Tourism Ireland’s First 2026 Workshop Connects Irish Tourism Businesses with British Travel Professionals in Glasgow, Highlighting Dublin, Cork, and the Wild Atlantic Way – Here’s What You Need to Know About Tourism

Tourism Ireland kicked off its 2026 promotional campaign with an exciting B2B workshop in Glasgow, Scotland. This event marked the first of many initiatives in the year, bringing together Irish tourism businesses with British travel professionals to enhance networking opportunities and promote the island of Ireland as a top destination. The Celtic Connections event, held in late January, provided a platform for tourism operators, hotels, attractions, and regional organizations from across Ireland to showcase their offerings. This collaboration is part of Tourism Ireland’s broader strategy to increase international tourism and attract travelers who will spend more and explore more during their trips to the island.
Enhancing Ireland’s Global Appeal Through Strategic Networking
Tourism Ireland’s annual B2B networking workshop in Glasgow was an opportunity for Irish tourism businesses to establish direct connections with influential British tour operators and travel agents. Twenty-three tourism businesses from across Ireland participated in the event, showcasing diverse offerings such as hotels, visitor attractions, and regional tourism organizations.
This workshop, a key element in Tourism Ireland’s strategy, offers a space for one-on-one meetings and collaboration, aiming to foster deeper relationships between Ireland’s tourism operators and British travel professionals. Such events serve as a springboard for Ireland’s tourism industry, ensuring the country remains a strong contender for tourists seeking short breaks or holiday destinations in the coming year.
The event’s success is a testament to the growing importance of business-to-business events in the tourism industry. These workshops enable participants to gain insights into the latest trends in travel preferences, ensuring they tailor their offerings to meet evolving demands.
Tourism Ireland’s Mission to Boost International Travel
Tourism Ireland has ambitious goals for 2026, with a focus on expanding the island’s tourism footprint on the global stage. In addition to supporting established tourism businesses, the organization is also working to create opportunities for smaller SMEs in the tourism sector. The emphasis is on attracting high-value tourists – individuals who are likely to engage with various attractions and activities, enhancing the overall value of the tourism experience.
The organization is actively pursuing international connections by facilitating over 30,000 business meetings with travel professionals throughout the year. These efforts are intended to increase the influx of overseas visitors, contributing to sustainable growth in tourism and benefiting local communities across the island.
How B2B Workshops Impact Travelers and Tourists
Travelers who plan to visit Ireland in 2026 will likely experience a diverse range of travel offerings, thanks to the efforts of these networking events. One significant outcome of such workshops is the ability for tour operators to enhance their understanding of what travelers seek in destinations, from authentic cultural experiences to unique accommodation options. The direct connection between tourism businesses and travel professionals ensures that visitors will have access to up-to-date information about Ireland’s best-kept secrets, local attractions, and the regions offering the most immersive experiences.
Whether tourists are seeking the rich history of Dublin, the breathtaking landscapes of the Wild Atlantic Way, or the serene beauty of the Ring of Kerry, such B2B interactions ensure that tour packages will be well-curated, showcasing the island’s most desirable features.
Practical Travel Tips for Visiting Ireland in 2026
For travelers considering a trip to Ireland in 2026, here are a few insider tips to make the most of your visit:
- Book Early for Special Deals: Many Irish hotels and attractions offer early-bird discounts. Planning ahead can help travelers secure the best deals on flights and accommodations.
- Explore Regional Gems: While Ireland’s major cities, like Dublin and Galway, are a must-visit, don’t forget to explore hidden gems in Cork, Donegal, and Kilkenny. These regions offer rich cultural experiences without the crowds.
- Embrace the Outdoors: With Ireland’s abundance of natural beauty, from rugged coastlines to scenic hiking trails, outdoor enthusiasts will find plenty of opportunities for adventure tourism. Cycling tours, hiking paths, and wildlife excursions are perfect for those looking to explore the Irish countryside.
- Discover Traditional Irish Music: Whether you’re visiting a lively pub in Cork or a cultural festival in Galway, Ireland offers countless opportunities to enjoy traditional Irish music, dance, and storytelling. It’s an experience that truly encapsulates the Irish spirit.
- Use Public Transportation: While driving around Ireland can be a beautiful experience, using public transportation is a stress-free way to explore cities and countryside. The Dublin bus network and Irish Rail make travel easy and affordable.
Uniting the Best of Ireland and Scotland in Tourism
This event in Glasgow was not just a meeting of business minds, but a true celebration of the shared history and culture between Ireland and Scotland. The Celtic Connections event brought a unique blend of traditional Irish and Scottish influences, showcasing the rich cultural ties that bind the two countries. These types of events are not only about business growth but also about celebrating the cultural heritage of both nations, which in turn encourages tourism from all over the world.
The collaborative nature of the event also highlights the importance of continued partnerships between tourism bodies, agencies, and businesses. By nurturing these relationships, Tourism Ireland ensures that Ireland remains a top destination for international travelers, particularly those coming from Great Britain.
Conclusion: Embracing the Future of Tourism in Ireland
As Tourism Ireland wraps up its first promotional event of 2026 in Glasgow, the future looks promising for Irish tourism. The ongoing commitment to supporting local tourism businesses, coupled with global networking opportunities, will ensure that Ireland continues to thrive as a must-visit destination. The focus on high-value tourism not only strengthens the economy but also provides visitors with unique and enriching experiences that will make their trips unforgettable.
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