Türkiye Set To Expand Its Sports Tourism Sector Beyond Football: Everything You Need To Know

Antalya and Erzurum are set to welcome a growing wave of travellers who want more than a beach or city break from their time in Türkiye, as the country moves decisively to turn sports into a year-round tourism engine. Visitors who once came mainly for summer sun or city sightseeing are now being courted with promises of world-class cycling routes, snow-sure ski slopes and pristine golf courses that keep resorts buzzing even in the depths of winter.
Türkiye is rolling out a broad strategy to diversify sports tourism beyond football, with plans covering 12 disciplines from cycling and golf to winter sports and emerging activities such as padel. Officials and industry leaders see this as a way to tap into a global sector that already represents around 10 percent of all tourism activity worldwide, compared with just 1.5 percent of Türkiye’s current tourism mix.
A national plan to grow a year‑round sports hub
The Turkish Sports Tourism Association has outlined an ambitious roadmap to showcase facilities across the country and attract more international athletes, teams and amateur enthusiasts. Its president, Nida Kiraz, has indicated that collaboration between the government and private sector will be essential if Türkiye is to claim a larger share of global sports tourism.
Authorities are positioning sports as a pillar of sustainable tourism, alongside the country’s established strengths in culture, city breaks and coastal holidays. With Istanbul and Antalya already among the world’s most visited cities, extending stays and spreading visitor numbers into shoulder and winter seasons is seen as a natural next step.
Antalya: cycling, golf and Europe’s biggest sports tourism fair
Antalya, long known as a Mediterranean favourite for beach holidays and all‑inclusive resorts, is now being recast as a base for active travellers and professional training camps. The city will host what is billed as Europe’s largest sports tourism fair from 31 May to 3 June, bringing leading sports companies, tour operators and destination managers together on the Turquoise Coast.
Cycling sits at the centre of this new identity, with Antalya emerging as a key destination as the sport’s popularity surges globally. In 2026, the region will stage three major events, the Tour of Antalya, a Gran Fondo and the Padelia event, which are expected to draw both elite riders and amateurs looking to combine racing with a holiday in the sun. Golf is also thriving, with courses in and around Antalya reported to be fully booked, turning what used to be quiet winter months into a lucrative season for hotels, caddies and local businesses.
Winter sports: Uludağ, Erciyes and Erzurum’s Palandöken
On the winter side, Türkiye is promoting its mountain regions as an alternative to more crowded European ski hubs, highlighting both value and variety. Uludağ, near Bursa and within easy reach of Istanbul, is described as the country’s oldest and most popular ski resort, with snow typically covering the mountain from December to May and a modern cable car linking visitors to its hotels and pistes.
Further inland, Mount Erciyes in Central Anatolia offers dramatic volcanic scenery, long runs and reliable snow for skiing and snowboarding, appealing to travellers who want to combine a city stay with days on the slopes. In Erzurum, Palandöken Mountain has become one of Türkiye’s leading winter sports centres, with a ski season that can stretch to six months, night skiing, steep trails and powder conditions that have already convinced international organisers to bring major events to the region. These high-altitude resorts are being bundled into winter holiday packages that encourage visitors to stay longer, mixing skiing with local culture and cuisine.
Keeping hotels open and communities working through winter
Industry representatives have underlined how sports tourism is changing the rhythm of the tourism year in destinations like Antalya and Erzurum. Months once considered the dead season from December to February are now seeing rising numbers of athletes, amateur sports groups and active travellers, filling hotel rooms that previously sat empty and supporting jobs in hospitality, transport and guiding.
Sports tourism is being described as a crucial tool for maintaining employment continuity, allowing hotels to keep staff on year-round rather than relying on short, intense seasonal contracts. Local communities in mountain towns and coastal resorts alike benefit when restaurants, rental shops and small businesses can plan for steady winter trade instead of abrupt closures.
A richer, more active way to experience Türkiye
For travellers, Türkiye’s push into sports tourism promises a more layered and personal experience of the country, whether that means pedalling along the coast near Antalya, carving fresh tracks on the slopes of Uludağ or soaking up Erzurum’s high‑altitude air after a day on Palandöken. Visitors who might once have flown in for a few days on the beach or a quick city break are increasingly being invited to stay longer, train harder and explore deeper, discovering local traditions and warm hospitality along the way.
Türkiye aims to create new tourist facilities through its investments in various sports venues which include velodromes and Olympic complexes together with ski resorts and golf courses. The aspiration is for visitors to leave with more than just photographs because they will bring back experiences of shared transportation with others and their time spent descending snowy slopes together with newly developed friendships which began during their post-game dining experiences. The tourism industry believes that using sports as a core element of travel in Antalya and Erzurum and Uludağ and Erciyes will create a sustainable visitor economy which benefits both tourists and local residents.
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