Apple’s Cost Management Efforts Pay Off As iPhone 18 Pro And Pro Max Base Storage Variants To Avoid Price Hikes
Apple has managed to use its considerable market heft to aggressively manage the cost of various key components, allowing the base storage variants of the upcoming iPhone 18 lineup to launch at the same price points as their iPhone 17 counterparts, as per a fresh supply chain analysis. Jeff Pu: Apple’s goal is to keep starting selling prices of the iPhone 18 Pro and Pro Max "unchanged or at a similar level" to those of their iPhone 17 counterparts TF International Securities analyst, Ming Chi-Kuo, noted towards the end of January that Apple was working round the clock to prevent […]
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