Yunnan’s Rich Cultural and Culinary Heritage Captivates at the Greater Bay Area Conference 2025: What You Need To Know

At the Greater Bay Area Conference 2025 held at Hong Kong, the province of Yunnan lured the participants with a mouth-watering and stunning presentation of its distinctive cultural and gastronomic inheritance. Supporting the Hong Kong Coalition, China Daily collaborated with it to organize the event on October 23, 2025, which showed the increasing importance of Yunnan as a world destination for tourism and culinary innovation. While presenting itself under the theme ‘Yunnan: A Many-Splendored Life‘, the province gave the public a peek into its enchanting world through a variety of exquisite products, such as fragrant teas and rare coffees, wild mushrooms and even biscuits influenced by the local flavors. This event was a significant turning point in Yunnan’s struggle for recognition as a global tourist magnet endowed with abundant biodiversity and cultural heritage.

Discovering Yunnan’s Flavorful Offerings

At the conference, the Yunnan Provincial Department of Culture and Tourism presented an array of the province’s most cherished specialties. Among the most popular offerings were Yunnan’s coffee and black tea, with the highlight being the flower-fermented coffee, a product that left a lasting impression on international guests. This unique coffee is made using a process that incorporates flowers, giving it a distinctive aroma and taste that stood out at the event. As Yunnan has long been known as the “Hometown of Chinese Coffee”, its coffee culture is gaining significant attention both domestically and internationally.

Adding to the allure, Yunnan’s tea culture was also prominently featured. With its rich history of tea production, the province has seen increasing demand for its specialty teas in markets like Hong Kong. The city’s strong tea-drinking culture makes it an ideal base for Yunnan’s tea brands to introduce their products. At the event, attendees were introduced to Chen Sheng Hong Tea, a notable Yunnan tea brand that is expanding its footprint in the Hong Kong market. The tea‘s smooth taste and rich heritage were a perfect introduction to the growing tea tourism experience in the region.

Yunnan’s Culinary Innovation: Wild Mushrooms and More

In addition to coffee and tea, the event also showcased Yunnan’s culinary innovation with wild mushroom biscuits and sauces. These unique products, derived from Yunnan’s rich biodiversity, demonstrate the province’s commitment to blending traditional flavors with modern culinary techniques. Yunnan’s diverse ecosystems allow for a wide range of wild mushrooms and other ingredients, which are now being creatively incorporated into local cuisine. These products are part of Yunnan’s efforts to upgrade its food industry while promoting its sustainable agricultural practices. Visitors to the event were not only able to sample these delicacies but were also invited to explore the province’s growing culinary tourism offerings.

Building Cultural Bridges: Yunnan’s Intangible Cultural Heritage

Beyond food, Yunnan’s intangible cultural heritage was also celebrated during the event. A mesmerizing dance performance by the Yunnan Gengma National Song and Dance Troupe took center stage, captivating the audience with the Water-Splashing Dance, a tradition performed by the Dai people during the Water-Splashing Festival. This performance highlighted the province’s rich cultural traditions and its role in preserving ethnic diversity through the performing arts. Such performances are a testament to Yunnan’s ability to weave together modern tourism with cultural preservation, offering travelers a unique glimpse into the province’s vibrant heritage.

As Yunnan’s cultural tourism continues to grow, the province is positioning itself as a key destination for travelers seeking to explore authentic, immersive experiences in both nature and culture. Visitors to Yunnan can not only enjoy its stunning landscapes but also engage with its rich cultural practices that have been passed down through generations.

Yunnan’s Growing Role in Global Tourism

The success of the Greater Bay Area Conference 2025 underscores Yunnan’s growing importance in global tourism. With increasing numbers of Hong Kong residents traveling to Yunnan for both leisure and cultural exploration, the province is becoming a bridge for cross-border tourism. The event served as an excellent platform for Yunnan to connect with international buyers and industry leaders, further cementing its reputation as a world-class destination for travelers looking for more than just typical tourist attractions.

By promoting products such as flower-fermented coffee and tea, alongside cultural performances and unique food products, Yunnan is positioning itself as a destination where visitors can experience not only the beauty of its landscapes but also its rich traditions and culinary creativity. As the province continues to develop its tourism infrastructure, more and more travelers will find Yunnan to be the next must-visit destination on their travel lists.

Yunnan – A Destination for the World

The Greater Bay Area Conference 2025 emphasised Yunnan’s increasing presence on the international scene and the region’s showing its diversity, cultural legacy, and excellence in food. The province is making its way into the hearts of tourists and industry insiders through its wide range of products from flower-fermented coffee to wild mushroom biscuits. The area is now developing into a major tourist destination that offers every type of traveller something: culture, food, or outdoor activities. Yunnan’s leading position in tourism is going to be more apparent, and its global allure will be proportionate to the growing desire of people to visit places that are sustainable and authentic.

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Ningbo, China Hosts the 10th Maritime Silk Road Culture and Tourism Expo, Featuring Over Five Hundred Exhibitors from More than Fifty Countries, Here’s What You Need To Know

The 10th edition of the Maritime Silk Road Culture and Tourism Expo has kicked off in Ningbo, China, running from October 24 to October 26, 2025. The event showcases over 500 exhibitors from more than 50 countries and regions, reflecting the growing global importance of this cultural and tourism platform.

As a central city along the 21st Century Maritime Silk Road, Ningbo continues to solidify its role as a hub for cultural exchange and international tourism. With its record-breaking participation and thematic focus, this expo offers a remarkable opportunity for promoting global collaboration in both culture and tourism.

A Global Cultural and Tourism Platform

The theme of this year’s expo, “Reading Classics, Sharing Cultures, and Integrating Tourism,” captures the essence of the event, which aims to foster cultural exchange while facilitating tourism integration across borders. It is an event where cultural institutions, tourism operators, and creative industries come together to promote dialogue, share knowledge, and explore new business opportunities. The expo also serves as an ideal stage for highlighting the interconnectedness between culture and tourism, helping to strengthen international relations through shared experiences.

Record Participation from Central and Eastern Europe

One of the most notable aspects of this year’s Maritime Silk Road Expo is the unprecedented participation from Central and Eastern European countries. This surge in participation highlights the strengthening cultural and economic ties between China and these regions. It also emphasizes the growing importance of these regions in global tourism and cultural exchange. Through this involvement, the expo provides a significant platform for building deeper cooperation and promoting tourism and cultural initiatives between China and Central and Eastern Europe.

Exhibits and Thematic Pavilions

The expo spans over 40,000 square meters at the Ningbo International Conference and Exhibition Center, with various thematic pavilions dedicated to different aspects of culture and tourism. These pavilions showcase a rich variety of exhibits, from traditional crafts and regional art to modern digital innovations. Visitors can explore collections from across the globe, giving them the chance to appreciate both the historical richness and contemporary developments in culture and tourism.

Additionally, the expo provides unique opportunities to engage with exhibits through digital tools such as virtual reality (VR) and digital twin technologies. These immersive experiences allow attendees to explore iconic global landmarks and historical narratives in an interactive and engaging way, making the event more accessible to visitors of all ages and backgrounds.

Cultural Exchange Activities

In addition to the traditional exhibits, the expo features a series of cultural exchange activities designed to promote interaction and dialogue between participants from various countries. These activities include live performances, workshops, and forums, where exhibitors and visitors can share their knowledge, discuss collaboration opportunities, and build deeper cultural ties. By fostering these exchanges, the expo serves as an important tool for diplomacy and international cooperation in the realms of tourism, culture, and trade.

Ningbo’s Strategic Role in the Maritime Silk Road

Ningbo has long been a key player in China’s Maritime Silk Road, serving as a crucial port city for trade and cultural exchange. As the host city for this prestigious event, Ningbo reinforces its position as an international gateway that connects China with the rest of the world. The expo demonstrates the city’s commitment to fostering international partnerships, enhancing tourism development, and promoting mutual understanding across borders.

Ningbo’s significance in the context of the Maritime Silk Road continues to grow, as it plays a key role in facilitating dialogue between different cultures and regions. With the expo taking center stage in this effort, Ningbo continues to demonstrate its dedication to global cooperation and the sharing of cultural knowledge.

Looking Toward a Global Future

The 10th Maritime Silk Road Culture and Tourism Expo marks an important milestone in Ningbo’s efforts to promote international cultural exchange and tourism integration. As one of the largest cultural and tourism exhibitions in China, the event is expected to leave a lasting impact on the global tourism and cultural industries. With its diverse range of exhibits, record participation from Central and Eastern Europe, and a focus on immersive digital experiences, the expo promises to be a memorable and influential event.

The expo not only provides a platform for showcasing cultural heritage and tourism but also highlights the potential for future collaborations in these fields. Through shared experiences and international partnerships, the event underscores the growing importance of tourism and culture as driving forces for global connectivity and mutual understanding.

As the expo unfolds, Ningbo is once again proving itself to be a city of global significance. With its dynamic role in the Maritime Silk Road and its ability to bring together cultures from around the world, the event marks an exciting chapter in the city’s journey toward greater international collaboration and cultural integration.

Overview

The 10th Maritime Silk Road Culture and Tourism Expo in Ningbo is a shining example of the city’s commitment to promoting global cultural exchange and tourism. By bringing together exhibitors from across the world and offering a rich array of interactive exhibits and cultural activities, the event stands as a testament to the power of cultural diplomacy and tourism in fostering international understanding.

Through this expo, Ningbo continues to position itself as a leading destination for cultural tourism, inviting the world to share in the celebration of its heritage and explore new opportunities for collaboration. The expo is an essential milestone in the ongoing development of the Maritime Silk Road, reinforcing the importance of global connectivity and the role of culture in shaping a more integrated world.

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