism, culture, and economic activities with the introduction of the first-ever Abeokuta Polo Festival. Slated for December 21, 2025, the event promises to be a game-changer to open up new vistas of economic opportunities for the host community and the region at large to emerge as a prime tourist and high-level recreation destination. Dr. Sheriff Adams Abdulrahman, President of the Abeokuta Polo Club, has stated that the festival would not only celebrate the sport of polo but would also showcase the cultural richness and historical significance of Abeokuta.

A Historic Milestone for Abeokuta Polo Club

The announcement of the Maiden Edition of the Abeokuta Polo Festival marks a significant milestone for the city and the polo sport in Ogun State. The festival will serve as a platform for economic, social, and cultural exchange, emphasizing the town’s deep-rooted history while ushering in a new era for polo in the region. Dr. Abdulrahman expressed his excitement about the event, noting that it will foster growth, unity, and development in the state.

The festival, which blends sport, tourism, and cultural heritage, will offer a mix of world-class polo action, high-end hospitality, networking opportunities, and a display of elegance and tradition. As the first of its kind in the region, the event is set to become one of Nigeria‘s premier sporting occasions, attracting enthusiasts, dignitaries, and investors from across the country and internationally.

Promoting Abeokuta as a Tourism Hub

Dr. Abdulrahman highlighted the importance of the Abeokuta Polo Festival in promoting the town as a tourism hub and an attractive destination for investment. By showcasing the region’s natural beauty and rich cultural heritage, the festival aims to boost tourism while simultaneously increasing local business revenue. As visitors travel to Abeokuta to experience the event, the town will have the opportunity to highlight its historical landmarks, cultural sites, and stunning landscapes, enhancing its appeal to tourists both locally and internationally.

“The festival is a gateway to showcasing the ancient city’s rich heritage, where tradition meets excellence,” Abdulrahman stated. He emphasized that the event is not only about polo but also about creating an environment where people can enjoy the city’s history, culture, and warm hospitality. The festival’s impact will extend far beyond sports, as it seeks to make Abeokuta a premier destination for leisure tourism, high-level recreation, and business opportunities.

Economic Growth and Community Impact

The Abeokuta Polo Festival is designed to be more than just an entertainment event; it is a catalyst for economic growth. As the festival draws tourists, athletes, and business leaders to the region, it will create a ripple effect on the local economy. Local businesses, from hotels and restaurants to artisans and tour operators, will see an increase in revenue as visitors flock to the city for the event.

Abdulrahman noted that the festival will provide job opportunities for local residents and stimulate entrepreneurship. Businesses within the hospitality and tourism sectors will benefit from the influx of visitors, as demand for accommodations, food, transport, and other services increases during the event. Additionally, the festival is expected to draw long-term investment into the region, creating a sustainable model for growth in Ogun State.

Polo, Culture, and Community: The Heart of the Festival

The Abeokuta Polo Festival is a celebration of the sport, but it is equally focused on the cultural heritage of the region. The festival’s backdrop will feature the stunning Berkete area, home to scenic landscapes, ancient landmarks, and cultural hotspots. Visitors will have the opportunity to explore not only the polo fields but also discover the local culture, music, and cuisine that make Abeokuta unique.

One of the standout features of the event is its ability to blend sport with cultural tourism. Polo, a prestigious sport with a long tradition in Nigeria, will take center stage, with international players and spectators gathering to witness world-class competition. However, the festival will also offer visitors a taste of local culture, with exhibitions of traditional art, music, and dance, as well as a variety of local food stalls.

Abdulrahman emphasized that the event would reflect the community’s hospitality and tradition, with locals actively involved in its success. The festival will not only serve as a social gathering but also as a platform for showcasing the beauty and authenticity of Abeokuta’s culture.

A Strong Focus on Local Heritage and International Exposure

The Abeokuta Polo Festival is set against the backdrop of the Alake Palace, a historic landmark, and other notable heritage sites. This strong connection to the town’s past allows the event to become a bridge between the present and the future, with a focus on both preserving heritage and fostering modern development. In addition to the polo matches, there will be cultural exhibitions, music performances, and local art displays, offering visitors an authentic experience of Abeokuta’s cultural landscape.

The involvement of local communities and the broader cultural scene ensures that the event serves not only as an economic engine but also as an opportunity for cultural exchange. The visibility of Abeokuta’s culture and tourism offerings will increase, drawing international attention to the town’s rich history and untapped potential for development.

Creating Long-Term Tourism Opportunities

Beyond the festival, the long-term goal is to ensure that the success of this event helps establish Abeokuta as a tourism destination year-round. The introduction of annual events like the Polo Festival can provide a steady stream of visitors, creating sustainable and repeatable economic opportunities for the town. The collaboration between the local government, business owners, and cultural institutions will help ensure that the benefits of tourism are felt across the community, with infrastructure and services expanding to meet demand.

Additionally, the presence of international guests and investors at the event opens the door to foreign investments in other sectors, including real estate, hospitality, and leisure. The ripple effects of this event can contribute significantly to the development of the entire Ogun State, positioning it as a key player in the tourism and cultural industries in Nigeria.

Abeokuta Polo Festival as a Gateway to Growth

The Abeokuta Polo Festival is expected to be a watershed in the development of the region’s tourist sector and economy. It has all the ingredients that are capable of making it a huge success, not only with the locals, but with foreigners as well. This is because it has all the elements that promise to bring development to Abeokuta while still retaining the rich cultural heritage of the town.

In being centered on community development, tourism development, and cultural promotion, the Abeokuta Polo Festival is a shining example of how sporting festivals can bring positive changes to communities, thus ensuring economic prosperity in the long run. The more the Abeokuta Polo Festival becomes a regular event on the tourism calendar, the more people from different parts of the globe come to discover the attraction of Abeokuta.

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South Africa Summer Travel Uncovered Hidden Destinations Offering Peace Quiet and Natural Wonder: You Need to Know

13 December 2025 at 18:37
South Africa Summer Travel Uncovered Hidden Destinations Offering Peace Quiet and Natural Wonder: You Need to Know
South Africa Summer Travel

South Africa’s summer has a remarkable ability to soften the edges of everyday life. Days stretch longer, the air carries the scent of warm earth and salt, and the outdoors becomes an open invitation to slow down. Yet the season also brings crowds, packed beaches, and destinations that feel far less magical once shared with thousands of others. For travellers craving space, stillness, and a sense of discovery, the real reward lies beyond the obvious routes.

Scattered across the country are lesser-known escapes that capture the essence of summer without the noise. These are places where landscapes speak louder than traffic, where meals are savoured rather than rushed, and where each experience feels quietly personal. From misty highlands and sacred heritage sites to riverbanks under star-filled skies, these hidden gems offer a deeply South African way to reconnect with nature and yourself.

High above the Lowveld, the small village of Kaapsehoop rises into the clouds like a forgotten chapter of a storybook. Wrapped in mist for much of the year, this mountain-top settlement is best known for its free-roaming wild horses that wander calmly through open grasslands, rocky outcrops, and past old stone buildings. Early mornings and late afternoons transform the landscape into a painter’s dream, with soft light rolling over valleys and forests below.

Time in Kaapsehoop is defined by unhurried moments. Visitors spend their days following hiking paths through protected reserves, exploring escarpment viewpoints, or simply sitting outside a café watching the horses pass by. Even in the height of summer, evenings remain cool, inviting fireside conversations and quiet nights under thick blankets. It is a place that rewards patience, observation, and a willingness to let nature set the pace.

In the hills of KwaZulu-Natal, a restored historic farmstead offers a very different kind of retreat. Dating back to the late 19th century, this former mission property has been carefully revived as a countryside sanctuary where heritage, simplicity, and creativity meet. Red-brick buildings, stone pathways, and cultivated gardens create an atmosphere that feels timeless, as though modern life has agreed to pause at the gates.

Days here unfold gently. Guests wander through orchards and fields, explore old chapels and mills, or sit beneath trees with sketchbooks and cameras in hand. Meals are slow and seasonal, designed to be enjoyed without distraction. The surrounding region offers walking routes steeped in history, while the retreat itself encourages reflection, artistic expression, and genuine rest. It is a destination for those who value meaning as much as comfort.

Far to the north, where the landscape opens wide and the sky seems endless, the banks of the Orange River provide a summer escape defined by water and wilderness. Near the dramatic Augrabies Falls, this riverside haven blends adventure with deep tranquillity. Days revolve around the river, whether drifting along its surface, paddling through gentle currents, or cooling off with unhurried swims during the hottest hours.

As evening approaches, the pace slows even further. Fires crackle near the water’s edge, meals are shared under open skies, and the absence of city lights reveals a canopy of stars that feels almost unreal. The surrounding terrain invites exploration by foot, bike, or vehicle, while guided night walks and birdwatching sessions add a sense of wonder. It is a place where summer feels vast and elemental, stripped back to simple pleasures.

For those drawn to mountains and movement, the Drakensberg hides a refreshing secret within its rolling grasslands. Reached by a gentle hike, a series of natural rock pools carved from sandstone offers relief from the heat and a reward for the journey. The trail winds through open landscapes filled with birdsong and wide horizons before revealing clear mountain water gathered in smooth basins.

The walk itself is as much a part of the experience as the destination. It encourages awareness of every step, every breeze, and every shift in light. At the pools, time seems to dissolve as hikers rest, swim, and listen to water moving over stone. It is a reminder that some of the best summer moments require effort, patience, and respect for the land.

Closer to the city, yet surprisingly removed from its rhythm, an organic farm on the outskirts of Gauteng offers a sensory-rich escape. Rolling fields, herb gardens, and tree-lined paths create a green refuge where the air smells of soil and plants rather than exhaust fumes. Despite its proximity to urban life, the farm feels worlds away, making it ideal for spontaneous breaks or longer stays.

Here, summer is active and playful. Trails invite running and cycling, open spaces encourage picnics and outdoor meals, and thoughtfully designed cabins provide restful places to recharge. Workshops, markets, and hands-on experiences connect visitors to sustainable living and mindful food practices. It is a destination that proves tranquillity does not always require distance, only intention.

Together, these hidden corners reveal a quieter side of South African summer. They celebrate space, authenticity, and the joy of discovering places that still feel untouched. For travellers willing to look beyond the familiar, these escapes offer something increasingly rare: the freedom to experience the season on your own terms, unhurried, grounded, and deeply memorable.

The post South Africa Summer Travel Uncovered Hidden Destinations Offering Peace Quiet and Natural Wonder: You Need to Know appeared first on Travel And Tour World.

Explore Velddrif, South Africa: A Coastal Haven for Adventure and Tranquility

13 December 2025 at 18:33
Explore Velddrif, South Africa: A Coastal Haven for Adventure and Tranquility

This summer, 30,000 visitors are expected to flock to the beautiful coastal town of Velddrif, situated in the Bergrivier Local Municipality in the Western Cape. That influx can be expected from its mix of scenic beauty, cultural heritage, and outdoor adventures that it has to offer. Known for its tranquil surroundings, rich history, and proximity to the breathtaking Berg River Estuary, Velddrif is the ideal setting in which tourists can retreat from city life. The tourism sector of the town is thus receiving a much-needed boost as more tourists flock to the area, eager to experience the one-of-a-kind offerings in its entirety, both local and international alike.

Velddrif’s Rich Cultural Heritage and the Charm of Bokkomlaan

Velddrif holds a special place in South Africa’s fishing culture and is proudly recognized as the “Bokkom Capital” of the country. The town’s historic connection to bokkoms—salted fish that are traditionally dried along the shores of the Berg River—remains a defining feature of the local culture. Bokkomlaan, named after the dried fish, is one of the town’s most beloved heritage sites and serves as the heart of Velddrif. Here, visitors can observe the unique process of bokkom drying, a practice that has been carried out for over 200 years.

At Velddrif Dagbreek Visserye, where the town’s famous bokkoms are produced, manager Bianca Mostert describes the time-honored process: “We freeze some fish for eating and dry the smaller fish for bokkoms. The fish are submerged in a salt-water solution for three days, after which they’re strung and left to dry. In winter, it can take up to three weeks for the fish to dry properly.” This local delicacy, often enjoyed as a snack, is deeply ingrained in the culture of the region, and visitors can sample it or even buy it to take home. The production of bokkoms, along with the presence of salt factories in the region, forms the economic backbone of Velddrif, contributing to the town’s appeal to both tourists and industry stakeholders.

Bird Watching and Outdoor Adventures at Berg River Estuary

Velddrif is also known for its stunning natural surroundings, most notably the Berg River Estuary, which attracts nature lovers, birdwatchers, and adventure tourists. The estuary is an Important Bird and Biodiversity Area (IBA) and is home to over 250 species of birds, making it a must-visit for birdwatching enthusiasts. A variety of bird species, including flamingos, African data birds, and the Grey Heron, can be spotted here, offering visitors an unforgettable wildlife experience.

Tourists can embark on boat trips along the river, with local guides providing informative tours of the estuary. Wendy Wentzel, owner of Crancklin Rosie boat tours, offers visitors a chance to explore the river on a three-hour birdwatching excursion. “We’ve counted over 100 species during our trips, and for those looking for a relaxing experience, our sunset tours are truly breathtaking,” says Wentzel. The peaceful atmosphere of the river, combined with the opportunity to spot diverse wildlife, makes this a memorable activity for nature lovers and photographers alike.

Velddrif as an Adventure and Cultural Tourism Hub

In addition to its natural beauty, Velddrif is emerging as a hub for adventure tourism, offering visitors a diverse range of outdoor activities. From birdwatching and boat tours to hiking, cycling, and fishing, there’s no shortage of ways to explore the local landscapes. As the self-proclaimed “adventure capital” of the region, Velddrif also celebrates its multicultural heritage, with historical traces of Italian influence still visible in the town’s architecture and street names. These cultural layers, including the town’s Afrikaans heritage, add depth to the local experience, attracting travelers interested in learning about its diverse cultural history.

Nomonde Ndlangisa, CEO of Bergrivier Tourism, highlights the unique combination of cultural and adventure tourism in Velddrif. “There is so much to offer here, not just in terms of nature but also the history and cultures that have shaped the town. We have a rich blend of Afrikaans heritage and Italian influences, which makes Velddrif a fascinating destination for travelers.”

Tranquil Sunrises and Unmatched Coastal Charm

One of the most striking features of Velddrif is the serene atmosphere that envelopes the town, particularly during the early morning hours. Visitors can enjoy the peaceful beauty of sunrises over the Berg River, where the sky is painted in soft pastels. The calmness of the river, combined with the surrounding natural landscape, creates a tranquil setting that appeals to tourists seeking relaxation and quietude. Whether sitting by the river or enjoying a peaceful stroll through the town, Velddrif offers a sanctuary for those looking to unwind.

For many, the charm of Velddrif lies in its ability to offer an authentic, unspoiled coastal experience, free from the crowds and commercialization found in other tourist hotspots. Visitors are encouraged to take time to slow down, enjoy the surroundings, and immerse themselves in the town’s warm hospitality.

Economic and Social Impact on Velddrif and Local Communities

With an estimated 30,000 holidaymakers expected to visit Velddrif during the summer season, the town’s tourism sector is experiencing significant growth. The influx of visitors brings vital economic benefits to the local community, with businesses ranging from hotels, restaurants, and cafes to small artisanal shops benefiting from the increased demand. In addition, the tourism boom provides job opportunities for locals in the hospitality, service, and retail industries.

Furthermore, tourism has the potential to help reverse the trend of migration from rural areas to cities. By creating sustainable economic opportunities through tourism, Velddrif is positioning itself as a model for rural development. As the town continues to grow as a tourist destination, it is expected to see further investments in infrastructure, making it an even more attractive location for both tourists and residents alike.

Velddrif’s Bright Future as a Leading Tourism Destination

Velddrif is poised to become a key player in South Africa’s tourism landscape, thanks to its rich cultural heritage, natural beauty, and diverse offerings for adventure and relaxation. As the town continues to attract more visitors, the local government and tourism stakeholders are committed to ensuring sustainable development that benefits both the community and the environment.

Whether it’s enjoying a boat trip along the Berg River, sampling bokkoms at Bokkomlaan, or exploring the town’s historical sites and natural wonders, Velddrif offers something for every type of traveler. As more people discover the charm of this hidden gem on the West Coast, Velddrif is set to remain a popular destination for years to come.

A Perfect Blend of Culture, Nature, and Adventure

Velddrif represents one of those unique, authentic experiences for tourists to South Africa. This rustic little town has it all: cultural heritage, natural beauty, and different forms of adventure tourism. As the tourism statistics keep growing, Velddrif is bound to stay tranquil and yet offer abuzz hub where the best of South Africa’s West Coast is represented. Whether you’re visiting for a relaxing getaway or an adventure-filled holiday, Velddrif will undoubtedly leave a lasting impression.

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Newly Discovered Sun Temple in Egypt: A Must-Visit for History and Culture Tourists

13 December 2025 at 17:01
Newly Discovered Sun Temple in Egypt: A Must-Visit for History and Culture Tourists

The Egyptian Ministry of Tourism and Antiquities has announced a significant discovery by an Italian archaeological mission: the remains of a sun temple dedicated to the ancient Egyptian king Nyuserre, located near Cairo in the Abusir necropolis. This remarkable find adds to Egypt’s already rich historical tapestry, further enhancing the country’s appeal as a top cultural tourism destination.

The sun temple of Nyuserre, believed to date back to the Fifth Dynasty of Egypt (around 2400 BCE), is considered one of the most important discoveries in recent years. Located just south of Cairo, the temple is part of the Abusir necropolis, which is already home to the pyramids of the Fifth Dynasty and other ancient monuments. This discovery has the potential to significantly boost tourism in the region by offering visitors a deeper understanding of the ancient Egyptian belief system and architectural advancements.

Discovering the Sun Temple: An Archaeological Breakthrough

The discovery of the sun temple is part of an ongoing archaeological effort in the Abusir necropolis, where Egyptian and international archaeologists have been uncovering tombs, statues, and structures dating back thousands of years. The sun temple is particularly significant because it represents an architectural style that was used by Egyptian kings to honor the solar deity Ra, a central figure in ancient Egyptian religion.

The remains of the temple suggest that it was once a grand structure, with carved stone blocks and fragments of statues that likely depicted the king and the gods of ancient Egypt. Experts believe that the temple was part of a larger complex dedicated to King Nyuserre, who ruled during the Fifth Dynasty and was known for his religious devotion to Ra. The discovery of such a well-preserved temple provides invaluable insights into Egypt’s ancient religious practices and architectural achievements.

The site’s proximity to Cairo makes it an ideal addition to the region’s tourism infrastructure, giving visitors the chance to explore ancient Egyptian history without venturing far from the capital. The excavation will likely bring more attention to the Abusir necropolis, which is less visited than other ancient Egyptian sites such as the Pyramids of Giza and the Sphinx, but offers a wealth of hidden gems for tourists seeking a more in-depth exploration of Egypt’s past.

Enhancing Egypt’s Tourism Offerings

The discovery of the sun temple is expected to boost tourism in Cairo and the surrounding regions. Egypt’s tourism industry has faced challenges in recent years, but the country’s rich history, ancient sites, and modern attractions continue to draw millions of visitors. This discovery provides an opportunity for Egypt to expand its tourism offerings and promote less-visited but equally significant historical sites like the Abusir necropolis.

For tourism operators, the discovery provides an opportunity to craft specialized tour packages that include visits to the newly discovered sun temple and other nearby archaeological sites. Guided tours of the Abusir pyramids and the newly uncovered temple could become popular attractions for history enthusiasts, archaeology tourists, and those seeking to learn more about the ancient Egyptian civilization.

Cultural Tourism in Egypt: A Rising Trend

Cultural tourism continues to be a growing trend worldwide, with travelers seeking experiences that immerse them in local history, art, and heritage. Egypt remains one of the world’s most sought-after cultural destinations, with its ancient landmarks, such as the Pyramids of Giza, the Valley of the Kings, and Luxor’s Karnak Temple, attracting millions of visitors annually.

With the discovery of the sun temple, Egypt now has the opportunity to market its rich cultural and religious history more extensively. This discovery aligns with Egypt’s broader tourism goals, which focus on promoting the country’s ancient sites while also ensuring sustainable and responsible tourism. Efforts to preserve the Abusir necropolis and other historical areas will help safeguard Egypt’s invaluable cultural heritage for future generations of visitors.

Engaging Visitors with Egypt’s Ancient Religious Practices

The sun temple of Nyuserre also offers an opportunity for tourists to explore ancient Egyptian religious practices. In addition to its historical significance, the temple will give visitors a deeper understanding of the central role that the worship of Ra and other deities played in ancient Egyptian society. Egyptologists and tour guides will be able to provide insights into how these religious beliefs shaped the architecture, art, and rituals of the time.

For tourists interested in religious history and ancient rituals, a visit to the sun temple could be a unique opportunity to explore the intersection of culture, religion, and architecture. Guided tours of the temple and surrounding sites could offer interactive experiences, such as workshops on ancient Egyptian religious beliefs or recreations of the rituals that would have taken place in the temple.

Building on the Legacy of the Pyramids

The newly discovered sun temple adds to Egypt’s already iconic collection of ancient monuments and could attract more visitors to the Giza Plateau and other archaeological hotspots. The Pyramids of Giza and the Great Sphinx are among the most visited sites in the world, but with the addition of newly discovered temples and unexplored pyramids, Egypt can continue to offer fresh and exciting experiences for tourists.

In addition to cultural tourism, the site could attract academic visitors and archaeologists who are interested in exploring the finer details of ancient Egyptian architecture and religious structures. As the excavation of the sun temple continues, it may yield even more discoveries that will deepen our understanding of one of the world’s oldest civilizations.

Conclusion: A Bright Future for Egypt’s Tourism Sector

The discovery of the sun temple in the Abusir necropolis is a significant moment for Egyptian tourism, offering new opportunities to explore the country’s rich cultural and religious history. As the tourism industry continues to recover, Egypt’s newly discovered sites will help draw visitors from around the world who are eager to experience its ancient wonders. With the sun temple set to become a key attraction, Egypt is poised to continue captivating travelers and scholars alike with its unparalleled historical legacy.

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Egypt’s Minister of Environment Invites Investment in Nature Reserves for Ecotourism, Here’s All You Need to Know

13 December 2025 at 14:57
Egypt’s Minister of Environment Invites Investment in Nature Reserves for Ecotourism, Here’s All You Need to Know

On the 13th of December 2025, Egypt’s Minister of Local Development, Dr. Manal Awad, who is acting as the Minister of Environment, pledged her commitment to collaborating with the private sector in developing ecotourism initiatives in the different nature reserves of Egypt. This is a major breakthrough in Egypt’s journey toward harnessing development alongside conservation. The government has identified the rising need for ecotourism, locally as well as internationally, making it a potential area for development.

Promoting Ecotourism: A Vital Component of Egypt’s Green Economy

The growing interest in ecotourism, a form of sustainable tourism that focuses on preserving the environment while providing a meaningful travel experience, is not only beneficial for Egypt’s natural heritage but also for its economy. Dr. Awad emphasized that the government sees environmental investment as an essential component in the development of Egypt’s green economy. By incorporating ecotourism projects, the country can tap into both local and global demand for nature-based tourism experiences while promoting sustainable practices.

One of the central aspects of this development is the integration of economic growth with nature conservation. Dr. Awad explained that the Ministry seeks to implement ecotourism projects that do not just promote economic benefits but also respect the unique environmental features of each nature reserve. This includes using eco-friendly materials and designs that are in harmony with the surroundings, ensuring that these initiatives do not negatively affect the ecosystems they aim to protect.

Environmental Standards: Ensuring Sustainable Development

A key principle of the new approach is that any investment within nature reserves must adhere to strict environmental standards. Dr. Awad made it clear that Egypt will not compromise on its environmental responsibilities, particularly when it comes to protecting ecosystems and natural resources. As part of this effort, she highlighted the importance of complying with regulations that protect nature reserves from any harmful impacts that may arise from tourism and development activities.

To ensure that projects align with environmental goals, the Ministry has set clear guidelines. Any investor wishing to contribute to ecotourism in Egypt’s nature reserves must submit comprehensive technical and environmental studies. These include environmental impact assessments and sustainable management plans, which will outline how the proposed projects will be managed and the measures in place to mitigate potential harm to the environment.

These proposals will undergo rigorous review by experts in nature conservation and technical bodies within the Ministry, ensuring that they meet all necessary criteria before approval is granted. This process is designed to protect Egypt’s nature reserves, ensuring that future developments benefit both the economy and the environment.

Nature Reserves: Egypt’s Unique Ecotourism Assets

Egypt is home to several stunning nature reserves that boast unique environmental features, making them prime candidates for ecotourism projects. These protected areas, such as Wadi El Rayan, Ras Mohammed, and the Red Sea’s coral reefs, are known for their breathtaking landscapes, diverse wildlife, and rich cultural heritage. They are becoming increasingly popular with tourists who seek experiences that allow them to connect with nature while supporting conservation efforts.

The country’s nature reserves have the potential to position Egypt as a global ecotourism hub, attracting tourists who prioritize sustainability and the protection of natural resources. By leveraging the private sector’s involvement, Egypt can enhance the infrastructure of these reserves, offering visitors a high-quality experience while ensuring the long-term preservation of their natural beauty.

Collaborative Efforts: Government and Private Sector Working Together

Dr. Awad emphasized that the partnership between the government and private investors is crucial to the success of Egypt’s ecotourism sector. The Ministry of Environment is actively working with the private sector to develop environmental infrastructure within the country’s nature reserves, improve visitor services, and establish a modern system for managing tourism activities.

This collaboration aims to strike a balance between development and conservation, allowing the tourism industry to flourish while minimizing the environmental impact. The Ministry is also exploring opportunities to implement new systems that will manage the increasing number of visitors to these natural sites, ensuring that they do not overburden the ecosystem.

In addition to supporting private investments in ecotourism, the Ministry is focused on improving the quality of tourism services offered in nature reserves. This includes providing better accommodations, organizing guided eco-tours, and enhancing infrastructure to support sustainable travel, such as eco-friendly transportation and waste management systems.

The Impact on Egypt’s Tourism Industry

The rise of ecotourism presents a unique opportunity for Egypt to diversify its tourism offerings. Traditionally known for its historical landmarks such as the Pyramids of Giza, Egypt is positioning itself as an attractive destination for nature-based travel. The country’s nature reserves, with their pristine landscapes, wildlife, and adventure opportunities, are expected to draw a growing number of tourists who are interested in outdoor activities such as hiking, bird watching, and scuba diving.

As global interest in sustainable travel continues to grow, Egypt’s ability to offer ecotourism experiences could significantly enhance its competitive edge in the international tourism market. The development of eco-friendly tourism projects in nature reserves will help Egypt tap into this lucrative market while preserving its environmental heritage.

A Promising Future for Ecotourism in Egypt

While this country is continuously improving in terms of environmental infrastructure and offering a variety of innovative and environmentally friendly tourism activities, Egypt will also become an excellent destination for travelers who seek nature exploration, sustainable activities, and contribution to the preservation of the planet’s natural resources.

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New Los Angeles to Casablanca Route Opens Doors to Africa for U.S. Tourists

13 December 2025 at 08:08
New Los Angeles to Casablanca Route Opens Doors to Africa for U.S. Tourists

Royal Air Maroc, Morocco’s flag carrier, has announced the launch of a historic nonstop flight between Los Angeles and Casablanca, set to begin on June 7, 2026. This groundbreaking service is the first to directly connect Africa and the U.S. West Coast, offering travelers an 11-hour flight between California and Morocco. The new route is expected to open up significant travel and tourism opportunities between the two regions, enhancing connectivity and accessibility for both leisure and business travelers.

The introduction of this direct service will reduce travel times significantly, providing an efficient and convenient option for tourists and professionals traveling between the U.S. West Coast and key destinations in North Africa. By bridging this gap, Royal Air Maroc aims to cater to the growing demand for travel between North America and Africa, facilitating tourism, business exchange, and cultural connections.

A New Gateway to Africa for U.S. Tourists

The new flight route will serve as a crucial gateway for U.S. tourists seeking to explore the rich culture, history, and landscapes of Morocco and other African destinations. Casablanca, the economic capital of Morocco, is a dynamic city known for its beautiful coastline, vibrant culture, and historical significance. Visitors can explore Hassan II Mosque, the Royal Palace, and enjoy the city’s modern atmosphere alongside its traditional Moroccan charm.

The new route also positions Casablanca as a strategic hub for onward travel to other African destinations, offering U.S. travelers convenient connections to cities like Marrakech, Rabat, Tunis, Dakar, and Abidjan. With these expanded connections, tourists will have easier access to some of the continent’s top travel destinations, from the historic sites of Cairo to the beaches of Kenya and South Africa.

For African tourism professionals, the direct flight to Los Angeles opens up new marketing and partnership opportunities. The increased accessibility to Morocco and neighboring African countries allows tourism operators to develop multi-destination packages that cater to American travelers, enhancing the overall appeal of Africa as a premier tourism destination.

Boosting Cultural and Business Ties Between Africa and the U.S.

The nonstop flight will also play a pivotal role in strengthening the cultural and economic ties between Africa and the United States. Casablanca is a key business hub in the region, and the new flight service is expected to facilitate easier travel for professionals, entrepreneurs, and diplomats conducting business between the two continents. The connection will also support trade missions and investment opportunities, helping to bolster economic ties between the U.S. West Coast and North Africa.

For U.S. businesses, the direct link to Casablanca will provide increased access to African markets, which are experiencing rapid growth in sectors like technology, tourism, and trade. With the increased connectivity, American companies can more easily engage in cross-border partnerships and expand their operations within the growing African market.

A More Accessible Morocco and Beyond

Morocco’s appeal as a tourism destination is growing, with an increasing number of international travelers seeking to experience its cultural heritage, diverse landscapes, and warm hospitality. Beyond Casablanca, tourists are drawn to the enchanting city of Marrakech, the serene beaches of Essaouira, and the historical sights of Fez. With easier access from the U.S., travelers can experience these treasures with greater ease and convenience.

The direct flight also supports adventure tourism in Morocco’s Atlas Mountains, Sahara Desert camel treks, and visits to traditional Berber villages. The streamlined access between Los Angeles and Morocco ensures that more visitors can experience these unforgettable landscapes, contributing to the growing adventure tourism sector in Africa.

Moreover, the connection between Los Angeles and Casablanca is expected to increase interest in the vibrant cultural exchanges between North America and Africa, offering opportunities for shared experiences in music, arts, film, and cuisine. Morocco, with its rich cultural history, is well-positioned to showcase the diversity of African and Arab cultures, attracting cultural tourists from around the world.

Tourism Growth for Morocco and Africa

The introduction of this direct flight also signifies the broader growth of tourism in Africa and the continent’s increasing importance on the global tourism map. The convenience of a direct flight from Los Angeles to Casablanca is likely to spur increased interest from North American travelers looking to explore the continent’s cultural and natural wonders. This aligns with Morocco’s Tourism Vision 2020, which aims to attract more international visitors and position the country as a top tourism destination.

For African tourism authorities and destination marketers, this new flight route is a critical tool to promote Morocco and the broader African continent as a competitive destination for global travelers. The increase in direct air connections facilitates greater movement of people, cultures, and ideas, driving the growth of tourism and economic exchange across both regions.

Looking Ahead: The Future of Africa-U.S. Travel

The launch of the Los Angeles-Casablanca route is a landmark development in the broader landscape of Africa-U.S. travel, with the potential to inspire further airline partnerships and routes connecting the two regions. As tourism demand continues to grow, the direct flight will serve as a key building block in strengthening global tourism networks and encouraging deeper connections between North America and Africa.

By making Morocco and other African countries more accessible to U.S. travelers, Royal Air Maroc’s new route opens up vast new possibilities for tourism, cultural exchange, and business ventures. As more travelers embrace Africa’s diverse landscapes, vibrant cultures, and rich heritage, the direct flight will help propel the region into a new era of tourism connectivity.

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Kirinyaga County, Kenya: An Emerging Tourism Hotspot with Adventure, Culture, and Business Opportunities

12 December 2025 at 20:51
Kirinyaga County, Kenya: An Emerging Tourism Hotspot with Adventure, Culture, and Business Opportunities

Kirinyaga County, in Central Kenya, is quickly becoming one of the country’s most popular tourist destinations. The county, known for its rich natural landscapes and diverse cultural heritage, is expanding its tourism offerings with a new strategy that combines adventure, culture, and conferencing. The initiative is being led by Governor Anne Waiguru, who recently announced plans to create a legal framework to lay the groundwork for the county’s tourism growth.

The Kirinyaga County Local Tourism Bill, 2025, is at the forefront of this strategy, as it aims to regulate and promote local tourism activities. Waiguru stated that the bill seeks to commercialise the county’s cultural heritage, regulate tourism businesses, and attract private investment to the sector. The governor urged the County Assembly to prioritise the bill when it reconvenes, emphasising the importance of giving Kirinyaga more control over its tourism development and long-term growth.

The proposed legislation seeks to elevate the county from its traditional status as a transit hub to a major player in Kenya’s national tourism economy. With tourism central to the country’s economic outlook, and in keeping with this year’s national theme of Tourism, Wildlife, and Meetings, Incentives, Conferences, and Exhibitions (MICE), Kirinyaga is positioning itself as a regional hotspot for both domestic and international visitors.

Kirinyaga’s Natural Beauty: A Thrill-Seeker’s Paradise

Kirinyaga County’s diverse landscapes, ranging from lush forests to rivers and the majestic slopes of Mt. Kenya, have long been seen as hidden gems. However, the county’s increasing efforts to promote its natural resources are bringing it to the forefront of Kenya’s adventure tourism scene.

The Sagana River, with its growing reputation as an adventure hub, is already drawing both domestic and international tourists seeking thrill-filled experiences. Activities such as rafting, kayaking, canoeing, zip-lining, and archery are attracting adrenaline junkies to the area. These activities, combined with the scenic beauty of the region, make Kirinyaga a prime destination for adventure seekers.

The county is also home to a number of breathtaking waterfalls, including Kamweti, Gatitika, Rwamuthambi, Karumandi, and Njine Kabia. These natural attractions are helping to position Kirinyaga as a must-visit location for nature lovers who are eager to explore the country’s spectacular landscapes.

Additionally, the hiking and cycling trails around Kerugoya, Kagio, Sagana, and Wang’uru offer the perfect escape for those seeking an active vacation. New adventure routes like Sagana-Kangocho-Karatina are also being developed, further enhancing Kirinyaga’s reputation as a top destination for outdoor enthusiasts.

Cultural and Scenic Treasures Await

While adventure tourism is being aggressively developed, Kirinyaga’s rich cultural heritage also offers a wealth of opportunities for travelers to engage with local history and traditions. The Thingira Cultural Centre and Murinduko Hill are just two of the county’s cultural treasures that offer visitors a glimpse into the area’s vibrant past. These sites allow tourists to immerse themselves in the traditions, arts, and crafts of the region, offering a well-rounded tourism experience that combines both nature and culture.

Kirinyaga’s position as a key cultural destination in Kenya is expected to be solidified with the introduction of the new tourism bill, which will help preserve and promote the county’s historical and cultural assets. This move aligns with the national drive to commercialize cultural heritage while maintaining its authenticity.

Boosting Infrastructure for a Growing Tourism Industry

For tourism to thrive, infrastructure is key. Kirinyaga has already made significant strides in improving its transportation networks and hospitality facilities, creating a solid foundation for tourism growth. With over 160 hospitality establishments, the county is well-equipped to host both short-term visitors and long-term travelers.

Increased investment in road rehabilitation projects has further enhanced accessibility to the county, making it easier for tourists to explore Kirinyaga’s diverse offerings. Additionally, the expansion of conferencing facilities within the county is expected to make Kirinyaga an attractive venue for MICE tourism, which has become increasingly important in the region. The county’s growing reputation as a destination for business conferences and meetings is bolstered by its state-of-the-art facilities and strategic location, just a few hours from Nairobi.

Linking Economic Development to Tourism Growth

Governor Waiguru also emphasized the county’s broader development agenda, which includes investments in road rehabilitation, urban upgrades, water systems, and healthcare infrastructure. These efforts are designed to ensure that Kirinyaga remains competitive and can better support the growing tourism sector. The governor noted that the improvements are part of a larger vision to create a more sustainable and prosperous Kirinyaga, where both tourism and local businesses can thrive together.

One of the key development projects underway is the Sagana Industrial City, which includes an Export Processing Zone, a Special Economic Zone, and the nearly completed County Aggregation and Industrial Park. Waiguru expressed optimism that the industrial park would boost the local economy by creating jobs, increasing business activity, and indirectly contributing to tourism growth. The project’s success is expected to bring even more visitors to the county, creating a ripple effect that benefits both the local population and the tourism sector.

Experience Kirinyaga’s Hospitality This Festive Season

As the festive season approaches, Governor Waiguru is inviting Kenyans to explore Kirinyaga’s unique offerings. She encouraged visitors to experience the county’s hospitality by sampling its famous Pishori rice and world-class coffee, which are grown in the region’s fertile soils. Adventure seekers can raft along the mighty Sagana River, explore the waterfalls, or hike through the scenic trails around Kerugoya, Kagio, and beyond. The county’s reputation for warmth and hospitality is an added bonus for those looking to relax and enjoy a peaceful getaway.

Waiguru also highlighted the expanding opportunities for weekend getaways, road trips, and ecotourism in the region. With the county’s welcoming atmosphere and vast array of attractions, Kirinyaga is becoming an increasingly popular choice for domestic and international tourists alike.

Kirinyaga as a Key Destination for the Future

In conclusion, Kirinyaga County is poised to become one of Kenya’s most exciting tourism destinations. By leveraging its natural beauty, cultural heritage, and expanding infrastructure, the county is establishing itself as a major player in Kenya’s tourism sector. The Kirinyaga County Local Tourism Bill, 2025, promises to accelerate this transformation, ensuring that the county is more than just a stopover, but a must-see destination in and of itself.

Whether you want adventure, culture, or relaxation, Kirinyaga has something for everyone. As Governor Anne Waiguru continues to promote tourism as a critical component of the county’s economic future, the spotlight is firmly on Kirinyaga as the next big name in Kenya’s tourism scene.

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Royal Air Maroc Forges Historic Nonstop Air Link Between Los Angeles And Casablanca Bolstering African-U.S. Pacific Connectivity

12 December 2025 at 20:48
Royal Air Maroc Forges Historic Nonstop Air Link Between Los Angeles And Casablanca Bolstering African-U.S. Pacific Connectivity
A Royal Air Maroc Boeing 787 Dreamliner aircraft preparing for takeoff, symbolizing the new direct route between Los Angeles and Casablanca and the expansion of the North American network.

A pivotal moment in aviation history is being marked by the inauguration of a new, direct air service. This monumental connection is being forged by Royal Air Maroc, which has officially announced the launch of its first-ever nonstop route linking Los Angeles (LAX) and Casablanca (CMN). This highly anticipated service is scheduled to commence on June 7, 2026. The establishment of this route holds immense significance, as it represents the first direct air linkage between the African continent and the vast expanse of the U.S. Pacific Coast, effectively closing a geographical gap that has long existed in transcontinental travel networks.

The new intercontinental trajectory is set to be facilitated with a high level of frequency, being operated three times per week. The journey across the Atlantic is projected to require approximately an 11-hour connection, providing a vastly superior alternative to the multi-stop itineraries that have previously been necessitated for travelers journeying between these two vibrant regions. The introduction of this direct link is viewed not merely as an operational expansion but as a substantial step forward in the solidification of the airline’s long-haul network, particularly within the crucial North American market. Extensive demand for this type of intercontinental travel has been duly recognized and subsequently addressed through this strategic initiative.

Strategic Response to Global Demand and Diaspora Links

The necessity of this direct service has been rigorously determined by growing travel demand across continents, a surge that is notably occurring ahead of major global events. The service is being meticulously designed to cater to a diverse clientele. It is anticipated that the large Moroccan and African diasporas residing on the West Coast of the United States will be significantly served, alongside American tourists seeking to explore the rich cultural tapestry of Morocco and the wider African landscape. Moreover, the route is intended to facilitate seamless passage for business travelers requiring swift and efficient access between the two continents.

A considerable impetus for this accelerated expansion is the proactive preparation for the FIFA World Cup 2026, which is scheduled to be co-hosted by the United States, Canada, and Mexico. A significant volume of soccer fans is expected to travel from Morocco, the greater African region, and Europe to the United States for this worldwide celebration of sport. The Casablanca hub is strategically positioned to act as a crucial gateway, collecting passengers from various originating points before facilitating their direct, convenient transit to the U.S. West Coast.

Casablanca: The Growing Intercontinental Hub

With the successful launch of this new service, Casablanca is expected to further solidify its already robust position as a pivotal major hub within the global aviation map. The city’s airport is strategically vital, acting as a crucial linkage point connecting the continents of Africa, Europe, and the Americas. This launch is in direct alignment with the strategic development blueprint that has been adopted by Royal Air Maroc. This plan encompasses several key areas of growth, including the essential expansion of the airline’s fleet size, the consistent opening of new and strategically important routes, and the overall increase in both international and domestic service frequencies. This systematic approach ensures that Morocco’s flagship carrier is not only maintaining its competitive position but actively enhancing its capability to serve as a world-class transit facilitator.

Enhanced Passenger Experience Aboard the Dreamliner

The successful operation of the new Los Angeles to Casablanca route will be entrusted to the esteemed Boeing 787 Dreamliner. This specific aircraft model was selected due to its globally recognized attributes of comfort, superior performance metrics, and the incorporation of cutting-edge aeronautical technology. Passengers are ensured a high-quality, comfortable travel experience that is consistent with Royal Air Maroc’s established standards for long-haul service.

The aircraft is designed with the modern traveler in mind, featuring advanced cabin pressurization and humidity control systems that are known to significantly reduce the effects of travel fatigue and jet lag. Aboard the Dreamliner, passengers are afforded the convenience of individual entertainment systems accessible from every seat, ensuring that the 11-hour journey is as enjoyable and productive as possible. The utilization of this specific aircraft underscores the airline’s ongoing commitment to delivering a premium, reliable, and technologically advanced travel environment, making the journey itself an integral part of the overall positive travel experience that is being offered to customers traveling to and from the U.S. Pacific Coast.

Broadening the North American Horizon

This monumental direct service to Los Angeles is being seamlessly integrated into and significantly strengthens Royal Air Maroc’s growing presence across the North American network. The airline already maintains established and successful operations in several major cities on the continent, which include New York, Washington, D.C., Miami, Montreal, and Toronto. The Los Angeles route acts as a complementary western gateway, balancing the existing strong presence on the eastern seaboard and in Canada.

In tandem with this major new launch, increased frequencies have also been announced for other strategically vital long-haul gateways. These include enhanced services to Miami and Washington, D.C. in the United States, as well as boosted capacity on routes serving São Paulo in South America and Dubai in the Middle East. This coordinated expansion across multiple strategic points globally demonstrates a unified approach to maximizing network reach and optimizing connectivity for passengers across the globe. The new service between Los Angeles (LAX) and Casablanca (CMN) represents a bold and confident statement regarding the future vision of African air connectivity, and tickets for this historic journey are already available to be secured by customers via the official Royal Air Maroc website, through their global call centers and sales offices, or by consulting their preferred travel agencies. This extensive accessibility ensures that demand can be readily met by the newly established, highly efficient air link.

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Explore Central Africa: Ibom Air to Launch New Destinations

12 December 2025 at 18:52
Explore Central Africa: Ibom Air to Launch New Destinations

Ibom Air, Nigeria’s state-owned carrier, is set to expand its regional network by adding two or three new destinations in Central Africa in 2025. This move builds on the airline’s existing operations within Nigeria and its only international service between Lagos and Accra, Ghana. Ibom Air’s expansion is part of a broader strategy to increase connectivity between West Africa and Central Africa, fostering economic growth, tourism, and business travel across the continent.

Ibom Air, which operates under the ownership of the Akwa Ibom State government, currently connects Abuja, Calabar, Enugu, Lagos, Port Harcourt, and Uyo. The airline’s base of operations is in Uyo, but the introduction of new routes to Central Africa will extend its influence and offer greater travel options for passengers within the region. The airline’s fleet, which consists of seven CRJ900s and two Airbus A220-300s, is well-suited for the new regional routes, providing the capacity and flexibility needed for both short and medium-haul flights.

The new destinations under consideration include Malabo (Equatorial Guinea), Douala (Cameroon), and São Tomé (São Tomé and Príncipe). These cities are strategically selected to improve accessibility to important economic and tourism hubs in Central Africa while strengthening the connection between Nigeria and the region. The expansion will also open up more direct travel options for passengers, reducing the reliance on non-African hubs and enhancing the convenience of travel across these two regions.

Connecting Central Africa with Nigeria’s Growing Tourism Market

Ibom Air’s expansion into Central Africa holds significant potential for the tourism sector in both Nigeria and the new destinations. The airline’s new routes will make it easier for African tourists to explore more diverse parts of the continent. Passengers traveling from Nigeria will have enhanced access to key Central African destinations, known for their rich cultural experiences, wildlife, and natural landscapes.

Malabo, the capital of Equatorial Guinea, is a city steeped in colonial history, with tourists often drawn to its vibrant culture and natural beauty. Douala, the commercial capital of Cameroon, offers travelers a gateway to the country’s diverse wildlife, including trips to Kribi for beach vacations and Waza National Park for safaris. São Tomé, the capital of São Tomé and Príncipe, attracts tourists with its lush landscapes, unique biodiversity, and pristine beaches. These destinations are expected to appeal to both leisure travelers and business visitors, creating new opportunities for multi-destination tourism in West and Central Africa.

For Nigerian tourism professionals, the expansion of Ibom Air to Central Africa offers exciting new possibilities to develop tour packages that include these destinations. The airline’s expansion also opens doors for regional tourism collaborations and improved access for diaspora travelers, boosting tourism flows and creating additional demand for hotels, tours, and transport services in both regions.

Supporting Regional Trade and Economic Growth

In addition to its tourism benefits, the new routes are expected to enhance trade and business travel between Nigeria and Central Africa. By connecting key regional commercial hubs, Ibom Air is strengthening the logistical backbone for companies and organizations operating across Central and West Africa. With Africa’s increasing focus on intra-continental trade under the AfCFTA (African Continental Free Trade Area) agreement, Ibom Air’s expanded network will provide an essential link for businesses moving goods and services between the two regions.

Corporate travel managers, business owners, and trade delegations will benefit from the added convenience of more frequent, reliable, and direct flights, reducing travel times and costs for their cross-border operations. Ibom Air’s regional expansion can also facilitate the development of trade missions and investment tours, providing new opportunities for African countries to strengthen their economic ties with each other.

Fleet Expansion and Customer Experience

Ibom Air’s existing fleet of CRJ900s and Airbus A220-300s is well-suited for the new routes, which require both high efficiency and comfort for medium-haul flights. These aircraft are ideal for frequent flights on routes with diverse passenger demands, offering modern amenities, reliability, and an enhanced flying experience. The airline’s service model focuses on frequent, on-time departures and a customer-centric experience, making it an attractive option for both leisure and business travelers.

As part of its expansion strategy, Ibom Air is also preparing to join the Global Distribution System (GDS) by October 2025. This digital leap will provide the airline with greater international exposure and allow global travel agents to book tickets on Ibom Air more easily. The integration into the GDS network will also improve the airline’s booking processes, enabling it to tap into a broader base of international travelers and diaspora communities in Africa and beyond.

Ibom Air’s Role in Africa’s Aviation Future

The addition of Central African destinations aligns with Ibom Air’s vision of becoming a key player in African aviation. The airline has steadily built a strong reputation for reliability and customer service, and its growth in regional and international markets signals the rising importance of African carriers in the global aviation landscape.

By expanding its network and increasing its presence in the Central African market, Ibom Air is not only contributing to regional integration but also positioning itself as a major force in connecting Africa’s growing tourism and business markets. The launch of new routes will also contribute to Africa’s broader goal of increasing intra-continental air travel, enhancing access to new opportunities for both travelers and businesses across the continent.

Conclusion: A New Era of Connectivity for West and Central Africa

Ibom Air’s planned expansion into Central Africa marks a significant step forward in the airline’s regional growth strategy. By adding Malabo, Douala, and São Tomé to its network, the airline is enhancing its ability to serve both business and leisure travelers, while also opening up new avenues for tourism and trade between West Africa and Central Africa. With its modern fleet, customer-focused service, and expanding route network, Ibom Air is poised to become a vital link between two dynamic and rapidly growing regions.

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Discover Kenya Like Never Before with the New Magical Kenya Souvenir Passport, Get the Details Here

12 December 2025 at 18:52
Discover Kenya Like Never Before with the New Magical Kenya Souvenir Passport, Get the Details Here

The Magical Kenya Souvenir Passport is a dual-format tool, available both in physical and digital forms, designed to allow visitors to document their travel journey across Kenya. The passport provides a unique way for tourists to record their experiences at different destinations, including national parks, museums, cultural hubs, and local attractions, by collecting official stamps at each location they visit. This passport aims to guide tourists not only to popular spots but also to lesser-known, hidden gems across Kenya.

Tourism Cabinet Secretary Rebecca Miano elaborated on the tool’s potential, saying, “We’ve unveiled the Kenya Souvenir Passport to document your journey with official stamps at every destination. This will allow both Kenyans and international visitors to document their stay, explore more regions, and engage more deeply with our heritage.”

Engaging Visitors with Kenya’s Rich Heritage and Hidden Gems
The Magical Kenya Souvenir Passport is designed to encourage tourists to venture beyond the usual, well-known attractions. Kenya boasts an array of natural wonders and cultural treasures that are often overshadowed by more popular tourist destinations. This new passport will make it easier for visitors to explore regions that may not typically make it onto the tourist map. The aim is to provide tourists with an immersive experience that showcases Kenya’s diverse landscapes, cultures, and traditions.

One of the standout features of the passport is the Hapa Ni Wapi platform, which acts as a guide to some of Kenya’s hidden gems. The platform helps tourists uncover lesser-known areas of the country, offering insights into regions that offer unique experiences but are often overlooked by the general tourist crowd. This feature will allow travelers to plan more comprehensive itineraries, ensuring that they see not just Kenya’s famous landmarks but also the quiet corners that make the country truly special.

A Personalized and Interactive Travel Experience
The Magical Kenya Souvenir Passport is more than just a travel tool; it’s a personalized travel companion that helps visitors create lasting memories of their time in Kenya. By collecting stamps at each destination they visit, tourists will have a tangible record of their journey. Whether they visit the renowned Maasai Mara National Reserve, the beaches of Diani, or the bustling streets of Nairobi, the passport allows tourists to document their experiences and create a scrapbook of their Kenyan adventure.

In addition to the stamps, the passport will offer access to exclusive deals, promotions, and information about local attractions. This added value will enhance the visitor experience, encouraging tourists to engage with more of what Kenya has to offer.

Impact on Domestic and International Tourism
The launch of the Magical Kenya Souvenir Passport marks a major step forward in Kenya’s efforts to position itself as a global tourism leader. The tool is set to attract both domestic and international visitors by providing them with an engaging and unique way to explore the country. For local tourists, it offers a new way to rediscover Kenya’s rich cultural and natural heritage, while international travelers will have a more interactive way to explore Kenya’s many wonders.

President William Ruto’s administration has made it clear that the tourism sector is a priority for economic development, and this initiative is part of a broader strategy to elevate Kenya’s tourism profile on the global stage. As the country targets 5.5 million tourist arrivals by 2027, the Magical Kenya Souvenir Passport serves as a key element in increasing both local and international visitor numbers.

CS Rebecca Miano expressed her optimism about the initiative, noting, “The launch of the Magical Kenya Souvenir Passport is a major step in elevating Kenya’s position in the global travel landscape. It has the potential to ignite fresh interest among both domestic and international visitors, and we are excited about the opportunities it will bring to Kenya’s tourism sector.”

A New Era for Kenyan Tourism: Sustainability and Innovation
Beyond its role in boosting tourism numbers, the Magical Kenya Souvenir Passport is also aligned with the government’s broader tourism strategy of promoting sustainable and responsible tourism. The passport encourages tourists to visit multiple regions and engage with the local communities in a way that benefits both the environment and the economy. This approach aligns with Kenya’s long-term goals of developing a tourism industry that supports local communities while preserving its rich cultural and natural heritage.

The passport also encourages responsible tourism by guiding visitors to engage with Kenya’s cultural sites and natural landscapes in a manner that respects local traditions and promotes sustainability. This focus on responsible travel is in line with the broader global trends of seeking out authentic, low-impact travel experiences that contribute to the well-being of the destinations they visit.

A Gateway to More Diverse Travel in Kenya

The Magical Kenya Souvenir Passport presents an attractive and fresh interactive platform for tourists to engage with and experience the cultures and diversity that exist within Kenya. As Kenya aims to be among the premier tourist destinations across the world, the souvenir passport will be an efficient tool in placing Kenya on the global map as an ‘must-visit’ destination for tourists who would like to participate and engage with special and sustainable travel experiences.

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Nigeria’s Eyo Festival Set for Global Recognition with NTDA’s Strategic Focus, Get the Details Here

12 December 2025 at 18:43
Nigeria’s Eyo Festival Set for Global Recognition with NTDA’s Strategic Focus, Get the Details Here

This, the NTDA has made systematic moves towards the Eyo Festival becoming one of the most attractive cultural tourism showcases in Nigeria. The Eyo Festival-a very important cultural event-is one of the leading lights of Lagos’ teeming culture, which plays a vital role in raising the tourism profile of Nigeria at the international level. In a renewed effort, therefore, the NTDA is engaging the Lagos Royal Institution and other strong stakeholders on how best to present and organize the event for better appeal and value, so that at the end it shall be a world-class event.

Eyo Festival: A Cultural Symbol of Lagos
The Eyo Festival, traditionally held in Lagos as a prelude to the famous Lagos Carnival, is a vibrant cultural celebration that represents the essence of Lagos’ history, identity, and traditions. Historically, it is a ceremonial event that includes elaborate processions, with participants dressed in symbolic regalia, paying homage to the reigning monarch. The festival is known for its grand street parades, music, dance, and traditional rituals that capture the spirit of Lagos.

During the meeting with Oba Akiolu, Dr. Awakan emphasized that the Eyo Festival was an essential component of Lagos’ cultural identity. He described it as the “soul of Lagos culture” and highlighted its potential to drive the city’s tourism development. “Our focus is to work closely with the Lagos Royal Institution to elevate the Eyo Festival into a world-class cultural attraction that mirrors the vibrancy, identity, and history of Lagos,” said Dr. Awakan. This renewed focus aims to make the Eyo Festival a key cultural event that competes on the global stage and generates substantial interest from international tourists.

Promoting Sustainable Cultural Tourism and Economic Growth
The NTDA’s plans for the 2025 edition of the Eyo Festival are designed to make the event more structured and sustainable, enhancing both the cultural experience and the economic impact on local communities. By positioning the festival as a key part of Nigeria’s tourism strategy, the NTDA aims to attract a wider audience, including international visitors who seek immersive cultural experiences. This approach will not only promote Lagos’ heritage but also create economic opportunities for local vendors, performers, and artisans who will be directly involved in the festival.

Oba Akiolu expressed strong support for the NTDA’s efforts, acknowledging the importance of the Eyo Festival in preserving the legacy of Lagos while also promoting it as a global cultural pride. “The Eyo Festival is a heritage treasure and the heartbeat of Lagos tradition,” he said. He further emphasized the need for collaborations that can safeguard the legacy of the festival and promote it for future generations, ensuring that it remains a symbol of Lagos’ rich cultural heritage.

The festival’s enhanced structure aims to provide a more cohesive experience for tourists, ensuring that their participation in the event is not only entertaining but also deeply engaging. With improved organization, the NTDA seeks to attract a more diverse group of tourists, from cultural enthusiasts to those looking for authentic African experiences.

A Collaborative Effort for a Successful Festival
The successful execution of the Eyo Festival is being approached as a collaborative effort between the NTDA, the Lagos Royal Institution, and local government authorities. During the palace visit, Dr. Awakan was joined by his team, including Mrs. Alice Akinsola, the NTDA South-West Zonal Coordinator, as well as other senior officials. The team also met with Hon. Taiwo Oyekan, the Chairman of Lagos Island Local Government and Chairman of the 2025 Eyo Festival Planning Committee, who expressed his full support for the NTDA’s involvement in the festival’s promotion and execution.

Hon. Oyekan assured the NTDA that the planning committee was committed to working collaboratively with the Authority to ensure that the 2025 Eyo Festival would be a success. The local government’s readiness to partner with the NTDA further underscores the importance of the Eyo Festival to Lagos’ cultural tourism development. By combining the expertise of the NTDA with the cultural richness of the royal palace and local leadership, the 2025 edition of the festival promises to be a transformative experience for both the city and its visitors.

The Future of the Eyo Festival: A Global Tourism Magnet
The NTDA’s strategic planning for the Eyo Festival aligns with Nigeria’s broader goals to boost cultural tourism and increase global tourism revenue. By positioning the Eyo Festival as a flagship event, the NTDA aims to create a cultural tourism ecosystem that not only showcases Nigeria’s heritage but also attracts tourists to other cultural destinations across the country. The festival’s success could act as a model for other cultural festivals in Nigeria, ultimately driving further investments in the country’s tourism infrastructure and boosting its global profile as a leading cultural tourism destination.

With the 2025 edition on the horizon, there is a palpable sense of optimism surrounding the future of the Eyo Festival. As international interest in African cultural tourism continues to grow, the Eyo Festival is set to play a key role in promoting Lagos as a premier destination for those seeking to experience the rich traditions, history, and vibrant culture of Nigeria.

Eyo Festival as a Pillar of Cultural Tourism in Nigeria

This is a whole new turn of events, as NTDA has re-echoed the need to further establish Eyo Festival as an important institution in Nigeria’s tourism. The NTDA is assisting in the process of molding Eyo Festival as a flagship for Nigeria’s cultural tourism by building a better organizational structure for the event, promoting it throughout the world, and preserving it as an authentic culture. The festival now enjoys strong local and royal support and is on course to be considered a world-class event with domestic and international tourists reveling in the exuberance of Lagos’s effervescent cultural life.

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Ethiopian Airlines Expands Saudi Arabia Reach with New Jizan Route for African Travelers

12 December 2025 at 18:42
Ethiopian Airlines Expands Saudi Arabia Reach with New Jizan Route for African Travelers

Ethiopian Airlines is set to expand its Middle East network with the introduction of a new route to Jizan, Saudi Arabia, in early 2026. The addition of Jizan will bring the total number of destinations Ethiopian Airlines serves in Saudi Arabia to five, enhancing the airline’s connectivity between East Africa and the Gulf region. This move aligns with Ethiopian Airlines’ strategy to strengthen its presence in the Middle East and support the growing demand for air travel, trade, and tourism between Africa and Saudi Arabia.

With the new Jizan route, Ethiopian Airlines will build on its already significant operations in Saudi Arabia, where it currently operates more than forty weekly passenger and cargo flights. The airline’s expanded network will now include key cities such as Riyadh, Jeddah, Dammam, Madinah, and soon Jizan, ensuring that passengers traveling between Africa and the Gulf can enjoy increased frequency and more seamless connections.

Supporting Tourism, Trade, and Religious Travel

Ethiopian Airlines’ strategic expansion into Jizan is expected to serve multiple purposes, including enhancing the airline’s role in promoting religious tourism, trade, and leisure travel between Africa and the Gulf. The airline’s strong presence in Saudi Arabia has made it a critical player for Hajj and Umrah pilgrims traveling to the Kingdom, and the new Jizan route is poised to further support this sector by offering more direct flights for pilgrims traveling to the Holy City of Mecca.

The launch of the Jizan route also supports the growing demand for business and leisure travel between Africa and Saudi Arabia. With Jizan being an emerging economic and tourism hub in Saudi Arabia, Ethiopian Airlines will provide better access to this dynamic region, facilitating easier travel for tourists, business travelers, and investors alike. The airline’s expanded network will help foster stronger economic ties, enhance tourism exchanges, and open up new opportunities for travel and trade across both regions.

Enhanced Connectivity for African Tourists and Trade

For African tourism professionals, the introduction of the Jizan route opens new opportunities to promote Saudi Arabia as a destination for African travelers. With Ethiopian Airlines serving key cities in Saudi Arabia, including Jizan, the airline is positioning itself as a preferred carrier for travelers seeking easy access to the Kingdom for tourism, trade, and cultural exchanges. This is especially significant for African diaspora communities looking to connect with relatives in Saudi Arabia or travel for business and leisure purposes.

The airline’s expansion into Jizan strengthens its existing network in the region, offering more options for African travelers looking to visit Saudi Arabia. The ease of connections will also benefit tour operators, destination management companies (DMCs), and corporate travel managers who can now design more efficient travel packages that include flights to and from Jizan, as well as seamless connections to other cities across Saudi Arabia and Africa.

In addition, Ethiopian Airlines’ presence in Jizan enhances its ability to cater to growing trade between Africa and Saudi Arabia. The airline’s cargo services, which are a vital part of its operations, will benefit from increased access to Jizan’s growing business environment. This will support trade missions, commercial ventures, and economic cooperation between the two regions, boosting the flow of goods and services between East Africa and the Middle East.

Increased Opportunities for African Tourists

Ethiopian Airlines’ expansion into Jizan further positions the airline as a leading partner in supporting African tourism and promoting regional travel. By adding Jizan to its list of destinations, Ethiopian Airlines ensures that African tourists have better access to both Saudi Arabia’s heritage sites and the Gulf’s modern tourist attractions. The airline’s competitive service offerings, along with its reputation for reliability, will make it easier for African travelers to access Saudi Arabia’s unique blend of cultural, historical, and leisure experiences.

For tourism professionals in Africa, Ethiopian Airlines’ expanded route network opens new possibilities for creating and marketing tailored travel packages. With enhanced connectivity between major African cities and Saudi Arabia, Ethiopian Airlines offers an excellent gateway for African travelers seeking to explore the rich culture and heritage of the Kingdom. Additionally, the airline’s expanded service strengthens Africa’s overall connectivity with the Gulf, creating new opportunities for cross-continental tourism collaboration.

The Future of Ethiopian Airlines’ Middle East Expansion

The Jizan route is part of Ethiopian Airlines’ broader strategy to continue expanding its reach within the Middle East and Saudi Arabia, responding to the increasing demand for travel between the two regions. Ethiopian Airlines has been consistently increasing its operations in the Middle East, and this latest route expansion solidifies the airline’s role as a key player in connecting Africa with the Gulf. Ethiopian Airlines’ commitment to providing reliable service, increasing route frequency, and improving passenger convenience makes it an important partner for travelers and tourism professionals alike.

As Ethiopian Airlines continues to invest in its fleet and network expansion, the introduction of the Jizan route underscores its dedication to remaining at the forefront of African aviation. The airline’s commitment to enhancing connectivity, supporting religious tourism, and promoting trade and leisure travel will help establish stronger ties between East Africa and Saudi Arabia, benefiting both travelers and the broader tourism industry.

Conclusion: Enhancing Connectivity Between Africa and Saudi Arabia

The launch of Ethiopian Airlines’ new Jizan route in early 2026 marks a significant step in enhancing travel connections between Africa and the Gulf region. By expanding its Saudi network to include Jizan, Ethiopian Airlines is strengthening its position as a vital bridge for African travelers seeking to explore Saudi Arabia’s tourism, investment, and business opportunities. This strategic expansion aligns with the airline’s ongoing mission to provide reliable and efficient travel options for passengers moving between these two rapidly developing regions, reinforcing Ethiopian Airlines’ leadership in connecting Africa with the rest of the world.

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Flying Through Africa: Boeing’s Massive Fleet Expansion Set to Make the Continent More Accessible for Global Travelers

12 December 2025 at 15:14
Flying Through Africa: Boeing’s Massive Fleet Expansion Set to Make the Continent More Accessible for Global Travelers

Africa is on the brink of an aviation revolution. Over the next 20 years, the continent is expected to receive 1,205 new aircraft, reshaping air travel and tourism. For global travelers, this translates into more flight options, affordable fares, and easier access to both bustling cities and hidden gems across Africa.

Flying to Africa: More Destinations, More Convenience

Boeing’s aviation outlook predicts steady growth in passenger traffic, driven by urbanization, economic expansion, and rising interest in travel. Airlines across Africa are planning to expand their fleets, particularly in countries like Nigeria, South Africa, Kenya, and Egypt. This growth means more routes connecting major cities as well as lesser-known destinations, making it easier for tourists to explore the continent comprehensively.

For travelers, this opens opportunities to visit cultural hubs, natural landscapes, and coastal getaways with greater ease. Multi-city trips across Africa may become more accessible, providing richer experiences in a single journey.

Single-Aisle Aircraft to Dominate Short and Medium Routes

Most of the aircraft deliveries—about 865 out of 1,205—will be single-aisle jets. These planes are ideal for domestic and regional flights, offering frequent and convenient travel options. Tourists can enjoy more flexible schedules, shorter travel times, and greater connectivity between urban and remote areas.

This is particularly valuable for travelers seeking to explore diverse attractions, such as safaris in Kenya, the Victoria Falls region in Zambia and Zimbabwe, or historical sites in Egypt and Morocco. Short-haul jets make hopping between countries or cities easier than ever.

Affordable Travel with Low-Cost Carriers

The rise of Low-Cost Carriers (LCCs) is expected to drive affordable air travel across Africa. Budget-friendly flights will open the door for more tourists to visit multiple destinations without stretching their finances. Travelers can plan extended itineraries that include city tours, wildlife experiences, and beach resorts.

LCCs also provide options for travelers from Europe, the Middle East, and Asia to connect to Africa quickly, making the continent more reachable than ever before. This increased competition among airlines may also improve service quality, further benefiting global travelers.

Enhanced Safety and Services for Travelers

With the aviation boom comes a focus on aircraft maintenance, pilot training, and digital operational support. Boeing predicts a significant demand for aviation services, which will help ensure safer and more comfortable flights.

For tourists, this means higher reliability, fewer delays, and professional airline personnel. Travelers can enjoy smoother experiences, whether flying domestically or across regions. Well-trained crews and modern aircraft enhance the overall quality of travel, ensuring a stress-free journey across the continent.

Connecting More People, Creating More Experiences

The expansion will also generate thousands of new aviation jobs, from pilots to cabin crew. While this primarily impacts local economies, tourists indirectly benefit from experienced professionals managing flights.

Regional connectivity will allow travelers to explore Africa beyond the usual hotspots. For instance, visitors could combine urban experiences in Lagos or Johannesburg with remote adventures in Namibia or Tanzania, all within a single trip.

Africa as a Growing Travel Destination

Africa’s aviation growth positions the continent as a key player in global tourism. Modern aircraft, improved connectivity, and increasing flight frequency make it easier to plan trips across multiple countries.

From the deserts of the Sahara to the rainforests of Central Africa and the Indian Ocean islands, travelers can now access diverse environments efficiently. The expansion also supports eco-tourism, cultural tours, and adventure travel by making previously difficult-to-reach destinations more accessible.

Looking Ahead: A Sky Full of Opportunities

Over the next two decades, Africa will become more traveler-friendly thanks to fleet expansion and improved airline networks. Tourists can expect affordable flights, better services, and greater opportunities to explore the continent’s rich culture, history, and landscapes.

For global travelers, the sky is no longer the limit—it is the gateway to an unforgettable African journey.

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Discover Africa Like Never Before: Free Route Airspace Offers Direct Flights, Eco-Friendly Journeys, and Seamless Travel

12 December 2025 at 13:13
Discover Africa Like Never Before: Free Route Airspace Offers Direct Flights, Eco-Friendly Journeys, and Seamless Travel
Airport

Traveling across Africa just became faster, greener, and more flexible. The launch of Free Route Airspace (FRA) in West and Central Africa is transforming air travel for tourists and airlines alike. By allowing aircraft to fly direct, user-preferred paths instead of fixed routes, FRA is redefining how travelers experience the continent.

What is Free Route Airspace?

Free Route Airspace enables airlines to plan the most efficient flight paths between two points. Pilots can choose routes based on weather conditions, air traffic, and wind patterns. Unlike traditional air routes, FRA does not require following pre-defined corridors. This flexibility reduces travel time, fuel consumption, and delays, creating a smoother journey for passengers.

Government aviation authorities in Africa, with guidance from international bodies like ICAO and IATA, have overseen the rollout of FRA. The initiative is designed not just to improve efficiency but also to make air travel safer, more predictable, and environmentally sustainable.

Benefits for Travelers

For tourists, the advantages are immediate and tangible:

  • Shorter Flights: Direct routes mean less time in the air, allowing more time to explore destinations.
  • Reduced Costs: Airlines can save fuel, and these savings may translate into more affordable ticket prices.
  • Eco-Friendly Travel: Less fuel consumption reduces CO2 emissions, offering a greener travel option for environmentally conscious travelers.
  • Better Connectivity: Travelers can access multiple cities within Africa more conveniently.

This means that exploring West and Central African countries, from Lagos to Dakar, Accra to Abidjan, or Nairobi to Libreville, is now faster and more comfortable.

How FRA Improves African Air Travel

Major airlines including Ethiopian Airlines, Kenya Airways, EgyptAir, RwandAir, ASKY Airlines, and Royal Air Maroc have begun implementing FRA on key routes. The result is more reliable schedules, fewer delays, and an overall smoother travel experience.

From a safety perspective, FRA allows air traffic controllers to manage flights more effectively. Modern systems provide real-time data on aircraft positions, reducing congestion and improving predictability. For travelers, this translates into on-time departures and arrivals, a critical factor for connecting flights and tight itineraries.

Tourism and Trade Impacts

FRA is not only a boon for tourists but also supports Africa’s broader economic growth. Faster flights enhance regional tourism, encouraging travelers to visit multiple countries in a single trip. This supports local businesses, hospitality sectors, and cultural attractions.

The improved airspace efficiency also benefits trade. By enabling faster cargo transport, FRA aligns with continental initiatives like the African Continental Free Trade Area (AfCFTA). Businesses can move goods more efficiently, while travelers enjoy the benefits of well-connected, vibrant cities.

Traveler-Friendly Takeaways

  1. Direct Flights: Expect shorter journeys between major West and Central African cities.
  2. Greener Travel: Reduced fuel use supports sustainable tourism.
  3. Smooth Connections: Multi-destination trips are now easier to plan.
  4. Reliable Schedules: Fewer delays improve travel planning.
  5. Enhanced Experiences: More time to explore and enjoy local culture.

The Future of Air Travel in Africa

The introduction of Free Route Airspace signals a major shift in African aviation. Similar to Europe’s approach, it modernizes airspace management, giving airlines and travelers more flexibility and efficiency.

For global tourists, FRA offers a unique chance to explore Africa comfortably, responsibly, and efficiently. Whether you are visiting iconic destinations or discovering hidden gems, the new airspace system ensures that flights are quicker, safer, and more environmentally conscious.

Planning Your Trip

Tourists planning to explore Africa should check FRA-enabled routes when booking flights. Airlines now offer a mix of traditional and flexible routes, so travelers can choose options that maximize time and comfort. With FRA, seeing multiple destinations in one trip is not only possible but practical.

By embracing innovation in air travel, Africa is making its skies friendlier for tourists. With faster flights, eco-conscious options, and enhanced connectivity, Free Route Airspace Africa promises a new standard in travel experiences.

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Lagos Hosts Groundbreaking Travel Festival, Boosting African Tourism and Cultural Exchange

12 December 2025 at 07:40
Lagos Hosts Groundbreaking Travel Festival, Boosting African Tourism and Cultural Exchange
Lagos Hosts Groundbreaking Travel Festival, Boosting African Tourism and Cultural Exchange

The bustling city of Lagos recently played host to the highly anticipated Heirs Insurance Travel Festival, a vibrant event that drew thousands of tourism enthusiasts, diplomats, creatives, and business leaders. Held at the prestigious Harbour Point on Victoria Island, the festival aimed to spotlight the rich cultural diversity of Africa while addressing the pressing need for inclusive travel policies across the continent. The festival also offered a platform to advocate for the removal of travel barriers and improve accessibility for African travelers, making it a significant milestone for Nigeria’s tourism sector.

The Heirs Insurance Travel Festival was not only a celebration of culture but also a powerful statement about the potential of tourism to bring economic and social transformation. Heirs Insurance Group, the organisers of the event, highlighted the need for inclusive travel policies that promote easier movement across African borders. The festival was carefully designed to foster dialogue and cooperation between government officials, tourism professionals, and travel influencers, making it a major event in Nigeria’s growing tourism calendar.

Promoting Cultural Diversity and Strengthening African Travel

One of the key objectives of the Heirs Insurance Travel Festival was to showcase Africa’s diverse cultures and traditions, all while promoting the idea of a borderless continent. Heirs Insurance Group and its partners used the event to bring attention to the barriers that African travelers often face when attempting to explore their own continent. Through a series of panel discussions, cultural exhibitions, and networking sessions, the festival became a key platform for advocating for simplified visa processes and better regional cooperation on travel and tourism.

A particularly important panel, “Passport Power and Diplomacy,” featured discussions on how passport strength and diplomatic relations play an integral role in the travel experience. Ambassador Manuel Innocencio de Lacerda Santos Junior from Brazil and Ambassador José Bamóquina Zau from Angola spoke about the need to strengthen African diplomatic ties and create more harmonised visa systems within the region. Their collective message underscored how African nations could enhance tourism flows by ensuring easier access for both regional and international travelers.

Travel Creators Advocate for Borderless Africa

A special session was dedicated to creator-led discussions, with travel influencers such as Zim Erobu, Adenike Tejuoso, and Steven Ndukwu leading the conversation on the future of African travel. These speakers shared their personal experiences of visa challenges and highlighted how they have navigated various barriers to cross-border movement. The creators advocated for a more efficient and transparent visa system, calling for African governments to make travel easier for their citizens and for international visitors who wish to explore the continent.

The session also explored how social media and digital platforms can play a role in boosting tourism, encouraging young African travelers to share their experiences and promote local tourism destinations. By engaging with these creators, the festival not only raised awareness of travel-related issues but also promoted the positive aspects of African travel.

A New Era for Tourism in Africa

The Heirs Insurance Travel Festival 2025 represents a turning point for the African tourism industry. By bringing together stakeholders from across the continent and beyond, the festival has highlighted the critical role that tourism can play in shaping economies and fostering intercultural exchange. With discussions focused on inclusive travel, cross-border cooperation, and policy reforms, the event has set the stage for a new era in African tourism.

According to Ifesinachi Okpagu, Chief Marketing Officer at Heirs Insurance Group, the festival was not just about showcasing African culture but also about empowering local communities through tourism-driven economic growth. Okpagu noted that the collaboration between diplomats, government representatives, and the private sector is essential for achieving long-term success in African tourism.

The Economic Impact of Travel and Tourism

Tourism has the potential to significantly boost local economies, and the Heirs Insurance Travel Festival provided a timely reminder of the sector’s importance. According to a report by the World Travel & Tourism Council (WTTC), the tourism sector in sub-Saharan Africa contributed over $36 billion to the region’s GDP in 2024. Festivals like the Heirs Insurance Travel Festival are pivotal in driving this growth by raising awareness of Africa as a travel destination and encouraging more international and regional travelers to visit.

By showcasing Nigeria’s rich cultural heritage and promoting inclusive travel policies, the festival has become a beacon for future growth in African tourism. The discussions and initiatives launched during the event will continue to shape how African nations approach travel and tourism, with the ultimate goal of creating a more connected, accessible, and thriving continent for all.

Paving the Way for Future Tourism Initiatives

The Heirs Insurance Travel Festival 2025 in Lagos has proven to be an impactful event that has not only celebrated African culture but also raised essential conversations about the future of tourism on the continent. By focusing on issues like visa accessibility and cross-border collaboration, the festival has provided a platform for policy change and business growth within the tourism sector. Moving forward, this event will undoubtedly inspire other nations to invest in their own tourism sectors and join forces to create a unified Africa that is easily accessible to travelers from all over the world.

The festival’s success demonstrates the power of collaboration and dialogue in shaping the future of African tourism, and as the continent continues to evolve, so too will the opportunities for travelers to experience its diverse cultures, landscapes, and attractions.

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Black Swan wins the MEST Africa Challenge 2025

Black Swan, a Mauritius-based FinTech startup, has been named the winner of the MEST Africa Challenge (MAC) 2025, following a high-energy Grand Finale at Innovation City, Cape Town on November 26, 2025.

Led by the Meltwater Entrepreneurial School of Technology (MEST Africa) and powered by Absa Group, the MEST Africa Challenge is one of the continent’s leading Pan-African pitch competitions, providing a platform for early-stage startups to secure funding, mentorship, and global visibility.

The 2025 edition turned its focus to FinTech; spotlighting startups and embedded financial solutions driving inclusion, smarter payments, and digital transformation across Africa’s economies.

Co-founded by Derick Kazimoto, Black Swan is on a mission to “Make Africa Bankable.” Across Africa, millions of consumers and MSMEs remain invisible to formal lenders because their data is fragmented, informal, and difficult to verify; a gap that locks out capable borrowers and limits credit growth. Black Swan tackles this challenge by turning fragmented data into instant credit intelligence that enables precise affordability assessments and inclusive lending at scale. Its platform helps financial institutions see real risk, unlocking new pathways for growth and economic mobility across the continent.

“Africa’s financial system cannot see the true creditworthiness of millions of consumers and Micro, Small, and Medium-sized Enterprises (MSMEs) because their data is fragmented, informal, and invisible to traditional lenders,” said Derick Kazimoto, Co-founder and CEO of Black Swan. “This invisibility locks out capable borrowers, limits credit growth, and slows economic mobility. Our mission is to make Africa bankable.” Kazimoto added, “We believe Africa is shifting from informal, collateral-heavy lending to data-driven credit. A transformation that’s changing how banks and FinTechs trust, lend, and grow.”

MAC 2025 attracted hundreds of applications from eight of Absa priority markets, including Ghana, Kenya, Uganda, Zambia, Botswana, Mozambique, Seychelles, and Mauritius. After a rigorous selection process, ten startups advanced to the Cape Town finale, where they pitched to a panel of judges comprising investors, Absa executives, and industry leaders.

The Grand Finale was a celebration of Africa’s ingenuity;  where founders showcased real, scalable solutions tackling challenges across payments, credit, insurance, and trade finance.

“Congratulations to Black Swan and all ten finalists of this year’s MEST Africa Challenge,” said Ashwin Ravichandran, Portfolio Advisor at MEST Africa. “This year showed a clear shift toward building for scale; founders are prioritizing compliance, interoperability, and cross-border readiness from day one. FinTech is now powering real sectors like agriculture, energy, and trade, and that’s where lasting impact will come from. At MEST, we’re inspired to see entrepreneurs building solutions that are deeply local yet globally adaptable. It reflects a new maturity in African innovation; grounded in customer realities, and ambitious enough to scale across borders.”

As the 2025 winner, Black Swan will receive US $50,000 in equity investment, entry into the MEST Portfolio, and the opportunity to pilot commercial solutions with Absa business units across Africa; support that will help the company scale its technology and expand its impact across the continent.

“This year’s Challenge brought forward solutions that reflect how people and businesses want to manage their financial lives in a simpler, more accessible, and more integrated way. Black Swan secured the winning position because their solution meets a clear need and shows potential to complement the services we provide across our markets. The Challenge has revealed just how much opportunity exists to enhance customer experiences through thoughtful innovation,” says Tawanda Chatikobo, Head of Digital for Absa Regional Operations (ARO), Retail and Business Banking.

Now in its seventh year, the MEST Africa Challenge has become a launchpad for early-stage founders across the continent; offering visibility, mentorship, and access to partners who can help them grow. The Challenge continues to serve as a bridge between emerging startups and established industry players, uniting the agility of innovation with the scale of corporate collaboration.

“Congratulations to Blackswan on reaching this milestone. What resonated with us was the technical discipline behind their approach: the architecture, the clarity of the build, and the way they’re thinking about scaling responsibly. For us, the Challenge is about expanding Absa’s view of the technology landscape and identifying where new capabilities or partnerships might emerge.” Tamu Dutuma, Head of Strategy and Transformation for Technology at Absa Regional Operations (ARO).

The post Black Swan wins the MEST Africa Challenge 2025 appeared first on My Startup World - Everything About the World of Startups!.

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