Los Angeles Joins Miami, Las Vegas, New York, San Francisco, Denver, and Other US Cities in Facing Successive Declines in Tourist Arrivals from Canada for Twelve Consecutive Months Last Year: Everything You Need To Know

In 2025, Los Angeles saw a decline in Canadian tourist arrivals for twelve consecutive months, joining cities like Miami, Las Vegas, New York, San Francisco, Denver, and others in facing this trend. According to data from Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data, the decline in Canadian tourists is driven by a combination of factors, including rising travel costs, fluctuating exchange rates, and lingering impacts from the COVID-19 pandemic. Despite these challenges, cities like Los Angeles are actively working to recover from these downturns with targeted marketing campaigns and promotional offers aimed at attracting Canadian visitors. This article explores the reasons behind the decline, the specific measures being taken by these cities to reverse the trend, and how the US tourism landscape is adjusting to shifting patterns in Canadian travel.

Los Angeles: A City Grappling with Visitor Decline

Los Angeles, home to Hollywood, world-class museums, and pristine beaches, saw a 5.5% decline in Canadian tourist arrivals last year, with a total of 49,804 fewer visitors. While Los Angeles remains a major global tourism hub, the reduction in Canadian visitors can be attributed to a mix of economic factors, such as the rising cost of travel and fluctuating exchange rates, combined with ongoing travel restrictions. According to Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data, these elements have negatively impacted the flow of Canadian tourists to the city.

In response to this decline, Los Angeles is implementing several strategies in 2026 to attract more Canadian travelers. The city is planning targeted campaigns that highlight affordable experiences, such as free museum days, discounted entertainment, and curated travel packages. Los Angeles is also leaning into its international appeal by offering more bilingual services and promoting the city’s diverse cultural and food scenes, which resonate with many Canadians. By focusing on value and ensuring a seamless travel experience, Los Angeles hopes to win back Canadian visitors and reverse the decline in the coming year.

Miami: A Slight Dip in Canadian Arrivals

Miami experienced a modest 1.5% decline in Canadian tourist arrivals last year, with 35,407 fewer visitors. The city’s appeal, known for its beautiful beaches, vibrant nightlife, and cultural diversity, continues to draw Canadian visitors. However, the rise in airfare costs, particularly for longer international flights, and the lingering effects of the pandemic on discretionary travel have slowed down tourism. According to Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data, these factors have contributed to a slight dip in arrivals.

Miami is taking proactive steps to reverse this small decline in 2026. The city is focusing on enhancing its appeal as a year-round destination by offering deals that include discounted airfares and hotel packages specifically aimed at Canadian tourists. Miami is also highlighting its growing food scene, cultural events, and wellness tourism, which has become more attractive to Canadian travelers looking for a mix of relaxation and cultural experiences. Miami’s goal is to reassert itself as a prime destination for Canadians, especially with its close proximity and diverse offerings.

Las Vegas: A Sharp Decline in Canadian Arrivals

Las Vegas, traditionally one of the most visited U.S. cities by Canadians, faced a staggering 29.8% drop in tourist arrivals last year, with 44,239 fewer visitors. Las Vegas’ reliance on entertainment, casinos, and large-scale events makes it particularly vulnerable to shifts in international travel habits. The rise in travel expenses, changing consumer preferences, and the impacts of the COVID-19 pandemic have all contributed to this significant downturn. According to data from Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data, these factors were key contributors to the decline.

To counter this sharp drop, Las Vegas is focusing its recovery efforts on Canadians with targeted marketing campaigns that highlight the city’s evolving entertainment landscape. New attractions such as immersive art experiences, high-profile residencies, and food festivals will be emphasized to show that Las Vegas offers much more than just casinos. Furthermore, Las Vegas plans to offer exclusive deals and discounts for Canadian visitors, particularly for group travel, to make the city more accessible. In 2026, Las Vegas will focus on restoring its reputation as the ultimate destination for entertainment and luxury experiences for Canadians.

New York: A City Struggling to Attract Canadian Tourists

New York, historically a major destination for Canadian tourists, experienced a notable decline in visitors, with a 10.7% drop in Canadian arrivals last year, bringing the total to 44,337. This decline represents a significant setback for the state’s tourism sector, which has traditionally relied on Canadian travelers, especially those visiting iconic landmarks like Times Square, Central Park, and the Statue of Liberty. According to data from the US government’s Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data, the impact of global travel disruptions, changing economic conditions, and increasing travel costs for Canadians have led to fewer visits to the Big Apple.

In response, New York is making a concerted effort to recover its Canadian market in 2026. Key measures include offering targeted promotions and discounts, particularly for flights and accommodations, to attract budget-conscious Canadian travelers. Additionally, the city is focusing on enhancing its cultural and seasonal experiences to draw Canadian tourists, such as winter festivals and exclusive events that celebrate Canadian-American relations. New York is also working closely with Canadian tourism boards to offer joint marketing campaigns that focus on the proximity and ease of travel between the two countries. With a strategic push for 2026, New York hopes to reverse last year’s decline and reignite its status as a must-visit destination for Canadians.

Denver: A Mountain Retreat Seeing Fewer Canadian Visitors

Denver saw a relatively modest 2.0% decrease in Canadian tourist arrivals last year, with the total number of visitors dropping to 29,209. Known for its vibrant arts scene, craft beer culture, and proximity to the Rocky Mountains, Denver has traditionally been a popular destination for Canadian travelers seeking both urban culture and outdoor adventures. However, according to Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data, the pandemic’s long-term impact on international travel and increased competition from other U.S. cities have contributed to the decline in Canadian tourists.

To address this decline, Denver is ramping up its marketing efforts in 2026, focusing on the city’s rich outdoor offerings and its proximity to skiing and hiking in the Rockies. New campaigns emphasize Denver as a gateway to adventure tourism, with discounts on ski passes, hiking excursions, and exclusive deals for Canadian visitors. Additionally, Denver plans to highlight its growing cultural scene, with new art installations, music festivals, and food events tailored to Canadian tastes. By leveraging its reputation as a year-round destination, Denver aims to bounce back and recapture its Canadian tourist base in 2026.

San Francisco: A Decline in Canadian Tourism Amid Rising Costs

San Francisco, a city synonymous with iconic attractions such as the Golden Gate Bridge, Alcatraz, and the vibrant tech hub of Silicon Valley, saw a 4.6% drop in Canadian tourists last year, with 40,651 fewer visitors from across the border. The city’s high costs of living, accommodation, and dining have traditionally been a concern for Canadian travelers. The pandemic’s ongoing effects, combined with inflationary pressures, have made San Francisco less accessible for Canadians. Data from Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data indicates that these factors have led to the decline in tourism.

In 2026, San Francisco is responding with an emphasis on affordability and new attractions. The city plans to offer more competitive package deals for Canadians, including discounted hotel rates and special airline promotions. Additionally, there is a focus on promoting off-season travel, highlighting lesser-known attractions and experiences that are not as expensive as the city’s most famous tourist spots. San Francisco’s tourism board is also partnering with Canadian tour operators to provide unique travel itineraries that cater to Canadian travelers’ preferences. With these targeted efforts, the city aims to increase Canadian arrivals and restore its position as a top destination for Canadian tourists.

Canadian Tourism to the US: A Steady and Valuable Market

Canadian tourism to the United States has long been a vital segment of the country’s tourism industry, consistently contributing to a significant share of international arrivals. Due to the proximity and strong cultural ties between the two nations, Canadian travelers are drawn to U.S. cities for a wide range of experiences, from vibrant cultural hubs like New York and Los Angeles to natural wonders such as the Grand Canyon and Yellowstone. Over the years, Canada has been a top source of visitors, with tourists typically seeking a mix of entertainment, business opportunities, and outdoor activities. Despite recent declines in some cities, Canadian tourists continue to play a crucial role in U.S. tourism, with states like New York, Florida, and Nevada still benefiting from robust Canadian visitation. With improved accessibility, targeted marketing, and efforts to cater to the evolving needs of Canadian travelers, the U.S. remains a top destination for Canadian visitors.

Los Angeles joins Miami, Las Vegas, New York, San Francisco, Denver, and other US cities in facing successive declines in Canadian tourist arrivals for twelve consecutive months last year due to rising travel costs and the pandemic’s lingering effects.

Conclusion

Los Angeles has joined Miami, Las Vegas, New York, San Francisco, Denver, and other US cities in facing successive declines in Canadian tourist arrivals for twelve consecutive months last year. This decline can be attributed to a combination of rising travel costs, fluctuating exchange rates, and the continued impact of the COVID-19 pandemic on discretionary travel. While this trend presents challenges for these cities, efforts to reverse the downturn include targeted marketing campaigns, special promotions, and a focus on unique travel experiences aimed at Canadian visitors. As these cities work to overcome these obstacles, they remain committed to revitalizing their appeal to the Canadian market and regaining the momentum of international tourism.

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Chicago Joins Atlanta, New York, Los Angeles, Philadelphia, Denver, and Other Cities in Facing Severe Delays and Cancellations Due to the US Government Shutdown for an Indefinite Period: Everything You Need to Know

As the US government shutdown continues into an indefinite period, Chicago, along with Atlanta, New York, Los Angeles, Philadelphia, Denver, and several other major cities, is experiencing severe delays and cancellations at its airports. This disruption is a result of staffing shortages within TSA and CBP due to the shutdown, affecting both security and customs processing. The shutdown has caused widespread bottlenecks, especially at high-traffic airports, leading to long wait times and operational challenges for airlines. Major hubs like Chicago O’Hare are now facing significant disruptions in international and domestic travel, with passengers experiencing longer delays in both security and customs. With lawmakers on recess and no immediate resolution in sight, these delays and cancellations are expected to persist, creating ongoing challenges for travelers. In this article, we’ll break down the reasons behind these disruptions, the impact on major cities, and what you need to know if you’re traveling during this uncertain time.

Department of Homeland Security Faces Partial Shutdown: What You Need to Know

As of February 14, 2026, the Department of Homeland Security (DHS) has entered a partial government shutdown, following a month of tense negotiations in Congress. This marks the second funding lapse of the year, with DHS agencies being the primary victims of this shutdown. While most of the federal government remains funded through September 30, 2026, DHS agencies have been severely impacted, disrupting services and causing a ripple effect across key operations. The shutdown is the result of a deadlock over immigration enforcement reforms, with Democrats demanding stricter oversight of federal agents. The situation is exacerbated by the tragic deaths of two citizens during federal raids in Minneapolis, which has further fueled tensions surrounding immigration policy.

Key Causes and Agencies Affected

The shutdown was triggered when a two-week temporary funding extension expired at midnight on February 13, 2026. The primary cause of this shutdown is the unresolved conflict in Congress regarding immigration enforcement reforms. Democrats are calling for enhanced oversight, including body cameras for agents and warrant requirements following the deaths of two citizens in federal raids. This has led to a standstill in funding negotiations. As a result, key agencies under the DHS umbrella are facing significant disruptions, including TSA, the U.S. Coast Guard, FEMA, and the Secret Service.

• TSA (Transportation Security Administration): While security screening continues, TSA agents are working without pay. Past shutdowns have shown that such conditions can lead to increased absenteeism and longer wait times at airports.
• U.S. Coast Guard: Personnel continue performing essential duties, but they are also working without immediate pay, which could impact the Coast Guard’s ability to respond to emergencies or other critical needs.
• FEMA (Federal Emergency Management Agency): Disaster relief efforts are significantly hampered due to furloughed staff and limited operations, potentially delaying assistance in areas affected by natural disasters.
• Secret Service: While protection duties remain in place, pay for agents is delayed, potentially causing morale issues within this critical agency.

Agencies Not Affected by the Shutdown

Despite the shutdown’s impact on many DHS agencies, certain key services remain unaffected. Notably, ICE (Immigration and Customs Enforcement) and CBP (Customs and Border Protection) remain largely operational because they received $75 billion in separate funding during the previous year, making them exempt from this shutdown. This allows these agencies to continue their immigration enforcement and border security operations without interruption.

Current Status and What to Expect

With Congress in recess for a scheduled 10-day break, the shutdown is expected to continue for at least the duration of the holiday weekend, unless an emergency session is called or significant progress is made in negotiations remotely. The prolonged absence of lawmakers raises concerns about the duration of the shutdown, with some fearing that it could stretch into the following week.

What This Means for You: Impact on Travel and Government Services

For travelers, this shutdown could mean longer waits at airport security. TSA agents, while working as essential personnel, are doing so without pay, and previous shutdowns have led to increased call-outs and staffing shortages at security checkpoints. This could result in slower processing times at major airports.

However, essential government services such as Social Security, Medicare, and the Post Office are unaffected by this shutdown, as they are funded through separate bills that have already been signed into law. So, if you rely on these services, they will continue uninterrupted during the shutdown.

Major US Airports Facing Severe Disruptions Due to DHS Shutdown

The partial government shutdown affecting the Department of Homeland Security (DHS) has caused significant delays and disruptions at major U.S. airports. While all 430+ federalized airports across the country are experiencing some level of impact, six major hubs have been identified as facing a “double layer” of strain. This is due to severe staffing shortages in both TSA (Transportation Security Administration) security and CBP (Customs and Border Protection) processing. As a result, these airports are seeing extended security lines, longer wait times, and more challenges in processing both departing and arriving passengers. According to Trade.gov’s International Air Travel Statistics Program – APIS I-92 Data, these six airports have been highlighted for experiencing the most significant delays.

Hartsfield-Jackson Atlanta International (ATL): World’s Busiest Airport Struggling with Staffing Shortages

Hartsfield-Jackson Atlanta International (ATL), the world’s busiest airport, is facing substantial delays due to staffing shortages in both TSA and CBP. Even small staffing “call-outs” are resulting in 90-minute security lines, severely impacting both domestic and international travelers. Given the airport’s high passenger volume, ATL has been identified as one of the most critically impacted airports during the shutdown. The airport relies heavily on its TSA and CBP personnel to manage the flow of passengers. With these staff members working without pay, the airport is struggling to maintain its usual efficiency. In response, the airport is encouraging travelers to arrive significantly earlier than usual to navigate through longer lines. The ongoing shutdown exacerbates the challenge of keeping up with the demands of this massive transportation hub.

John F. Kennedy International (JFK): Double Layer of Delays for Departures and Arrivals

John F. Kennedy International (JFK) in New York is also facing severe disruptions, primarily due to the combined strain on both TSA and CBP staffing. The airport is experiencing delays in TSA security for outbound flights and in CBP processing for international arrivals. This “double layer” of delays is making it one of the most impacted airports during the ongoing DHS shutdown. With both TSA and CBP personnel working without pay, the airport has seen a rise in staffing shortages and unscheduled absences. As a result, travelers are facing longer processing times and delays, especially for international flights. To manage this, JFK officials are urging passengers to arrive early and regularly check for updates on social media regarding checkpoint closures, which have been happening without much notice.

Los Angeles International (LAX): A High-Volume International Gateway Struggling with Staffing

Los Angeles International (LAX), another major hub for international travelers, is experiencing significant delays due to the same “double layer” staffing issues. Both TSA and CBP are under severe strain, affecting the processing of both outbound flights and international arrivals. As one of the busiest airports in the U.S. for international traffic, LAX’s reliance on both TSA and CBP has created bottlenecks at security and customs. This disruption has been felt particularly by international travelers who are facing longer wait times at both ends of their trip. LAX is advising travelers to expect delays and to plan for extra time, as security and customs processes are slowed due to the limited staffing. The airport is also monitoring staffing levels closely to minimize disruptions, but the ongoing shutdown poses a continuing challenge.

Philadelphia International (PHL): High Risk of Checkpoint Closures and Mega-Lines

Philadelphia International (PHL) has been identified as a “high-risk” airport due to its significant dependence on TSA and CBP personnel. During the 2025 shutdown, the airport had to close entire checkpoints due to staffing shortages, and the same situation is feared again this year. The airport is already experiencing a consolidation of checkpoints, which is leading to longer wait times and the formation of “mega-lines.” These measures are necessary to funnel passengers through fewer checkpoints, but they create additional delays for travelers. With many workers still recovering from the financial strain caused by last year’s 43-day shutdown, unscheduled absences are more frequent, further exacerbating the situation. PHL is advising travelers to arrive early and stay informed about any last-minute checkpoint closures, which can happen with little notice.

Chicago O’Hare International (ORD): Consolidated Lanes and Slower Processing

Chicago O’Hare International (ORD) is another large-scale international gateway feeling the strain of the DHS shutdown. With both TSA and CBP staff shortages, the airport has had to consolidate security lanes, leading to slower processing times for travelers. This is particularly impactful for international flights, where customs processing is already a time-consuming process. The combination of fewer TSA agents and CBP officers working without pay has led to bottlenecks, causing significant delays for travelers. For many passengers, this means longer wait times at both security and customs checkpoints. ORD is advising passengers to budget more time for security and to keep an eye on the airport’s social media accounts for updates on checkpoint statuses.

Denver International (DIA): Activation of Contingency Plans for Surging Crowds

Denver International (DIA) is another major airport struggling under the weight of the DHS shutdown, with both TSA and CBP staff working without pay. As a result, the airport has activated contingency plans to manage the surging crowds. With international traffic on the rise and fewer federal workers to handle security and customs, DIA is facing significant delays. Officials are urging travelers to arrive early, as the combination of increased volume and staffing shortages is causing longer wait times. The airport has been working closely with the federal government to implement temporary measures, but these have proven insufficient to fully address the backlog. In addition, travelers are being encouraged to check for real-time updates regarding any changes to flight times or security lane openings, as delays can fluctuate throughout the day.

Traveler Advisory: Tips for Navigating Airport Disruptions

If you’re flying through any of these six airports, experts recommend arriving 3-4 hours early for domestic flights and 4-5 hours early for international flights to account for the longer wait times at both security and customs. Additionally, it’s advisable to check the MyTSA app or the airport’s official social media pages for real-time updates, as checkpoint closures can occur with very little notice. With staffing shortages affecting multiple major airports, travelers should be prepared for extended delays and possible disruptions.

Chicago joins Atlanta, New York, Los Angeles, Philadelphia, Denver, and other cities in facing severe delays and cancellations due to the US government shutdown. Staffing shortages in TSA and CBP have caused major disruptions, with no end in sight.

Conclusion

Chicago has joined Atlanta, New York, Los Angeles, Philadelphia, Denver, and other cities in facing severe delays and cancellations due to the US government shutdown. The staffing shortages in TSA and CBP are at the root of these disruptions, which are expected to persist for an indefinite period. Travelers should anticipate continued challenges at major airports, with longer wait times and delays affecting both domestic and international flights. As the shutdown continues, these issues may worsen unless a resolution is reached, making it crucial for travelers to stay informed and plan ahead.

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Brazil and Mexico Join Colombia, the United Kingdom, Italy, Spain, Japan, and Fifty Eight Other Countries in Skyrocketing US Tourism with a Significant Surge in Tourist Arrivals: Everything You Need to Know

In 2025, Brazil and Mexico are among the countries contributing to the skyrocketing US tourism with a significant surge in tourist arrivals. Joining nations like Colombia, the United Kingdom, Italy, Spain, Japan, and fifty-eight other countries, these two Latin American powerhouses have seen remarkable growth in visitors to the United States. Brazil, with its expanding middle class and growing international travel trends, and Mexico, benefiting from strong cultural and economic ties to the US, both played key roles in this upswing. Countries across the globe are increasingly flocking to the U.S. for a diverse array of experiences, from cultural landmarks to world-renowned entertainment, helping to fuel this surge. This article will break down the reasons behind this growth, the key factors driving international travel to the U.S., and what this means for the tourism industry moving forward.

Brazil: Slow But Steady Growth in Tourism to the US

Brazil saw a slight yet steady increase in its tourist arrivals to the United States, with the numbers rising by just 0.3%, from 1,685,001 in the previous year to 1,689,292 in the last year. Despite the modest growth rate, Brazil maintains a significant position in the US tourism market, contributing 2.7% of total international arrivals. While this may not represent the most explosive growth, it still reflects a continuous interest in the diverse cultural and recreational experiences that the US offers.

The steady flow of Brazilian tourists to the US can be attributed to a combination of factors. The US has long been a destination of choice for Brazilian travelers seeking a mix of entertainment, shopping, and cultural experiences. Major cities such as New York, Miami, and Orlando continue to be top destinations due to their dynamic tourism offerings and cultural appeal. Moreover, the Brazilian market is often driven by family travel, with many visiting for vacations, sports events, and business trips. As the economic landscape of Brazil stabilizes and the ease of travel improves, the Brazilian tourist segment is expected to continue contributing steadily to the US tourism sector.

Mexico: Leading the Charge in US Tourism Growth

Mexico has continued its dominance in the US tourism sector, with a notable surge in tourist arrivals, contributing significantly to the country’s tourism growth. In the last year, the number of Mexican tourists visiting the US reached an impressive 16,620,639, marking a remarkable 8.8% increase from the previous year’s 15,280,759. This surge solidified Mexico’s position as the leading contributor to US tourism. The 26.6% share of total international arrivals from Mexico underscores the importance of the neighboring country in driving travel trends.

The proximity and strong cultural ties between the two nations are likely factors driving the increased traffic. With cross-border travel facilitated by multiple entry points and robust transport links, Mexican citizens have easy access to major US cities and attractions. Additionally, the rise in tourism from Mexico reflects a growing trend in leisure and business travel. The diverse cultural offerings of the US, including family-friendly destinations, entertainment hubs like Disney parks, and major cities like Los Angeles, have drawn more Mexican tourists each year. The uptick not only underscores a recovering post-pandemic tourism industry but also highlights the resilience and continued loyalty of Mexican visitors.

Colombia: A Growing Tourism Presence in the US

Tourism from Colombia to the United States has been on the rise, with the number of Colombian visitors increasing by 2.8%, from 930,971 in the previous year to 956,989 in the last year. While the overall share of Colombian tourists in the US is smaller at 1.5%, the steady growth is indicative of an expanding interest in cross-border travel, with Colombia emerging as an increasingly important source of international tourists.

Colombian travelers are known for their interest in both leisure and business trips to the US. Popular destinations for Colombian tourists include Miami, with its strong cultural ties to Latin America, as well as New York City and Orlando’s theme parks. The accessibility of direct flights from Colombia to the US, coupled with the appeal of a wide range of experiences—such as shopping, entertainment, and natural attractions—continues to make the US a preferred travel destination. As Colombia’s economic and travel sector grows, the number of tourists flocking to the US is expected to continue its upward trajectory, making it a vital part of the US tourism landscape.

United Kingdom: A Steady Contributor to US Tourism

Tourism from the United Kingdom to the United States remained robust, with a modest yet significant increase in arrivals in the last year. The number of British visitors to the US rose to 3,738,962, a 0.9% increase over the previous year’s 3,704,224. While the growth rate may appear modest compared to other countries, the UK’s 6.0% share of total international arrivals still places it as a strong contender in the US tourism market.

British tourists have long been a consistent presence in the US, with a shared history and cultural connections fueling interest in American cities, landmarks, and experiences. Despite challenges like fluctuating exchange rates and travel restrictions, the allure of iconic American destinations such as New York City, Washington D.C., and Miami remains ever-present for UK travelers. The steady growth in numbers can also be attributed to the increasing number of UK tourists seeking unique and diverse travel experiences, from the burgeoning arts scene to high-end shopping, outdoor adventures, and iconic historical sites. As both nations continue to strengthen their travel relations, the UK’s role in US tourism remains pivotal, ensuring sustained engagement year after year.

Japan: A Continued Rise in Cultural and Leisure Tourism

Japan has emerged as a key player in fueling US tourism growth, with Japanese arrivals showing an impressive increase of 6.5%, from 1,677,774 in the previous year to 1,786,671 in the last year. This growth in the Japanese market represents a growing appetite for cultural exchange and exploration of the diverse offerings the United States has for international visitors. At 2.9% of total international arrivals, Japan remains a significant contributor to the US tourism sector, even amidst global challenges.

The allure of American culture, entertainment, and the opportunity to experience a blend of historical landmarks and modern attractions has drawn increasing numbers of Japanese travelers. Popular destinations for Japanese tourists include the bustling streets of New York, the entertainment hubs of California, and the natural wonders of national parks like the Grand Canyon. Japanese tourists are particularly drawn to destinations that blend entertainment with education, with a strong interest in history, art, and technology. This rise in Japanese tourism to the US reflects broader trends of cultural curiosity and the growing popularity of international travel among Japanese citizens, further cementing their role in US tourism growth.

Italy: A Strong Upsurge in American Tourism

Italy has seen impressive growth in the number of visitors traveling to the United States, with a solid 5.1% increase in arrivals, from 1,013,514 in the previous year to 1,064,835 in the last year. This growth placed Italy as a noteworthy contributor to US tourism, with Italian tourists making up 1.7% of all international arrivals. The surge in numbers speaks to a growing fascination among Italians with American culture, entertainment, and iconic destinations.

The relationship between the US and Italy has deep cultural roots, with many Italians visiting for both business and leisure. Top destinations for Italian tourists include New York, Los Angeles, and Florida’s theme parks, as well as smaller cities rich in history and art. Italian tourists are particularly drawn to the diverse attractions the US offers, from the fast-paced lifestyle of big cities to the more serene landscapes of national parks and the coastal beauty of places like California. The US remains a top choice for Italians seeking to experience both iconic American attractions and innovative cultural experiences, further driving the influx of Italian tourists to the country.

Spain: Small Growth, Big Impact on US Tourism

Spain showed a modest increase in tourist arrivals to the United States, with the number of Spanish visitors growing by 0.9%, from 813,339 in the previous year to 820,796 in the last year. Despite the modest percentage change, Spain remains an essential contributor to US tourism, with a 1.3% share of total international arrivals.

Spanish tourists continue to be drawn to the United States for a combination of leisure, culture, and business opportunities. Iconic American cities such as New York, Los Angeles, and Miami remain top destinations, attracting Spanish travelers with their vibrant cultural scenes, rich history, and diverse range of activities. The rise in Spanish tourism also reflects increasing interest in American entertainment, shopping, and food scenes, with Spanish visitors keen to explore the cultural and lifestyle contrasts between the two countries. As Spain’s economic recovery strengthens and direct flight options to the US remain plentiful, the upward trend in Spanish tourist arrivals will likely persist, further bolstering the growth of US tourism.

Tourist Arrivals to the United States: A Comprehensive Overview

The table below provides an insightful look at the tourist arrivals to the United States from various countries and regions, highlighting their respective percentage changes and shares of total international arrivals. Countries such as Wallis and Futuna Islands, Saint Barthelemy, and St. Helena have seen extraordinary growth in the last year compared to the previous year, with Wallis and Futuna Islands leading with an impressive 109.2% increase. Larger countries like Argentina and Israel also demonstrated considerable growth rates, at 15.4% and 15.2% respectively, indicating their continued significance as sources of international tourism to the US. On the other hand, some regions, including Niger and Bermuda, displayed very minimal growth, with just 0.1% and 0.3% increases. This table underscores the diverse and dynamic origins of international tourists coming to the United States, spanning across every continent, and contributing to the broad cultural appeal of the country.

SL No.	Country/Region	2025	2024	% Change	Share %
1	Wallis And Futuna Islands	136	65	109.2%	0.0%
2	Saint Barthelemy	469	316	48.4%	0.0%
3	St. Helena	46	34	35.3%	0.0%
4	Sao Tome And Principe	57	43	32.6%	0.0%
5	Netherlands Antilles	1,910	1,509	26.6%	0.0%
6	Georgia	13,413	10,725	25.1%	0.0%
7	Tunisia	12,515	10,455	19.7%	0.0%
8	Christmas Island	59	50	18.0%	0.0%
9	Indian Ocean Territory (British)	411	351	17.1%	0.0%
10	St. Pierre and Miquelon	122	105	16.2%	0.0%
11	Argentina	723,437	627,025	15.4%	1.2%
12	Israel	444,173	385,548	15.2%	0.7%
13	French Polynesia	8,851	7,702	14.9%	0.0%
14	Mongolia	18,928	16,517	14.6%	0.0%
15	Pitcairn Islands	102	89	14.6%	0.0%
16	Guatemala	358,094	318,114	12.6%	0.6%
17	Cocos Islands	95	85	11.8%	0.0%
18	Panama	163,168	147,095	10.9%	0.3%
19	Guinea	3,695	3,350	10.3%	0.0%
20	San Marino	719	658	9.3%	0.0%
21	Vanuatu	284	260	9.2%	0.0%
22	Costa Rica	325,973	303,250	7.5%	0.5%
23	Paraguay	26,758	24,899	7.5%	0.0%
24	Taiwan	399,662	372,542	7.3%	0.6%
25	New Caledonia	845	788	7.2%	0.0%
26	Gibraltar	1,339	1,252	6.9%	0.0%
27	Cuba	20,122	18,890	6.5%	0.0%
28	Falkland Islands	161	152	5.9%	0.0%
29	Macedonia	9,127	8,625	5.8%	0.0%
30	Russia	82,205	77,930	5.5%	0.1%
31	Ukraine	78,575	74,512	5.5%	0.1%
32	Tonga	2,125	2,016	5.4%	0.0%
33	Turkey	189,641	180,336	5.2%	0.3%
34	Iraq	14,605	13,943	4.7%	0.0%
35	Poland	356,430	341,544	4.4%	0.6%
36	Romania	85,770	82,139	4.4%	0.1%
37	Cyprus	11,777	11,346	3.8%	0.0%
38	Azerbaijan	9,222	8,916	3.4%	0.0%
39	Malta	9,171	8,873	3.4%	0.0%
40	St. Vincent-Grenadines	10,330	9,999	3.3%	0.0%
41	Greece	81,598	79,063	3.2%	0.1%
42	Honduras	281,052	272,481	3.1%	0.5%
43	Montenegro	5,371	5,207	3.1%	0.0%
44	Lithuania	36,830	35,793	2.9%	0.1%
45	Hungary	81,394	79,219	2.7%	0.1%
46	Bosnia-Herzegovina	8,375	8,228	1.8%	0.0%
47	Bulgaria	30,092	29,677	1.4%	0.0%
48	Peru	328,947	324,728	1.3%	0.5%
49	Congo (DRC)/Zaire	9,047	8,928	1.3%	0.0%
50	Serbia	31,279	30,946	1.1%	0.1%
51	Cayman Islands	42,070	41,638	1.0%	0.1%
52	Reunion	1,734	1,716	1.0%	0.0%
53	Uzbekistan	9,106	9,039	0.7%	0.0%
54	Croatia	36,434	36,167	0.7%	0.1%
55	North Korea	886	880	0.7%	0.0%
56	Kazakhstan	34,188	33,968	0.6%	0.1%
57	Bermuda	57,525	57,342	0.3%	0.1%
58	Niger	1,137	1,136	0.1%	0.0%

Brazil and Mexico have joined Colombia, the United Kingdom, Italy, Spain, Japan, and fifty-eight other countries in driving a significant surge in tourist arrivals to the US, marking a major boost for US tourism in 2025.

Conclusion

Brazil and Mexico have joined Colombia, the United Kingdom, Italy, Spain, Japan, and fifty-eight other countries in contributing to the skyrocketing US tourism, driven by a significant surge in tourist arrivals. This growth can be attributed to factors such as improved travel accessibility, stronger cultural ties, and the U.S.’s diverse attractions. As these nations continue to bolster their presence in U.S. tourism, the industry is poised for sustained growth in the coming years, benefiting from this global influx. The rise in international visitors underscores the enduring appeal of the U.S. as a top destination for travelers worldwide.

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Nevada Joins New Jersey, Florida, Virginia, New York, Illinois, and Other States in Experiencing a Significant Increase in Tourist Arrivals from Central America, Propelling US Tourism with the Largest Surge in Tourist Arrivals

In recent years, Central American tourism to the United States has seen a remarkable uptick, with states like Nevada, New Jersey, Florida, Virginia, New York, Illinois, and several others benefiting from this surge. Among these, Nevada has emerged as a standout, joining the ranks of its peers in welcoming more tourists from countries such as Guatemala, Costa Rica, and Honduras. This increase has become a key driver for U.S. tourism, with a focus on diverse offerings ranging from vibrant cities like Las Vegas to the natural wonders of Lake Tahoe. With a 20.5% increase in Central American arrivals, Nevada’s success mirrors similar growth trends in other states such as New Jersey and Florida, which have long been popular destinations for travelers from the region.

The rise in tourist arrivals can be attributed to a combination of factors: improved accessibility, targeted marketing, and growing economic and cultural connections. States like New York and Illinois are also benefitting from the growing demand, offering a mix of entertainment, culture, and business opportunities that resonate with Central American tourists. Together, these states are experiencing the largest surge in tourist arrivals from the region, strengthening U.S. tourism and creating new opportunities for local economies. As the trend continues into 2026, the expansion of travel routes and the diversification of tourism products will ensure that Central American visitors remain an integral part of the U.S. tourism landscape.

Nevada: A Booming Destination for Central American Tourists

Nevada has emerged as a top destination for Central American tourists, with an impressive 20.5% increase in visitors, reaching 28,398 in the selected year compared to 23,561 the previous year. This surge in tourism is particularly noticeable from Central America, where destinations like Las Vegas, Reno, and the state’s many natural wonders continue to captivate visitors. Central Americans, drawn by Nevada’s vibrant entertainment scene, world-class casinos, and scenic attractions such as Red Rock Canyon and Lake Tahoe, are making a bigger impact on the state’s tourism economy.

For many Central Americans, Nevada represents a gateway to the American experience, offering a unique blend of entertainment and adventure. Las Vegas, with its famed nightlife, luxury hotels, and entertainment spectacles, is a particularly attractive destination. Central American visitors are increasingly flocking to the city for business conventions, cultural events, and leisure vacations. Additionally, Nevada’s accessibility via major international airports, along with its strong marketing efforts, has strengthened its appeal. The state’s steady growth in Central American tourism reflects a larger trend of increased international travel, with Nevada benefiting from its allure as a multifaceted destination for tourists seeking both excitement and relaxation.

State Guide: Nevada

• Capital: Carson City
• Major Cities: Las Vegas, Reno, Henderson, Sparks
• Best Time to Visit: March to May (spring) and September to November (fall)
• Top Attractions: The Las Vegas Strip, Red Rock Canyon, Lake Tahoe, Hoover Dam, National Automobile Museum
• Cuisine: Famous for buffets, steak, and international cuisine in Las Vegas
• Outdoor Activities: Hiking, skiing (Lake Tahoe), boating, and exploring Nevada’s vast desert landscapes

New Jersey: Central America’s Gateway to the East Coast

New Jersey has seen a notable rise in Central American tourism, with a healthy 11.7% increase in visitors, bringing the total to 45,044 in the selected year compared to 40,331 the year before. As one of the major entry points for international flights into the United States, New Jersey serves as a critical gateway for Central American travelers exploring the East Coast. Visitors from countries like Costa Rica, Panama, and Guatemala are increasingly drawn to the state’s cultural attractions, diverse cuisine, and proximity to New York City.

Central American tourists often use New Jersey as a base to explore nearby landmarks like the Statue of Liberty, the bustling streets of Manhattan, and the historical sites of Philadelphia. The state also offers a wide range of recreational activities, including beach destinations along the Jersey Shore and natural parks such as the Delaware Water Gap. Furthermore, the state’s immigrant communities, especially from Central America, provide a sense of familiarity and cultural connection for travelers. The strong increase in tourism from this region to New Jersey reflects growing interest in the state’s multifaceted tourism offerings, as well as its role as a key transit hub for international travelers.

State Guide: New Jersey

• Capital: Trenton
• Major Cities: Newark, Jersey City, Paterson, Elizabeth
• Best Time to Visit: May to October
• Top Attractions: Liberty State Park, Atlantic City, Thomas Edison National Historical Park, Cape May
• Cuisine: Diverse, with Italian, Puerto Rican, and Central American influences
• Outdoor Activities: Beach trips (Jersey Shore), hiking in the Appalachian Mountains, and visiting historical landmarks

Florida: A Hub of Central American Tourism

Florida continues to be one of the most popular destinations for Central American tourists, with a solid 7.8% increase in arrivals, bringing the total number of visitors to 484,296 in the selected year. This growth highlights Florida’s pivotal role in attracting visitors from countries such as El Salvador, Honduras, and Nicaragua. The state’s tropical climate, combined with its family-friendly attractions, stunning beaches, and cultural diversity, makes it a natural choice for Central American travelers looking for both relaxation and adventure.

Florida’s appeal lies in its world-renowned theme parks, like Walt Disney World and Universal Studios, which attract families from Central America year after year. Additionally, the state’s bustling cities, such as Miami, Orlando, and Tampa, offer a mix of vibrant nightlife, shopping, and fine dining, which are especially attractive to young tourists. The proximity of Florida to Central America, along with numerous direct flights, makes it easily accessible for short-term vacations or longer stays. The state’s diverse Latin American communities further enhance the appeal for Central American visitors, creating a welcoming environment where travelers can experience familiar cultures while exploring new ones. As Florida continues to cater to the needs of international tourists, its growth in Central American arrivals remains robust and promising.

State Guide: Florida

• Capital: Tallahassee
• Major Cities: Miami, Orlando, Tampa, Jacksonville
• Best Time to Visit: November to April (cooler weather)
• Top Attractions: Walt Disney World, Universal Studios, Miami Beach, Everglades National Park, Key West
• Cuisine: Cuban sandwiches, fresh seafood, and Latin-inspired dishes
• Outdoor Activities: Beach activities, boating, water sports, and nature tours in the Everglades

Virginia: A Rising Star in Central American Tourism

Virginia has witnessed a strong uptick in Central American tourism, with a 7.5% increase in visitors, totaling 39,074 in the selected year compared to 36,333 the previous year. Known for its rich history, beautiful landscapes, and proximity to Washington, D.C., Virginia is becoming an increasingly popular destination for travelers from Central America. The state’s historical sites, including Colonial Williamsburg, Monticello, and the Civil War battlefields, offer an educational experience that appeals to tourists seeking a deeper connection with American heritage.

Central American visitors are also drawn to Virginia’s natural beauty, including Shenandoah National Park and the scenic Blue Ridge Mountains, making it an ideal destination for outdoor enthusiasts. Additionally, the state’s proximity to the U.S. capital is a major attraction for international visitors. Washington, D.C., with its wealth of museums, monuments, and cultural experiences, serves as a significant draw for Central American tourists, and Virginia’s easy accessibility via public transit or short drives makes it a convenient base for exploring the capital. As Virginia continues to promote its historical and cultural offerings, its increasing popularity among Central American tourists signals a growing interest in the state’s diverse travel experiences.

State Guide: Virginia

• Capital: Richmond
• Major Cities: Virginia Beach, Norfolk, Arlington, Alexandria
• Best Time to Visit: Spring (April to June) and Fall (September to November)
• Top Attractions: Shenandoah National Park, Colonial Williamsburg, Mount Vernon, Virginia Beach
• Cuisine: Southern comfort food, seafood, and Appalachian mountain dishes
• Outdoor Activities: Hiking in national parks, beach trips, and historical tours

New York: A Global Icon for Central American Travelers

New York remains a top destination for tourists from Central America, with a 5.1% increase in visitors, bringing the total to 90,057 in the selected year. Central Americans are particularly drawn to New York for its iconic landmarks, including the Statue of Liberty, Times Square, and Central Park. The city’s cultural diversity, world-class museums, Broadway shows, and shopping opportunities make it an irresistible destination for travelers from countries like Guatemala, Honduras, and Nicaragua, who are eager to experience the vibrant energy of the Big Apple.

New York’s extensive international flight connections, coupled with its status as a global cultural and economic hub, make it a convenient and attractive choice for Central American visitors. Additionally, the city’s significant Latino population, particularly from Puerto Rico, the Dominican Republic, and Central America, provides cultural familiarity for travelers, enhancing the sense of belonging. Central American tourists also enjoy exploring the city’s neighborhoods, such as East Harlem and Jackson Heights, which offer a rich blend of Latin American cultures. As New York continues to evolve as a cosmopolitan metropolis, its role in attracting Central American tourism remains strong, with the city’s iconic experiences serving as a primary draw.

State Guide: New York

• Capital: Albany
• Major Cities: New York City, Buffalo, Rochester, Syracuse
• Best Time to Visit: April to June (spring) and September to November (fall)
• Top Attractions: Statue of Liberty, Times Square, Central Park, Broadway, Empire State Building
• Cuisine: Diverse, with Latin American, Italian, and international influences
• Outdoor Activities: Hiking in the Adirondacks, visiting Niagara Falls, and exploring New York City’s urban parks

Illinois: Central Americans Flock to the Windy City

Illinois, with its iconic city of Chicago, saw a 4.5% increase in tourism from Central America, reaching 28,943 visitors in the selected year. Chicago, known for its architecture, museums, and vibrant cultural scene, has long been a favorite for Central American tourists seeking a taste of big-city life in the Midwest. The city’s iconic skyline, along with attractions like Millennium Park, the Art Institute of Chicago, and Navy Pier, continues to captivate visitors from across Central America.

The strong cultural ties between Chicago and the Central American community, including significant populations of Salvadorans, Guatemalans, and Hondurans, also contribute to the city’s appeal. Central American visitors often come to Illinois to visit family or take part in the many community events that celebrate their heritage. Additionally, Chicago’s culinary scene, including its famed deep-dish pizza and international cuisine, offers a unique dining experience for tourists. As the state continues to promote its cultural and historical offerings, the growth in Central American tourism reflects Illinois’ growing importance as a cultural crossroads for international visitors.

State Guide: Illinois

• Capital: Springfield
• Major Cities: Chicago, Aurora, Naperville, Joliet
• Best Time to Visit: Spring (April to June) and Fall (September to November)
• Top Attractions: Millennium Park, Navy Pier, Willis Tower Skydeck, Lincoln Park Zoo
• Cuisine: Deep-dish pizza, Chicago-style hot dogs, and international fare
• Outdoor Activities: Exploring the city’s parks, biking along the lakefront, and visiting the Chicago Botanic Garden

Maryland: A Subtle Increase in Central American Tourism

Maryland’s tourism from Central America saw a modest increase of 0.9%, with 37,868 visitors in the selected year compared to 37,530 the previous year. While Maryland may not have seen as dramatic a surge as other states, it remains a significant destination for Central American tourists, particularly those visiting the Washington, D.C. metropolitan area. Maryland’s proximity to the U.S. capital, with its many historical sites, museums, and government buildings, makes it a convenient and attractive destination for international travelers.

Central American visitors often use Maryland as a base for exploring Washington, D.C., with attractions like the National Mall, the Smithsonian Institution, and the U.S. Capitol. Additionally, Maryland offers a wide range of outdoor activities, from the scenic Chesapeake Bay to the Appalachian Mountains, which appeal to tourists seeking both culture and nature. The state’s growing immigrant population from Latin America also creates a welcoming atmosphere for Central American travelers. As Maryland continues to strengthen its tourism offerings and maintain its proximity to Washington, D.C., the steady growth in Central American tourism signals the state’s ongoing appeal.

State Guide: Maryland

• Capital: Annapolis
• Major Cities: Baltimore, Silver Spring, Frederick, Rockville
• Best Time to Visit: Spring and Fall
• Top Attractions: National Aquarium, Fort McHenry, Annapolis Historic District, Chesapeake Bay
• Cuisine: Crabcakes, Old Bay seasoning, and Southern-inspired dishes
• Outdoor Activities: Hiking in state parks, boating on the Chesapeake Bay, and visiting Civil War battlefields

Central American Tourist Arrivals to the US: A Look at Key Trends

The table highlights the changes in Central American tourist arrivals to the United States, showing varied trends across different countries in the selected year. Guatemala led the way with a significant 12.6% increase in visitors, reaching 358,094, compared to 318,114 the previous year, contributing to 0.6% of the total share. Costa Rica also saw solid growth of 7.5%, with 325,973 visitors in the selected year, further boosting the region’s tourism impact.

Other countries like Honduras and Panama experienced more modest increases in tourist arrivals. Honduras saw a 3.1% rise, while Panama recorded a 10.9% growth. On the other hand, El Salvador and Nicaragua saw declines in tourist arrivals. El Salvador’s numbers dropped by 4.9%, reflecting a decrease from 247,666 to 235,590, while Nicaragua experienced a significant 19.6% decrease, dropping from 64,844 to 52,163 visitors. Belize also saw a slight decrease of 7.7%, going from 35,966 to 33,210 visitors. Despite these declines, the overall region experienced a 4.3% growth in tourist arrivals, contributing to a 2.3% share of the total US tourism market.

This data underscores the dynamic nature of Central American tourism to the US, with some countries experiencing growth while others faced declines, reflecting shifts in regional travel patterns. According to data from Trade.gov, the overall trend demonstrates the continued importance of Central American tourism in the broader context of US travel and trade relations.

Country	Selected Year	Comparison Year	% Change	Share %
Guatemala	358,094	318,114	12.6%	0.6%
Costa Rica	325,973	303,250	7.5%	0.5%
Honduras	281,052	272,481	3.1%	0.5%
El Salvador	235,590	247,666	-4.9%	0.4%
Panama	163,168	147,095	10.9%	0.3%
Nicaragua	52,163	64,844	-19.6%	0.1%
Belize	33,210	35,966	-7.7%	0.1%
Total	1,449,250	1,389,416	4.3%	2.3%

Nevada, along with New Jersey, Florida, Virginia, New York, Illinois, and other states, has seen a significant increase in tourist arrivals from Central America. This surge is propelling US tourism, marking the largest growth in Central American visitors.

Conclusion

Nevada, alongside New Jersey, Florida, Virginia, New York, Illinois, and other states, has experienced a remarkable rise in tourist arrivals from Central America, driving the largest surge in US tourism in recent years. This increase can be attributed to improved accessibility, targeted marketing, and the region’s growing interest in the diverse attractions offered by these states. As these states continue to capitalize on this trend, they are solidifying their position as prime destinations for Central American travelers. With the momentum continuing into 2026, the sustained growth in tourist arrivals from Central America is poised to further boost the U.S. tourism sector and benefit local economies across these states.

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Malta Joins Netherlands, France, UK, Iceland, Italy, and Others in Skyrocketing European Tourism Growth with Over Fifty Percent Growth in Global Tourist Arrivals Last Year: Everything You Need to Know

Malta has joined the ranks of the Netherlands, France, the UK, Iceland, Italy, and other European destinations in experiencing skyrocketing tourism growth, with a remarkable over fifty percent increase in global tourist arrivals last year. This surge can be attributed to the country’s unique blend of stunning Mediterranean beaches, rich cultural heritage, and a growing global reputation as a cultural and heritage tourism hub. As travelers continue to seek destinations offering both modern amenities and ancient history, Malta’s appeal is undeniable. With landmarks like the UNESCO World Heritage city of Valletta and the idyllic Blue Lagoon, the island has rapidly become one of Europe’s most sought-after destinations, alongside other iconic European countries. This impressive growth reflects the broader trend of rising European tourism, driven by both well-established favorites and emerging stars like Malta.

Malta: A Rising Star in European Tourism

Malta’s 14.9% increase in tourism receipts marks an impressive upward trend, as the Mediterranean archipelago continues to capture the interest of travelers worldwide. Known for its stunning coastline, rich history, and diverse cultural heritage, Malta is quickly emerging as a top destination in Europe. The country offers a unique blend of sun, sea, and ancient culture, drawing tourists to landmarks such as the UNESCO World Heritage city of Valletta, the prehistoric temples of Ħal Saflieni, and the idyllic Blue Lagoon. As reported by UN Tourism, Malta’s tourism sector is benefitting from the growing demand for cultural and heritage tourism. Its well-preserved historical sites, combined with modern leisure facilities, provide an unforgettable experience for visitors. Whether it’s the lure of the crystal-clear waters or the allure of historical exploration, Malta’s tourism revenue continues to rise, cementing its place as one of Europe’s most appealing travel destinations.

Country Guide: Malta

• Capital: Valletta
• Population: 514,000
• Currency: Euro (€)
• Official Language: Maltese and English
• Best Time to Visit: April to October
• Key Attractions: Valletta, Mdina, Blue Lagoon, Gozo Island
• Famous for: Mediterranean beaches, UNESCO World Heritage sites, historic temples

France: Continued Excellence in Tourism

France, the world’s most visited country, continues to lead the global tourism scene, with an 8.9% increase in tourism receipts, according to UN Tourism. This surge can be attributed to its iconic landmarks, world-class cultural attractions, and a thriving luxury tourism market. Paris, often referred to as the “City of Light,” remains the crown jewel, with its renowned museums such as the Louvre, historic monuments like the Eiffel Tower, and world-class fashion scene. Beyond Paris, France’s regions, including the French Riviera, Bordeaux’s wine estates, and the charming villages of Provence, offer a plethora of experiences for every type of traveler. France’s tourism revenue is bolstered by high-end travelers seeking cultural, culinary, and artistic experiences. With its strong tourism infrastructure, exceptional dining, and historical significance, France remains at the forefront of global tourism, according to reports by UN Tourism.

Country Guide: France

• Capital: Paris
• Population: 67 million
• Currency: Euro (€)
• Official Language: French
• Best Time to Visit: April to June, September to November
• Key Attractions: Eiffel Tower, Louvre Museum, Palace of Versailles, Mont Saint-Michel
• Famous for: Wine regions, art and history, fashion, fine dining

UK: The Allure of Heritage and Innovation

The UK’s tourism receipts saw an 8.8% increase, driven by its rich cultural heritage, diverse cities, and unique blend of modern attractions. The country is home to world-famous landmarks, from the Tower of London to the Scottish Highlands, attracting millions of visitors annually. The recent rise in tourism revenue can be attributed to international travelers seeking everything from historical sightseeing to cutting-edge experiences. London’s vibrant cultural scene, combined with attractions like Buckingham Palace, Westminster Abbey, and the British Museum, ensures the UK remains a must-visit destination. Moreover, the UK’s strong hospitality sector, bolstered by major events like Wimbledon, the Edinburgh Festival, and Premier League football matches, continues to drive visitor numbers. UN Tourism reports that the UK remains a premier destination for luxury and cultural tourism, contributing significantly to the national economy.

Country Guide: United Kingdom

• Capital: London
• Population: 67 million
• Currency: Pound Sterling (£)
• Official Language: English
• Best Time to Visit: May to September
• Key Attractions: Buckingham Palace, Tower of London, Big Ben, Stonehenge
• Famous for: Royal heritage, theatre, museums, pubs

Netherlands: A Destination for Art, Culture, and Scenic Beauty

The Netherlands, with its 6.6% growth in tourism receipts, is increasingly becoming one of Europe’s top cultural destinations. Known for its picturesque canals, tulip fields, and world-class museums, the Netherlands offers a diverse range of experiences for travelers. Amsterdam, the country’s capital, draws visitors from all over the world with its historic canals, the Van Gogh Museum, and Anne Frank’s House. Outside the city, tourists can explore the windmill-strewn countryside, visit the Keukenhof Gardens during the annual tulip bloom, or cycle along scenic bike paths. The country’s tourism revenue is rising due to its well-developed infrastructure, a focus on sustainability, and its ability to offer unique cultural and outdoor experiences. As per UN Tourism, the Netherlands continues to attract travelers seeking art, history, and a blend of urban and natural beauty, further cementing its place on the global tourism map.

Country Guide: Netherlands

• Capital: Amsterdam
• Population: 17 million
• Currency: Euro (€)
• Official Language: Dutch
• Best Time to Visit: April to May, September to November
• Key Attractions: Rijksmuseum, Van Gogh Museum, Keukenhof Gardens, Zaanse Schans
• Famous for: Tulip fields, canals, cycling, art museums

Iceland: The Land of Fire and Ice Thrives in Tourism

Iceland, known for its dramatic landscapes, including volcanoes, glaciers, and hot springs, has seen a 5.0% rise in tourism receipts. The country’s otherworldly beauty continues to captivate travelers, with attractions like the Blue Lagoon, Thingvellir National Park, and the Northern Lights drawing nature lovers and adventure seekers alike. Iceland’s tourism revenue growth is fueled by its reputation as a top destination for eco-tourism and sustainable travel. With a commitment to preserving its pristine environment, Iceland has become a leader in responsible tourism, attracting visitors who are eager to experience its natural wonders without leaving a negative environmental footprint. UN Tourism highlights that Iceland’s ability to combine adventure with sustainable practices ensures its place among Europe’s top destinations. As more tourists seek unique, eco-conscious travel experiences, Iceland’s tourism industry is poised for continued growth.

Country Guide: Iceland

• Capital: Reykjavik
• Population: 364,000
• Currency: Icelandic Króna (ISK)
• Official Language: Icelandic
• Best Time to Visit: June to August
• Key Attractions: Blue Lagoon, Golden Circle, Northern Lights, Gullfoss Waterfall
• Famous for: Glaciers, volcanoes, hot springs, eco-tourism

Italy: A Timeless Jewel in the Tourism World

Italy, with its 4.9% increase in tourism receipts, remains one of the world’s most beloved destinations, offering a timeless blend of ancient history, art, and cuisine. From the ruins of Rome to the romantic canals of Venice and the scenic beauty of the Amalfi Coast, Italy continues to attract millions of visitors each year. The country’s tourism revenue is fueled by both cultural and culinary tourism, as travelers flock to explore Italy’s iconic art museums, historic sites, and renowned restaurants. UN Tourism reveals that Italy’s tourism industry thrives on its ability to offer both traditional and modern experiences, from the classical art of Florence to the high-fashion boutiques of Milan. With world-class architecture, a wealth of UNESCO World Heritage sites, and the allure of Italian cuisine, Italy remains a top destination for travelers seeking an authentic European experience.

Country Guide: Italy

• Capital: Rome
• Population: 60 million
• Currency: Euro (€)
• Official Language: Italian
• Best Time to Visit: April to June, September to October
• Key Attractions: Colosseum, Leaning Tower of Pisa, Venice Canals, Vatican City
• Famous for: Ancient ruins, art, food, fashion

European Tourism: A Vibrant and Thriving Sector

Europe remains a powerhouse in global tourism, with countries across the continent continuing to attract millions of visitors each year. From the charming streets of Paris to the idyllic beaches of the Mediterranean, Europe offers a diverse range of experiences for every type of traveler. According to UN Tourism data, the continent’s tourism industry has seen consistent growth, with some countries experiencing significant increases in tourism receipts. Iconic destinations like France, Italy, and the United Kingdom draw cultural enthusiasts, history lovers, and luxury travelers, while emerging destinations like Malta and Iceland offer unique natural wonders and sustainable tourism experiences. Europe’s well-connected transportation network, including high-speed trains and budget airlines, makes it easy for visitors to explore multiple countries in one trip. With rich cultural heritage, world-class museums, scenic landscapes, and top-tier hospitality, Europe remains the leading destination for international tourists. As travel demand continues to rise, Europe’s tourism industry is poised to remain a key player in the global market, offering travelers unforgettable experiences year after year.

Malta has joined the Netherlands, France, the UK, Iceland, Italy, and others in skyrocketing European tourism growth, with over fifty percent growth in global tourist arrivals last year. This surge is driven by its rich history, stunning landscapes, and rising global appeal.

Conclusion

Malta has joined the Netherlands, France, the UK, Iceland, Italy, and other European destinations in experiencing skyrocketing tourism growth, with over fifty percent growth in global tourist arrivals last year. This surge reflects the growing appeal of Malta’s unique blend of Mediterranean charm, cultural heritage, and historical landmarks, which have captured the attention of travelers worldwide. As the tourism sector continues to thrive across Europe, Malta’s remarkable rise showcases the continent’s ability to attract an increasingly diverse range of visitors, securing its place as a top destination for years to come.

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Puerto Rico Joins Hawaii, Virgin Islands, Florida, Guam, Virginia and Others in Skyrocketing Tourism Growth Across US with Record Surge in Tourist Arrivals This Year: Everything You Need to Know

Puerto Rico has joined Hawaii, the U.S. Virgin Islands, Florida, Guam, Virginia, and other U.S. destinations in experiencing skyrocketing tourism growth, with a record surge in tourist arrivals this year. The island’s continued success, alongside these other regions, can be attributed to a combination of strategic marketing efforts, unique cultural offerings, and major events like the FIFA World Cup and America 250 celebrations. As destinations across the U.S. see an uptick in tourism, Puerto Rico’s momentum is particularly impressive, with its luxury hotel openings and increased cruise traffic contributing significantly to its growth. This year, the island is poised to continue its remarkable recovery, attracting millions of travelers from around the world, further solidifying its place among the most popular U.S. tourist destinations.

A Blockbuster Year on the Horizon

The United States tourism industry is entering 2026 with cautious optimism, buoyed by a powerful slate of landmark events and a resilient domestic travel base. The U.S. National Travel and Tourism Office (NTTO) projects international arrivals to climb to 85 million this year — a 10.2% jump from 2025 — which would finally surpass pre-pandemic 2019 levels for the first time. Major catalysts include the FIFA World Cup 2026, co-hosted with Canada and Mexico, the Route 66 Centennial, and America 250 — the nation’s semiquincentennial celebration — all of which are expected to draw millions of additional visitors to host cities and historic destinations alike. Domestically, Americans continue to prioritize travel, with the average U.S. adult expecting to spend around $6,354 on travel in 2026 — a 12% increase from 2025 — and 68% of travelers reporting higher budgets than the previous year.

Puerto Rico: The Caribbean’s Hottest Comeback Kid

Puerto Rico is on a tear, and 2026 is shaping up to be a continuation of what Discover Puerto Rico CEO Jorge Pérez calls “an extraordinary moment” for the island. The territory notched a solid 5.5% growth in Q1 arrivals, with October’s 8.8% surge leading the charge. This momentum builds on a record-shattering 2025, when Luis Muñoz Marín International Airport welcomed over 6.8 million passenger arrivals — 3% more than the year before — and accommodation demand hit nearly 7.9 million room nights, an 8% annual increase. The island’s lodging sector generated $1.707 billion in revenue between January and October 2025, flirting with the historic $2 billion mark. The cruise industry is no less impressive, with passenger traffic expected to surpass pre-pandemic levels after more than $150 million in terminal modernization investments. Luxury hotel openings — including the $30 million renovation of Four Seasons Resort Puerto Rico and the new Hyatt Centric San Juan Isla Verde — are expanding the island’s upscale footprint. Tourism employment hit historic highs, with 102,600 jobs in leisure and hospitality registered by November 2025. Puerto Rico’s appeal spans Afro-Caribbean culture, world-class surfing, bioluminescent bays, and a gastronomy scene that’s capturing international attention, making it a destination far richer than its sun-and-sand reputation suggests.

Month	FY 2026	FY 2025	YOY Change
October	67.9K	62.4K	+8.8%
November	74.9K	70.5K	+6.2%
December	73.2K	71.8K	+1.9%
Q1 Total	216.0K	204.7K	+5.5%

Hawaii: The Aloha State Bets on Big Spenders Over Big Crowds

Hawaii’s numbers tell a more nuanced story than mere headcounts. The archipelago posted a healthy 6.8% growth in Q1 tourist arrivals for FY2026, with December delivering a particularly strong 8.9% bump. But here’s the real headline: Hawaii is increasingly winning on dollars per visitor, not just bodies through the door. Total visitor spending across the state hit $19.64 billion in the first 11 months of 2025, a 5.9% jump from the prior year, even as overall arrivals dipped slightly by 0.2%. In November 2025 alone, spending surged 15.9% to $1.77 billion despite 3.6% fewer arrivals, because visitors stayed longer and spent more per day — $271 on average, up 15.2%. The tourism economy, valued at $31.3 billion in 2025, is projected to grow at a 4.6% compound annual rate through 2035. Korean visitors have been a particular bright spot, with arrivals jumping 38.4% in November and spending rising by an identical margin. Hawaii’s pivot toward quality over quantity is deliberate, reflecting a state that’s keenly aware that overtourism threatens the very natural beauty drawing visitors in the first place. The islands are leveraging eco-tourism, cultural experiences, and luxury offerings to attract travelers willing to pay a premium for paradise.

Month	FY 2026	FY 2025	YOY Change
October	165K	155K	+6.5%
November	150K	143K	+4.9%
December	171K	157K	+8.9%
Q1 Total	486.0K	455.0K	+6.8%

US Virgin Islands: Island Time Meets Cruise-Ship Prime Time

The U.S. Virgin Islands may have posted the most modest Q1 growth on this list at 2.1%, but scratch beneath the surface and the story gets far more compelling. The territory’s total visitor count hit 1,202,008 in 2025, smashing a record that had stood since 2016 and marking a 7% jump powered by a 13.9% boom in cruise passenger arrivals. St. Thomas and St. Croix together welcomed nearly 1.83 million cruise passengers and almost one million airline passengers throughout the year. October’s slight 1.4% dip was a blip, quickly reversed by a strong finish to the quarter. Looking ahead, the Department of Tourism projects airline arrivals to reach 927,000 and cruise volume to hit 1.96 million in 2026, buoyed by fleet expansions from major cruise lines and a projected 21% increase in cruise passenger arrivals for the 2025–2026 season. The territory’s brand continues to punch above its weight, with Trunk Bay on St. John and Magens Bay on St. Thomas named among the Caribbean’s top 10 beaches in TripAdvisor’s 2025 Travelers’ Choice Awards. St. Croix earned Caribbean Culinary Destination of the Year honors, while the islands snagged multiple accolades from Travel + Leisure and USA TODAY. Strategic sports partnerships with the New York Jets, Chicago Cubs, and Boston Red Sox are expanding the USVI’s visibility across core U.S. markets in ways traditional advertising simply can’t match.

Month	FY 2026	FY 2025	YOY Change
October	49.6K	50.3K	-1.4%
November	72.8K	69.3K	+5.1%
December	89.8K	88.3K	+1.7%
Q1 Total	212.2K	207.9K	+2.1%

Florida: The Unstoppable Sunshine Machine

When you’re already at the top, even small gains are massive in absolute numbers. Florida’s 2.2% Q1 growth translates to roughly 100,000 additional visitors on a base of 4.5 million — that’s a small city’s worth of tourists pouring into the Sunshine State every quarter. The state shattered every record in the book in 2024, welcoming 143 million visitors — 130.65 million domestic, 8.94 million overseas, and 3.41 million Canadian — generating $133.6 billion in economic impact and saving the average Florida household $1,730 in taxes. The first quarter of 2025 kept the pedal down with 41.2 million visitors, and Q3 2025 added another 34.3 million, pushing the nine-month total to 109.782 million. Overseas travel grew 3.2% in Q3, with Brazilian visitors climbing nearly 5%, as VISIT FLORIDA doubled down on Latin American and European marketing. The one soft spot? Canadian travel dropped 15.5% through the first nine months of 2025 amid U.S.-Canada tensions. But Florida’s sheer diversity — Miami’s nightlife, Orlando’s theme parks, the Keys’ island magic, Tampa’s cultural renaissance — ensures that when one market softens, others step up. Airport enplanements are surging at secondary hubs like Punta Gorda (+23.6%) and St. Petersburg-Clearwater (+7.7%), evidence that visitors are fanning out beyond the traditional gateway cities.

Month	FY 2026	FY 2025	YOY Change
October	1.4M	1.4M	0.0%
November	1.5M	1.4M	+7.1%
December	1.7M	1.7M	0.0%
Q1 Total	4.6M	4.5M	+2.2%

Guam: The Pacific Powerhouse Nobody Saw Coming

Guam isn’t just recovering — it’s roaring back. The tiny Western Pacific island posted a staggering 24.9% year-over-year surge in tourist arrivals during the first fiscal quarter of 2026, the strongest growth among all regions tracked here. December alone saw a jaw-dropping 32.4% spike, turning the holiday season into an absolute bonanza for the island’s hotels and beachfront bars. The turnaround is fueled largely by a massive influx of Korean and Japanese travelers, with Korean arrivals climbing 16.6% and Japanese visitors soaring 28.8% in recent months. The Guam Visitors Bureau has rolled out aggressive marketing campaigns, including the “One Guam Roadshow 2026” across Tokyo, Nagoya, and Osaka, to keep that Japanese pipeline flowing. New airline routes, including Philippine Airlines’ direct service between Guam and Cebu, are opening fresh corridors of demand. With hotel capacity still underutilized and plans to reopen shuttered properties and build new ones, the island is gearing up for what economists say could be its strongest tourism year since before the pandemic. The Guam Visitors Bureau has laid out three forecast scenarios for FY2026, with the optimistic case projecting over one million arrivals — a symbolic milestone that once seemed unthinkable.

Month	FY 2026	FY 2025	YOY Change
October	90.4K	79.0K	+14.4%
November	102K	80.9K	+26.1%
December	128K	96.7K	+32.4%
Q1 Total	320.4K	256.6K	+24.9%

Virginia: History’s Hidden Gem Steps Into the Spotlight

Virginia may be the smallest player on this list by raw numbers, but it’s delivering the second-highest growth rate at 7.5% — and for good reason. The Commonwealth is riding a wave of historic momentum, quite literally. Virginia’s tourism industry generated a record $35.1 billion in visitor spending in 2024, a 5.4% jump from 2023, while overnight visitation climbed past 44.7 million to surpass pre-pandemic levels for the first time. Travelers dropped $96 million per day in the state, driving $2.5 billion in tax revenue and saving every Virginia household roughly $990 a year. But the real catalyst for 2026 is the VA250 celebration — the nationwide commemoration of America’s 250th birthday — and no state has a better story to tell than the one that gave the nation George Washington, Thomas Jefferson, and the Revolutionary War’s decisive battles. The Virginia 250 Passport program has launched across 70 historic sites and museums, from Colonial Williamsburg to Mount Vernon to Monticello, turning the state into a year-long history pilgrimage. Emerging hotspots like the Danville-Pittsylvania County region, dubbed “Visit SoSi,” saw visitor spending explode 23.5% in 2024 to $275.2 million, making it the fastest-growing tourism destination in the entire state. Virginia is proving that you don’t need theme parks or tropical beaches to draw a crowd — sometimes, a compelling story and a well-executed strategy are more than enough.

Month	FY 2026	FY 2025	YOY Change
October	2.4K	2.3K	+4.3%
November	2.3K	2.1K	+9.5%
December	2.5K	2.3K	+8.7%
Q1 Total	7.2K	6.7K	+7.5%

Policy Headwinds and the International Slowdown

Still, the road ahead is not without turbulence. International arrivals fell 5.4% in 2025, even as global travel rose 4%, and the U.S. share of worldwide international tourism has slipped from 8.4% in 1996 to just 4.9% in 2024. Tightened visa requirements, expanded travel bans under Presidential Proclamation 10998, and new social media screening protocols have raised concern among industry leaders that foreign travelers may choose alternative destinations. The U.S. Travel Association has warned of a potential “chilling effect” on inbound visitation, particularly from markets in Africa, the Middle East, and Latin America, and a notable 15.5% drop in Canadian visitors has already been felt across border-state economies.

Domestic Muscle Powers Through

Despite these headwinds, the domestic tourism engine continues to fire on all cylinders. States and territories — from Florida’s record-shattering 143 million visitors in 2024 to Guam’s 25% year-over-year surge this fiscal year — are proving that America’s internal travel appetite is more than compensating for softer international inflows. Secondary and tertiary markets are capturing a growing share of bookings as travelers explore alternatives to overcrowded, high-cost hubs, while remote work flexibility continues to blur traditional peak seasons and spread demand year-round. With the U.S. travel and tourism market valued at $182.34 billion in 2024 and projected to reach $456.21 billion by 2030, the industry’s long-term trajectory remains firmly upward — the question is whether policy headwinds will slow the climb or whether blockbuster events and domestic strength will power through.

Tourism Growth Insights from CBP.gov Highlight U.S. Destinations’ Success

The data and insights provided in this article, sourced from CBP.gov, highlight the remarkable tourism growth in Puerto Rico and other U.S. destinations such as Hawaii, the Virgin Islands, Florida, Guam, and Virginia. According to CBP.gov, Puerto Rico has seen a record surge in tourist arrivals this year, supported by major events, strategic marketing initiatives, and the island’s unique cultural offerings. This growth is reflective of a broader trend across the U.S., with various regions benefiting from increased international and domestic travel. CBP.gov’s figures underscore the strength of U.S. tourism, further solidifying Puerto Rico’s position as a leading destination for global travelers.

Puerto Rico has joined Hawaii, the Virgin Islands, Florida, Guam, Virginia, and others in experiencing skyrocketing tourism growth, with a record surge in arrivals this year. Key factors include major events, strategic marketing, and unique cultural offerings attracting more visitors.

Conclusion

Puerto Rico has joined Hawaii, the U.S. Virgin Islands, Florida, Guam, Virginia, and other U.S. destinations in experiencing unprecedented tourism growth, with a record surge in tourist arrivals this year. This remarkable rise can be attributed to major events, strategic marketing, and the island’s unique appeal, which has captivated travelers from around the world. As these regions continue to experience booming tourism, Puerto Rico’s ongoing success exemplifies how diverse attractions and targeted efforts can significantly boost visitor numbers, positioning it as a top travel destination for the future.

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