Taiwan February 2026: Foxtron Bria up to #13

3 March 2026 at 10:30

The Foxtron is less than 50 sales away from the Top 10.

In February new car sales in Taiwan dive -19.9% to just 22,043 units, leading to a year-to-date volume down -8.7% to 57,116. There’s an easy explanation for this poor result: the later start of the Lunar New Year this year, with the Lunar New Year holiday from February 14th to 22nd, followed by the 228 Peace Memorial Day holiday starting on February 27th. This way, the actual number of working days for vehicle registrations in February was only 14.

In this troubled context,. Toyota (-8%) contains its fall to hold a strong 33% share, distancing Honda (-4.2%) at 7.1%. Mercedes (-22.2%) struggles year-on-year but is back up four spots on January to #3, ahead of Lexus (-46.4%) and CMC (-35.1%) both in very bad shape. Ford (+7.4%) and most impressively Suzuki (+32%) defy the negative environment with splendid YoY gains.

Model-wise, the Toyota Corolla Cross (+0.7%) dominates once again with 11.1% share, but this is below the 13.1% it held last month. In 2nd place, the Toyota RAV4 (+12.7%) is starting to reap the benefits of its new generation and is up to 8.1% share. The CMC J Space (-36.1%) freefalls but stays at #3 ahead of the new Ford Territory reaching a record #4. The Lexus NX (-15.3%) rounds out the Top 5. The Toyota bZ4X (+10850%) storms into the Top 10 for the first time at #10, smashing its previous ranking record of #27 established just last month. The big event of the month is the 13th place of the locally-manufactured Foxtron Bria with 390 sales and 1.8% share for its first full month in market. Foxtron also sells 6 units of the Cavira.

Previous month: Taiwan January 2026: Ford Territory up to #5, Foxtron Bria launches

One year ago: Taiwan February 2025: CMC J Space cracks podium

Full February 2026 Top 10 brands and Top 70 models below.

Taiwan February 2026 – brands:

Pos	Brand	Feb-26	%	/25	Jan	2026	%	/24	Pos	FY25
1	Toyota	7,279	33.0%	– 8.0%	1	18,893	33.1%	– 8.6%	1	1
2	Honda	1,570	7.1%	– 4.2%	3	4,153	7.3%	+ 38.6%	3	4
3	Mercedes	1,343	6.1%	– 22.2%	7	2,916	5.1%	– 39.4%	5	5
4	Lexus	1,327	6.0%	– 46.4%	2	4,500	7.9%	– 25.8%	2	2
5	CMC	1,218	5.5%	– 35.1%	4	3,434	6.0%	– 13.5%	4	3
6	Ford	1,084	4.9%	+ 7.4%	5	2,845	5.0%	+ 55.7%	6	n/a
7	Mitsubishi	908	4.1%	– 2.4%	8	2,413	4.2%	+ 26.9%	8	10
8	Hyundai	889	4.0%	– 15.6%	6	2,534	4.4%	+ 10.5%	7	6
9	Mazda	692	3.1%	– 22.9%	n/a	1,507	2.6%	– 25.2%	n/a	9
10	Suzuki	615	2.8%	+ 32.0%	n/a	n/a	n/a	n/a	n/a	n/a
n/a	BMW	584	2.6%	– 39.9%	9	1,799	3.1%	– 22.8%	9	7
n/a	Nissan	532	2.4%	– 37.9%	10	1,673	2.9%	– 17.5%	10	n/a
n/a	Kia	493	2.2%	– 55.0%	n/a	991	1.7%	– 35.5%	n/a	n/a

Taiwan February 2026 – models:

Pos	Model	Feb-26	%	/25	Jan	2026	%	/24	Pos	FY25
1	Toyota Corolla Cross	2,441	11.1%	+ 0.7%	1	7,045	12.3%	+ 4.2%	1	1
2	Toyota RAV4	1,796	8.1%	+ 12.7%	2	3,618	6.3%	– 2.2%	2	2
3	CMC J Space	860	3.9%	– 36.1%	3	2,446	4.3%	– 11.5%	3	3
4	Ford Territory	838	3.8%	new	5	2,171	3.8%	new	5	63
5	Lexus NX	708	3.2%	– 15.3%	4	2,283	4.0%	– 6.5%	4	7
6	Honda HR-V	637	2.9%	+ 66.3%	8	1,749	3.1%	+ 155.0%	7	9
7	Toyota Yaris Cross	616	2.8%	– 41.9%	6	1,845	3.2%	– 36.1%	6	5
8	Honda CR-V	589	2.7%	– 26.3%	10	1,429	2.5%	+ 0.1%	9	10
9	Toyota Town Ace	542	2.5%	– 47.8%	7	1,679	2.9%	– 35.0%	8	4
10	Toyota bZ4X	438	2.0%	+ 10850.0%	27	729	1.3%	+ 898.6%	17	n/a
11	Toyota Corolla Altis	411	1.9%	– 30.7%	9	1,263	2.2%	– 23.1%	10	8
12	Mitsubishi Xforce	395	1.8%	new	12	1,029	1.8%	new	11	n/a
13	Foxtron Bria	390	1.8%	new	n/a	404	0.7%	new	30	–
14	Mazda CX-5	358	1.6%	+ 11.9%	28	639	1.1%	– 14.9%	20	13
15	Suzuki Swift	352	1.6%	+ 41.4%	71	433	0.8%	– 2.5%	29	28
16	Toyota Camry	294	1.3%	+ 31.8%	21	690	1.2%	+ 39.4%	18	25
17	Mitsubishi Delica	286	1.3%	– 40.8%	14	789	1.4%	– 20.0%	13	11
18	Mercedes GLC Class	266	1.2%	– 42.8%	15	762	1.3%	– 48.5%	15	12
19	CMC Zinger	265	1.2%	– 39.5%	17	729	1.3%	– 29.8%	16	15
20	Lexus RX	251	1.1%	– 46.8%	11	970	1.7%	– 24.4%	12	14
21	Honda Fit	238	1.1%	– 42.0%	13	774	1.4%	– 3.1%	14	21
22	Toyota Vios	195	0.9%	– 34.8%	16	676	1.2%	– 23.7%	19	22
23	Hyundai Venue	195	0.9%	– 26.1%	25	505	0.9%	– 9.7%	26	31
24	Mercedes GLA Class	195	0.9%	+ 62.5%	47	337	0.6%	+ 2.1%	37	38
25	Mercedes E Class	193	0.9%	+ 36.9%	41	358	0.6%	– 15.6%	33	41
26	Hyundai Porter	183	0.8%	– 29.3%	23	537	0.9%	+ 38.0%	25	23
27	Nissan Kicks	180	0.8%	– 36.6%	18	638	1.1%	– 5.3%	21	17
28	Hyundai Custin	180	0.8%	+ 185.7%	20	592	1.0%	+ 11.1%	22	30
29	Nissan X-Trail	180	0.8%	– 12.6%	22	557	1.0%	– 11.7%	24	24
30	Suzuki Jimny	180	0.8%	n/a	29	461	0.8%	n/a	28	n/a
31	Nissan Sentra	170	0.8%	– 22.0%	26	464	0.8%	– 10.3%	27	32
32	Kia Sportage	164	0.7%	– 15.9%	33	372	0.7%	– 13.1%	31	27
33	Lexus LBX	152	0.7%	– 44.7%	34	354	0.6%	– 30.0%	34	37
34	Toyota Alphard	146	0.7%	– 38.1%	44	300	0.5%	– 33.5%	41	29
35	MG G50 Plus	145	0.7%	new	19	567	1.0%	new	23	n/a
36	Hyundai Mufasa	134	0.6%	new	30	369	0.6%	new	32	40
37	Mazda CX-30	129	0.6%	+ 0.0%	38	316	0.6%	– 5.7%	39	35
38	Hyundai Tucson	124	0.6%	– 60.9%	32	346	0.6%	– 38.9%	36	19
39	MG HS	123	0.6%	– 55.6%	37	312	0.5%	– 38.3%	40	34
40	MG ZS	122	0.6%	n/a	39	297	0.5%	n/a	43	47
41	Mercedes GLE Class	113	0.5%	– 45.7%	42	271	0.5%	– 42.5%	45	55
42	Ford Focus	106	0.5%	– 78.9%	35	299	0.5%	– 60.0%	42	16
43	Lexus ES	104	0.5%	– 34.2%	36	296	0.5%	– 28.5%	44	44
44	BMW X3	101	0.5%	n/a	31	334	0.6%	n/a	38	n/a
45	Honda Civic	101	0.5%	+ 140.5%	66	192	0.3%	+ 166.7%	58	62
46	VW Tiguan	99	0.4%	– 12.4%	55	222	0.4%	n/a	50	n/a
47	Toyota Crown	96	0.4%	+ 62.7%	43	254	0.4%	+ 69.3%	47	61
48	Peugeot 3008	96	0.4%	n/a	n/a	n/a	n/a	n/a	n/a	n/a
49	CMC Veryca	93	0.4%	– 1.1%	40	259	0.5%	+ 51.5%	46	53
50	Mercedes GLB Class	93	0.4%	n/a	62	197	0.3%	n/a	54	n/a
51	Skoda Octavia	92	0.4%	– 12.4%	48	234	0.4%	+ 7.8%	48	45
52	Volvo XC60	88	0.4%	n/a	61	195	0.3%	n/a	56	n/a
53	Mercedes A Class	84	0.4%	+ 31.3%	n/a	139	0.2%	– 11.5%	n/a	70
54	VW T-Roc	84	0.4%	– 35.9%	n/a	n/a	n/a	n/a	n/a	n/a
55	Fuso Canter	83	0.4%	– 49.4%	56	199	0.3%	– 29.4%	52	39
56	Lexus LM	79	0.4%	– 72.4%	59	191	0.3%	– 52.8%	60	42
57	Mercedes V Class	78	0.4%	– 42.2%	63	181	0.3%	– 45.5%	62	58
58	Mitsubishi Colt Plus	76	0.3%	– 61.0%	45	229	0.4%	– 46.0%	49	43
59	Volvo EX30	76	0.3%	new	n/a	149	0.3%	new	67	n/a
60	Suzuki Carry	75	0.3%	– 15.7%	n/a	n/a	n/a	n/a	n/a	n/a
61	Kia Carnival	70	0.3%	– 87.4%	n/a	n/a	n/a	n/a	n/a	49
62	Kia Picanto	69	0.3%	n/a	n/a	144	0.3%	n/a	69	n/a
63	Toyota Corolla Sport	68	0.3%	+ 28.3%	n/a	128	0.2%	– 6.6%	n/a	66
64	BMW 1 Series	67	0.3%	+ 109.4%	64	165	0.3%	– 40.4%	64	50
65	Luxgen n7	66	0.3%	– 73.7%	53	194	0.3%	– 76.2%	57	26
66	Mazda CX-60	64	0.3%	– 49.6%	52	195	0.3%	– 9.3%	55	54
67	VW Golf	64	0.3%	n/a	67	155	0.3%	n/a	65	n/a
68	Peugeot 408	64	0.3%	new	70	145	0.3%	new	68	46
69	Mercedes C Class	62	0.3%	– 43.6%	68	150	0.3%	– 40.9%	66	59
70	Audi A1/A3	61	0.3%	n/a	n/a	141	0.2%	n/a	70	69

Source: u-car.com.tw

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