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Russia January 2026: Tenet up to 11.1% share, Mazda hits record ranking, Lada Iskra gears up
The Lada Iskra is up to #8 in January.
The Russian new car market falls -9.5% year-on-year in January to 80,604 units. Lada (-28.7%) collapses and fall from 30.9% share in January 2025 to just 24.4% now. Haval (-9.3%) follows the market to 13.3% share while newcomer Tenet smashes its share record from 8.9% in December to 11.1% this month. Tenet is a China-Russia joint venture which assembles rebadged Chery vehicles at the Kaluga plant, previously owned by Volkswagen. Geely (-24.1%) disappoints at #4 ahead of Belgee (+62.2%) up significantly year-on-year but down one spot on December to #5. Toyota (+79.2%) repeats at #7 and scores a 6th consecutive Top 10 finish. Surprise at #9: we have Mazda (+970.4%) which isnβt officially present in Russiaβ¦ This is a record ranking for the brand, also hit in January 2021.
Model-wise, the Lada Granta (-33.5%) sinks but stays on top ahead of the Haval Jolion (+5.5%). The new Tenet T7, a localised version of the Chery Tiggo 7L, improves to 5.2% share in third place while the Tenet T4 (aka Chery Tiggo 4) is up to 5.1%. Below a freefalling Lada Vesta (-62.1%), the Niva Travel (-3.2%) contains its loss and is up two spots on last month to #6. The new Lada Iskra, slotting between the Granta and Vesta within the carmakerβs lineup, continues to gear up and progresses from #10 in December to #8 with 2.7%. Justifying the stunning performance of the Japanese brand, the Mazda CX-5 (+1449.2%) shoots up to #9, which is actually the nameplateβs very first incursion in the Russian Top 10, with its previous best being #14 in February 2021.
Previous post: Russia Full Year 2025: Market down -15.6%, Belgee (+96.5%), Solaris (+132%), newcomer Tenet impress
One year ago: Russia January 2025: Market slows down its growth to +11%
Full January 2026 Top 10 brands and models below.
Russia January 2026 β brands:
| Pos | Brand | Jan-26 | % | /25 | Dec |
| 1 | LadaΒ Β | 19,644 | 24.4% | β 28.7% | 1 |
| 2 | Haval | 10,726 | 13.3% | β 9.3% | 2 |
| 3 | Tenet | 8,949 | 11.1% | new | 3 |
| 4 | GeelyΒ | 4,720 | 5.9% | β 24.1% | 5 |
| 5 | Belgee | 2,946 | 3.7% | + 62.2% | 4 |
| 6 | Changan | 2,380 | 3.0% | β 53.2% | 6 |
| 7 | ToyotaΒ Β | 2,118 | 2.6% | + 79.2% | 7 |
| 8 | Jetour | 2,113 | 2.6% | β 4.6% | 8 |
| 9 | Mazda | 2,098 | 2.6% | + 970.4% | n/a |
| 10 | Solaris | 1,536 | 1.9% | + 18.9% | 9 |
Russia January 2026 β models:
| Pos | ModelΒ | Jan-26 | % | /25 | Dec |
| 1 | Lada Granta | 7,597 | 9.4% | β 33.5% | 1 |
| 2 | Haval Jolion | 4,366 | 5.4% | + 5.5% | 2 |
| 3 | Tenet T7 | 4,169 | 5.2% | new | 3 |
| 4 | Tenet T4 | 4,123 | 5.1% | new | 4 |
| 5 | Lada Vesta | 3,037 | 3.8% | β 62.1% | 5 |
| 6 | Lada Niva Travel | 3,002 | 3.7% | β 3.2% | 8 |
| 7 | Lada Niva Legend | 2,388 | 3.0% | β 14.1% | 9 |
| 8 | Lada Iskra | 2,173 | 2.7% | new | 10 |
| 9 | Mazda CX-5 | 1,890 | 2.3% | + 1449.2% | n/a |
| 10 | Belgee X50 | 1,627 | 2.0% | + 63.7% | 7 |
Source: Manufacturers
