Login
Russia March 2026: Toyota, Belgee up, Tenet plateaus
Tenet holds 9.9% of the Russian market in March.
Russian new car sales advance 30.6% year-on-year in March to 104,278 units, however this is mainly catching up on lost ground as March 2025 was off -45.5% on the year prior. The year-to-date tally tilts into positive for Q1 at +7.3% to 264,909. Once again Lada (-0.1%) vastly trails its home market to 24.1% share vs. 31.5% in March 2025. Haval (+50.7%) surges ahead at #2 with 14.2% share, the carmakerβs highest so far this year. Newcomer Tenet, a China-Russia joint venture assembling rebadged Chery vehicles at the Kaluga plant previously owned by Volkswagen, may have plateaued at 9.9% share vs. 10.8% last month and 11.1% in January. Geely (+23.6%) is back above sister brand Belgee (+113.5%) while Toyota (+150.8%) soars to 7th place with 2.7% share for an 8th straight Top 10 finish. Jaecoo (+48.5%), Solaris (+37%) and Jetour (+25.8%) also impress in the remainder of the Top 10.
Model-wise, the Lada Granta (-7.8%) continues to skid and sees its share go from 13.4% a year ago in March 2025 to just 9.5% this month. It is however better than the 9.1% of February and the 9.4% of January. The Haval Jolion (+39.9%) is back up to #2, edging past newcomer Tenet T7 down one spot on February to #3. The Lada Vesta (-40.5%) climbs back up three ranks on last month to #4 but still implies year-on-year. Excellent performances below by the Belgee X50 (+97.7%), Haval M6 (+69.8%) and Lada Niva Travel (+43.8%).
Previous month: Russia February 2026: Mazda up to record 6th place, Tenet T7 up to #2
One year ago: Russia March 2025: Market implodes -45.5%, Solaris in Top 10
Full March 2026 Top 10 brands and models below.
Russia March 2026 β brands:
| Pos | Brand | Mar-26 | % | /25 | Feb | 2026 | % | /24 | Pos | FY25 |
| 1 | LadaΒ Β | 25,153 | 24.1% | β 0.1% | 1 | 63,837 | 24.1% | β 17.4% | 1 | 1 |
| 2 | Haval | 14,757 | 14.2% | + 50.7% | 2 | 35,638 | 13.5% | + 14.3% | 2 | 2 |
| 3 | Tenet | 10,288 | 9.9% | new | 3 | 27,863 | 10.5% | new | 3 | 9 |
| 4 | GeelyΒ | 6,346 | 6.1% | + 23.6% | 5 | 15,730 | 5.9% | β 4.4% | 4 | 4 |
| 5 | Belgee | 5,184 | 5.0% | + 113.5% | 4 | 12,824 | 4.8% | + 105.3% | 5 | 5 |
| 6 | Changan | 3,393 | 3.3% | β 10.4% | 7 | 7,884 | 3.0% | β 40.7% | 6 | 6 |
| 7 | ToyotaΒ Β | 2,821 | 2.7% | + 150.8% | 9 | 6,914 | 2.6% | + 110.6% | 7 | 10 |
| 8 | Jetour | 2,593 | 2.5% | + 25.8% | 8 | 6,741 | 2.5% | + 11.5% | 8 | 7 |
| 9 | Jaecoo | 2,417 | 2.3% | + 48.5% | n/a | 4,774 | 1.8% | β 5.2% | 11 | n/a |
| 10 | Solaris | 2,131 | 2.0% | + 37.0% | 10 | 5,171 | 2.0% | + 28.9% | 10 | 8 |
Russia March 2026 β models:
| Pos | ModelΒ | Mar-26 | % | /25 | Feb | 2026 | % | /25 | Pos | FY25 |
| 1 | Lada Granta | 9,861 | 9.5% | β 7.8% | 1 | 24,747 | 9.3% | β 21.8% | 1 | 1 |
| 2 | Haval Jolion | 5,547 | 5.3% | + 39.9% | 3 | 14,249 | 5.4% | + 20.0% | 3 | 3 |
| 3 | Tenet T7 | 5,480 | 5.3% | new | 2 | 14,290 | 5.4% | new | 2 | n/a |
| 4 | Lada Vesta | 4,274 | 4.1% | β 40.5% | 7 | 10,346 | 3.9% | β 55.7% | 5 | 2 |
| 5 | Lada Niva Travel | 3,987 | 3.8% | + 43.8% | 5 | 9,964 | 3.8% | + 15.3% | 6 | 8 |
| 6 | Tenet T4 | 3,840 | 3.7% | new | 6 | 11,171 | 4.2% | new | 4 | n/a |
| 7 | Haval M6 | 3,414 | 3.3% | + 69.8% | n/a | 6,423 | 2.4% | + 5.1% | 10 | 6 |
| 8 | Lada Niva Legend | 2,924 | 2.8% | + 17.5% | 9 | 7,854 | 3.0% | + 6.7% | 8 | 7 |
| 9 | Belgee X50 | 2,780 | 2.7% | + 97.7% | 4 | 7,937 | 3.0% | + 119.7% | 7 | 4 |
| 10 | Geely Monjaro | 2,631 | 2.5% | + 31.9% | 10 | 5,807 | 2.2% | β 6.6% | 11 | 5 |
Source: Manufacturers
