Los Angeles Joins New York, Chicago, San Francisco, Phoenix, Portland, San Diego and More in Activating a Massive Tourism Expansion Strategy Ahead of FIFA World Cup 2026

Los Angeles Joins New York, Chicago, San Francisco, Phoenix, Portland, San Diego and More in activating an ambitious tourism expansion strategy designed to capture the massive wave of international travelers expected for FIFA World Cup 2026. With global attention turning toward the United States and eight matches set to be played in LA, city leaders are accelerating destination marketing, strengthening airline partnerships, and enhancing visitor experiences to drive record arrivals, boost tourism revenue, and position the city as a premier gateway for the world’s biggest sporting event.

The city is gearing up to host eight high-stakes matches along with 39 days of immersive fan celebrations. Beyond the action on the pitch, travelers will find a destination alive with headline entertainment, diverse neighborhoods, standout dining, thriving arts and culture, and a wave of new attractions set to debut in time for the world’s biggest sporting event.

“As we prepare for one of the biggest years in our city’s history, this campaign reflects our commitment to the thousands of Angelenos and hundreds of local businesses who depend on tourism,” said Eileen Hanson, Chief Marketing Officer, Los Angeles Tourism. “As an official Los Angeles World Cup Host City Supporter, the World Cup offers a moment to showcase the creativity, diversity, and spirit that sets Los Angeles apart, and we’re proud to welcome fans as they begin their journeys here.” 

The promotional drive spans influential markets at home and abroad, targeting travelers in the United Kingdom, Australia, Mexico, and South Korea, along with major U.S. gateways such as New York, Chicago, San Francisco, Phoenix, Portland, Detroit, San Diego, Santa Barbara, Sacramento, and Washington, DC. The media strategy blends broadcast television and connected TV with digital banners, search campaigns, social storytelling, and eye-catching large-scale outdoor placements. The goal is simple: motivate fans to lock in their travel plans early for what promises to be one of the most significant sporting moments in recent history.

In London, the campaign takes over Waterloo Station, one of Europe’s busiest rail hubs, turning it into a bold tribute to Los Angeles and the energy of world football. The activation transforms daily commuter traffic into a global audience, complete with immersive visuals and live moments that celebrate the sport’s flair. Influencer-led storytelling extends the experience online, using creative visuals and playful narratives to bring LA’s football spirit and lifestyle to life for international viewers.

Strategic airline and media alliances form another pillar of the campaign. In Australia, collaboration with United Airlines spotlights nonstop connections to Los Angeles, supported by targeted outreach in Sydney, Melbourne, and Brisbane. In Mexico, Los Angeles branding continues to soar through a dedicated aircraft presence, integrated with a wide-reaching multimedia effort alongside leading broadcast partners. Over in South Korea, the message commands attention in Seoul’s famed K-Pop Square through a striking three-dimensional billboard installation featuring prominent LA football figures, merging pop culture and sport in one high-impact display.

Digital engagement plays a central role as well. A partnership with OneFootball connects Los Angeles to a massive international fan base that consumes football content daily. Through curated features, interactive content, and targeted placements, the city is introduced as more than just a host venue—it is presented as an experience layered with culture, creativity, and celebration.

For travelers seeking practical details, a dedicated multilingual platform on DiscoverLA.com serves as the campaign’s information hub. Visitors can browse curated neighborhood guides, explore cultural highlights, and dive into culinary recommendations through features such as a World Cup-inspired dining trail. Working alongside the Los Angeles World Cup 2026 Host Committee, tourism leaders have also assembled a comprehensive 39-day calendar outlining fan gatherings, community events, and official Fan Zone locations across the city.

At the community level, businesses are being encouraged to join the momentum through themed décor kits designed to create a unified welcome for international guests. Plans are also underway for the official FIFA Fan Festival, which will convert the historic Los Angeles Memorial Coliseum into a lively gathering space filled with screenings, entertainment, and cultural showcases in June 2026. Further programming details are scheduled for release closer to the event.

This wide-reaching initiative reflects Los Angeles’ broader trajectory as a stage for world-class spectacles. From marquee basketball weekends and major golf championships to the upcoming Super Bowl and the 2028 Olympic and Paralympic Games, the city continues to position itself at the intersection of sport, entertainment, and global culture—ready to welcome the world once again.

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Norwegian Pearl Launches Big Nude Cruise 2026 Bringing Guests to Pristine Caribbean and Bahamian Beaches Where Clothing Is Optional

Norwegian Pearl is launching its 2026 Big Nude Cruise, offering guests a one-of-a-kind opportunity to experience the freedom of a clothing-optional vacation. This unique cruise will take passengers to some of the most pristine beaches in the Caribbean and the Bahamas, including stops at Ocho Rios in Jamaica, Oranjestad in Aruba, Willemstad in Curaçao, and Great Stirrup Cay in the Bahamas. At these breathtaking destinations, guests can enjoy the natural beauty and tranquil surroundings while embracing the freedom to choose whether or not to wear clothing. By offering this liberating experience, Bare Necessities ensures a comfortable and inclusive environment where passengers can truly unwind, be themselves, and enjoy an unforgettable journey.

During the voyage, the ship will visit picturesque destinations that promise both natural beauty and cultural allure. The ports of call include Ocho Rios in Jamaica, Oranjestad in Aruba, Willemstad in Curaçao, and Kralendijk in Bonaire. Each stop offers an opportunity to experience the unique flavors of the Caribbean and enjoy the tranquil beauty of the islands.

One of the highlights of the cruise will be two stops at Great Stirrup Cay, a private island in the Bahamas, where guests can fully unwind and embrace the cruise’s nudity-friendly policy. Great Stirrup Cay is known for its stunning beaches and crystal-clear waters, making it the perfect destination to bask in the sun and enjoy the serenity of the surroundings, without the need for clothing.

The Bare Necessities Big Nude Cruise allows guests the freedom to choose whether to wear clothes or not, with a few exceptions. Clothing is required when the ship is docked at ports, and also during the captain’s reception and introductory events. However, the rest of the cruise provides passengers with the option to enjoy their journey as comfortably as they choose. The self-service restaurants aboard the ship are clothing-optional, adding to the sense of relaxation and freedom.

There are a few places on board where clothing is mandatory, such as the main dining rooms and specialty restaurants. These areas maintain a level of decorum while allowing for a laid-back dining experience. However, passengers can rest assured that the rest of the ship remains open to those who wish to dress down.

As part of the clothing-optional policy, Bare Necessities encourages guests to use towels when sitting in common areas while nude, particularly when wearing minimal clothing like G-strings, thongs, or when bare-bottomed. To maintain cleanliness and hygiene, towels are provided throughout the ship, especially in areas outside the common spaces. This ensures that guests can comfortably enjoy their cruise while adhering to the standards of cleanliness and respect for others.

Bare Necessities has been offering clothing-optional cruises for over 35 years, giving guests the chance to shed societal norms and embrace their natural selves in a welcoming environment. According to the company, the experience of leaving behind clothing allows people to express their true selves, fostering a sense of freedom and authenticity that traditional vacations often lack. For many passengers, choosing a nude vacation over a more conventional travel experience is a way to break free from expectations and connect more deeply with both themselves and their surroundings.

This freedom to be one’s authentic self is central to the appeal of the Big Nude Cruise. The opportunity to experience the world without the constraints of clothing or judgment creates a safe space where guests can truly unwind and be themselves. The ship’s relaxed, clothing-optional policy promotes an open and supportive community, where passengers can feel at ease to enjoy the journey on their own terms.

For many, the decision to choose a clothing-optional vacation is not just about shedding clothes; it’s about shedding the pressures of society, allowing individuals to engage in a more genuine and carefree experience. Whether it’s exploring a tropical island, mingling with fellow travelers, or simply lounging on the deck under the sun, the cruise offers a unique way to experience the world in an open, liberating setting.

With more than three decades of experience, Bare Necessities continues to pioneer the clothing-optional cruise industry, offering travelers the opportunity to embrace the open seas in a way that’s unlike any other. The company’s commitment to fostering a relaxed and inclusive environment ensures that each cruise is a transformative experience, where guests can explore new destinations and new sides of themselves.

The 2026 edition of the Big Nude Cruise promises to be another exciting chapter in Bare Necessities’ history. The itinerary is carefully curated to provide guests with a mix of adventure, relaxation, and freedom. From the pristine beaches of the Caribbean to the welcoming atmosphere of the ship, every element of the journey is designed to help passengers connect with the world and themselves in a truly authentic way.

Norwegian Pearl’s 2026 Big Nude Cruise offers guests a unique clothing-optional experience, visiting pristine Caribbean and Bahamian beaches where passengers can relax and embrace the freedom of nudity in a serene and welcoming environment.

In summary, the Big Nude Cruise aboard the Norwegian Pearl offers more than just a vacation; it offers an opportunity to experience life from a different perspective—one where guests can truly let go, embrace their freedom, and create lasting memories. With stunning destinations, a clothing-optional policy, and over three decades of experience, this cruise is an ideal choice for anyone seeking a unique and transformative travel experience.

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