Thai Airways to Revolutionize Passenger Experience with New Retailing Tools from Amadeus

In a strategic move to enhance its passenger experience, Thai Airways International Public Company Limited (THAI) has expanded its collaboration with Amadeus, adopting a suite of cutting-edge retailing solutions designed to offer a more personalized, seamless, and context-aware service across all platforms. The partnership introduces three advanced tools—Altéa NDC, Air Dynamic Pricing, and Anytime Merchandising—which will redefine the way THAI delivers offers to its passengers.

This new set of solutions aims to elevate the airline’s approach to pricing and merchandising, ensuring that passengers receive the most relevant and competitive offers. By leveraging these technologies, THAI intends to provide an intuitive, seamless travel experience that spans both direct and indirect channels, from the moment a traveler books their flight to the completion of their journey.

The trio of solutions set to power this transformation includes:

Altéa NDC: At the forefront of THAI’s retailing ambitions, Altéa NDC offers the ability to deliver rich, personalized offers across various channels, both online and offline. This system will not only enable THAI to meet the demands of today’s customers but also position the airline for next-generation retailing solutions. It ensures a future-proof strategy for controlling and distributing offers, laying the groundwork for innovations that enhance the overall travel experience.

Air Dynamic Pricing: By incorporating AI-driven models, this solution allows THAI to adjust airfares in real time based on booking context and availability. This dynamic pricing mechanism not only ensures competitive fares but also enhances the airline’s ability to optimize revenue. According to the airline, the introduction of this technology is expected to result in an average revenue increase of more than 3%, benefiting both the company and its passengers with fair and responsive pricing.

Anytime Merchandising: With an eye on the future of travel retail, Anytime Merchandising provides THAI with the tools to offer personalized, relevant ancillary products to passengers at the right moment. Whether it’s seat upgrades, extra luggage, or premium services, these offerings are tailored to the individual passenger’s preferences. The solution ensures that passengers have easy access to these personalized products, both during booking and throughout their journey, contributing to a smoother and more enjoyable travel experience.

Together, these integrated solutions allow THAI to create an omni-channel retailing ecosystem that delivers consistent, dynamic offers across all customer touchpoints. Whether a passenger interacts with the airline’s website, mobile app, or even in-flight, the offers and recommendations will be personalized to match their specific needs and preferences, making it easier for them to make informed decisions.

This collaboration is a significant step in the airline’s digital transformation, providing the tools needed to engage with customers more effectively and build stronger relationships. The integration of smarter pricing, enhanced merchandising, and personalized offers promises to simplify the decision-making process for passengers, helping them make the most of their travel experience.

As Thai Airways looks ahead to the future of travel, this partnership with Amadeus is setting the stage for a more connected and personalized journey, one that ensures both customer satisfaction and operational efficiency.

“This technology investment represents a significant step in Thai Airways’ transformation. It strengthens our retailing capabilities, enabling us to offer passengers more relevant choices and a consistent experience across our digital channels.

The investment also establishes a strong foundation for modern Offer & Order management, allowing us to deliver a more intuitive and seamless booking experience, whether they engage with us via our website or mobile application.” Chai Eamsiri, Chief Executive Officer, Thai Airways

“We are proud to support Thai Airways on its next generation retailing strategy, bringing together NDC distribution, AI driven pricing, and merchandising for measurable commercial impact today, while laying the foundation for advanced Offer & Order technology.

This agreement is a milestone in our long‑standing cooperation, and we look forward to working hand in hand with Thai Airways on its transformation journey. Amadeus has a robust presence in Thailand where we will be able to work alongside the carrier to support them to achieve their business objectives.” Javier Laforgue, EVP, Travel unit and Managing Director, Asia Pacific, Amadeus

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Moscow Strengthens Ties with Middle East at MALT Congress 2026, Showcasing Luxury and M.I.C.E. Tourism

The Moscow City Tourism Committee has officially confirmed its role as a Destination Partner for the upcoming 14th Annual Meetings Arabia & Luxury Travel (MALT) Congress 2026. The event, scheduled for February 11-12, 2026, will take place at The St. Regis Abu Dhabi, United Arab Emirates. This highly anticipated congress serves as a leading platform for the global corporate, luxury, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel industries, drawing together influential decision-makers shaping the future of these sectors.

In its 14th year, MALT Congress has evolved into an invitation-only, outcome-focused event that prioritizes meaningful business connections over general visibility. This highly curated platform brings together executives and leaders from travel agencies, private luxury travel firms, and corporate sectors, including those in senior roles such as Founders, CEOs, and Managing Directors. These senior figures from across the Middle East will engage with key stakeholders from global destinations, luxury hotels, destination management companies (DMCs), and travel technology providers.

MALT Congress: A Key Event for Strategic Engagement

Over the years, MALT Congress has emerged as an essential gathering for cultivating long-term business partnerships. With its exclusive and structured environment, the congress fosters one-to-one meetings, panel discussions, and curated networking sessions, offering valuable opportunities for participants to engage in high-level dialogue. This focused approach has made MALT an indispensable platform for senior decision-makers in the luxury and MICE travel sectors.

Moscow’s participation in MALT Congress 2026 underscores the city’s growing focus on the Middle East market. As the city strengthens its position as a top-tier destination for luxury and business tourism, participating in MALT offers Moscow an opportunity to connect with key buyers and industry leaders from the GCC region. Through these meaningful engagements, Moscow aims to build valuable relationships and increase awareness of its tourism offerings.

Moscow’s Expanding Influence in the Middle East Tourism Market

The Middle East has become an increasingly important market for Moscow, with growing interest from leisure, luxury, and business travellers. Recent figures indicate that Moscow saw an 18% year-on-year rise in the number of visitors from Saudi Arabia alone, with over 43,000 travellers from the Kingdom arriving in the first nine months of 2025. These numbers highlight the growing demand for Moscow as a destination for both leisure and business tourism from the GCC region.

The Moscow City Tourism Committee is focused on expanding its presence in the Middle East by emphasizing luxury tourism and MICE travel. The city’s combination of rich cultural offerings, world-class infrastructure, and vibrant business environment positions it as an ideal destination for high-end travellers. Moscow’s strong appeal for business events, coupled with its expanding network of luxury hotels and attractions, makes it a key player in the GCC tourism landscape.

Moscow at MALT 2026: A Comprehensive Destination for All Types of Visitors

At MALT 2026, Moscow will showcase its versatility as a tourism destination, offering a range of experiences tailored to different types of visitors. The city is particularly keen to highlight its strengths in catering to multi-generational travel, offering experiences that can be personalized for different visitor profiles, from business travellers to cultural enthusiasts. Moscow’s wealth of attractions, from historical landmarks to modern business venues, makes it a unique destination that can meet the diverse needs of its visitors.

Moscow will also participate in the panel discussion titled “Smart Travel for a Multi-Gen World,” where the city will share insights into its approach to personalizing travel propositions. With a growing number of multi-generational families seeking diverse and enriching experiences, Moscow offers a variety of options for travellers of all ages, including family-friendly activities, cultural tours, and high-end business services.

Moscow’s Strength in Bleisure Travel

As the travel industry adapts to changing trends, Moscow is well-positioned to capitalize on the growing demand for “bleisure” travel—a blend of business and leisure. This emerging trend sees business trips combining meetings with cultural, culinary, and recreational experiences, and Moscow is an ideal location for such experiences. The city offers more than 150 unique venues, including museums, theatres, historical estates, and urban landmarks, that cater to both business events and leisure activities.

Moscow’s infrastructure, including its international airport connectivity, makes it an accessible destination for business travellers who are increasingly looking to extend their trips for leisure. The city’s vibrant cultural scene, culinary offerings, and entertainment options ensure that visitors can seamlessly transition from business meetings to relaxation, making it a prime destination for bleisure travellers.

Insights into Moscow’s MICE Expertise

Moscow’s expertise in hosting large-scale international events will also be on full display at MALT 2026. The city has established itself as a hub for MICE tourism, with a strong track record of hosting major events such as the Meet Global MICE Congress (MGMC), one of the world’s largest MICE platforms. Moscow’s ability to manage and execute large-scale events, welcoming thousands of professionals from around the globe, demonstrates its capacity to handle the logistics and demands of high-profile international conferences and conventions.

At MALT, Moscow will share valuable insights and practical advice on how it successfully hosts multicultural events, offering guidance for other destinations looking to expand their MICE offerings. This focus on sharing best practices and lessons learned from successful events further cements Moscow’s status as a leading MICE destination.

MALT as a Long-Term Strategic Platform for Moscow

Looking to the future, Moscow City Tourism Committee sees MALT as an essential platform for long-term collaboration with the GCC region. The city is committed to strengthening its relationship with key decision-makers and continuing its efforts to position itself as a global hub for international meetings, conferences, and events.

Through MALT, Moscow aims to foster deeper connections with GCC travel professionals, tourism operators, and event planners, building partnerships that will drive the city’s tourism growth in the region. Moscow’s long-term goal is to continue expanding its luxury and MICE tourism sectors, ensuring it remains a top destination for high-end business and leisure travellers.

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Jet2 and TUI Musement Join Forces to Enhance Holiday Experiences with New Tours and Activities Platform

Jet2, one of the UK’s leading leisure travel groups, has partnered with TUI Musement, the Tours & Activities division of TUI Group, to offer customers a comprehensive selection of tours, activities, and attraction tickets. This exciting collaboration aims to elevate the travel experience for those booking with Jet2, providing seamless access to thousands of experiences across more than 75 destinations worldwide.

A New Era of Holiday Planning

Through this partnership, Jet2 customers will be able to book a wide range of activities and excursions from the moment they book their flights or package holidays, making it easier than ever to plan a full and immersive travel experience. The collaboration will launch with a dedicated “Experiences” website, powered by the TUI Musement platform, where customers can browse and secure their favorite activities. These range from exhilarating boat trips and sightseeing tours to adventurous off-road 4×4 rides and family-friendly water park visits.

Whether travelers are heading to the beach or exploring a vibrant city, the variety of experiences available will cater to all interests. With the ability to book through the Jet2 mobile app or website, the platform ensures that booking these excursions is as easy and convenient as booking a flight or hotel.

A Seamless Experience for Every Traveler

The partnership ensures that every aspect of the customer journey is smooth and hassle-free. From the moment of booking until the customer returns home, Jet2 customers will enjoy the benefits of a fully integrated platform that guarantees access to quality excursions, activities, and tickets. The website is designed for ease of use, with a simple search function to find the best experiences in a specific destination. Whether customers book their excursions before departure or while they are on holiday, they can enjoy seamless access to the full inventory of activities, including carefully curated options that meet strict quality and safety standards.

One of the key focuses of the partnership is customer experience. Both Jet2 and TUI Musement have worked to ensure that the excursions offered meet high operational and quality standards. This includes ensuring that all activities are safe, enjoyable, and professionally managed by trusted local suppliers. The platform’s health and safety protocols have been implemented to ensure a smooth and secure experience for all customers, whether they are diving into an exciting adventure or enjoying a relaxing sightseeing tour.

A Timeline for Rollout and Future Expansion

The new offering will be available to customers booking directly through Jet2.com and Jet2holidays, including Jet2Villas and Jet2CityBreaks, starting in 2026. Independent travelers booking through travel agents will also be able to access the platform at a later date. This phased rollout ensures that Jet2 customers can seamlessly integrate the new activities into their holiday plans, whether they’re booking a last-minute trip or planning in advance.

In addition to offering customers the convenience of booking everything in one place, the partnership also benefits Jet2’s expansive destination portfolio, with activities and excursions covering a diverse range of global hotspots. This expansion of services is aimed at enhancing the company’s appeal to both existing and new customers, reinforcing Jet2’s position as a major player in the UK leisure travel market.

The Future of Holiday Excursions

This new collaboration with TUI Musement represents a significant step toward making Jet2’s holidays more immersive and memorable. By providing customers with a broad selection of curated activities, the company ensures that travelers can enhance their trips and create lasting memories in their chosen destinations.

As travel continues to evolve, partnerships like these help meet the growing demand for more personalized and flexible travel experiences. Whether it’s a peaceful city tour or an adrenaline-packed adventure, Jet2’s new platform will offer something for everyone, providing an effortless and enjoyable way to enrich any holiday.

With Jet2’s commitment to offering comprehensive holiday packages and TUI Musement’s expertise in providing top-tier experiences, this collaboration promises to redefine the way UK travelers plan and enjoy their holidays.

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U.S. Travel Leaders Demand Action as Shutdown Threatens Economic Stability, Calls for Measures to Prevent Future Disruptions- Know More

As the U.S. House of Representatives prepares to return to Washington, D.C. for an essential vote on a government funding package, prominent organizations from the travel and aviation sectors have come together to issue a joint statement emphasizing the critical need for swift action. U.S. Travel, Airlines for America, and the American Hotel & Lodging Association have voiced their concerns over the potential impact of a government shutdown on the travel industry, urging lawmakers to prioritize the passage of funding measures to prevent another disruption.

In their statement, the travel industry organizations reflected on the severe consequences of the 2025 government shutdown, which caused a staggering economic loss of $6 billion—an average of nearly $140 million per day. The ripple effects of the shutdown were far-reaching, particularly affecting the air travel sector. Over 6 million passengers were directly impacted, experiencing widespread delays, cancellations, and a general loss of confidence in the U.S. air travel system. These disruptions, coupled with the uncertainty faced by travelers, led to significant strain on the economy and the livelihoods of millions.

The statement highlights the critical role that federal workers play in maintaining the integrity of the U.S. air travel system. Air traffic controllers and TSA officers are among the frontline workers whose essential duties ensure the safety, security, and efficiency of the nation’s transportation network. However, during a government shutdown, these workers are often forced to work without pay, compounding the challenges of an already under-resourced aviation system. The resulting strain on federal employees and the aviation infrastructure leads to delays, inefficiencies, and sometimes dangerous conditions, all of which have a direct negative impact on the travel experience and the broader economy.

The joint statement issued by U.S. Travel, Airlines for America, and the American Hotel & Lodging Association underscores the urgency of passing the funding package that the Senate passed earlier in the week. This package is seen as crucial for ensuring the reopening of vital government agencies and for guaranteeing that frontline federal workers—including air traffic controllers and TSA officers—are paid for the essential work they do. The organizations call on the House to act swiftly and decisively, warning that failure to pass the package could result in significant disruptions to the travel industry, further erode public confidence in the U.S. air travel system, and ultimately harm the nation’s economy.

While the immediate focus is on securing government funding to avoid another shutdown, the organizations are also calling for long-term legislative solutions to address the recurring problem of unpaid federal workers during shutdowns. They are pushing for the passage of two key bills: the Aviation Funding Solvency Act (H.R. 6086) and the Aviation Funding Stability Act (S. 1045). These bills would ensure that air traffic controllers and other critical Federal Aviation Administration (FAA) employees continue to receive their paychecks during shutdowns, using funds that have already been allocated to the aviation system.

The two proposed acts have garnered bipartisan support and are seen as common-sense solutions that would help stabilize the aviation sector during future government shutdowns. By guaranteeing the pay of essential workers, the bills would reduce the strain on the system and help prevent disruptions to air travel, which is vital to the U.S. economy. In their statement, the organizations argue that these legislative measures are necessary to provide long-term stability and predictability in the aviation sector, which is essential not only for the millions of travelers who rely on it but also for the broader economy, which depends heavily on a functioning air travel system.

In addition to the specific concerns about air travel, the organizations also pointed to the broader implications of a government shutdown on the entire travel ecosystem. The tourism, hospitality, and airline industries are deeply interconnected, with each sector relying on the smooth operation of the others. The impact of a government shutdown extends far beyond just air travel, affecting hotels, resorts, car rental companies, and other travel-related services that depend on federal agencies for permits, visas, and other essential functions. When these agencies are unable to operate, the entire travel and tourism sector suffers, leading to job losses, reduced consumer spending, and a significant decline in tourism revenues.

The joint statement concludes with a call for Congress to prioritize the long-term health and stability of the U.S. air travel system by passing the necessary funding measures and pursuing legislation to protect workers in the future. By ensuring that air traffic controllers and TSA officers are paid during future funding lapses, the industry believes that the U.S. can safeguard the integrity of its air travel system, prevent disruptions, and continue to maintain its position as a global leader in travel and tourism.

In sum, the organizations are calling for swift action on two fronts: securing immediate government funding to prevent a shutdown and passing long-term legislative solutions to protect the workers who are essential to maintaining the U.S. air travel system. As the House prepares to vote on the funding package, the travel industry remains hopeful that lawmakers will take the necessary steps to prevent future disruptions, protect travelers, and ensure the continued success of the U.S. travel and tourism sector.

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Visit Denver Signals Continuity and Innovation with Tiffany Eck’s Promotion to Director of Destination Services and Events

Visit Denver has entered a new chapter in its meetings and events leadership with the promotion of Tiffany Eck, CMP, as director of destination services and events, marking a key transition for the city’s tourism and convention strategy.

“We are in excellent hands with Tiffany Eck’s leadership,” said Richard W. Scharf, President and CEO of Visit Denver. “Her extensive years creating magical events and delivery exceptional service side by side with Vikki have been instrumental in growing Denver’s national reputation as a top-tier meeting destination. We are confident she will continue to elevate the services and events department to execute exceptional meetings that benefit our city, community and partners.” 

Eck steps into the role following the retirement of Vikki Kelly, CMP, whose influence shaped Denver’s destination services and events operations for more than forty years. Kelly’s long tenure helped establish Denver as a trusted and well-organized host city for large-scale meetings, conventions, and headline events, and Eck now takes on the responsibility of building on that legacy while steering the team into its next phase.

“I am thrilled to lead the incredible Destinations Services and Events team at Visit Denver,” said Eck. “Vikki Kelly created and grew the best team in the business, and I look forward to continuing to serve and grow our relationships with meeting planners across the country, proving Denver is the best place meet.” 

In her new position, Eck will lead Visit Denver’s Destination Services and Events team, the group responsible for guiding meeting planners through every stage of bringing an event to the city. The team serves as the main link between planners and Denver’s venues, suppliers, and local partners, coordinating logistics, offering local expertise, and ensuring events run smoothly from early planning through final wrap-up. Their work plays a critical role in shaping how organizers and attendees experience Denver as a destination.

Eck brings deep institutional knowledge to the role, having spent more than two decades with Visit Denver. During that time, she worked closely under Kelly’s leadership and became a central figure in delivering some of the city’s most visible and complex events. Her experience includes major national and international gatherings that placed Denver firmly in the global spotlight, such as the Democratic National Convention, the NCAA Women’s Final Four, and the MLB All-Star Game. Each of these events required extensive coordination across public agencies, private partners, and community stakeholders, offering Eck firsthand experience in managing high-pressure, high-profile operations.

Beyond marquee events, Eck also played a key role in shaping long-term infrastructure improvements that support Denver’s meetings industry. She collaborated with Visit Denver’s sales and destination services teams during the expansion of the Colorado Convention Center, helping ensure that upgrades aligned with the practical needs of planners and the expectations of attendees. This involvement gave her a strong understanding of how physical spaces, services, and visitor experience must work together to keep Denver competitive in a crowded meetings market.

Sustainability has been another defining focus of Eck’s career. She has been a driving force behind Visit Denver’s efforts to embed responsible practices into the meetings and events ecosystem. By founding the organization’s internal Green Team, she helped create a structure for sustainability initiatives that extended beyond individual events. Her work with the convention center and industry partners led to the development of a Green Meetings Directory, making it easier for planners to connect with vendors that meet recognized sustainability standards.

These efforts contributed to a major milestone for Visit Denver, which became the first destination marketing organization to earn Platinum Level certification under the Events Industry Council’s Sustainable Event Standards. The achievement positioned Denver as a leader in environmentally responsible event hosting at a time when sustainability is increasingly influencing planner decisions and corporate policies.

Eck’s professional involvement extends beyond her role at Visit Denver. She has remained active within the event services community through long-standing membership and leadership involvement in professional associations. Her commitment to mentorship is equally notable. For fifteen years, she has served as a mentor in the University of Denver’s L.E.A.D program, supporting the development of future industry professionals. In 2025, her dedication to mentoring was recognized when she received the L.E.A.D Mentor of the Year award.

Academically, Eck holds a degree from Marquette University, and her career path reflects a blend of formal education, hands-on operational experience, and long-term engagement with the meetings industry. This combination positions her well to navigate the evolving expectations of planners, from seamless logistics and personalized service to sustainability, community impact, and legacy planning.

As she assumes leadership of destination services and events, Eck inherits a team with a strong foundation while facing a changing landscape shaped by shifting travel patterns, new technologies, and rising expectations around environmental and social responsibility. Her appointment signals continuity for Visit Denver, while also reflecting an emphasis on innovation, collaboration, and long-term value for the city.

Based in Denver, Eck balances her professional responsibilities with family life and a strong connection to Colorado’s outdoor culture. That local perspective, combined with decades of industry experience, places her at the center of Denver’s ongoing efforts to attract meetings and events that drive economic impact while showcasing the city at its best.

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Antigua and Barbuda Reclaims the Spotlight as Caribbean Travel Marketplace 2026 Returns With the Region’s Most Powerful Tourism Deal-Making Event

The Caribbean’s most influential tourism trade event is set for a high-profile return to Antigua and Barbuda next year, as Caribbean Travel Marketplace 2026 officially opens registration ahead of its May twelve to May fifteen schedule. The announcement signals the start of another pivotal business cycle for the region’s tourism industry, at a time when destinations are competing aggressively for market share, airlift, and long-term travel partnerships.

Caribbean Travel Marketplace stands as the largest and longest-running tourism trade conference in the region. For more than four decades, it has functioned as the central meeting ground where Caribbean tourism suppliers connect directly with international buyers from key source markets, including North America, Europe, and Latin America. The event is not simply a conference, but a structured commercial platform designed to drive real business outcomes for hotels, resorts, destinations, airlines, tour companies, and tourism service providers.

At its core, the Marketplace is built around a highly organised system of pre-scheduled one-on-one appointments. This format allows sellers to engage directly with tour operators, wholesalers, and travel advisors who control significant distribution channels and booking flows. For many Caribbean businesses, this concentrated access replaces months of overseas sales travel, delivering efficiency, cost savings, and faster deal-making within a single location.

The 2026 edition marks the forty-fourth year of the Marketplace, highlighting its enduring relevance in a rapidly changing travel landscape. While digital platforms and virtual meetings have reshaped parts of the industry, Caribbean Travel Marketplace continues to prove the value of face-to-face engagement, particularly for complex tourism products that rely on trust, long-term relationships, and destination knowledge.

Beyond the appointment halls, the event serves as a broader industry exchange. The programme typically includes destination showcases where countries and territories present new hotel openings, infrastructure upgrades, tourism experiences, and investment opportunities. Media engagement sessions help amplify these announcements to global audiences, extending the reach of the event far beyond those attending in person.

Industry programming is another core pillar of the Marketplace. Discussions and briefings focus on current market conditions, traveller behaviour trends, airlift challenges, sustainability commitments, workforce development, and the evolving expectations of post-pandemic travellers. These sessions provide context and insight that help businesses refine strategies, adjust pricing, and identify emerging opportunities across different source markets.

The selection of Antigua and Barbuda as host once again reflects the destination’s growing prominence within regional tourism. The country has positioned itself as a reliable and well-connected host for large-scale international events, supported by expanding airlift, a strong accommodation base, and a clear focus on tourism development. Hosting Caribbean Travel Marketplace places the destination at the centre of regional decision-making and global travel trade attention for an entire week.

For Antigua and Barbuda, the benefits are both immediate and long-term. In the short term, the event generates significant economic activity through hotel occupancy, conference services, ground transportation, dining, and local suppliers. In the longer term, it delivers sustained visibility among influential travel buyers and media, strengthening the destination’s positioning in future brochures, tour packages, and sales campaigns.

From a regional perspective, Caribbean Travel Marketplace plays a crucial role in maintaining cohesion across a diverse tourism landscape. It brings together large and small destinations, independent hotels and global brands, mature markets and emerging players. This inclusivity allows smaller operators to compete on equal footing, while larger stakeholders use the platform to reinforce partnerships and launch new initiatives.

The Marketplace also functions as a barometer for the health of Caribbean tourism. Booking sentiment, buyer demand, and contracting activity during the event often provide early signals of upcoming travel seasons. As the region adapts to inflation pressures, shifting travel budgets, and changing booking windows, these insights are increasingly valuable for planning and forecasting.

Sustainability and resilience have become more prominent themes within the Marketplace in recent years. Destinations are using the platform to highlight responsible tourism initiatives, environmental protection measures, and community-based experiences that align with evolving traveller values. Discussions around climate adaptation, energy costs, and long-term competitiveness are now firmly embedded within the event’s agenda.

Caribbean Travel Marketplace 2026 is expected to follow its established multi-day structure, combining intensive business appointments with networking events, destination presentations, and strategic discussions. The format allows participants to balance deal-making with relationship building, ensuring that commercial conversations are supported by deeper understanding and collaboration.

With registration now open, tourism businesses across the Caribbean and beyond are beginning to secure their place in what is widely regarded as the region’s most important annual tourism gathering. For many, participation in Caribbean Travel Marketplace is not optional but essential, forming a cornerstone of annual sales strategies and market engagement plans.

As the Caribbean tourism sector looks ahead to another competitive travel year, Caribbean Travel Marketplace 2026 in Antigua and Barbuda is set to once again serve as the engine room of regional tourism commerce, collaboration, and long-term growth.

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