Samsung’s pre-orders phase for flagship Galaxy S-series phones has become an eye-catching event in the past few years, but it might not be the case with the Galaxy S26 Ultra and its sibling models.

Usually, phone makers start the pre-order phase right after the phone’s official unveiling. It means customers can hurry and secure a unit of the latest release and get it delivered before the open sale.

However, only getting the device early wasn’t enough for customers, as they could wait for the wider availability. So, Samsung started offering extra buyer benefits that could be claimed if the user purchases the new flagship through pre-order.

The Korean tech company first gave away some discounts on early purchases. Last year, the company did something different; instead of throwing a discount, it offered double the storage at the same price as the base model. Simply put, a Galaxy S25 Ultra buyer purchased the 512GB version at the price of the 256GB variant. Many consumers have welcomed this pre-order strategy.

According to the previous reports, this offer may get slashed to nothing for the Galaxy S26 series during the pre-order phase. While this disclosure remains unconfirmed, we suspect that this may happen and there’s a reason behind it.

Galaxy S25 Ultra’s double storage offer (Source – Samsung)

The entire electronics industry is facing a huge challenge from the memory suppliers. All are chasing profits from high bandwidth memory (HBM) in the face of sky-high demand from the AI industry.

To fulfill these orders, companies, not exempting Samsung, transformed their memory production lines to HBM. Therefore, creating a big shortage of DRAM and chips for smartphones and other devices. Despite being part of the problem, Samsung itself cannot overcome this challenge; its smartphones are expected to get costlier in 2026.

This situation may hinder the production target, and the company may have to sell each variant at its original price with some discounts or with free accessories.

If this happens, the Galaxy S26, S26+, and S26 Ultra pre-orders will be proven as a big downgrade for customers compared to the predecessor. However, we’ll have to wait for the official announcement on February 25, 2026, when this lineup will get an on-stage debut.

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Samsung has started hyping the Galaxy S26 series launch with event teasers, which is a major change in its promotion strategy, while ending years long tradition.

Warming up the launch event boosts consumer interest in the upcoming device, and it’s an essential part of the marketing. As for Samsung, the Galaxy S-series stands as the highest money maker.

Each year, the company launches a dedicated advertisement campaign for this lineup that highlights upcoming features and technological advancements. All of that happens without revealing any specific information or design detail.

You should know that its annual Galaxy flagship is launched under the “Unpacked” umbrella. For years, Samsung has begun the promotional campaign with an invitation press release. This official announcement doens’t reveal the device name, but readers get the idea what’s heading their way.

The press release also highlights the theme of the conference, for example, focusing on AI is the current trend in Samsung’s device innovation dictionary. The process was accompanied by an Unpacked video teaser posted on YouTube and social media sites.

2025 Unpacked Invitation (Source – Samsung)

Galaxy S26 Series

With the Galaxy S26 series, Samsung has changed its way of promotion. In late January, the phone maker published a press release about the display technology, which will debut with the next-gen Galaxy devices.

In this case, it’s the Galaxy S26 lineup. However, there was nothing to note about the Unpacked event, except for the official post’s tags. Later on, we discovered these shorts ended up on YouTube, Instagram, and TikTok. However, this time, as shorts, reels, and portrait videos.

In the past few years, short content has taken the world by storm. Given this content’s popularity, Samsung chose to blend into the modern approach to promote new devices rather than staying conventional.

Earlier today, Samsung published three teasers of the Galaxy S26 Ultra, teasing its upcoming camera features and upgrades. Previously, the company used to share teasers once a day, but this time, it’s using this new short video format to gain diverse attention.

What’s different this time is that these videos don’t promote the Unpacked event. Instead, they’re feature-specific.

Late launch

The Galaxy S26 series launch event is delayed compared to its predecessor. This could be due to the supply chain issues, especially the memory chips. Reduced production has caused an industry-wide turmoil, and Samsung is no exception.

However, these new ways of promoting the Galaxy S26 series not only differ from tradition but also give Samsung some time to offset the disappointment with the delay.

These teasers could be taken as a soft-launch of the Galaxy S26 series promotional campaign, and Samsung could intensify promotional efforts after the Unpacked invitation comes online. We’ll keep you posted with more details.

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Samsung Galaxy S26 Ultra will launch soon, and it is expected that this flagship will not come with titanum frame, which may not be a big deal for the majority of customers. Here’s a history lesson of this short-lived titanium reign.

In 2023, Apple released iPhone 15 Pro models, the first in line to use a titanium design. Titanium, known for its strong and lightweight composition, is becoming the perfect choice for the next-gen iPhone.

The company followed this design practice with the iPhone 16 in 2024. However, the iPhone 17 Pro made it obsolete, returning to aluminum alloy.

Apple said the new design is space-efficient and is more thermal performance-friendly, but there was a twist. The new design consists of a plateau, which enables Apple to shift some important electronic components inside, making space for a larger battery life.

Samsung Galaxy S25 Ultra and Galaxy S24 Ultra (Source – Sammyfans.com)

There is a reason we are taking this crash course: In the following year of Apple’s Titanium debut, Samsung launched the Galaxy S24 Ultra, with a titanium body, the first ever among Galaxy devices. In 2025, Samsung launched the S25 Ultra with the same composition. Yet reports are indicating that Samsung is likely to close a chapter on titanium, similar to Apple.

Early leaks about the design suggest that the Galaxy S26 Ultra will return to aluminum. As you should know, Samsung has been using this material all the way to the S23 Ultra.

Following Apple’s trend, this year should be the time for Samsung to do the same. However, Apple’s decision was justified through its spec upgrade, but Samsung may struggle on this front. Especially the battery, which may remain at 5,000mAh.

So, what could be the difference maker here? Three things: an aluminum frame may help the company to improve the frame molding and reduce frame borders around the bezels for a sleek look. The second is to produce a more vibrant color than the Galaxy S25 Ultra. Third could be a better heat dissipation system for better thermal management.

This news remains unconfirmed, but press renders leak are in favor of excluding this design trait at least from this new smartphone.

Source – Android Headlines

I’ve held the Galaxy S22 Ultra, S23 Ultra, S24 Ultra, and S25 Ultra. The latter phones bring a more premium finish and a better in-hand experience than the former two. However, that’s the only thing that separates the S24U and S25U from their predecessors.

Ultimately, consumers won’t mind holding an aluminum Galaxy S26 Ultra if Samsung can justify removing the titanium and adding important hardware upgrades.

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It’s been a year since the Samsung Galaxy S25 series entered sales, and after shipping millions of units worldwide, the lineup’s stock has started a reverse countdown.

It’s always a good time to buy a Galaxy device right before the launch of its successor. Samsung customers know this strategy and wait until the last moment to turn this situation into an opportunity.

The reason behind this thinking is based on the price discounts on the outgoing model. Hence, the company doesn’t want to keep selling the old unit in the face of a new release. Now, Samsung is emptying its inventory of the Galaxy S25 series.

The change has appeared on the online order page of the base and the Plus variants. As some of the color options are already out of stock. Among these, the 128GB variant is receiving extra attention, with its three online store colors – Mint, Icyblue, and Silver Shadow- no longer available. Yet, the online exclusive colors of the Galaxy S25 series are still in stock.

The same changes are also observed on the locked model for at least two color variants. However, this scenario remains irrelevant to the S25 Ultra, as all of its versions are still open for orders, at least for now.

This is a completely usual practice for the phone maker, as it phases out the existing stock of the concurrent flagship phones. Samsung may restock the outsold models, but it remains highly doubtful.

On the other hand, a teaser leak has confirmed that the Galaxy S26 series will launch on February 25, 2026. Given this revelation, Samsung may drain the stock further as we near the next Unpacked event. Still, if you want to sweep a unit of the Galaxy S25, S25+, or S25 Ultra, this is the best time for you to advance with the existing discount.

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