Samsung Display is reportedly collaborating with Ferrari, a renowned Italian car manufacturer, to integrate OLED screens into its upcoming vehicles. This partnership aims to make Ferrari’s car interiors more modern and high-tech. The new OLED screens will allow Ferrari to design a sleeker, more beautiful cabin.

After testing several display alternatives, Ferrari decided on Samsung OLED. The main advantages of OLEDs are that they take up less space, are lighter, and can be shaped into bespoke shapes. This offers Ferrari more freedom to customize the dashboard and display without losing performance or elegance.

With OLED, Ferrari can now design displays in unique shapes, not just the usual rectangular ones. This means the screen can fit perfectly with the car’s design to make the interior look even more balanced and user-friendly.

With this collaboration, Ferrari is all set to deliver a more high-tech and stylish driving experience with its next-generation cars.

Zin-U Pak, head of Samsung Display’s Europe business team, said (via Chosun):

“When thinking of the world’s most iconic high-performance sports car, the brand that comes to mind first is undoubtedly Ferrari. Ferrari has defined what excellence in motorsports is. Both Ferrari’s cars and its brand embody passion, relentless innovation, and the will to be the best, which deeply aligns with the values Samsung Display pursues.”

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Chen Yanshun, the chairman of China’s BOE Technology Group, visited South Korea to meet with Samsung Electronics officials in Seoul. The meeting follows a legal dispute between BOE and Samsung Display over OLED technology, which was settled in favor of Samsung.

As per the information via Yonhap, Chen Yanshun met with Yong Seok-woo, head of Samsung’s Display Business, at the company’s headquarters in Suwon. The main topic of discussion of this two-day trip was boosting BOE’s supply of LCD panels to Samsung.

At present, Samsung buys all of its TV display panels from Chinese companies. The talks suggest that the two firms are looking for ways to work together more closely in the future, even after their legal dispute.

Earlier this year, the US International Trade Commission (ITC) issued a preliminary ruling that could have stopped BOE from sending OLED panels to the United States for over 14 years. The settlement has now cleared the way for both companies to move forward without a long legal battle. It had caused tension.

But now Chen’s visit is a positive sign for business relations between BOE and Samsung. Even after the legal dispute, BOE and Samsung are finding ways to collaborate and grow together. By expanding LCD panel supplies, both companies could benefit and help them stay competitive in the global display market.

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iPhone will mark its 20th anniversary in 2027, and Apple aims to launch true all-screen products. Long ago, the company requested its display partners, Samsung and LG, to develop the required solutions, mainly the display.

A new industry report sheds light on the fact that Samsung isn’t paying much attention to the Apple all-screen iPhone expected to arrive in 2027. LG Display seems way more active than Samsung when it comes to investment.

Strategic silence

LG Display is reportedly pouring 400 billion won (~ $270 million) into the panel production of Apple’s 2027 iPhone. The South Korean company is preparing to initiate preparations for mass-producing the OLED screen.

While LG is moving swiftly, Samsung’s silence speaks volumes. The company may have been prepping for investment or uncertain about the adoption of such screen technology by Apple in its 20th anniversary iPhone in 2027.

Focus elsewhere

Samsung is focusing on foldable iPhone display supplies. A recent report revealed that around 11 million panels could be supplied by Samsung Display, which the company’s spokesperson denied in a statement conveyed to us.

It’s said that Samsung Display is the sole supplier of foldable iPhone screens. The first product is coming next year, and it will sell like hotcakes. Samsung’s Z Fold 7 has hit a level of maturity, and Apple’s entry is a validation.

True all-screen iPhone

Apple wants Samsung and LG to develop a bezel-less screen. Not just bezels, but the OLED may not have any cutout for FaceID and selfie camera. Apple could bring an under-display selfie camera to the iPhone Pro models in 2027.

iPhone in 2027 could adopt four-sided bending technology. It may not just cover the front but all four edges of the border with the display. The solution doesn’t match the edge/curved display technology, which used earlier.

Producing a four-sided bending display requires extensive modification of existing lines. This is why the scale of LG’s investment is inevitably large. There are rumors that LG Display has been allocated about 10 lines by Apple.

The screen Apple wants requires a process to fold the panel circuit in the bezel area, and the Thin-Film Encapsulation (TFE), which blocks the ingress of moisture and oxygen into the OLED panel, must also be significantly thinner.

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Samsung is reportedly following Apple's lead in giving Meta some much-needed competition in the AI-enabled smart glasses sphere, with two successive versions set to come out in 2026 and 2027, respectively. Samsung's AI-enabled smart glasses versions due in 2026 and 2027 According to the rumor aggregation site, Yeux1122's blog, Samsung is working on two distinct AI-enabled smart glasses projects: Meanwhile, Apple has apparently delayed its plans to launch the Vision Pro Air to focus on AI-enabled smart glasses. The Vision Pro Air also faced another setback recently when it emerged that Samsung has canceled its plans to develop a glass-based […]

Read full article at https://wccftech.com/samsung-follows-apple-into-the-ai-enabled-smart-glasses-race/