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Today — 6 February 2026Main stream

Amazing Thailand Chinese New Year 2026 Celebrates the Golden Horse Year and Strengthens Thailand-China Diplomatic Relations

6 February 2026 at 01:45
Amazing Thailand Chinese New Year 2026 Celebrates the Golden Horse Year and Strengthens Thailand-China Diplomatic Relations
 Tourism Authority of Thailand

Thailand is gearing up for an unforgettable celebration of the Chinese New Year 2026, with the Tourism Authority of Thailand (TAT) announcing a series of events across the country under the theme “Amazing Thailand Chinese New Year.” This year marks the Golden Horse year and the 51st anniversary of Thailand-China diplomatic relations, setting the stage for an event that will showcase vibrant cultural performances, traditional festivals, and large-scale celebrations. With flagship events in Bangkok and Hat Yai, supported by festivities in Nakhon Sawan and Suphan Buri, TAT’s initiative is expected to drive travel demand and reaffirm Thailand’s position as a leading destination for Chinese New Year celebrations outside of mainland China.

The grand announcement was made at TAT Headquarters in Bangkok, attended by prominent officials including Mr. Yang Xiaolong, Cultural Counsellor of the Embassy of the People’s Republic of China in Thailand, and Ms. Thapanee Kiatphaibool, TAT Governor, along with representatives from regional provinces and the Tourist Police Bureau. Their collective participation highlights the strong cooperation among local and national institutions to deliver an event of national significance.

Bangkok: A Dazzling Display of Culture and Tradition

From February 7 to March 1, Yaowarat Road in Bangkok will come alive with stunning festive illuminations. With the theme “Ride the Fortune, Share the Future,” this iconic street will transform from Odeon Circle to Chaloem Buri Intersection into a spectacle of lights, drawing both locals and international visitors alike. The illuminations will be on display daily from 18:00 to 23:00 hrs, creating a dynamic evening atmosphere and setting the tone for the celebrations.

Siam Paragon will be the epicenter of the celebrations, hosting the Amazing Thailand Happy Chinese New Year 2026 from February 14 to 18. This five-day festival will run from 16:00 to 22:00 hrs each day and kick off with an auspicious Thai-Chinese greeting ceremony on February 14. A major highlight will be the spectacular lantern displays, showcasing the skill of Chinese artisans and their rich traditions. Cultural performances by renowned troupes from Beijing, Chongqing, Henan, and Fujian provinces will add to the festival’s festive flair.

Festival-goers will also have the chance to participate in a variety of activities, such as Chinese lantern crafting, Chinese calligraphy, and khon mask painting. For those interested in astrology, there will be opportunities to explore Chinese astrology and enjoy traditional arts like Chinese paper cutting and Thai embroidery. Exclusive performances will feature famous Chinese artist Zhu Zhengting and popular Thai artists including Daou Pittaya, Klear, Better Weather, and many others, promising a diverse entertainment lineup for all ages.

Hat Yai: A Southern Thai Celebration of Culture and Tradition

Hat Yai, in Songkhla, is also preparing to host a unique celebration for Amazing Thailand Chinese New Year 2026, from February 17 to 20. The festivities along Saneha Nusorn Road will bring to life the region’s cultural and traditional ties to China, with performances from Fujian Province, acrobatic shows, and the ever-popular lion dance. The night-time light displays will add an enchanting glow to the celebration, providing a festive atmosphere for both regional and cross-border travelers. This event aims to position Hat Yai as a key tourism hub in Southern Thailand, drawing in visitors from neighboring countries and reinforcing the city’s tourism appeal.

Nationwide Celebrations: Extending the Festivities Beyond the Main Cities

While Bangkok and Hat Yai take center stage, TAT is also supporting celebrations in other parts of the country, particularly those with a strong Thai-Chinese heritage. In Nakhon Sawan, the Chao Pho–Chao Mae Pak Nam Pho procession will take place from February 10 to 21, showcasing the region’s deep-rooted cultural traditions. Meanwhile, Suphan Buri will celebrate the Chinese New Year with the “18 Years of the Heavenly Dragon” festival at the Dragon Descendants Museum on February 17 and 18, further expanding the reach of the festival beyond the major urban centers.

These regional events are part of a broader strategy by TAT to spread the benefits of tourism throughout the country, ensuring that the festive season boosts local economies and tourism sectors nationwide.

A Collective Effort to Boost Thai Tourism

The Amazing Thailand Chinese New Year 2026 festival is made possible through the collaboration of a wide network of public and private-sector partners. Key sponsors include Siam Paragon, ICONSIAM, CentralWorld, The Mall Group, and Thai Beverage Public Company Limited. This strong partnership aims to stimulate travel flows, encourage longer visitor stays, and help distribute tourism revenue more evenly across the country, benefiting both popular and lesser-known destinations.

A Prosperous Travel Forecast for Chinese New Year 2026

With the Chinese New Year travel period set from February 13 to 22, TAT forecasts that Thailand will welcome approximately 1.25 million international visitors, a 10% increase from the previous year. Additionally, domestic travel is expected to see 2.3 million trips, a 3% year-on-year growth. The total projected tourism revenue during this period is expected to reach 42.23 billion Baht, representing a 13% increase from 2025. This growth underscores the strategic importance of major festivals like Chinese New Year in advancing Thailand’s quality-led tourism agenda and ensuring a year-round tourism flow that benefits both visitors and the local economy.

A Bright Future for Thailand’s Tourism Industry

With its exciting lineup of events, vibrant cultural showcases, and strong institutional backing, Amazing Thailand Chinese New Year 2026 is set to be a landmark celebration. It not only honors the deep ties between Thailand and China but also exemplifies Thailand’s continued efforts to position itself as a leading global tourism destination. By tapping into the growing trend of Chinese New Year travel, TAT is further solidifying Thailand’s reputation as a cultural hub, ensuring that it remains a top choice for travelers seeking memorable and meaningful experiences.

The post Amazing Thailand Chinese New Year 2026 Celebrates the Golden Horse Year and Strengthens Thailand-China Diplomatic Relations appeared first on Travel And Tour World.
Yesterday — 5 February 2026Main stream

New York City Kicks Off Off-Broadway Week with 2-for-1 Tickets to 26 Shows, Featuring Exciting Newcomers and Classics

5 February 2026 at 20:50
New York City Kicks Off Off-Broadway Week with 2-for-1 Tickets to 26 Shows, Featuring Exciting Newcomers and Classics
New York City

New York City is set to ignite its cultural calendar this February and March with the return of the highly anticipated NYC Off-Broadway Week. Hosted by NYC Tourism + Conventions, the official destination marketing organization for the city, this event promises to bring Broadway-caliber entertainment to a broader audience, featuring an exciting lineup of shows at incredible prices.

From February 16 to March 12, theater enthusiasts will have the chance to purchase 2-for-1 tickets to 26 Off-Broadway productions, including 16 exciting newcomers to the city’s vibrant theater scene. The event not only offers a chance to enjoy New York’s diverse performing arts landscape but also makes it more accessible, encouraging both locals and visitors to experience world-class performances at an unbeatable value.

Tickets can be easily reserved through the official website at nyctourism.com/offbroadwayweek. With support from well-known promotional partners like Amtrak and Ticketmaster, the initiative continues its tradition of connecting theatergoers with some of the best shows in the city.

The Off-Broadway shows featured this year are an eclectic mix, offering something for every taste. Whether you’re drawn to the whimsical Gazillion Bubble Show, the biting satire of Chinese Republicans, or the dynamic adventure of Burnout Paradise, there’s an abundance of options to choose from. Fans of musicals can enjoy the emotionally charged The 25th Annual Putnam County Spelling Bee or the comedic Singfeld! An Unauthorized Musical Parody About Nothing, among many others.

For those seeking fresh, thought-provoking narratives, new works like Mexodus, Going Bacharach, and The Monsters: A Sibling Love Story promise to add a unique flavor to this year’s event. Returning classics like The Office! A Musical Parody and Heathers: The Musical continue to delight theatergoers with their wit and charm.

Notably, the initiative is presented in collaboration with The Off-Broadway League, a key player in supporting the city’s long-standing love affair with theater since 2009. The partnership has helped turn Off-Broadway Week into a beloved tradition that not only celebrates the cultural richness of New York but also supports the industry’s resilience and growth.

This year, NYC Off-Broadway Week isn’t just a chance to enjoy spectacular theater at discounted prices; it also plays an important role in revitalizing the city’s cultural economy after challenging years. By drawing more visitors to the boroughs, it highlights New York’s ability to remain a beacon of creativity and arts in the global arena.

Whether you’re a seasoned theater-goer or new to the scene, Off-Broadway Week is an unmissable opportunity to discover hidden gems, laugh, cry, and be inspired by the magic of live performance. From intimate performances to dazzling stage designs, these productions promise to showcase the very best of what New York’s Off-Broadway scene has to offer.

In the coming weeks, NYC Tourism + Conventions will continue to lead the charge in enhancing the city’s visibility on the global tourism stage, and this year’s Off-Broadway Week is a testament to the city’s unwavering commitment to supporting the arts. Whether you’re an NYC local or planning a trip to the city, there’s never been a better time to experience the thrills of Off-Broadway.

Participating Shows Include:

  • 11 to Midnight
  • Bigfoot!
  • Burnout Paradise
  • Chinese Republicans
  • Data
  • El Quijote
  • En El Tiempo de las Mariposas
  • Friends! The Musical Parody
  • Gazillion Bubble Show
  • Going Bacharach
  • Heathers: The Musical
  • Jamie Allan’s Amaze
  • La Breve y Maravillosa Vida de Oscar Wao
  • La Gringa
  • Mexodus
  • Night Side Songs
  • Perfect Crime
  • Silver Manhattan
  • Singfeld! An Unauthorized Musical Parody About Nothing
  • Spare Parts
  • The 25th Annual Putnam County Spelling Bee
  • The Little Mermaid
  • The Monsters: A Sibling Love Story
  • The Office! A Musical Parody
  • The Play That Goes Wrong
  • What We Did Before Our Moth Days

Don’t miss out on this opportunity to experience New York’s Off-Broadway theater scene like never before!

The post New York City Kicks Off Off-Broadway Week with 2-for-1 Tickets to 26 Shows, Featuring Exciting Newcomers and Classics appeared first on Travel And Tour World.

Oceania Cruises Celebrates Milestone in Construction of Oceania Sonata, Set to Redefine Luxury at Sea

5 February 2026 at 19:26
Oceania Cruises Celebrates Milestone in Construction of Oceania Sonata, Set to Redefine Luxury at Sea
Oceania Cruises

Oceania Cruises, renowned for its luxury, destination-focused voyages and culinary excellence, has reached a pivotal moment in the construction of its next-generation ship, Oceania Sonata. The keel of this state-of-the-art vessel was ceremoniously laid at the prestigious Fincantieri shipyard in Marghera, Italy, marking the beginning of a new chapter in Oceania’s storied legacy. This milestone not only underscores the importance of craftsmanship and partnership in shipbuilding but also reaffirms Oceania’s vision for a future defined by elegance, comfort, and unparalleled luxury at sea.

The ceremony, held at the Fincantieri shipyard, was a celebration of maritime tradition, bringing together key figures from the cruise industry and the shipbuilding world. Among the distinguished attendees were Harry Sommer, President and CEO of Norwegian Cruise Line Holdings Ltd, which owns Oceania Cruises; Jason Montague, Chief Luxury Officer of Oceania Cruises; Patrik Dahlgren, Executive Vice President and Chief Vessel Operations and Newbuild Officer of Norwegian Cruise Line Holdings Ltd; and Franco Semeraro, Chief Experience Officer of Oceania Cruises. The ceremony also included Fincantieri’s leadership, with Luigi Matarazzo, General Manager of Fincantieri Merchant Ships Division, and Marco Lunardi, Senior Vice President of Fincantieri’s Marghera Shipyard, playing key roles.

Oceania Sonata is set to take to the seas in August 2027, marking a significant addition to the luxury cruise line’s acclaimed fleet. The ship will debut as Oceania’s ninth vessel, and it will usher in a new era of refined elegance, building on the success of its predecessors. Following the launch of Oceania Vista and Oceania Allura, two highly regarded Allura-class ships, Oceania Sonata promises to elevate the luxury cruise experience even further, setting a new standard for the brand.

The new ship will offer an incredible guest experience, with a capacity for just 1,390 guests, ensuring an exclusive and intimate atmosphere. At 86,000 tons, the ship is designed to deliver spaciousness and privacy, perfect for those seeking both luxury and a sense of personal space. One of the standout features of Oceania Sonata will be its suites, with one-third of all guest accommodations set to be luxury suites. This includes the introduction of four remarkable two-bedroom Owner’s Suites, which will offer an unparalleled level of sophistication and comfort. Additionally, two entirely new suite categories—Horizon Suites and Penthouse Deluxe Suites—will provide guests with new ways to experience ultimate luxury on the high seas.

Beyond accommodations, Oceania Sonata will also debut two new culinary experiences that promise to set the ship apart. The first, La Table par Maîtres Cuisiniers de France, is an exclusive fine-dining restaurant that will offer guests a truly exceptional gastronomic experience, cementing its place as the most exclusive dining venue at sea. The second culinary highlight, Nikkei Kitchen, will bring together the best of Peruvian and Japanese cuisine, blending the bold, vibrant flavors of Peru with the delicate and refined techniques of Japanese cooking. This fusion of two rich culinary traditions will offer an exciting and innovative dining option for guests seeking something unique.

Oceania Sonata is not just another ship in the Oceania Cruises fleet; it represents a vision of the future—one where luxury, elegance, and personalized experiences are at the forefront. The introduction of this new vessel signals the next phase of Oceania’s commitment to providing guests with a unique, high-end cruise experience that blends world-class service with immersive destinations and exquisite culinary offerings.

Looking ahead, Oceania Sonata will be followed by three sister ships, including Oceania Arietta, which is set to join the fleet in 2029. Two more vessels in the Sonata class are slated for delivery in 2032 and 2035, further expanding the line’s offerings and reinforcing Oceania’s position as a leader in the luxury cruise sector.

As Oceania Cruises continues to innovate and redefine the luxury cruise experience, Oceania Sonata stands as a testament to the brand’s unwavering commitment to excellence. With its stunning design, world-class amenities, and groundbreaking culinary experiences, Oceania Sonata promises to be a game-changer in the world of luxury cruising, delivering exceptional voyages for discerning travelers seeking the finest experiences at sea.

The post Oceania Cruises Celebrates Milestone in Construction of Oceania Sonata, Set to Redefine Luxury at Sea appeared first on Travel And Tour World.

Thai Airways to Revolutionize Passenger Experience with New Retailing Tools from Amadeus

5 February 2026 at 00:50
Thai Airways to Revolutionize Passenger Experience with New Retailing Tools from Amadeus
Thai Airway

In a strategic move to enhance its passenger experience, Thai Airways International Public Company Limited (THAI) has expanded its collaboration with Amadeus, adopting a suite of cutting-edge retailing solutions designed to offer a more personalized, seamless, and context-aware service across all platforms. The partnership introduces three advanced tools—Altéa NDC, Air Dynamic Pricing, and Anytime Merchandising—which will redefine the way THAI delivers offers to its passengers.

This new set of solutions aims to elevate the airline’s approach to pricing and merchandising, ensuring that passengers receive the most relevant and competitive offers. By leveraging these technologies, THAI intends to provide an intuitive, seamless travel experience that spans both direct and indirect channels, from the moment a traveler books their flight to the completion of their journey.

The trio of solutions set to power this transformation includes:

Altéa NDC: At the forefront of THAI’s retailing ambitions, Altéa NDC offers the ability to deliver rich, personalized offers across various channels, both online and offline. This system will not only enable THAI to meet the demands of today’s customers but also position the airline for next-generation retailing solutions. It ensures a future-proof strategy for controlling and distributing offers, laying the groundwork for innovations that enhance the overall travel experience.

Air Dynamic Pricing: By incorporating AI-driven models, this solution allows THAI to adjust airfares in real time based on booking context and availability. This dynamic pricing mechanism not only ensures competitive fares but also enhances the airline’s ability to optimize revenue. According to the airline, the introduction of this technology is expected to result in an average revenue increase of more than 3%, benefiting both the company and its passengers with fair and responsive pricing.

Anytime Merchandising: With an eye on the future of travel retail, Anytime Merchandising provides THAI with the tools to offer personalized, relevant ancillary products to passengers at the right moment. Whether it’s seat upgrades, extra luggage, or premium services, these offerings are tailored to the individual passenger’s preferences. The solution ensures that passengers have easy access to these personalized products, both during booking and throughout their journey, contributing to a smoother and more enjoyable travel experience.

Together, these integrated solutions allow THAI to create an omni-channel retailing ecosystem that delivers consistent, dynamic offers across all customer touchpoints. Whether a passenger interacts with the airline’s website, mobile app, or even in-flight, the offers and recommendations will be personalized to match their specific needs and preferences, making it easier for them to make informed decisions.

This collaboration is a significant step in the airline’s digital transformation, providing the tools needed to engage with customers more effectively and build stronger relationships. The integration of smarter pricing, enhanced merchandising, and personalized offers promises to simplify the decision-making process for passengers, helping them make the most of their travel experience.

As Thai Airways looks ahead to the future of travel, this partnership with Amadeus is setting the stage for a more connected and personalized journey, one that ensures both customer satisfaction and operational efficiency.

“This technology investment represents a significant step in Thai Airways’ transformation. It strengthens our retailing capabilities, enabling us to offer passengers more relevant choices and a consistent experience across our digital channels.

The investment also establishes a strong foundation for modern Offer & Order management, allowing us to deliver a more intuitive and seamless booking experience, whether they engage with us via our website or mobile application.” Chai Eamsiri, Chief Executive Officer, Thai Airways

“We are proud to support Thai Airways on its next generation retailing strategy, bringing together NDC distribution, AI driven pricing, and merchandising for measurable commercial impact today, while laying the foundation for advanced Offer & Order technology.

This agreement is a milestone in our long‑standing cooperation, and we look forward to working hand in hand with Thai Airways on its transformation journey. Amadeus has a robust presence in Thailand where we will be able to work alongside the carrier to support them to achieve their business objectives.” Javier Laforgue, EVP, Travel unit and Managing Director, Asia Pacific, Amadeus

The post Thai Airways to Revolutionize Passenger Experience with New Retailing Tools from Amadeus appeared first on Travel And Tour World.
Before yesterdayMain stream

Moscow Strengthens Ties with Middle East at MALT Congress 2026, Showcasing Luxury and M.I.C.E. Tourism

4 February 2026 at 23:12
Moscow Strengthens Ties with Middle East at MALT Congress 2026, Showcasing Luxury and M.I.C.E. Tourism
Moscow

The Moscow City Tourism Committee has officially confirmed its role as a Destination Partner for the upcoming 14th Annual Meetings Arabia & Luxury Travel (MALT) Congress 2026. The event, scheduled for February 11-12, 2026, will take place at The St. Regis Abu Dhabi, United Arab Emirates. This highly anticipated congress serves as a leading platform for the global corporate, luxury, and MICE (Meetings, Incentives, Conferences, and Exhibitions) travel industries, drawing together influential decision-makers shaping the future of these sectors.

In its 14th year, MALT Congress has evolved into an invitation-only, outcome-focused event that prioritizes meaningful business connections over general visibility. This highly curated platform brings together executives and leaders from travel agencies, private luxury travel firms, and corporate sectors, including those in senior roles such as Founders, CEOs, and Managing Directors. These senior figures from across the Middle East will engage with key stakeholders from global destinations, luxury hotels, destination management companies (DMCs), and travel technology providers.

MALT Congress: A Key Event for Strategic Engagement

Over the years, MALT Congress has emerged as an essential gathering for cultivating long-term business partnerships. With its exclusive and structured environment, the congress fosters one-to-one meetings, panel discussions, and curated networking sessions, offering valuable opportunities for participants to engage in high-level dialogue. This focused approach has made MALT an indispensable platform for senior decision-makers in the luxury and MICE travel sectors.

Moscow’s participation in MALT Congress 2026 underscores the city’s growing focus on the Middle East market. As the city strengthens its position as a top-tier destination for luxury and business tourism, participating in MALT offers Moscow an opportunity to connect with key buyers and industry leaders from the GCC region. Through these meaningful engagements, Moscow aims to build valuable relationships and increase awareness of its tourism offerings.

Moscow’s Expanding Influence in the Middle East Tourism Market

The Middle East has become an increasingly important market for Moscow, with growing interest from leisure, luxury, and business travellers. Recent figures indicate that Moscow saw an 18% year-on-year rise in the number of visitors from Saudi Arabia alone, with over 43,000 travellers from the Kingdom arriving in the first nine months of 2025. These numbers highlight the growing demand for Moscow as a destination for both leisure and business tourism from the GCC region.

The Moscow City Tourism Committee is focused on expanding its presence in the Middle East by emphasizing luxury tourism and MICE travel. The city’s combination of rich cultural offerings, world-class infrastructure, and vibrant business environment positions it as an ideal destination for high-end travellers. Moscow’s strong appeal for business events, coupled with its expanding network of luxury hotels and attractions, makes it a key player in the GCC tourism landscape.

Moscow at MALT 2026: A Comprehensive Destination for All Types of Visitors

At MALT 2026, Moscow will showcase its versatility as a tourism destination, offering a range of experiences tailored to different types of visitors. The city is particularly keen to highlight its strengths in catering to multi-generational travel, offering experiences that can be personalized for different visitor profiles, from business travellers to cultural enthusiasts. Moscow’s wealth of attractions, from historical landmarks to modern business venues, makes it a unique destination that can meet the diverse needs of its visitors.

Moscow will also participate in the panel discussion titled “Smart Travel for a Multi-Gen World,” where the city will share insights into its approach to personalizing travel propositions. With a growing number of multi-generational families seeking diverse and enriching experiences, Moscow offers a variety of options for travellers of all ages, including family-friendly activities, cultural tours, and high-end business services.

Moscow’s Strength in Bleisure Travel

As the travel industry adapts to changing trends, Moscow is well-positioned to capitalize on the growing demand for “bleisure” travel—a blend of business and leisure. This emerging trend sees business trips combining meetings with cultural, culinary, and recreational experiences, and Moscow is an ideal location for such experiences. The city offers more than 150 unique venues, including museums, theatres, historical estates, and urban landmarks, that cater to both business events and leisure activities.

Moscow’s infrastructure, including its international airport connectivity, makes it an accessible destination for business travellers who are increasingly looking to extend their trips for leisure. The city’s vibrant cultural scene, culinary offerings, and entertainment options ensure that visitors can seamlessly transition from business meetings to relaxation, making it a prime destination for bleisure travellers.

Insights into Moscow’s MICE Expertise

Moscow’s expertise in hosting large-scale international events will also be on full display at MALT 2026. The city has established itself as a hub for MICE tourism, with a strong track record of hosting major events such as the Meet Global MICE Congress (MGMC), one of the world’s largest MICE platforms. Moscow’s ability to manage and execute large-scale events, welcoming thousands of professionals from around the globe, demonstrates its capacity to handle the logistics and demands of high-profile international conferences and conventions.

At MALT, Moscow will share valuable insights and practical advice on how it successfully hosts multicultural events, offering guidance for other destinations looking to expand their MICE offerings. This focus on sharing best practices and lessons learned from successful events further cements Moscow’s status as a leading MICE destination.

MALT as a Long-Term Strategic Platform for Moscow

Looking to the future, Moscow City Tourism Committee sees MALT as an essential platform for long-term collaboration with the GCC region. The city is committed to strengthening its relationship with key decision-makers and continuing its efforts to position itself as a global hub for international meetings, conferences, and events.

Through MALT, Moscow aims to foster deeper connections with GCC travel professionals, tourism operators, and event planners, building partnerships that will drive the city’s tourism growth in the region. Moscow’s long-term goal is to continue expanding its luxury and MICE tourism sectors, ensuring it remains a top destination for high-end business and leisure travellers.

The post Moscow Strengthens Ties with Middle East at MALT Congress 2026, Showcasing Luxury and M.I.C.E. Tourism appeared first on Travel And Tour World.

Jet2 and TUI Musement Join Forces to Enhance Holiday Experiences with New Tours and Activities Platform

4 February 2026 at 21:23
Jet2 and TUI Musement Join Forces to Enhance Holiday Experiences with New Tours and Activities Platform
Jet2 and TUI Musement

Jet2, one of the UK’s leading leisure travel groups, has partnered with TUI Musement, the Tours & Activities division of TUI Group, to offer customers a comprehensive selection of tours, activities, and attraction tickets. This exciting collaboration aims to elevate the travel experience for those booking with Jet2, providing seamless access to thousands of experiences across more than 75 destinations worldwide.

A New Era of Holiday Planning

Through this partnership, Jet2 customers will be able to book a wide range of activities and excursions from the moment they book their flights or package holidays, making it easier than ever to plan a full and immersive travel experience. The collaboration will launch with a dedicated “Experiences” website, powered by the TUI Musement platform, where customers can browse and secure their favorite activities. These range from exhilarating boat trips and sightseeing tours to adventurous off-road 4×4 rides and family-friendly water park visits.

Whether travelers are heading to the beach or exploring a vibrant city, the variety of experiences available will cater to all interests. With the ability to book through the Jet2 mobile app or website, the platform ensures that booking these excursions is as easy and convenient as booking a flight or hotel.

A Seamless Experience for Every Traveler

The partnership ensures that every aspect of the customer journey is smooth and hassle-free. From the moment of booking until the customer returns home, Jet2 customers will enjoy the benefits of a fully integrated platform that guarantees access to quality excursions, activities, and tickets. The website is designed for ease of use, with a simple search function to find the best experiences in a specific destination. Whether customers book their excursions before departure or while they are on holiday, they can enjoy seamless access to the full inventory of activities, including carefully curated options that meet strict quality and safety standards.

One of the key focuses of the partnership is customer experience. Both Jet2 and TUI Musement have worked to ensure that the excursions offered meet high operational and quality standards. This includes ensuring that all activities are safe, enjoyable, and professionally managed by trusted local suppliers. The platform’s health and safety protocols have been implemented to ensure a smooth and secure experience for all customers, whether they are diving into an exciting adventure or enjoying a relaxing sightseeing tour.

A Timeline for Rollout and Future Expansion

The new offering will be available to customers booking directly through Jet2.com and Jet2holidays, including Jet2Villas and Jet2CityBreaks, starting in 2026. Independent travelers booking through travel agents will also be able to access the platform at a later date. This phased rollout ensures that Jet2 customers can seamlessly integrate the new activities into their holiday plans, whether they’re booking a last-minute trip or planning in advance.

In addition to offering customers the convenience of booking everything in one place, the partnership also benefits Jet2’s expansive destination portfolio, with activities and excursions covering a diverse range of global hotspots. This expansion of services is aimed at enhancing the company’s appeal to both existing and new customers, reinforcing Jet2’s position as a major player in the UK leisure travel market.

The Future of Holiday Excursions

This new collaboration with TUI Musement represents a significant step toward making Jet2’s holidays more immersive and memorable. By providing customers with a broad selection of curated activities, the company ensures that travelers can enhance their trips and create lasting memories in their chosen destinations.

As travel continues to evolve, partnerships like these help meet the growing demand for more personalized and flexible travel experiences. Whether it’s a peaceful city tour or an adrenaline-packed adventure, Jet2’s new platform will offer something for everyone, providing an effortless and enjoyable way to enrich any holiday.

With Jet2’s commitment to offering comprehensive holiday packages and TUI Musement’s expertise in providing top-tier experiences, this collaboration promises to redefine the way UK travelers plan and enjoy their holidays.

The post Jet2 and TUI Musement Join Forces to Enhance Holiday Experiences with New Tours and Activities Platform appeared first on Travel And Tour World.
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