Germany Unites with United States, Brazil, Bahamas, Spain, and Switzerland as Global Travel Growth Soars in 2025

The world’s travel industry is continuing to grow steadily in 2025, with international trips showing a 4% increase year-on-year. This growth signals a strong rebound in Global travel, with countries across various regions seeing a significant uptick in outbound travel. According to the latest data released by IPK International ahead of the 2026 ITB Berlin, the demand for travel has reached new heights, especially with the rise in holidays and the recovery of business and MICE travel to pre-pandemic levels.

Global Travel Surge Driven by South America’s Strong 11% Growth in 2025

While global travel saw a general increase of 4% in 2025, South America emerged as the region with the strongest growth, showing a remarkable 11% surge. This growth was largely driven by intra-continental travel, with more South Americans exploring their own continent, highlighting a shift in travel preferences. As the world slowly adapts to the post-pandemic era, regions such as South America are seeing higher demand for domestic and regional travel, in addition to international holidays.

Europe’s Outbound Travel Mirrors Global Growth with 4% Increase in 2025

Europe’s outbound travel saw a steady 4% rise in 2025, reflecting the global average. This means more European travelers are exploring distant destinations, contributing significantly to international tourism. Among European countries, Spain continued to be the top destination for international tourists. With Spain’s popularity as a sun and beach destination, the country remains a central hub in global travel growth, showing the ongoing appeal of its coastal attractions.

US Retains Position as Leading Country in Global Travel with Consistent Demand

Despite a slight dip of 1% in outbound travel from North America, the United States maintained its position as the country with the highest level of international travel. In fact, the US remains the world’s travel leader, ahead of Germany and the UK. American travelers continue to explore the world, ensuring that destinations across Europe, the Caribbean, and Asia are well-connected with US-based tourism demand.

Dubai, Bahamas, and Brazil Lead Global Destination Rankings in 2025

The 2025 IPK International Destination Performance Index (DPI) highlighted Dubai, Abu Dhabi, the Bahamas, and Brazil as some of the top destinations globally in terms of travel satisfaction, recommendation, and the intention to return. Dubai emerged as the top performer for the year, renowned for its luxurious service, top-tier accommodation, and its favorable weather conditions. However, sustainability remains an area of concern in Dubai and Abu Dhabi, where efforts to improve environmental standards are ongoing.

Holiday Travel Domination with Sun and Beach Escapes Taking the Lead

In 2025, nearly three-quarters of all international trips were holiday-related, with the sun and beach segment leading the charge. This trend underlines the global desire for relaxation, warm weather, and coastal destinations. The growth in holiday travel was in line with the global average of 4%, continuing the trend of tourists prioritizing leisure and wellness after years of pandemic restrictions. Notably, destinations like Spain saw a continued influx of international tourists seeking sun-soaked beaches and vibrant coastal resorts.

Business and MICE Travel Make a Strong Comeback in 2025

Business travel experienced a welcome 6% growth in 2025, while MICE (Meetings, Incentives, Conferences, and Exhibitions) travel surged by 8%, reaching pre-pandemic levels. The global business travel market is rebounding strongly as companies resume face-to-face meetings and conferences. This shift is expected to play a significant role in the tourism industry’s recovery, with major events like the 2026 ITB Berlin further bolstering business travel activities globally.

Increase in Spending Per Trip Reflects Strong Recovery in Tourism

Travel spending per trip also saw an increase of 5% in 2025, indicating the recovery of tourism from the pandemic’s financial effects. On average, travelers spent more on accommodation, transportation, and experiences, with transportation accounting for roughly 25% of the total travel expenditure. This uptick in spending shows that tourists are willing to invest in quality experiences, with long-haul travel and luxury stays becoming more common in 2025.

The Role of Rail Travel in Europe’s Post-Pandemic Recovery

Rail travel experienced above-average growth in Europe, signaling a growing preference for sustainable transport options. With many travelers opting for rail over air travel, especially for short and medium-haul journeys, this mode of transport is proving to be an environmentally-friendly and cost-effective alternative. This shift reflects Europe’s broader commitment to reducing carbon emissions while supporting more sustainable travel options.

Looking Ahead to 2026: Stable Global Travel Growth and Ongoing Challenges

As the world enters 2026, global travel is expected to remain stable, with growth continuing to align with pre-pandemic levels. However, challenges such as overtourism and sustainability will remain key issues for travelers and destinations alike. The tourism industry will need to adapt to these evolving demands by finding ways to manage the delicate balance between growth and preservation. ITB Berlin 2026 is set to address these topics, with new discussions around the future of travel technology and sustainability on the horizon.

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Bihar Stuns the World with Its Rich Heritage, Adventure Tourism, and Eco-Tourism Offerings at SATTE 2026 in New Delhi

The Bihar Tourism Department made a remarkable appearance at the South Asia’s Travel & Tourism Exhibition (SATTE) 2026, held in New Delhi from February 25 to 27, 2026. The event, which brought together tourism experts, professionals, and representatives from various countries, provided an excellent platform to promote Bihar’s rich cultural, religious, and eco-tourism offerings. Attracting the attention of global buyers and tourism enthusiasts, the state demonstrated its immense potential to become a key destination in India’s tourism landscape.

Bihar’s Rich Cultural and Religious Legacy Unveiled

At SATTE 2026, Bihar showcased its diverse tourism destinations, including the globally renowned sites of Bodh Gaya, Nalanda, Vaishali, Rajgir, and Patna. Each of these destinations plays a vital role in preserving and promoting Bihar’s cultural and religious heritage. With the Buddhist pilgrimage site of Bodh Gaya attracting millions of visitors every year, the state offers an enriching experience to those interested in exploring Buddhism’s roots.

Rajgir, with its ancient ruins and historical significance, stands as a testament to Bihar’s vibrant history. Vaishali, the birthplace of Lord Mahavira, holds spiritual significance for followers of Jainism, while Nalanda is home to the ancient university, known as one of the world’s oldest seats of learning. Patna, the state capital, boasts a rich heritage that spans centuries, offering tourists a glimpse into Bihar’s diverse culture, architecture, and local traditions.

An Immersive Experience for Visitors

The Bihar Tourism Department, led by Joint Director Rajesh Roshan, used innovative approaches to present Bihar’s tourism prospects. At their booth at SATTE 2026, the team utilized engaging video presentations, brochures, and interactive sessions to showcase Bihar’s potential in cultural heritage, religious tourism, eco-tourism, and adventure tourism. The department effectively highlighted the unique blend of modernity and tradition that sets Bihar apart as a must-visit destination in India.

Notably, a PowerPoint presentation on Bihar’s new tourism policy was shared with investors, offering insight into the state’s strategies to boost the sector. This reflects the government’s commitment to making Bihar a prominent player in the Indian tourism industry.

A Global Stage for Bihar’s Tourism Potential

SATTE 2026 was an ideal platform for Bihar to strengthen its presence in the global tourism market. With representatives from countries such as Sri Lanka, Nepal, Jordan, Malaysia, Maldives, and Uzbekistan, as well as from various Indian states, the event attracted a diverse audience. By participating in this prominent trade show, Bihar’s tourism officials aim to firmly position the state on the global tourism map, paving the way for increased international arrivals and investments.

Such platforms are invaluable for Bihar, as they provide exposure to a larger international audience, attract business partnerships, and facilitate cross-border collaborations. As the tourism industry rebounds from the global disruptions caused by the pandemic, Bihar is eager to attract visitors from all corners of the globe.

Strengthening Bihar’s Tourism Policy for Future Growth

During the inaugural ceremony, officials from the Union Ministry of Tourism emphasized the importance of such trade events in fostering tourism growth. Bihar’s tourism policy, which encourages investments in infrastructure, sustainable tourism, and the promotion of local crafts, was presented to investors to further stimulate interest in the state. Bihar’s proactive approach and determination to develop its tourism sector offer hope for the future.

In addition to cultural and religious tourism, Bihar has also recognized the potential of eco-tourism and adventure tourism to attract a broader audience. The state is blessed with lush green landscapes, wildlife sanctuaries, and opportunities for activities like trekking, camping, and cycling. Bihar’s commitment to sustainable tourism ensures that these attractions will be developed while preserving the natural environment, making it an ideal destination for nature lovers and adventure seekers.

Bihar’s Strategic Vision for the Future

Bihar’s participation at SATTE 2026 highlights the state’s forward-thinking approach to tourism. The state’s tourism department, under the guidance of officials like Keshari Kumar, Ravishankar Upadhyay, and Saurabh Kumar, has taken proactive steps to showcase Bihar’s tourism products on a national and global scale. The department’s participation in SATTE is part of a broader effort to promote Bihar’s heritage and bring attention to the untapped potential of the state’s tourism industry.

By leveraging events like SATTE, Bihar aims to establish itself as a year-round tourist destination. The state’s focus on infrastructure development, including better connectivity, upgraded amenities, and improved services, will contribute to a more seamless experience for both domestic and international visitors.

A Bright Future for Bihar’s Tourism

In conclusion, Bihar’s active participation in SATTE 2026 represents the state’s commitment to becoming a leading destination in India’s tourism sector. With its rich historical and cultural legacy, diverse tourist sites, and growing emphasis on eco-tourism and adventure tourism, Bihar has the potential to attract visitors from around the world. The state’s efforts to promote its unique offerings, backed by a well-crafted tourism policy and infrastructure development plans, will undoubtedly help Bihar carve out a significant place on the global tourism map. As the tourism industry evolves, Bihar stands poised to become a top choice for travelers seeking cultural, spiritual, and adventure-filled experiences.

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Etihad Airways Surpasses All Expectations in 2025 with a Record-Breaking Profit, Expanded Fleet, and Major Network Growth

Etihad Airways, based in the United Arab Emirates, has delivered an extraordinary performance in 2025, securing a record AED 2.6 billion (USD 698 million) profit, marking its most impressive financial year ever. This remarkable achievement reflects the airline’s resilience and commitment to growth, offering passengers an enhanced travel experience while positioning itself as a leader in the global aviation sector. With a substantial rise in passenger numbers, fleet expansion, and a surge in cargo services, Etihad’s growth story in 2025 is a testament to its unwavering dedication to innovation, customer satisfaction, and operational excellence.

Etihad Airways has not only reported a surge in profitability but also a consistent upward trajectory in its operations. The airline achieved a 21% increase in passenger numbers, reaching 22.4 million, positioning itself as the fastest-growing global full-service network carrier. This substantial growth in passenger traffic has been supported by Etihad’s expanded fleet, which now boasts 127 aircraft, the largest in its history. With a record number of flights and additional routes launched in major global cities, Etihad continues to solidify its status as an influential player in the aviation sector.

Groundbreaking Expansion and Unprecedented Growth

Etihad Airways’ success in 2025 was also fueled by an ambitious network expansion, which saw the airline increase its destinations from 94 to 110. With new routes to Atlanta, Prague, Warsaw, and more, the airline has increased its global reach, providing travelers with unparalleled access to both popular and emerging destinations. The airline’s fleet expansion, including the addition of 29 aircraft, has allowed Etihad to not only increase capacity but also offer more choices for travelers, ensuring a seamless flying experience to over 110 destinations worldwide.

The airline’s commitment to operational excellence is evident in its remarkable 88.3% passenger load factor, which is indicative of strong demand for Etihad’s services. With an efficient capacity utilization model, the airline continues to provide top-notch service while maintaining profitability. This focus on high-demand markets, coupled with competitive pricing strategies, has been instrumental in its ability to drive revenues. Etihad’s passenger revenue surged by 24%, contributing to a total revenue increase of 21% year-on-year, amounting to AED 30.7 billion (USD 8.4 billion).

Leading the Way in Customer Experience

As part of its ongoing commitment to enhancing customer satisfaction, Etihad has made significant investments in its passenger experience. The introduction of fully lie-flat seating on select aircraft, upgraded onboard amenities, and an improved dining experience have contributed to a more comfortable and luxurious flying experience. These investments are reflected in the airline’s impressive Net Promoter Score (NPS), which saw a 10% year-on-year increase. Moreover, the airline’s dedication to service excellence was recognized globally, as Etihad received over 25 international awards, including accolades for the Best Airline Customer Experience and Best Airline Economy Class.

Etihad’s focus on customer satisfaction is matched by its efforts in sustainability and innovation. With the ongoing modernization of its digital platforms and the brand refresh initiated in 2025, the airline has strengthened its position as a modern, forward-thinking carrier. Etihad’s recognition as one of the world’s safest airlines, along with the Five-Star Global Airline status from APEX, reflects the airline’s commitment to safety and operational excellence.

Etihad’s Role in Abu Dhabi’s Economic Growth

As the national carrier of the UAE, Etihad plays a pivotal role in the economic development of Abu Dhabi. The airline’s growth in 2025 accounted for nearly 50% of total passenger growth in the UAE, showcasing its significant contribution to the country’s tourism and aviation sectors. Etihad’s strategic focus on long-term sustainability and expansion is aligned with the UAE’s broader ambitions to diversify its economy, attract more tourists, and enhance global connectivity.

The airline’s efforts extend beyond passenger service to include significant contributions to the cargo sector. Etihad’s expanded belly-hold capacity, along with its joint venture with SF Express, has established it as the largest cargo operator between mainland China and the Middle East. The airline’s cargo revenue rose by 8%, with a 9% increase in cargo volumes, further highlighting Etihad’s diversification strategy and ability to meet the growing demands of the global supply chain.

Investing in the Future

Looking ahead, Etihad Airways is poised for continued success. The airline has outlined an ambitious strategy to enhance its fleet and expand its reach. With major aircraft orders placed in 2025, Etihad is positioning itself to meet the future demands of the aviation industry while maintaining a competitive edge in the market. The airline’s long-term growth plans are expected to support the broader UAE economy, offering new opportunities for passengers and contributing to the country’s vision for global connectivity.

In addition to fleet expansion, Etihad is investing heavily in employee development. The airline welcomed over 3,200 new employees in 2025, reflecting the company’s commitment to fostering talent and creating a diverse workforce. Internal promotions also played a crucial role, with 2,200 employees advancing within the company. This emphasis on employee growth ensures that Etihad’s staff continues to deliver exceptional service to passengers while contributing to the airline’s overall success.

A Vision for Sustainable Growth

Etihad Airways has set new benchmarks in the aviation industry with its record-breaking performance in 2025. The airline’s ability to maintain profitability, expand its network, and enhance customer experience has positioned it as a leader in the global aviation landscape. With a strong financial foundation, a growing fleet, and a clear commitment to sustainability, Etihad is well-equipped to continue its upward trajectory. As it looks to the future, the airline’s focus on innovation, service excellence, and economic diversification will ensure its continued success in the ever-evolving aviation market.

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How the 2026 Taiwan Lantern Festival in Chiayi Fuses Technology and Tradition in a Mesmerizing Display!

Taiwan’s Chiayi County is set to host the spectacular 2026 Taiwan Lantern Festival, promising an unforgettable cultural and artistic experience from March 3 to 15, 2026. This year’s theme, “Glow with Taiwan, Light Up Chiayi,” is set to immerse visitors in a world of light, colour, and creativity, capturing the essence of Taiwan’s rich cultural heritage and modern innovations. The festival promises to be a highlight of the spring season, offering a unique blend of traditional and contemporary attractions spread across 16 themed zones.

The Taiwan Lantern Festival is an annual event celebrated across Taiwan, marking the conclusion of the Lunar New Year festivities. Each year, the festival rotates to different cities across the island, and for 2026, the beautiful Chiayi County takes the spotlight. Nestled between the mountains of Alishan and the Taiwan Strait coastline, Chiayi is often overlooked by tourists, but this event will showcase the region’s vibrant mix of agriculture, environmental sustainability, and deep-rooted culture. The festival will feature a dazzling array of lights, performances, and innovations that will captivate both locals and international visitors alike.

A Grand Visual Spectacle

At the heart of the 2026 Taiwan Lantern Festival is the stunning “Glow of Alishan,” a 21-meter-high lantern that will light up the night sky. This towering lantern is synchronized to a dynamic sound and light show, making it one of the most impressive features of the event. As the evening unfolds, the festival grounds will come alive with hundreds of illuminated drones that paint the sky with intricate, shifting patterns. These drone light shows will be followed by spectacular fireworks displays, further amplifying the festival’s breathtaking beauty.

The festival’s lighting displays aren’t limited to just the lanterns. The “Sailing the World” zone will have glowing ships, while the “Super Mario Starry Carnival” will take visitors through a whimsical world inspired by the beloved pop culture icon. These zones, along with many others, will transform Chiayi into a glowing wonderland, making it an ideal destination for those seeking a blend of innovation and tradition.

A Diverse Range of Performances and Attractions

The 2026 Taiwan Lantern Festival is not just a visual feast but also a celebration of diverse cultures and arts. With 12 official must-see attractions, visitors will be treated to performances that range from the high-energy Irish tap dancers to the mesmerizing Cavalcade of White Horses from France. Taiwanese performers will also take the stage, including the famous Paper Windmill Theatre and the Ming Hwa Yuan Arts & Cultural Group, which are known for their traditional performances that captivate audiences of all ages.

The event will feature street carnivals and large-scale parades, ensuring that there is always something happening throughout the festival. Whether you visit on the first day or the final evening, the atmosphere will remain vibrant, lively, and full of excitement.

Embracing Technology and Pop Culture

For tech enthusiasts, the 2026 festival will have something special: the Osaka Expo TECH WORLD Pavilion. Here, visitors will witness Taiwan’s commitment to embracing digital innovation, with exhibits and installations showcasing the latest in technology. The festival also highlights Taiwan’s love for global pop culture with the “Super Mario Starry Carnival” zone, which will bring the digital world to life with larger-than-life projections and interactive installations.

The integration of technology into the festival isn’t just limited to the exhibits. The festival’s management has ensured that the event is accessible to everyone. With shuttle buses running directly from both the Chiayi HSR Station and TRA Chiayi Station to the festival grounds, visitors will find it easy to travel to the event. For those driving, seven free parking lots with over 10,000 spaces will be available, though shuttles may be the more convenient option given the expected large crowds.

Chiayi – A Destination Worth Exploring

Chiayi County is not only the host of this spectacular event, but it is also a destination worth exploring beyond the festival grounds. Known as the gateway to Alishan National Scenic Area, Chiayi is home to Taiwan’s famous high-mountain forest railway, offering visitors a chance to experience the beauty of the island’s mountainous regions. Visitors can take a scenic train ride up the Alishan Railway, which offers sweeping views of lush landscapes and the famous sunrise at Alishan, a must-see for nature lovers.

In addition to its natural wonders, Chiayi also boasts a rich culinary scene, with turkey rice being the standout dish that every visitor should try. The county’s local markets, night markets, and street food stalls offer a variety of delicious and unique Taiwanese foods that will make your visit even more memorable.

Getting There and Planning Your Visit

Chiayi is easily accessible from Taiwan’s capital city, Taipei, thanks to the high-speed rail. The Chiayi HSR Station connects visitors to Taipei in under 90 minutes, making it an easy day trip or weekend getaway. For those arriving by train, the TRA Chiayi Station also provides convenient access to the festival grounds. Additionally, the official festival website provides maps, event schedules, and transportation updates, making it easy for visitors to plan their trip.

For those who want to make the most out of their time in Chiayi, staying beyond the festival dates will reward visitors with a deeper understanding of the region’s culture, food, and natural beauty. Whether you’re an adventure seeker, a history buff, or simply someone looking for a unique cultural experience, Chiayi offers something for everyone.

Conclusion

The 2026 Taiwan Lantern Festival in Chiayi is shaping up to be an event that combines culture, technology, and spectacular visuals in an unforgettable way. From the grand lantern displays to the world-class performances, this festival promises to captivate audiences and showcase the best of Taiwan’s rich cultural tapestry. Chiayi County, with its natural beauty, culinary delights, and modern innovations, will provide an ideal backdrop for this extraordinary celebration. So, whether you’re looking to immerse yourself in Taiwanese traditions or experience the latest in digital artistry, the 2026 Taiwan Lantern Festival is not to be missed.

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Greece Takes the Crown as the World’s Top Destination for ‘Dock and Dine’ Tourism in 2026, Offering Exclusive Culinary Experiences Accessible Only by Sea

Greece has solidified its reputation as the ultimate destination for “dock and dine” tourism, taking the number one spot in a global study by BoatBooker. The study, which analyzed over 1,000 destinations across 45 countries, revealed that Greece is the leader in gastronomic experiences accessible exclusively by sea. With 349 top-rated restaurants spread across the country, it stands as the go-to place for travelers looking to combine the pleasures of gourmet dining with the beauty of the Mediterranean Sea.

In 2026, Greece continues to attract visitors with its exclusive maritime gastronomy, offering a distinctive combination of high-quality cuisine and stunning seaside settings. The country’s maritime islands, including Hydra, Paxos, and Symi, are particularly famous for their world-class dining experiences that can only be reached by boat, creating an exceptional sense of adventure that enhances the culinary journey.

A Maritime Culinary Paradise

Greece’s “dock and dine” culture has evolved into a key aspect of its tourism offering, thanks to its numerous islands with restaurants that are only accessible by boat or ferry. The unique accessibility criteria highlighted in the study show that Greece stands out not just for its number of such establishments, but for their quality as well. With a minimum 4.5-star rating, these restaurants represent the best of Greek hospitality, offering everything from fresh seafood to traditional Mediterranean dishes, all enjoyed with the sea breeze and a view of the crystal-clear waters.

The Saronic, Ionian, and Dodecanese islands contribute the most to this prestigious ranking, each offering a variety of dining experiences that are impossible to match elsewhere. The allure of traveling by sea to reach these restaurants adds an unforgettable layer to the dining experience, setting Greece apart as a unique culinary destination.

The Mediterranean Advantage

Greece, Croatia, and Italy collectively dominate the “dock and dine” scene, with Greece alone accounting for 34% of the total destinations worldwide that meet the study’s strict criteria. The Mediterranean region, therefore, remains the world’s leading hub for this form of tourism, combining rich culinary traditions with scenic beauty and unparalleled accessibility by water.

However, the study also revealed that it’s not just about quantity. The quality of the dining experiences in Greece is unparalleled. Many of the restaurants have achieved ratings as high as 4.8 stars, with smaller, family-run businesses often receiving rave reviews. This points to a trend where travelers are increasingly seeking authentic, less commercialized experiences, moving away from traditional tourist traps in favor of intimate, locally-run establishments.

Hidden Gems and Luxury

The report identified two distinct groups within the “dock and dine” tourism sector: the high-traffic, luxury destinations, and the hidden gems that offer more intimate experiences. For example, restaurants like Mambo Beach Restaurant in Indonesia have perfected the art of high-volume service while maintaining an exceptional standard. These high-traffic venues are perfect for those seeking popular, well-established dining spots that still offer a remarkable culinary experience.

On the other hand, Greece’s smaller islands excel in the “hidden gems” category, with many restaurants catering to a more select crowd. More than 40% of the top-ranked restaurants are family-run establishments with fewer than 300 reviews, reflecting the growing trend among travelers for more authentic, exploratory dining experiences. These restaurants often rely on private boat tours or water taxis to transport their guests, offering a more personalized and slower pace of travel that emphasizes the journey as much as the meal itself.

Why Greece Leads the Pack

Why is Greece such a leader in “dock and dine” tourism? The answer lies in its commitment to preserving maritime accessibility. Many of Greece’s islands do not have airports, making travel to these restaurants exclusively by sea. This unique accessibility enhances the overall dining experience, as the journey itself becomes part of the adventure. Whether it’s a sunset cruise to a secluded seafood restaurant or a day trip to one of the smaller islands, Greece ensures that the connection between the sea and the meal is always preserved.

Additionally, Greece’s focus on sustainability and quality ensures that these maritime restaurants not only offer exceptional food but also maintain high standards of environmental responsibility. The combination of stunning scenery, delicious cuisine, and a unique way of reaching these culinary hubs ensures that Greece remains the top destination for those seeking a truly unforgettable dining experience.

The Future of “Dock and Dine” Tourism in Greece

Looking ahead to 2026 and beyond, Greece is poised to continue its reign as the global leader in “dock and dine” tourism. With a growing emphasis on sustainable and authentic travel experiences, Greece’s islands are becoming the ideal destinations for travelers seeking both culinary excellence and an unforgettable journey by sea. The increasing popularity of these exclusive gastronomic experiences highlights a broader trend in tourism, where the journey and the destination are equally important.

In conclusion, Greece’s dominance in the “dock and dine” tourism market is a testament to its unique ability to combine the best of both worlds: exceptional cuisine and an extraordinary maritime journey. Whether visiting well-known islands like Hydra and Symi or exploring the lesser-known gems of the Aegean and Ionian seas, Greece remains the ultimate destination for those seeking a one-of-a-kind dining adventure.

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