Mexico Joins Japan, US, Italy, France and More as Luxury Travel 2026 Shifts Toward Purpose Wellness and Personalized Journeys

Luxury travel in 2026 is entering a transformative phase as destinations like Mexico, Japan, the United States, Italy, France, and more emerge as top choices for affluent travelers seeking experiences that go beyond traditional sightseeing. This shift is driven by a growing desire for purpose-led journeys, wellness-focused escapes, and highly personalized itineraries that cater to individual tastes and meaningful life moments. Mexico’s rise alongside established luxury hotspots reflects travelers’ appetite for diverse landscapes, rich culture, and immersive experiences—from pristine beaches and historic cities to culinary adventures and heritage exploration. Japan continues to captivate with its unique blend of ancient tradition and modern sophistication, while Italy and France draw visitors with iconic art, culture, and gastronomy. In the United States, luxury travelers are embracing both coastal and inland destinations for curated experiences that combine relaxation, adventure, and family connection. Together, these destinations exemplify a new era of intentional travel where emotional fulfillment, wellness, and bespoke journeys define the true essence of luxury.

Classic Vacations®, widely recognized as the leading luxury travel advisor resource in the United States, has released its inaugural Luxury Travel Trends Report, offering a detailed look at how affluent travelers are planning, prioritizing, and investing in travel for 2026. Built on insights gathered from travel advisors actively booking through Classic Vacations across major consortia networks such as Travel Leaders Network, Virtuoso, and Signature, the report reflects the evolving preferences of U.S. luxury travelers who continue to redefine what premium travel means.

The outlook for 2026 points to sustained momentum across the luxury travel sector, with advisors expressing strong confidence in both demand and spending. Rather than chasing volume or packed itineraries, travelers are increasingly drawn to journeys that feel intentional, immersive, and deeply personal. Experiences that carry emotional value, foster connection, and allow for meaningful pauses are shaping the next chapter of high-end travel.

Advisors report that luxury travel demand is expected to rise steadily through 2026, with more than three-quarters anticipating increased interest from their clients. Alongside this growth, spending is also trending upward, as travelers show a greater willingness to invest in trips that align with personal milestones and long-held aspirations. These journeys are viewed less as discretionary indulgences and more as essential life experiences.

At the heart of travel planning for the coming year are powerful emotional drivers. Celebrations of major life moments are leading motivations, with travelers choosing to mark anniversaries, milestone birthdays, graduations, weddings, and other meaningful occasions through carefully curated trips. Rest and relaxation remain equally important, as travelers seek environments that allow them to disconnect from daily pressures and restore balance. Family travel continues to play a central role, with many travelers prioritizing time together and choosing destinations that appeal across generations.

Destination preferences for 2026 reflect a balance between iconic locations and places that offer depth beyond the expected. Internationally, advisors point to enduring interest in countries such as Italy and France, where culture, cuisine, and heritage remain timeless draws. Greece and Portugal continue to appeal for their blend of history, scenery, and refined hospitality, while Japan stands out for travelers seeking cultural immersion and contrast. Croatia is gaining ground as a sophisticated alternative within Europe, offering dramatic landscapes and historic towns without the intensity of more crowded hubs.

Within the United States, classic luxury destinations are holding strong appeal. Hawaii continues to dominate for its combination of natural beauty and high-end resorts, while Florida’s Keys attract travelers looking for relaxed coastal elegance. California’s Napa and Sonoma regions remain in demand for wine-focused escapes, and New York City continues to draw those seeking cultural energy and world-class dining. Scottsdale, Arizona is emerging as a favored destination for wellness, desert scenery, and upscale retreats.

When it comes to the types of places travelers want to visit, sun-soaked beach destinations remain at the forefront, with advisors expecting continued enthusiasm for Hawaii, the Caribbean, and Mexico. Cultural destinations rich in history and local character are also commanding attention, as travelers look to engage more deeply with the stories and traditions of places like Rome and Japan. At the same time, interest in lesser-known regions is growing, with travelers increasingly open to exploring areas that feel more authentic and less crowded, including parts of Italy and France that sit outside traditional tourist circuits.

Experiences are becoming the defining element of luxury travel, often outweighing the importance of the destination itself. Advisors note strong demand for adventure and soft-adventure experiences that blend excitement with comfort, from iconic national park explorations to ski destinations and urban discovery. Culinary-focused travel is also gaining momentum, with travelers seeking hands-on encounters such as cooking classes, vineyard visits, and immersive food and wine experiences that connect them directly to local culture. Another growing niche is film- and literature-inspired travel, as travelers visit locations tied to beloved movies, television series, and novels, transforming fictional worlds into real-life journeys.

Booking behaviors are shifting as travelers become more strategic and forward-thinking. Advisors report that most luxury clients are securing their travel plans five to eleven months in advance, reflecting both increased demand for premium accommodations and a desire to lock in preferred experiences. While budget considerations still play a role, personal motivations and family schedules are equally influential, underscoring how emotional priorities now shape travel decisions as much as financial ones.

Several emerging concepts are defining the language and philosophy of luxury travel for 2026. One of the most notable is the rise of purpose-led journeys, often described as “whycations,” where travelers choose destinations and itineraries based on personal meaning rather than traditional sightseeing. This mindset is closely tied to the growing interest in heritage and roots tourism, as travelers seek out ancestral destinations to explore identity, history, and shared family narratives, frequently through multigenerational travel.

Wellness continues to evolve beyond spa treatments into a broader pursuit of quiet, calm, and mental clarity. Advisors highlight increasing demand for low-stimulation escapes that prioritize silence, nature, and digital detachment, a concept gaining traction under the term “Hushpitality.” Device-free breaks, ocean-focused retreats, and beauty- and spa-centered getaways are all part of this movement, reflecting a desire to return home feeling genuinely renewed.

Luxury itself is being redefined through personalization rather than excess. Travelers are gravitating toward bespoke itineraries and subtle indulgences that elevate the experience without overt extravagance. Short, high-impact trips featuring premium suites, private transfers, and carefully chosen upgrades are becoming more common, allowing travelers to enjoy elevated comfort even within limited timeframes.

Social connection is another defining theme shaping travel choices. Group travel centered on friendships, shared interests, and relationships is expanding beyond traditional formats. Trips built around concerts, sporting events, or shared passions are gaining popularity, as are journeys influenced by children’s interests and preferences. Grandparent and grandchild travel continues to resonate, reinforcing the role of travel as a bridge between generations.

Underlying many of these trends is a renewed sense of urgency and optimism. Advisors note a strong return of a YOLO-inspired mindset, with travelers choosing not to postpone dream trips or once-in-a-lifetime experiences. This attitude reflects a broader shift toward living fully in the present, driven by a desire to reclaim time and prioritize experiences that create lasting memories.

Taken together, the insights from Classic Vacations’ first Luxury Travel Trends Report suggest that 2026 will be defined by slower, more thoughtful, and more emotionally resonant travel. As luxury travelers continue to seek meaning, connection, and personalization, the industry is entering a phase where quality, intention, and experience take precedence over pace and scale.

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Grand Hotel Central Celebrates Second Year With Major Global Accolades, Setting a New Benchmark for Luxury Hospitality in Barcelona

Barcelona’s Grand Hotel Central marks its second year with top global honors, earning Classic Vacations’ Europe Partner Award and American Express Card Member Favorite.

As it celebrates two years since reopening, Barcelona’s Grand Hotel Central is entering a new chapter of international recognition, securing two prestigious global honors that underscore its rising stature within the luxury hospitality landscape. The hotel has been named the 2025 Europe Independent Hotel Partner of the Year by Classic Vacations and has also earned recognition as an American Express 2025 Card Member Favorite Hotel, affirming its strong appeal among discerning travelers and influential travel networks alike.

Together, these accolades reflect consistently high guest satisfaction, refined service standards, and a growing reputation that extends well beyond Spain. They position Grand Hotel Central as one of Barcelona’s most compelling luxury addresses, admired by both global travel advisors and travelers seeking distinctive, experience-led stays.

“We are incredibly honored to receive these recognitions, which reflect the dedication of our team and the overwhelmingly positive response from our guests and travel partners,” said Maria Contreras, General Manager of Grand Hotel Central. “Our vision has been to celebrate Catalan culture, creativity, and history – and we are proud to see this resonate with visitors from around the world.”

The Europe Independent Hotel Partner of the Year Award was formally presented to Alberto Rodriguez, Director of Sales and Marketing, during the 2025 Classic Europe Annual Awards ceremony held in Cannes alongside ILTM. This achievement carries particular significance, as Grand Hotel Central becomes the first hotel in Spain to receive the distinction since the award was established in 2015. The honor recognizes outstanding innovation, operational excellence, and strong collaboration with international travel partners, highlighting the hotel’s ability to align creative vision with professional consistency.

In parallel, the hotel has been selected as an American Express Card Member Favorite through The Hotel Collection, a designation reserved for properties that consistently achieve exceptional guest feedback from American Express Card Members. In 2025, only six hotels across Spain were awarded this status, placing Grand Hotel Central among a highly selective group recognized for delivering memorable, high-quality guest experiences.

Since its relaunch in March 2024, Grand Hotel Central has redefined its offering with a comprehensive transformation that blends architectural heritage with contemporary sophistication. The hotel now features 147 thoughtfully redesigned rooms and suites, complemented by two distinctive restaurants and bars, a wellness suite, and a striking rooftop infinity pool offering sweeping panoramic views across Barcelona’s historic skyline.

The interiors, conceived by London-based Sagrada studio, draw inspiration from Barcelona’s Noucentisme movement and the structural elegance of the Chicago School. Bespoke furnishings, natural textures, and a calm, earthy color palette create a refined yet welcoming atmosphere that resonates throughout the property. Culinary highlights include elevated rooftop dining at Terraza del Central and inventive tapas and sharing plates at Can Bo restaurant, both of which celebrate local flavors in a modern context.

Set within an unrivaled location in the heart of the city, Grand Hotel Central continues to attract global attention by seamlessly combining design, gastronomy, and service excellence. Its latest international accolades not only mark a successful second year since reopening but also signal its growing influence as a benchmark for contemporary luxury hospitality in Barcelona and beyond.

With its second year of relaunch celebrated through prestigious international awards, Grand Hotel Central reinforces its status as a leading luxury destination in Barcelona, blending exceptional design, service, and experiences that continue to captivate travelers worldwide.

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MSC Cruises Unveils Diverse Winter 2027-2028 Caribbean Voyages Featuring Luxury Travel Experiences

MSC Cruises launches its Winter 2027-2028 Caribbean lineup, spotlighting celebrities Drew Barrymore and Orlando Bloom as they showcase a range of cruises from short escapes to extended adventures. Experiential travel is gaining momentum, and the duo returns as the faces of MSC Cruises’ “Let’s Holiday” campaign, following the success of their Big Game debut. The new commercial highlights MSC Cruises’ luxurious itineraries and world-class amenities, with behind-the-scenes footage capturing Barrymore and Bloom aboard MSC World America, immersing themselves in the lively onboard atmosphere and the cruise line’s signature blend of European elegance and American comfort. Set to premiere in early 2026, the campaign coincides with Wave Season, giving travelers access to some of the most attractive Caribbean cruise deals.

Three Homeports, Seven Ships, Endless Possibilities

MSC Cruises has outlined an extensive winter 2027-2028 schedule, promising something for every type of traveler. From quick weekend escapes to immersive multi-week adventures, the Caribbean will be the central stage for the cruise line’s offerings. Port Canaveral will debut MSC World Atlantic, initiating alternating 7-night Eastern and Western Caribbean sailings. Complementing these longer itineraries, MSC Grandiosa will operate 3- and 4-night trips to Ocean Cay MSC Marine Reserve and The Bahamas, catering to guests seeking short, convenient getaways.

From PortMiami, MSC Cruises will operate four ships. MSC World America will anchor alternating 7-night Caribbean journeys, while MSC Seaside continues year-round short cruises designed for quick escapes. MSC Seashore will introduce unique 6- and 8-night itineraries that explore off-the-beaten-path destinations, and MSC Poesia will offer 10- and 11-night immersive voyages spanning Central and South American ports. In Galveston, MSC Seascape will showcase 7-night Western Caribbean itineraries infused with Texan flair, connecting cruisers to destinations including Costa Maya, Roatan, and Cozumel.

The Evolution of the Let’s Holiday Campaign

The “Let’s Holiday” campaign has become a cornerstone of MSC Cruises’ marketing, combining star power with the appeal of immersive travel. Barrymore and Bloom are set to revive their playful on-screen rivalry, reflecting the cruise line’s commitment to fun, sophisticated, and memorable travel experiences. The new commercial not only emphasizes luxury and comfort but also highlights MSC Cruises’ expanding global reach, including upcoming Alaska voyages from Seattle aboard MSC Poesia and the launch of MSC World Asia in the Mediterranean.

Miami Departures and Itinerary Highlights

Miami-based sailings promise extensive exploration. MSC World America alternates between 7-night Eastern and Western Caribbean routes. Eastern itineraries feature stops in Puerto Plata, Dominican Republic; San Juan, Puerto Rico; and Ocean Cay MSC Marine Reserve in The Bahamas. Western Caribbean routes include Costa Maya and Cozumel, Mexico; Isla de Roatan, Honduras; and Ocean Cay. MSC Seaside will offer 3- and 4-night journeys, including overnight stays at Ocean Cay. MSC Seashore will present 6- and 8-night trips, incorporating ports such as Grand Turk, Nassau, Charlotte Amalie, Basseterre, Philipsburg, and Puerto Plata. MSC Poesia will deliver extended 10- and 11-night itineraries visiting George Town, Ocho Rios, Montego Bay, Kralendijk, Oranjestad, Willemstad, Cabo Rojo, Cartagena, Colon, Puerto Limon, Isla de Roatan, Belize City, and Cozumel, culminating in a one-way Panama Canal journey from Miami to Seattle.

Port Canaveral and Galveston Highlights

MSC World Atlantic from Port Canaveral will sail alternating 7-night Caribbean itineraries. Eastern routes include Grand Turk, Puerto Plata, Nassau, and Ocean Cay, while Western routes feature Costa Maya, Cozumel, and Ocean Cay. MSC Grandiosa will operate shorter 3- and 4-night voyages, appealing to travelers seeking quick, immersive escapes. From Galveston, MSC Seascape will offer 7-night Western Caribbean itineraries stopping at Costa Maya, Roatan, and Cozumel, bringing Texas travelers directly to the heart of the Caribbean.

A New Era for Caribbean Travel

MSC Cruises’ winter 2027-2028 deployment underscores the line’s commitment to expanding its footprint across North and Central America while offering a variety of options for different traveler preferences. From short escapes to extended adventures, the lineup reflects growing demand for culturally rich, flexible, and immersive vacation experiences. With Drew Barrymore and Orlando Bloom leading the “Let’s Holiday” campaign, the new commercial is set to captivate audiences and elevate anticipation for the upcoming cruise season. MSC Cruises continues to redefine luxury at sea, offering a combination of entertainment, exploration, and elegance that appeals to seasoned cruisers and first-time travelers alike.

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Winter Travel Surge Sees U.S and Canadian Visitors Choosing Cancun for Warm Beaches and Luxury Escapes

As winter approaches for the 2025 – 2026 season, Cancun is rapidly emerging as one of the top international destinations for travelers from the United States and Canada. Industry data underscores this trend, with Tripadvisor’s Winter Travel Index ranking Cancun among the most sought-after seasonal getaways. Simultaneously, AAA projects that more than 122 million Americans will travel between December 20 and January 1, marking one of the busiest holiday travel periods in recent memory. This growing interest in Cancun signals more than a seasonal spike; it reflects evolving traveler priorities, including the desire for dependable weather, accessible destinations, and experiential travel options.

Reliable Warmth Drives Escapes from Harsh Winters

A key factor driving Cancun’s surge in popularity is the increasingly unpredictable winter climate in large parts of North America. Forecasts for the 2025 – 2026 season indicate higher chances of prolonged cold spells, heavy snow, and freeze-thaw cycles across regions such as the Upper Midwest, Great Lakes corridor, and Ontario and Quebec. These weather patterns often translate to travel disruptions, including flight delays, highway closures, and limited outdoor activity.

For travelers seeking a winter retreat, Cancun offers a predictable alternative. Its mild winter temperatures, averaging in the mid-70s to low 80s Fahrenheit (24–28°C), allow for uninterrupted enjoyment of beaches, water sports, and outdoor excursions. Beyond comfort, this climate stability provides assurance for families and professionals with narrow holiday windows, allowing them to make the most of time away without the uncertainty that often accompanies northern destinations.

Accessibility Elevates Cancun as a Practical Choice

Ease of access has also cemented Cancun’s appeal. Airlines have expanded winter routes from major hubs, including New York, Chicago, Dallas, Toronto, and Minneapolis, offering frequent and direct flights. For many travelers, reaching Cancun is now more straightforward than traveling to comparable Caribbean islands or even parts of Europe.

Infrastructure improvements further enhance the experience. Cancun International Airport has scaled operations to accommodate higher volumes, while local transportation and hospitality sectors have invested in upgraded facilities to handle peak-season demand efficiently. This combination of convenience, connectivity, and reliable service positions Cancun as not just a luxury escape but also a practical winter choice for families, solo travelers, and groups alike.

From Resort-Centric to Experience-Focused Travel

Traditionally known for its all-inclusive resorts, Cancun is now appealing to a more experience-driven traveler. Visitors are increasingly seeking curated activities, personalized excursions, and immersive cultural experiences that go beyond hotel confines. Whether it’s exploring ancient Mayan ruins, embarking on guided snorkeling adventures, or enjoying private dining along the shoreline, travelers are looking for opportunities that create memorable, shareable moments.

Luxury services have evolved to meet this demand. Concierge-led experiences, private tours, and specialty rentals provide travelers with convenience, flexibility, and a sense of exclusivity. High-net-worth visitors are particularly drawn to offerings that enhance the holiday experience, ensuring that each moment—from arrival to departure—feels intentionally designed and effortlessly enjoyable.

Luxury, Convenience, and High-Impact Experiences in Peak Season

Peak winter travel can often be overwhelming, with crowded airports, fully booked accommodations, and limited availability for sought-after activities. Many visitors now prioritize services that reduce friction and enhance control, allowing them to focus on relaxation and enjoyment.

High-end providers, including luxury automotive rental services, are capitalizing on this trend. Offering high-performance vehicles from brands such as McLaren, Lamborghini, Porsche, and Ferrari, these services integrate seamlessly with concierge and hotel partnerships. Travelers can coordinate deliveries, arrange surprise experiences, or design itineraries tailored to their preferences, elevating traditional vacation routines into personalized, unforgettable journeys.

A Destination at the Intersection of Opportunity and Desire

Cancun’s prominence this winter is not coincidental; it represents a convergence of timing, infrastructure, and traveler psychology. As harsh winter conditions in northern regions drive demand for predictable climates, and as visitors increasingly value accessible destinations and curated experiences, Cancun is uniquely positioned to meet these needs.

For the 2025 – 2026 season, Cancun exemplifies modern winter travel—offering more than just warmth and sunshine. Its ability to combine resort luxury, experiential opportunities, and seamless logistics ensures that visitors can maximize the value of limited holiday time. Whether travelers are drawn by comfort, convenience, or adventure, Cancun continues to solidify its reputation as the premier winter escape for North American travelers.

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Ukrzaliznytsia Launches Revolutionary Train Network Boosting Convenient Travel from Ukraine to Poland, Germany, Austria, and Czech Republic

Ukrzaliznytsia has launched a revolutionary train network designed to transform travel from Ukraine to Central Europe, offering passengers faster, more convenient, and well-connected journeys to Poland, Germany, Austria, and the Czech Republic. The updated timetable expands the number of international destinations from 11 to 17, introduces seamless transfers, and strengthens links from major Ukrainian cities such as Kharkiv, Kyiv, Lviv, Dnipro, and Zaporizhzhia. This development not only makes cross-border rail travel more accessible but also enhances comfort, reliability, and scheduling flexibility, meeting the growing demand for efficient European travel from Ukraine.

JSC Ukrzaliznytsia has rolled out a comprehensive update to its train timetable starting December 14, 2025, significantly expanding its international services and offering travelers more convenient and efficient connections across Europe. The new schedule not only increases the number of destinations but also streamlines transfers, making long-distance journeys smoother for passengers traveling from Ukraine to Western Europe.

With this latest update, the number of international destinations served by Ukrzaliznytsia has grown from 11 to 17, reflecting the company’s commitment to strengthening cross-border rail connectivity. Passengers from major Ukrainian cities such as Kharkiv, Poltava, Kyiv, Lviv, Zaporizhzhia, and Dnipro now have direct or easy-transfer access to key European hubs including Prague, Vienna, Salzburg, Munich, and Berlin.

Enhanced Access from Eastern and Central Ukraine

Travelers from eastern Ukraine continue to benefit from train No. 63/64 “Oberig,” which operates between Kharkiv, Kyiv, Lviv, and Przemysl, Poland. This route serves as a central gateway for passengers connecting to European destinations in Germany, Austria, and the Czech Republic. The daily service departs Kharkiv at 23:50, Kyiv at 08:05, and Lviv at 14:49, arriving in Przemysl at 16:59.

From Przemysl, passengers can board EN 417 / EC 40417 to Munich, with stops in Salzburg, Vienna, and Prague. Sleeping cars are available throughout the journey, ensuring comfort on long trips. The return service departs Munich at 18:35, arriving in Przemysl at 10:10, where passengers can continue to Lviv, Kyiv, and Kharkiv aboard train No. 63/64. Additionally, Przemysl offers a connection to EC 430, departing at 18:54 for Berlin with further links to Szczecin and Świnoujście via Krakow, Wroclaw, and Poznan. The return journey from Berlin departs at 20:42, arriving in Przemysl at 09:14, after which travelers can continue to Kyiv and Kharkiv.

New Connections for Southern and Central Ukraine

Residents of Zaporizhzhia and Dnipro now have expanded access to Western Europe via train No. 31/32, which operates from Zaporizhzhia to Dnipro and onward to Przemysl. Departing Zaporizhzhia at 14:14 and Dnipro at 16:30, the train arrives in Przemysl at 08:30. Passengers can then transfer to EC58 GALICJA, departing at 09:09 and arriving in Berlin at 19:11. The return service leaves Berlin at 08:52, reaching Przemysl at 18:45 and continuing to Dnipro and Zaporizhzhia.

For travelers aiming for Warsaw and Berlin, train No. 119 operating between Dnipro, Kyiv, and Chelm provides a convenient option. Departing Dnipro at 22:55 and Kyiv at 07:51, it reaches Chelm at 17:52. Passengers can then transfer to IC 440, arriving in Warsaw at 21:11 and Berlin at 06:15. The return service leaves Berlin at 20:42, reaching Chelm at 09:26 and continuing to Kyiv and Dnipro. Services on the Chelm–Berlin route are operated by PKP InterCity.

Expanded Regional and Suburban Services

The updated timetable also improves regional and suburban rail services within Ukraine. Night and day trains have been added, providing more flexible travel options between Ukrainian cities and facilitating easier connections to international routes. These enhancements aim to accommodate a broader range of travelers, from daily commuters to international tourists.

Passengers are encouraged to consult Ukrzaliznytsia’s official sources for detailed schedules, ticketing information, and updates prior to travel. With these changes, Ukrzaliznytsia positions itself as a key link between Ukraine and Europe, offering modern, comfortable, and well-connected rail services that support both business and leisure travel.

The new timetable underscores the company’s ongoing efforts to strengthen Ukraine’s transportation infrastructure and enhance accessibility for travelers seeking convenient and reliable journeys to European destinations.

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Goa, Kerala, Manali, Mussoorie, Nainital, and Rishikesh Lead India’s Winter Travel Boom as Gen Z and Millennials Drive Demand for Wellness, Adventure, Experiential Stays, and Unique Accommodations

Goa, Kerala, Manali, Mussoorie, Nainital, and Rishikesh are fast becoming the most sought-after winter destinations in India, fueled by a rising trend among Gen Z and Millennial travellers who crave experiences beyond traditional holidays. Airbnb’s 2025 Winter Travel Trends Survey highlights that winter is now the preferred season for Indians looking to combine flexible schedules with meaningful, lifestyle-focused travel. With their scenic landscapes, pleasant climates, and a wide array of wellness, adventure, and cultural activities, these destinations cater to both short getaways and extended stays. From yoga retreats and wellness programs to immersive road trips, slow travel, and community-based tourism, younger travellers are redefining winter travel by seeking unique accommodations, experiential stays, and opportunities for shared social moments over conventional sightseeing.

This shift marks a broader transformation in India’s travel landscape, as more people embrace winter as the ideal time for leisure. Gen Z and Millennials are at the forefront, choosing colder months for trips that blend relaxation, exploration, and personal growth. Flexible work arrangements, school holidays, and the desire for enriching experiences are driving this surge, making winter the most dynamic season for domestic travel in recent years.

The survey indicates that over 55% of Indian travellers embark on a winter trip annually, highlighting a strong and consistent interest in year-end travel. Flexible work schedules, school vacations, and a growing appetite for travel experiences that integrate relaxation, wellness, and adventure are key drivers behind this surge. Winter has evolved from being just a seasonal escape to a lifestyle opportunity for those seeking meaningful and rejuvenating getaways.

Younger travellers are spearheading this movement, with Gen Z and Millennials representing nearly half of all winter travellers. Unlike traditional tourists, these travellers prioritise experiences over possessions, seeking unique stays that go beyond conventional holiday options. Digital detox retreats, slow travel adventures, road trips, and community-focused tourism are now at the forefront of winter travel preferences.

Domestic destinations reflecting scenic beauty, climate comfort, and experiential offerings are seeing the highest demand. Goa, Kerala, Manali, Mussoorie, Nainital, and Rishikesh have emerged as the most popular winter travel hotspots. These destinations not only provide natural charm and pleasant weather but also cater to lifestyle-driven experiences such as yoga, wellness programs, adventure sports, and cultural exploration. For many travellers, these trips offer the ideal balance between relaxation and activity, whether for a short break or an extended stay.

The survey also points to the rising appeal of spiritual and wellness-focused destinations. Cities such as Varanasi and Vrindavan are gaining attention for travellers looking to blend introspection and mindfulness with travel. The increasing popularity of these destinations reflects a desire to combine cultural immersion with personal growth, indicating that Indian travellers are seeking more than conventional sightseeing.

Social travel experiences are becoming the norm, with the majority of winter trips undertaken with partners, friends, or extended families. Group bookings are steadily rising, highlighting a shift toward collective travel experiences that foster bonding and shared memories. This trend also reflects the growing importance of planning trips that can accommodate diverse interests and ages within the same group.

Accommodation preferences are evolving alongside travel behaviour. There is a rising demand for villas, larger homes, and distinctive stays on Airbnb, offering privacy, comfort, and the opportunity to live like a local. Travellers increasingly value personalised spaces that enhance convenience, enable immersive experiences, and provide an authentic connection with their surroundings. The combination of privacy and local culture is becoming a defining factor in winter travel planning.

The survey underscores that winter tourism in India is entering a phase of significant growth. Lifestyle flexibility, younger generations’ enthusiasm for travel, and the increasing emphasis on meaningful experiences are reshaping the travel landscape. Winter is no longer merely a time to escape—it has become a season of enrichment, exploration, and connection.

As domestic travel strengthens, the rise of winter-focused trips reflects broader societal trends, including wellness-oriented lifestyles, conscious spending, and a desire to create lasting memories. With destinations offering a mix of adventure, spirituality, and comfort, Indian travellers are redefining what it means to enjoy the colder months.

Airbnb’s 2025 Winter Travel Trends Survey highlights a larger cultural movement: travel is becoming more intentional, immersive, and experience-driven. For Gen Z and Millennials, winter travel is not just a holiday—it is an opportunity to combine exploration, wellness, and social connection, all while enjoying the comforts of unique and personalised accommodations. This evolving trend signals a transformative period for India’s domestic tourism, positioning winter as the most vibrant and sought-after travel season of the year.

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TUI Posts Record 2025 Results, Strong Holiday Demand and Global Expansion Power Future Growth in Travel Sector

The global tourism sector witnessed a milestone year as TUI closed the 2025 financial period with its strongest operating performance to date. Despite a challenging and highly competitive market environment, the company achieved record profitability, underlining the resilience of its integrated travel model and the growing appeal of its proprietary holiday products.

For the full 2025 financial year, TUI recorded its highest-ever underlying EBIT at €1.46 billion, representing a 12.6 percent year-on-year increase and significantly outperforming earlier growth expectations. Group revenue also showed solid momentum, rising by 4.4 percent to €24.2 billion. These results reflect robust consumer demand for holidays, continued pricing strength, and strong operational execution across core business segments.

A total of 34.7 million travellers chose TUI for their holidays during the year, reinforcing the company’s position as one of the world’s leading tourism groups. Demand remained particularly strong for integrated travel experiences that combine flights, accommodation, cruises, and in-destination services under a single booking platform.

Holiday Experiences Drive Profit Growth

The Holiday Experiences division once again emerged as the main engine of profitability. This segment, which includes hotels and resorts, cruise operations, and destination experiences, delivered underlying EBIT of €1.31 billion, a sharp increase from the previous year.

Hotels and resorts continued their upward trajectory, benefiting from higher average rates and strong occupancy levels. The portfolio achieved a new EBIT record of €759 million, supported by sustained growth across branded properties and expanding international presence. The hotel business remains a strategic pillar, with a growing pipeline aimed at strengthening TUI’s footprint in key leisure destinations worldwide.

Cruise operations also posted exceptional results, reflecting strong market conditions and rising consumer interest in sea-based holidays. Underlying EBIT from cruises climbed to €482 million, supported by high capacity utilisation, increased passenger days, and improved daily yields. Fleet expansion played a central role, with new ships entering service and further additions scheduled, positioning the cruise segment for continued long-term growth. Average capacity utilisation reached an impressive 99 percent, while available passenger days rose sharply, highlighting the strength of demand across European and international cruise markets.

The destination experiences business also delivered notable progress. Sales of excursions, activities, transfers, and tours increased steadily, with millions of travellers opting to enhance their holidays through curated in-destination products. This segment improved profitability significantly, reflecting both higher volumes and better operational efficiency.

Markets and Airline Segment Invests for the Future

The Markets and Airline division recorded revenue growth in line with stable booking volumes and higher pricing. However, underlying EBIT declined compared to the previous year as the company increased investment in transformation initiatives, technology platforms, and global marketplace expansion.

These investments are focused on building a more flexible and scalable travel ecosystem, offering customers greater choice through dynamically packaged holidays while maintaining the security and service standards of traditional package travel. Dynamic travel packages gained strong traction during the year, with millions of customers choosing flexible combinations of flights, accommodation, and services. Capacity utilisation across airline and tour operating activities remained high at over 90 percent, demonstrating disciplined capacity management in a competitive environment.

Performance varied across regional markets, reflecting differing competitive pressures and economic conditions. Northern and Central regions remained profitable, while Western markets faced headwinds linked to intense competition and higher cost pressures.

Strengthened Balance Sheet and Financial Stability

Alongside operational success, TUI made significant progress in strengthening its financial position. Net debt was reduced to €1.3 billion, and the net debt ratio improved to 0.6x, reflecting disciplined cash management and improved earnings. Credit rating upgrades from major agencies further reinforced confidence in the group’s financial stability and future prospects.

This stronger balance sheet provides the foundation for a more balanced capital allocation strategy, including the introduction of a sustainable dividend policy from the 2026 financial year onward.

Technology and Distribution at the Core of Growth

Technology remains central to TUI’s long-term strategy. The company continues to invest in digital platforms, artificial intelligence, and new distribution partnerships to make its travel content more accessible, discoverable, and bookable across multiple channels. AI-enabled planning tools are increasingly supporting complex itinerary design, while traditional travel agencies remain a vital sales channel, particularly for premium and long-haul holidays where expert advice adds significant value.

Positive Booking Trends and Outlook for 2026

Booking momentum has remained positive into the first half of the 2026 financial year. Demand for differentiated holiday products continues to perform strongly, while winter bookings have shown resilience despite ongoing market competition. Early indicators for summer 2026 are encouraging, supporting expectations of continued growth.

Looking ahead, TUI anticipates moderate revenue growth of 2 to 4 percent in 2026, alongside a projected 7 to 10 percent increase in underlying EBIT. Medium-term ambitions include sustained annual EBIT growth, further debt reduction to below a 0.5x ratio, and regular dividend payments linked to earnings performance.

With an expanding hotel portfolio, a growing cruise fleet, and a transforming global marketplace, TUI enters the next phase of its journey with a clear focus on profitable growth, operational excellence, and delivering seamless end-to-end travel experiences worldwide.

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South Africa Summer Travel Uncovered Hidden Destinations Offering Peace Quiet and Natural Wonder: You Need to Know

South Africa’s summer has a remarkable ability to soften the edges of everyday life. Days stretch longer, the air carries the scent of warm earth and salt, and the outdoors becomes an open invitation to slow down. Yet the season also brings crowds, packed beaches, and destinations that feel far less magical once shared with thousands of others. For travellers craving space, stillness, and a sense of discovery, the real reward lies beyond the obvious routes.

Scattered across the country are lesser-known escapes that capture the essence of summer without the noise. These are places where landscapes speak louder than traffic, where meals are savoured rather than rushed, and where each experience feels quietly personal. From misty highlands and sacred heritage sites to riverbanks under star-filled skies, these hidden gems offer a deeply South African way to reconnect with nature and yourself.

High above the Lowveld, the small village of Kaapsehoop rises into the clouds like a forgotten chapter of a storybook. Wrapped in mist for much of the year, this mountain-top settlement is best known for its free-roaming wild horses that wander calmly through open grasslands, rocky outcrops, and past old stone buildings. Early mornings and late afternoons transform the landscape into a painter’s dream, with soft light rolling over valleys and forests below.

Time in Kaapsehoop is defined by unhurried moments. Visitors spend their days following hiking paths through protected reserves, exploring escarpment viewpoints, or simply sitting outside a café watching the horses pass by. Even in the height of summer, evenings remain cool, inviting fireside conversations and quiet nights under thick blankets. It is a place that rewards patience, observation, and a willingness to let nature set the pace.

In the hills of KwaZulu-Natal, a restored historic farmstead offers a very different kind of retreat. Dating back to the late 19th century, this former mission property has been carefully revived as a countryside sanctuary where heritage, simplicity, and creativity meet. Red-brick buildings, stone pathways, and cultivated gardens create an atmosphere that feels timeless, as though modern life has agreed to pause at the gates.

Days here unfold gently. Guests wander through orchards and fields, explore old chapels and mills, or sit beneath trees with sketchbooks and cameras in hand. Meals are slow and seasonal, designed to be enjoyed without distraction. The surrounding region offers walking routes steeped in history, while the retreat itself encourages reflection, artistic expression, and genuine rest. It is a destination for those who value meaning as much as comfort.

Far to the north, where the landscape opens wide and the sky seems endless, the banks of the Orange River provide a summer escape defined by water and wilderness. Near the dramatic Augrabies Falls, this riverside haven blends adventure with deep tranquillity. Days revolve around the river, whether drifting along its surface, paddling through gentle currents, or cooling off with unhurried swims during the hottest hours.

As evening approaches, the pace slows even further. Fires crackle near the water’s edge, meals are shared under open skies, and the absence of city lights reveals a canopy of stars that feels almost unreal. The surrounding terrain invites exploration by foot, bike, or vehicle, while guided night walks and birdwatching sessions add a sense of wonder. It is a place where summer feels vast and elemental, stripped back to simple pleasures.

For those drawn to mountains and movement, the Drakensberg hides a refreshing secret within its rolling grasslands. Reached by a gentle hike, a series of natural rock pools carved from sandstone offers relief from the heat and a reward for the journey. The trail winds through open landscapes filled with birdsong and wide horizons before revealing clear mountain water gathered in smooth basins.

The walk itself is as much a part of the experience as the destination. It encourages awareness of every step, every breeze, and every shift in light. At the pools, time seems to dissolve as hikers rest, swim, and listen to water moving over stone. It is a reminder that some of the best summer moments require effort, patience, and respect for the land.

Closer to the city, yet surprisingly removed from its rhythm, an organic farm on the outskirts of Gauteng offers a sensory-rich escape. Rolling fields, herb gardens, and tree-lined paths create a green refuge where the air smells of soil and plants rather than exhaust fumes. Despite its proximity to urban life, the farm feels worlds away, making it ideal for spontaneous breaks or longer stays.

Here, summer is active and playful. Trails invite running and cycling, open spaces encourage picnics and outdoor meals, and thoughtfully designed cabins provide restful places to recharge. Workshops, markets, and hands-on experiences connect visitors to sustainable living and mindful food practices. It is a destination that proves tranquillity does not always require distance, only intention.

Together, these hidden corners reveal a quieter side of South African summer. They celebrate space, authenticity, and the joy of discovering places that still feel untouched. For travellers willing to look beyond the familiar, these escapes offer something increasingly rare: the freedom to experience the season on your own terms, unhurried, grounded, and deeply memorable.

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Kuala Lumpur and Johor Bahru Linked by Modern Electric Train as Malaysia Ushers in a New Era of Efficient Long-Distance Rail Travel

Malaysia has embarked on a transformative journey in modern rail transport with the commencement of its long-awaited electric train service linking Kuala Lumpur and Johor Bahru. This new service marks a major milestone in the nation’s transportation infrastructure, providing travellers with a faster, more comfortable, and reliable alternative for long-distance travel along the west coast corridor.

A Landmark Achievement in Malaysia’s Rail Expansion

The launch of the southern electric train service is the culmination of years of extensive planning and engineering. The train’s arrival at key southern stations signifies the completion of the 192-kilometre Gemas–Johor Bahru electrified double-track project, a critical component of Malaysia’s west coast rail modernization initiative. This expansion not only strengthens the national rail network but also sets new standards for passenger convenience and operational efficiency.

Overcoming Delays and Engineering Challenges

Originally slated for completion in 2021, the southern extension faced significant delays due to the Covid-19 pandemic and land acquisition complexities. The construction, which began in 2017, required meticulous coordination across multiple engineering and logistical fronts. Its eventual readiness represents a noteworthy achievement in national infrastructure development, showcasing Malaysia’s commitment to advancing rail mobility despite unforeseen challenges.

State-of-the-Art Travel Experience

The new electric train, comprising six coaches, offers seating for 312 passengers, including five standard coaches and a dedicated business-class carriage. Modern amenities have been thoughtfully integrated to enhance the travel experience, featuring plug points at every seat, multiple restrooms, a bistro for light refreshments, and a prayer room. Business-class passengers enjoy wider seating, complimentary meals, personal entertainment screens with internet access, and private restroom facilities, combining luxury with convenience for long-distance journeys.

Significant Reduction in Travel Time

The southern ETS line dramatically shortens travel time between Kuala Lumpur and Johor Bahru to approximately 4.5 hours, presenting a compelling alternative to the conventional five-to-seven-hour drive by road. This time efficiency is especially valuable during peak travel periods, providing greater flexibility for commuters, tourists, and cross-border travellers.

Expanded Services and Connectivity

From December 12, selected services between KL Sentral and Kluang have been extended to JB Sentral, offering direct connections for passengers travelling to southern destinations. Initially, four daily departures have been scheduled, including two from KL Sentral and two from JB Sentral. Adjustments to the timetable are planned for January 1, 2026, further enhancing the line’s accessibility and convenience for daily and leisure travellers alike.

Economic Opportunities and Tourism Growth

The southern rail expansion is expected to deliver a strong economic impact by facilitating smoother regional mobility. Improved access to Johor and other southern destinations is projected to stimulate tourism, encourage cross-border travel from Singapore, and support local businesses. The new service provides a platform for increased economic activity, linking major urban centres and encouraging regional development.

Launch Promotions Drive Public Interest

To celebrate the inauguration of the southern ETS line, one-way fares start at an affordable rate and can be booked via the official mobile app, station kiosks, and the rail operator’s website. A promotional discount of 30 percent was offered during the first month of operation, and early uptake by passengers indicates strong public enthusiasm for the new service. The promotion highlighted the widespread demand for modern, efficient rail travel in the country.

Shaping the Future of Rail Travel in Malaysia

The introduction of the high-speed electric train between Kuala Lumpur and Johor Bahru represents a transformative step in Malaysia’s transportation landscape. By combining faster travel times, enhanced passenger comfort, and expanded connectivity, the service benefits both domestic and regional travellers. As the southern rail corridor becomes fully operational, the country can expect more seamless movement across key destinations, greater economic integration, and a strengthened position in regional transport networks.

The launch of this electric train service demonstrates Malaysia’s commitment to modernizing its rail infrastructure, fostering sustainable mobility, and enhancing the overall travel experience for passengers across the nation.

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Northern Ireland Showcases Its Tourism Strengths in Shanghai as Minister Highlights Vision for Sustainable Growth

Northern Ireland advanced its global tourism outreach today as Economy Minister Dr Caoimhe Archibald met leading Chinese travel industry representatives and media in Shanghai, using a high-profile Tourism Ireland luncheon to spotlight the region’s evolving appeal for international visitors.

The engagement placed Northern Ireland directly before one of the world’s fastest-growing outbound travel markets. Speaking to influential tour operators, travel strategists and lifestyle journalists, the minister outlined a long-term vision for a tourism sector built on sustainability, authenticity and high-quality visitor experiences. She emphasised that the region is positioning itself not only as a distinctive European destination but also as a place capable of offering Chinese travellers an immersive, premium and culturally rich experience.

Dr Archibald described the accessibility and diversity that define a Northern Ireland journey. She noted that travellers arriving on the island can, within just a few hours, experience some of its most defining landscapes and urban highlights. That includes the dramatic basalt cliffs of the Causeway Coast, the energetic cultural streetscape of central Belfast, or the calm serenity of the region’s waterways, where boating and lakeside escapes offer a peaceful contrast to major global megacities.

The presentation underscored how Northern Ireland blends convenience with depth. Visitors can easily transition from world-famous natural scenery to heritage centres, artisanal food districts and contemporary cultural attractions, all without long travel times. This compact geography, she explained, gives Chinese tourists—who often prefer multi-stop, discovery-focused itineraries—more opportunities to explore widely even on shorter holidays.

The minister also drew attention to the standout experiences that continue to elevate the region’s reputation internationally. Attractions such as Titanic Belfast, celebrated for its award-winning immersive storytelling, and the Game of Thrones Studio Tour, which showcases cinematic craftsmanship and global pop-culture history, have become major magnets for long-haul visitors. These sites, she said, reflect Northern Ireland’s ability to blend narrative, innovation and heritage into experiences that resonate with modern travellers seeking meaningful, memorable journeys.

Dr Archibald highlighted that these iconic attractions are complemented by a growing collection of boutique and luxury accommodations, restored historic estates, world-class food destinations and a number of Michelin-starred restaurants. Together, they present a cohesive tourism offering rooted in quality and authenticity. Whether through traditional hospitality, contemporary design, or culinary excellence, Northern Ireland aims to deliver a standard of service that stands confidently alongside established European destinations.

Her address also reaffirmed the region’s commitment to sustainable tourism development. The goal is to ensure that increased visitor numbers enhance local communities, preserve natural landscapes, and protect cultural heritage. By developing tourism in a responsible way, Northern Ireland aims to offer experiences that remain vibrant and genuine for generations to come.

Engagements such as the Shanghai business luncheon are part of a broader strategy to deepen ties with the Chinese market. With rising interest among Chinese travellers in nature-driven trips, heritage exploration and gastronomic experiences, Northern Ireland’s tourism assets align closely with emerging travel trends. The minister’s message reinforced that the region stands ready to welcome Chinese visitors with a unique blend of scenic beauty, warm hospitality and world-leading attractions.

As Northern Ireland continues to strengthen its global presence, initiatives like today’s outreach in Shanghai serve as essential pillars in building a resilient, competitive and internationally recognised tourism sector—one positioned to thrive amid the evolving dynamics of global travel.

Minister Archibald said: “We offer something truly distinctive for Chinese visitors – from the spectacular Giant’s Causeway to the tranquil lakes of Fermanagh and the dramatic Mourne Mountains, providing experiences that are both beautiful and unforgettable. I’m delighted to be with Tourism Ireland here in China to showcase the very best of what we have to offer, which will help grow the value of tourism across the north.”

Iris Wang, Tourism Ireland’s Manager Asia, said: “I’m excited to welcome Minister Archibald to our business luncheon event in Shanghai and to introduce her to some of our travel trade and media partners on the ground here, who I work closely with to grow connections to the island of Ireland. Our Chinese visitors are keen to explore our spectacular scenery, including UNESCO World Heritage Sites like the Giant’s Causeway, discover our rich culture and heritage and experience our world-famous hospitality. Events like this provide an excellent platform to highlight the wealth of experiences on offer and ultimately to help to grow tourism business for the island of Ireland from China.”

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Ireland Celebrates Twelve Consecutive Wins as America’s Best Destination in Europe, Strengthening Its Reputation Among US Travelers

Ireland has once again secured its place at the top of American travellers’ wish lists, earning the distinguished title of Best Destination in Europe for the twelfth consecutive year. The recognition was awarded at the 23rd annual Travel Weekly Readers’ Choice Awards in New York, reaffirming Ireland’s enduring allure, cultural depth and visitor-friendly appeal in one of the world’s most competitive travel markets.

This prestigious accolade, determined through two extensive rounds of voting by thousands of travel professionals across the United States, reflects the island’s strong and consistent performance as a tourism powerhouse. Travel Weekly, widely regarded as the most influential publication for the American travel trade, highlighted Ireland’s continuing ability to captivate both first-time visitors and returning travellers. Despite strong competition from iconic European destinations such as Italy, France, Greece, Spain, Portugal and Croatia, Ireland once again emerged at the top of the category, symbolising a remarkable achievement in destination branding and visitor satisfaction.

Ireland’s victory resonates beyond simple popularity. For many American travellers, the country represents an ideal blend of heritage, hospitality and scenic escape. Its landscapes range from the dramatic cliffs and Atlantic views of the Wild Atlantic Way to the serene lakelands, bustling medieval towns, literary landmarks and dynamic cities like Dublin, Cork and Galway. Add to that a globally celebrated cultural and musical heritage, and it becomes clear why the destination continues to stand out in the eyes of travel advisors and holidaymakers across the US.

The award also underscores the strategic importance of the US tourism market for the island of Ireland. In 2024, American visitors generated nearly €2 billion in revenue, marking a vital contribution to the tourism economy. These earnings were driven by approximately 1.3 million US travellers, a figure that reflects not only the strong demand for Irish experiences but also the effectiveness of targeted marketing efforts and improved air connectivity between the two countries.

For Tourism Ireland, the repeated win reinforces the value of its long-term investment in the US market. Over the years, the organisation has consistently highlighted Ireland’s signature attractions, from its ancient castles and lush countryside to its iconic food, folklore and festivals. Campaigns tailored to American preferences – including road-trip itineraries, heritage trails, adventure experiences and authentic cultural encounters – have helped keep Ireland visible in an increasingly crowded global travel landscape.

Travel advisors across the US also play a major role in the island’s ongoing success. Their intimate knowledge of Ireland’s attractions, accommodations and tour offerings contributes to high levels of traveller satisfaction and repeat visits. In many cases, customised itineraries and personal recommendations introduce visitors to lesser-known regions, spreading tourism benefits more evenly across the island’s rural and urban destinations.

Moreover, Ireland’s tourism sector has continued to evolve in response to shifting traveller expectations. From expanding sustainable tourism initiatives to elevating culinary experiences and supporting innovative tourism products, the island maintains a strong commitment to quality and visitor experience. These efforts, combined with a cultural environment known for warmth and storytelling, create a compelling appeal that resonates strongly with American audiences seeking meaningful, memorable travel.

The twelfth consecutive win serves not only as a symbol of past success but also as a strong indicator of future potential. As more American travellers express interest in European trips that offer authenticity, ease of navigation and cultural richness, Ireland’s profile is poised to rise even further.

With deepening transatlantic connections, continued investment in world-class tourism experiences and an unbroken record of recognition from the US travel trade, Ireland stands ready to welcome even larger numbers of visitors in the years ahead. The island’s blend of natural beauty, cultural vibrancy and legendary hospitality ensures that it remains one of the world’s most admired destinations – and, for American travellers, a perennial favourite that continues to shine brightly across Europe.

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