easyJet Revolutionises Travel with Stellex Air Bundles and Flexpass, Giving You the Power to Personalise Your Trip and Enjoy Complete Flexibility at Every Stage

A new era in air travel retail is here as easyJet teams up with Datalex to launch the Stellex Air Bundles within the Stellex Offer Management platform. This groundbreaking partnership marks a significant milestone in easyJet’s retail transformation strategy, enabling the airline to offer personalised bundles that include flights and additional services, tailored specifically to meet customer preferences. This collaboration is set to enhance the travel booking experience for passengers, simplifying the decision-making process with more flexible options, all while boosting easyJet’s ability to adapt quickly to the evolving needs of its customers.
The Stellex Air Bundles feature within the Stellex Offer Management platform provides a cutting-edge solution that allows easyJet to design and offer a variety of bundled packages. These bundles can be customised to reflect the individual preferences of customers, offering combinations of flight options and additional services, such as ancillaries. This solution not only makes the booking process easier but also presents a curated selection of options that are more relevant to each customer’s needs, thus enhancing overall satisfaction.
At the heart of this development is Datalex’s Digital Configurator, which enables easyJet to create, manage, and modify these bundled products without needing technical expertise. The configurator, integrated with the Stellex Product Catalogue and Stock Keeper, supports faster innovation, reduced time to market, and more precise execution of retail strategies. EasyJet’s ability to quickly roll out new products, such as Flexpass, an innovative ancillary product, demonstrates the flexibility that this system provides. Flexpass allows passengers to change flights without incurring extra fees, catering to the growing demand for flexible travel options.
Flexibility and Personalisation Take Centre Stage
The launch of Stellex Air Bundles represents a game-changing shift in the way easyJet approaches the sale of travel products. Rather than offering static options, Stellex Air Bundles provides customers with the ability to choose the services that best fit their travel preferences. This includes flights, additional services, and ancillaries, all bundled together to create the most convenient travel package. The result is a far more personalised and customer-centric approach to air travel that makes the booking process smoother and more engaging.
The Flexpass product launched alongside Stellex Air Bundles is a prime example of this new approach. It enables customers to change their flights without the usual fees, which has become a crucial feature in today’s travel landscape. With unpredictable travel conditions and sudden changes in plans, more travellers are looking for options that offer the freedom to adjust their schedules without penalty. By offering such a solution, easyJet aims to provide customers with the confidence and flexibility to make decisions without the stress of added costs.
Moreover, the integration of the Stellex Offer Management platform allows easyJet to roll out new and innovative products more quickly, responding to emerging customer needs and market trends. This partnership with Datalex gives easyJet the tools to stay ahead of competitors and meet the evolving demands of modern travellers, who are increasingly seeking convenient, flexible, and personalised travel experiences.
What Stellex Air Bundles Means for easyJet and Customers
For easyJet, this collaboration with Datalex is an important part of its ongoing retail transformation. With the ability to launch a wider variety of bundled offers and ancillaries, easyJet can now offer more value to its customers and improve the overall travel experience. The added flexibility of Stellex Air Bundles ensures that passengers can tailor their trips to fit their individual needs, which is becoming a key differentiator in the competitive airline industry.
The combination of Stellex Air Bundles and the new Flexpass gives easyJet the flexibility to keep up with consumer expectations for greater convenience and customisation. In an industry where customer satisfaction is crucial, this move enables easyJet to meet the demands for easy-to-use booking tools, personalised offers, and hassle-free travel options. The results speak for themselves, as early customer feedback has shown a strong interest in these new flexible options.
Streamlining the Travel Booking Process
The Stellex Offer Management platform goes beyond simple bundling by automating much of the process. Datalex’s Digital Configurator removes the need for technical intervention in creating and managing offers, which not only speeds up product launches but also allows easyJet to continuously refine its offerings in real-time. This agility is critical in a fast-moving industry, where traveller expectations and market conditions change rapidly.
By leveraging Stellex Air Bundles, easyJet can now present passengers with an evolving range of relevant offers as part of their personalised travel experience. This customisation and adaptability make it easier for customers to find the perfect package for their needs, whether they are booking a single flight or looking to add extras like luggage, seat selection, or priority boarding. The flexibility in this approach ensures that customers feel more in control of their booking decisions, improving their overall satisfaction with the airline.
Future Growth Potential for easyJet
Looking ahead, easyJet’s partnership with Datalex positions the airline well to expand its offerings and adapt quickly to future changes in customer preferences. The ability to deploy new products and adjust to market trends without significant delays gives easyJet a competitive edge in the airline industry. The integration of Stellex Air Bundles into the airline’s retail strategy also presents new opportunities to attract different customer segments, from those seeking affordable travel options to those looking for premium services.
This innovation marks just the beginning of easyJet’s digital retail transformation. With the foundation laid for faster product launches and more personalised services, the airline is now better equipped to cater to the growing demand for flexible travel solutions. As the partnership with Datalex evolves, easyJet is likely to introduce even more innovative products and tailored travel options, ensuring that it remains at the forefront of the airline industry.
The Bigger Picture
The partnership between Datalex and easyJet is a testament to the growing importance of personalised travel options in the airline industry. As consumer preferences continue to shift towards flexible, customised services, airlines like easyJet are leading the charge in offering innovative solutions that cater to these changing demands. By empowering customers to tailor their travel experiences through Stellex Air Bundles and Flexpass, easyJet is setting new standards for customer service in the airline industry. This personalised approach is bound to play a crucial role in shaping the future of air travel, offering passengers a more streamlined, relevant, and satisfying booking process.
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