South Korea joins Thailand, Russia, Indonesia, Italy, and Japan in Driving Explosive Growth in Shanghai’s Tourism, Airlines Like Korean Air, Delta, and ANA See Record-Breaking Bookings!

South Korea, Thailand, and Russia are leading the charge in Shanghai’s explosive tourism growth in 2025, driving a massive surge in international visitors to the city. With 9.36 million tourists arriving in the past year, Shanghai is experiencing a remarkable recovery, welcoming visitors from all corners of the globe. This surge is not just about numbers—it’s about the revitalization of Shanghai as a key global destination, and the ripple effects are being felt across industries. Airlines like Korean Air, Delta, and ANA are seeing record-breaking bookings as demand for flights to Shanghai hits an all-time high, while the hospitality sector is flourishing, with international hotels and boutique accommodations reporting higher-than-ever occupancy rates. The combination of easy visa policies, expanded air routes, and a growing reputation as a top destination for cultural experiences and business tourism has made Shanghai the talk of the travel world. This unprecedented influx of tourists is a clear signal that Shanghai is back on the map and poised to lead the charge in global tourism, with South Korea, Thailand, and Russia at the forefront of this exciting transformation.v
South Korea Joins Thailand, Russia, Indonesia, Italy, and Japan in Driving Explosive Growth in Shanghai’s Tourism — Airlines Like Korean Air, Delta, and ANA See Record-Breaking Bookings!
Shanghai, China’s bustling metropolis, is experiencing a remarkable resurgence in inbound tourism as global travelers flock to its iconic skyline, historical sites, and dynamic cultural experiences. In 2025, the city welcomed over 9.36 million international visitors, marking an explosive 39.58% increase compared to the previous year. Tourists from South Korea, Thailand, Russia, Indonesia, Italy, and Japan are leading the charge, signaling a transformative period for Shanghai’s tourism sector. As the city’s tourism continues to rebound, the airline industry and hospitality sector are reaping the rewards, offering enhanced services and unparalleled experiences for visitors.
With tourism growth comes the rise of aviation networks, an influx of international flights, and luxury hotel bookings that are setting new records. Let’s dive into the driving forces behind Shanghai’s tourism boom and how it’s positively impacting both the airline and hospitality industries.
South Korea Joins Thailand, Russia, Indonesia, Italy, and Japan in Driving Explosive Growth in Shanghai’s Tourism
Shanghai is no stranger to being one of Asia’s most prominent destinations for international tourists, but the recent tourism surge has catapulted the city to even greater heights. In 2025, the city saw an influx of 9.36 million international visitors, a significant rise driven by countries such as South Korea, Thailand, Russia, Indonesia, Italy, and Japan. This growth can be attributed to various factors, including the easing of visa policies, a rise in direct flights, and the global desire for cultural exploration.
Visitors from South Korea played a prominent role in this uptick, with their numbers more than doubling in 2025. South Koreans flocked to Shanghai in droves, contributing to a 103.62% year-over-year increase in arrivals. This can largely be attributed to the growing cultural exchange between both countries, as well as affordable and frequent direct flights offered by airlines such as Korean Air. Korean Air, one of the leading airlines in Asia, saw record-breaking flight bookings to Shanghai. With over 15 weekly flights connecting Seoul and Shanghai, Korean Air’s service has become a key enabler for the booming tourism sector.
Beyond South Korea, countries such as Thailand, Russia, Indonesia, Italy, and Japan also experienced significant growth. Thailand, contributing 513,700 visitors, saw a 70.16% increase in outbound tourism to Shanghai. Similarly, Russia witnessed a 59.23% jump in inbound traffic, as more Russians seek Shanghai for both leisure and business. This trend is reflected in the strong performance of airlines like Aeroflot, which added extra services to meet demand from travelers eager to visit Shanghai.
For travelers from Indonesia and Italy, Shanghai remains an alluring destination due to its diverse attractions, from the iconic Bund to the innovative skyscrapers that define the city’s skyline. Both countries saw a 62.13% and 52.43% increase in arrivals respectively, helping fuel Shanghai’s economic recovery.
Airlines Like Korean Air, Delta, and ANA See Record-Breaking Bookings
The surge in tourism has not only been beneficial to the hospitality sector but has also been a boon for airlines. With an increase in demand for international flights to Shanghai, airlines like Korean Air, Delta Airlines, and All Nippon Airways (ANA) are seeing record-breaking bookings. As the city is fast becoming one of Asia’s most popular destinations, airlines are increasing flight frequencies, expanding routes, and offering special promotions to attract tourists.
Korean Air, for example, has seen an impressive increase in bookings, largely due to its daily flights between Seoul and Shanghai. The airline’s business class and economy offerings have become increasingly popular among travelers seeking comfort while flying to one of Asia’s most exciting urban destinations. With affordable travel options and a smooth flight experience, Korean Air has cemented its position as one of the go-to airlines for those looking to explore Shanghai. The airline’s expanded services have also benefited travelers from other key markets such as Japan and Thailand, all of whom find Shanghai to be a key destination for cultural tourism, shopping, and business opportunities.
Meanwhile, Delta Airlines has expanded its route network to cater to growing demand from North American travelers. This trans-Pacific carrier has ramped up its flights between Los Angeles, New York, and Shanghai, with daily direct flights available to and from both cities. These flights provide convenience and accessibility to American tourists, many of whom are flocking to Shanghai for cultural tourism or for business meetings in China’s financial hub. Delta’s international services have seen a sharp rise in bookings, especially among corporate travelers, adding to the increase in the airline’s profits.
In Japan, ANA (All Nippon Airways) has also been capitalizing on Shanghai’s rebound in tourism by increasing its direct flight offerings. With a high percentage of Japanese tourists visiting Shanghai for its blend of modernity and tradition, ANA has bolstered its services to Shanghai with additional flights from cities like Tokyo, Osaka, and Nagoya. The airline has also witnessed a sharp increase in tourist bookings, especially among Japanese families and cultural travelers eager to explore Shanghai’s historical gardens, temples, and museums.
With air traffic reaching new heights, the airport industry is also benefiting from Shanghai’s tourism boom. Shanghai Pudong International Airport (PVG) is handling an influx of international flights and experiencing an uptick in airline revenues. According to the airport’s statistics, international traffic surged by 18% in 2025 compared to the previous year. As passenger traffic increases, the airport is implementing enhancements to accommodate more flights and streamline the check-in and boarding processes, ensuring a smoother experience for incoming travelers.
How the Hospitality Industry Is Benefiting from Shanghai’s Tourism Boom
As the flow of tourists into Shanghai intensifies, the hospitality industry is seeing a much-needed recovery. Hotels in Shanghai are reporting higher occupancy rates, increased average room rates, and extended hotel stays. International brands like InterContinental Shanghai and Broadway Mansions Hotel are seeing a significant uptick in foreign guests, with international travelers accounting for a large portion of their clientele. Five-star hotels in particular have become the preferred choice for tourists, who seek to experience Shanghai’s luxury and elegant accommodations.
The Yangtze Boutique Shanghai, a boutique hotel renowned for its art deco style and central location, has seen a surge in bookings, particularly from European tourists. These visitors are drawn to the hotel’s historic charm, which contrasts beautifully with the modern urban landscape. With international guests now representing 66% of the hotel’s total bookings, the Yangtze Boutique Shanghai is leading the way in the recovery of the luxury hotel market.
Similarly, the InterContinental Shanghai Ruijin, another iconic luxury hotel in Shanghai, has enjoyed a 25% increase in foreign guests. This hotel offers a blend of contemporary luxury and historical significance, making it an ideal choice for those seeking a high-end experience. These hotels, among others, have benefited from Shanghai’s visa-free policies, which have attracted foreign tourists from around the world, further strengthening Shanghai’s reputation as a global tourism hub.
Moreover, the city’s growing reputation as a premier destination for international travelers has driven many international chains to expand their presence in Shanghai. From the Marriott to the Four Seasons, global hotel brands are eager to tap into Shanghai’s expanding tourism market. As a result, international hotel occupancy rates in 2025 reached 63.3% for star-rated hotels, a marked improvement from the previous year. As the city’s tourism recovery continues, expect to see even more hotels open their doors to international visitors seeking a blend of luxury, comfort, and cultural exploration.
Why Shanghai Is Becoming the Ultimate Travel Destination
Shanghai’s tourism boom is not just about numbers; it’s about the experience. Tourists from South Korea, Russia, Thailand, Japan, and beyond are flocking to Shanghai to witness the vibrant fusion of history and modernity. Shanghai’s skyline is one of the most iconic in the world, and its blend of old and new makes it an exciting destination for travelers of all types. Whether visitors are seeking a luxury shopping spree along Nanjing Road, a taste of history at the Yu Garden, or an unforgettable river cruise along the Bund, Shanghai offers an unparalleled travel experience.
For adventure seekers, food enthusiasts, and history buffs, Shanghai has something for everyone. Shanghai Disneyland, a beloved family attraction, continues to draw crowds from both China and abroad. Meanwhile, cultural enthusiasts can explore the ancient temples, art galleries, and historical landmarks, offering a taste of the city’s rich heritage.
For tourists looking to explore Shanghai in style, flying with premium airlines like Korean Air, Delta, or ANA ensures a comfortable journey with top-notch amenities. Once in the city, visitors can take advantage of an ever-expanding network of luxury hotels, boutique accommodations, and innovative dining experiences that showcase Shanghai’s growing appeal to global tourists.
Travel Tips for Visitors Heading to Shanghai
- Visa Policies: Many countries now enjoy visa-free access to Shanghai, including South Korea, Russia, and Japan. However, check the visa requirements based on your nationality before traveling.
- Best Time to Visit: The best time to visit Shanghai is during the spring (March to May) or autumn (September to November) when the weather is pleasant, and tourist crowds are manageable.
- Transportation: Shanghai boasts an efficient public transportation system, including the subway and buses, which can get you almost anywhere in the city. For more luxury, you can opt for taxis or ride-hailing services like Didi.
- Currency: Shanghai’s currency is the Chinese Yuan (CNY). Many businesses accept credit cards, but it’s advisable to carry some cash for smaller purchases.
- Language: While Mandarin is the official language, English is widely spoken in tourist areas, hotels, and major attractions.
South Korea, Thailand, and Russia are driving a massive surge in Shanghai’s tourism, with the city welcoming a record-breaking 9.36 million visitors in 2025. Airlines like Korean Air, Delta, and ANA are capitalizing on the boom, while the hospitality industry sees unprecedented growth.
Wrapping Up
Shanghai’s tourism market is experiencing an exciting revival in 2025, with international visitors flocking to the city in record numbers. Thanks to countries like South Korea, Thailand, Russia, Indonesia, Italy, and Japan, airlines like Korean Air, Delta, and ANA are seeing unprecedented demand. The hospitality sector, too, is booming, with luxury hotels and international chains meeting the needs of the influx of tourists. Whether for leisure, business, or culture, Shanghai is emerging as one of the hottest travel destinations for 2025 and beyond.
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