The food waste startup founded by Nest alumnus Matt Rogers also received an investment from Amazon's Climate Pledge Fund.

Samsung Ads has partnered with Amazon Publisher Cloud (APC) to help advertisers reach audiences and be more relevant. This new partnership lets advertisers join Samsung Smart TV viewing data with Amazon’s shopping, browsing, and streaming insights.

The integration uses Amazon Publisher Cloud, which is built on Amazon Web Services (AWS) clean room technology. This secure system lets advertisers combine data from Samsung TVs with Amazon’s consumer signals safely.

Brands can now plan and run campaigns across Samsung TVs, mobile devices, and Samsung TV Plus. User privacy is fully protected while running campaigns across devices.

The new integration gives advertisers some essential advantages. These are:

• Privacy-Forward Activation: With Amazon Publisher Cloud, ads can be shown securely without compromising user privacy.
• Closed-Loop Performance Measurement: Advertisers can see how ad exposure links to real-world outcomes and improve campaign performance using Amazon Ads reporting.
• Premium, Brand-Safe Inventory at Scale: Brands can connect with high-intent viewers across Samsung’s TV and mobile devices.

The new solution is now available to all advertisers using Amazon Ads in the US. It provides a simple and effective way for brands to combine TV viewing behavior with shopping signals and deliver more relevant ads.

Eldad Persky, Senior Vice President, Global Product, Engineering and Business Development, Samsung Electronics, said:

“Combining viewing behavior with shopping intent creates meaningful opportunities for advertisers to connect with audiences through connected TV. By securely joining Samsung’s deep understanding of what people watch with Amazon’s signals, we’re enabling advertisers to reach the right audiences at scale more effectively across Samsung’s connected TV platform.”

The post Samsung and Amazon partner to boost targeted TV ads in the US appeared first on Sammy Fans.

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