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Japan November 2025: Sales down again, Toyota RAV4 and bZ4X impress

8 December 2025 at 11:09

The Toyota bZ4X is inside the Japanese Top 30 for the first time.

New vehicle sales in Japan endure a 5th straight month of year-on-year declines in November at -5.1% to 369,721 units. Thanks to a start of the year boosted by low year-ago volumes, the YTD tally remains in positive at +3.4% to 4,230,318. 7 of the Top 8 carmakers are in negative this month. Toyota (-1.2%) leads the way above Suzuki (-3.6%) and Honda (-9.5%). Daihatsu (+9.3%) is the sole gainer near the top but drops one spot on last month to #4. Below, Nissan (-26.5%), Mazda (-17.5%), Mitsubishi (-17.2%) and Subaru (-15.4%) are all hit hard. Audi (+81.4%), Lexus (+19.3%), Mitsubishi Fuso (+17.1%) and Volkswagen (+8%) stand out further down.

Over in the regular cars ranking, both the Toyota Yaris/Cross (-22.6%) and Corolla/Cross (-32.1%) freefall but keep the lead. Obviously when separating the Cross variants these models are much weaker, which makes the Toyota Raize (+88.2%) the β€˜true’ best-seller. The Toyota Sienta (+9.4%) and Roomy (+91.3%) complete the Top 5 above the Toyota Alphard (-18.4%). The Honda Freed (-9.7%) is the best-selling non Toyota like last month with the Toyota Voxy (+17.8%), Noah (+13.1%) and Honda Vezel (+19.3%) rounding out the Top 10. Below, notice the Toyota RAV4 (+284.7%), Suzuki Xbee (+100.8%) and bZ4X (+2938.5%) the latter breaking into the Top 30 for the first time for its 2nd month inside the Top 50.

Looking at kei cars, the Honda N-BOX (-10.2%) reclaims the top spot after a paltry October result when it dropped to #4. The Suzuki Spacia (-10.8%) stays at #2 ahead of last month’s leader the Daihatsu Move (+40.2%) still surging year-on-year. The Daihatsu Tanto (-17.7%) on the other hand is in difficulty at #4. The Honda N-One (+44%), Nissan Roox (+41%), Suzuki Jimny (+38.8%) and Mitsubishi Delica Mini/eK (+32%) deliver stunning results below.

Previous month: Japan October 2025: Daihatsu (+26.9%) defies negative market (-1.8%)

One year ago: Japan November 2024: Toyota Land Cruiser (+82.4%), Alphard (+74.1%) stun in negative market

Full November 2025 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan November 2025 – brands:

PosBrandNov-25%/24Oct2025%/24PosFY24
1Toyota122,63933.2%– 1.2%11,313,93431.1%+ 4.3%11
2Suzuki58,43515.8%– 3.6%2678,40416.0%+ 1.4%22
3Honda48,80413.2%– 9.5%4574,89813.6%– 7.7%33
4Daihatsu44,39812.0%+ 9.3%3495,13211.7%+ 48.4%45
5Nissan28,0377.6%– 26.5%5374,7498.9%– 15.6%54
6Mazda10,5792.9%– 17.5%6138,7963.3%+ 5.8%66
7Mitsubishi9,5062.6%– 17.2%9108,5952.6%– 0.8%77
8Subaru7,9792.2%– 15.4%7103,1112.4%+ 7.4%88
9Lexus7,5642.0%+ 19.3%881,7211.9%– 0.1%99
10Isuzu6,0841.6%– 0.9%1068,4201.6%+ 11.7%1010
11Mercedes4,3991.2%– 4.8%1146,0831.1%– 3.9%1111
12Mitsubishi Fuso3,4790.9%+ 17.1%1229,7250.7%– 4.6%1414
13Hino2,6560.7%– 25.3%1331,7830.8%– 17.6%1212
14BMW2,5780.7%– 20.3%1431,7590.8%+ 1.6%1313
15Volkswagen2,1250.6%+ 8.0%1528,3810.7%+ 38.1%1515
16Audi2,0700.6%+ 81.4%1621,4170.5%+ 11.4%1616
17Mini1,3880.4%– 16.4%1717,2960.4%+ 19.2%1717
18UD Trucks1,0780.3%+ 1.5%1811,2150.3%+ 19.9%1819
19Volvo8800.2%+ 2.7%1910,8570.3%– 5.4%1918
20Porsche6460.2%– 4.9%209,2680.2%+ 6.4%2021
21Jeep6240.2%– 22.2%217,7780.2%– 10.3%2120
22Peugeot5180.1%+ 7.5%226,0960.1%+ 27.2%2323
23Land Rover4240.1%+ 3.7%257,3850.2%+ 5.4%2222
24Fiat3120.1%– 4.0%233,8360.1%– 7.7%2425
25Citroen2900.1%– 14.7%262,6070.1%– 3.0%2726
26BYD2100.1%+ 76.5%243,5080.1%+ 64.4%2527
27Renault1960.1%– 7.5%272,7770.1%– 37.1%2624
28Alfa Romeo1520.0%+ 210.2%291,3900.0%+ 61.4%2931
29Ferrari1400.0%+ 5.3%281,4020.0%+ 5.1%2829
30Hyundai1060.0%+ 202.9%309920.0%+ 76.8%3033
31Lamborghini600.0%– 35.5%318720.0%+ 16.9%3132
32Scania500.0%+ 31.6%355730.0%+ 32.9%3438
33Alpina490.0%+ 44.1%324140.0%+ 17.6%3741
34Maserati480.0%– 20.0%346760.0%– 34.0%3230
35Rolls-Royce460.0%+ 64.3%334250.0%+ 27.2%3642
36Chevrolet400.0%+ 11.1%403420.0%– 36.4%4134
37Cadillac330.0%– 17.5%434740.0%+ 18.2%3540
38Bentley320.0%– 27.3%364010.0%– 19.8%3936
39Aston Martin270.0%– 25.0%374060.0%– 15.6%3837
40DS230.0%– 11.5%413500.0%– 16.9%4039
41Ford230.0%+ 21.1%421970.0%+ 1.0%4345
42Abarth220.0%– 81.7%386730.0%– 60.4%3328
43Lotus150.0%– 57.1%441760.0%– 44.5%4543
44McLaren140.0%– 53.3%392440.0%– 3.9%4244
45Dodge70.0%– 56.3%451030.0%– 12.0%4646
46GMC20.0%n/a48160.0%– 20.0%4747
47Lancia20.0%– 33.3%49150.0%+ 36.4%4850
48Buick20.0%n/a50100.0%+ 66.7%5152
49MG10.0%n/a46140.0%+ 250.0%4953
50Chrysler10.0%– 50.0%5280.0%+ 60.0%5251
 –OthersΒ 9280.3%+ 69.7% –10,3850.2%+ 100.1% –  –

Japan November 2025 – regular cars:

PosModelNov-25/24Oct2025/24PosFY24
1Toyota Yaris/Cross14,556– 22.6%1154,931+ 2.7%12
2Toyota Corolla/Cross10,997– 32.1%2130,451– 15.4%21
3Toyota Raize10,004+ 88.2%392,186+ 96.7%420
4Toyota Sienta9,703+ 9.4%697,319– 6.6%33
5Toyota Roomy8,664+ 91.3%487,463+ 34.1%512
6Toyota Alphard7,238– 18.4%581,303+ 13.2%78
7Honda Freed7,132– 9.7%883,469+ 5.9%65
8Toyota Voxy6,875+ 17.8%973,453+ 12.3%910
9Toyota Noah6,763+ 13.1%774,689+ 13.7%811
10Honda Vezel5,794+ 19.3%1062,624– 11.2%139
11Honda StepWGN5,082+ 34.0%1752,514+ 0.2%1617
12Toyota Crown4,597– 20.3%1253,284– 8.9%1515
13Nissan Serena4,586– 32.9%1466,387– 11.9%117
14Nissan Note4,426– 45.3%1173,399– 23.0%104
15Suzuki Solio4,355+ 2.8%1550,682+ 1.9%1718
16Toyota Prius4,233– 56.7%1960,423– 21.1%146
17Suzuki Jimny Wagon4,034+ 71.9%1637,121+ 56.8%2128
18Toyota RAV43,970+ 284.7%1328,532– 5.0%2526
19Toyota Land Cruiser W3,726– 41.5%1842,720– 9.0%2019
20Toyota Aqua3,606– 47.0%2264,496+ 10.2%1214
21Toyota Harrier3,557– 22.6%2348,454– 20.5%1813
22Honda Fit3,243– 24.4%2143,445– 25.4%1916
23Toyota Vellfire2,998– 3.4%2031,119– 0.1%2223
24Subaru Impreza2,350– 15.6%2529,061+ 0.5%2425
25Suzuki Xbee2,335+ 100.8%2413,986+ 19.4%3939
26Suzuki Swift2,159– 8.2%2626,427– 14.5%2622
27Subaru Forester2,119– 16.7%2729,292+ 39.3%2329
28Lexus LBX1,932+ 8.6%2919,521– 2.5%3232
29Mazda21,696– 5.1%3122,119+ 11.3%2931
30Toyota bZ4X1,580+ 2938.5%40n/an/an/an/a
31Daihatsu Rocky1,567+ 31.8%3614,874n/a3742
32Mazda CX-51,548– 6.0%3221,896+ 21.5%3034
33Honda WR-V1,447– 59.0%3325,671– 6.4%2727
34Honda Civic1,349+ 46.9%3418,634+ 31.8%3636
35Lexus NX350H1,282– 39.2%3719,153+ 19.2%3335
36Nissan X-Trail1,211– 42.1%3918,869– 37.3%3524
37Suzuki Fronx1,170– 31.7%2818,933+ 391.9%34n/a
38Subaru Levorg1,110– 15.7%3814,193– 35.2%3830
39Mitsubishi Delica D51,093– 45.9%3023,676+ 30.2%2833
40Mazda CX-301,059+ 2.6%n/a11,175– 13.2%4038
41Honda ZR-V1,021– 57.4%3519,630– 50.3%3121
42Mazda31,018– 8.3%n/a10,930– 0.7%n/a41
43Toyota Hiace W938+ 722.8%41n/an/an/a49
44Mazda CX-60813+ 48.6%4210,302n/an/a50
45Toyota JPN Taxi674– 23.6%45n/an/an/a46
46Mazda CX-80668– 70.1%488,693+ 70.2%n/an/a
47Lexus RX500H663+ 1105.5%46n/an/an/an/a
48Honda Odyssey601– 26.5%n/an/an/an/a40
49Lexus RX350H566+ 1429.7%n/an/an/an/an/a
50Mazda CX-3546– 29.3%43n/an/an/a47

Japan November 2025 – kei cars:

PosModelNov-25/24Oct2025/24PosFY24
1Honda N-BOX16,198– 10.2%4185,784– 2.9%11
2Suzuki Spacia12,904– 10.8%2154,192+ 0.7%22
3Daihatsu Move10,951+ 40.2%1113,482+ 220.2%411
4Daihatsu Tanto9,520– 17.7%3115,322+ 37.1%33
5Nissan Roox7,741+ 41.0%864,609– 1.6%76
6Suzuki Hustler6,660– 9.3%581,801– 4.9%54
7Mitsubishi Delica Mini/eK6,378+ 32.0%1252,992– 4.7%98
8Suzuki WagonR5,361– 0.0%667,316– 8.7%65
9Suzuki Jimny4,969+ 38.8%1147,264+ 24.7%1112
10Daihatsu Mira4,521– 4.1%751,698+ 31.8%1010
11Suzuki Alto3,971– 23.9%1054,013– 15.1%87
12Daihatsu Taft3,246– 3.2%945,797+ 34.6%1213
13Nissan Dayz2,889– 18.7%1340,575– 14.0%139
14Honda N-ONE2,094+ 44.0%1418,210+ 9.8%1617
15Honda N-WGN1,659– 46.3%1525,990– 17.1%1414
16Suzuki Every Wagon1,551– 6.1%1618,978+ 8.2%1516
17Mazda Flair Wagon930– 25.7%1713,106– 9.1%1818
18Toyota Pixis602+ 25.4%188,231+ 47.9%1921
19Nissan Sakura594– 65.7%1913,496– 37.1%1715
20Daihatsu Copen524+ 202.9%204,048+ 57.3%2325
21Subaru Stella371n/a212,416n/a26 –
22Mazda Flair Crossover361– 31.4%225,442– 16.7%2019
23Nissan Clipper Rio321– 33.7%235,340– 6.4%2120
24Mazda Carol291– 14.4%243,245– 13.7%2422
25Mazda FlairΒ Β 239+ 4.4%262,701– 14.0%2524
26Subaru Chiffon229– 65.5%254,066+ 13.7%2223
27Subaru Pleo141– 59.9%272,243+ 10.7%2727
28Mazda Scrum Wagon86– 13.1%281,107+ 1.3%2928
29Toyota Copen GR Sport77+ 16.7%30982+ 9.1%3029
30Mitsubishi eK Cross EV60– 73.1%291,384– 39.5%2826
31Mitsubishi Town Box26– 16.1%31491+ 14.7%3130

Sources: JADA, JMVA, JAIA

Canada November 2025: Toyota (+10.1%) defies market off -8.6%

5 December 2025 at 09:40

The new 4 Runner plays a part in significantly lifting Toyota sales in November.Β 

DesRosiers Automotive has the Canadian new light vehicle market down a painful -8.6% year-on-year in November to an estimated 142,000 units. However, November 2024 was a particularly high comparison base as it was the first November since 2017 to pass the 150,000-unit milestone due to rushed sales in Quebeck before the end of green car subsidies. The SAAR is 1.87 million vs. 2.04 million last year. Also of note is we are very close to the pre-pandemic levels of 145,000 units in November 2019.

Among OEMs still reporting monthly sales, Toyota Motor stands out with a market-defying 8.8% year-on-year gain to over 20,000 units. Reversely, Honda Canada (-23.7%) freefalls while Hyundai-Kia (-2.1%) contains its loss. As for brands, Toyota (+10.1%) is the best performer just as Hyundai (-0.3%) manages to stay stable. Honda (-26.1%) in in a rut and Genesis (+6%), Mazda (+5%), Acura (+2.4%) and Volvo (+0.4%) are all in positive. Lexus (-0.1%) is stable.

Among models with available monthly data, the Toyota RAV4 (-6.2%) is weak yet beats the market, while the Hyundai Tucson (+39.1%) surges ahead. The Mazda CX-5 (+49.7%), Subaru Crosstrek (+30.5%), Hyundai Kona (+14.1%) and Toyota Corolla Cross (+11.1%) also post fantastic scores. Further down, notice the Toyota Grand Highlander (+143.5%), Tacoma (+60.6%), Kia Seltos (+60.1%) and Kia Sportage (+40.8%) as well as the Toyota 4Runner (+3415.4%) benefitting from a new generation.

Previous month: Canada October 2025: Toyota (+17.4%), Subaru Forester (+110.7%) stand out

One year ago: Canada November 2024: strongest November in 7 years, Honda (+28.1%) shines

November 2025 selected data for 6 OEMs, 10 brands and 95 models below.

Note: this data only includes manufacturers still reporting monthly.

Canada November 2025 – selected OEMs:

PosOEMNov-25/241-11 2025/24
1Toyota Motor Co.20,740+ 8.8%232,274+ 5.8%
2Hyundai-Kia18,586– 2.1%233,074+ 11.2%
3Honda Canada9,413– 23.7%133,591+ 6.3%
4Mazda5,982+ 5.0%76,814+ 13.5%
5Subaru5,048– 8.6%65,570+ 3.5%
6Volvo Cars Canada1,315+ 0.4%13,430+ 8.7%

Canada November 2025 – selected brands:

BrandNov-25/241-11 2025/24
Toyota18,238+ 10.1%201,551+ 4.9%
Hyundai11,487– 0.3%136,488+ 12.2%
Honda8,354– 26.1%121,365+ 6.0%
Kia6,428– 5.9%88,999+ 9.2%
Mazda5,982+ 5.0%76,814+ 13.5%
Subaru5,048– 8.6%65,570+ 3.5%
Lexus2,502– 0.1%30,723+ 12.4%
Volvo1,315+ 0.4%13,430+ 8.7%
Acura1,059+ 2.4%12,226+ 9.7%
Genesis671+ 6.0%7,587+ 16.9%

Canada November 2025 – selected models:

ModelNov-25/241-11 2025/24
Toyota RAV45,913– 6.2%71,225+ 2.1%
Hyundai Tucson3,968+ 39.1%38,354+ 39.4%
Honda CR-V3,905– 16.2%52,261+ 1.7%
Subaru Crosstrek2,631+ 30.5%30,149+ 14.0%
Mazda CX-52,372+ 49.7%26,242+ 12.0%
Hyundai Kona2,272+ 14.1%29,907+ 4.3%
Toyota Corolla Cross1,747+ 11.1%18,205+ 13.7%
Honda Civic1,746– 48.9%29,466+ 0.8%
Kia Seltos1,739+ 60.1%19,987+ 10.5%
Toyota Corolla1,728– 4.3%23,440– 2.7%
Kia Sportage1,662+ 40.8%21,855+ 28.9%
Subaru Forester1,625+ 9.6%20,557+ 36.1%
Hyundai Elantra1,557– 0.8%22,869+ 23.3%
Toyota Tacoma1,468+ 60.6%15,623+ 56.2%
Toyota Sienna1,448+ 23.3%14,194+ 30.0%
Mazda CX-301,420+ 3.3%15,467+ 16.7%
Toyota Tundra1,338– 14.4%12,118– 17.7%
Honda HR-V1,174– 2.0%15,490+ 9.7%
Toyota Grand Highlander1,035+ 143.5%8,670+ 98.4%
Hyundai Palisade1,028+ 57.4%8,286+ 11.2%
Hyundai Venue1,021– 7.2%13,819+ 33.3%
Lexus RX990+ 31.6%9,841+ 0.9%
Lexus NX942+ 8.4%10,753+ 29.3%
Kia K4925+ 20.8%13,243+ 1006.3%
Toyota 4Runner914+ 3415.4%6,412+ 84.9%
Mazda3905+ 21.5%13,333+ 38.3%
Kia Niro873+ 18.5%9,385+ 46.8%
Toyota Prius738+ 113.3%8,135+ 56.1%
Mazda CX-90710+ 32.2%7,900+ 8.6%
Hyundai Santa Fe705– 29.1%11,342+ 6.9%
Toyota Camry559+ 68.9%7,661– 19.4%
Kia Sorento483– 58.0%11,264+ 15.0%
Genesis GV70458+ 17.4%4,961+ 23.7%
Honda Pilot447– 44.4%7,519+ 14.7%
Volvo XC90430+ 36.5%3,687+ 58.3%
Toyota bZ4X417– 27.9%3,022– 52.4%
Mazda CX-70404+ 29.9%4,868+ 73.0%
Volvo XC60372+ 12.0%4,404– 0.9%
Kia EV9361– 22.0%3,810– 7.5%
Volvo XC40361+ 6.2%3,740+ 18.5%
Acura ADX352new2,077new
Acura RDX337– 30.9%4,924– 15.2%
Kia Carnival328– 6.6%5,396+ 26.5%
Subaru Impreza318+ 55.1%3,246+ 5.0%
Toyota Highlander313– 65.8%5,335– 37.3%
Honda Passport289+ 33.8%4,339+ 69.2%
Honda Odyssey282– 25.0%4,589+ 8.6%
Acura MDX272– 27.1%3,700+ 1.0%
Honda Accord264+ 35.4%3,492+ 24.5%
Toyota Crown Signia247+ 64.7%2,232+ 384.2%
Hyundai Ioniq 5244– 85.9%4,493– 61.5%
Hyundai Ioniq 6228+ 18.1%2,092– 14.6%
Hyundai Sonata221– 23.0%2,452+ 24.6%
Hyundai Ioniq 9213new1,229new
Toyota Land Cruiser207– 12.7%2,964+ 43.3%
Subaru Outback203– 79.0%5,372– 48.3%
Honda Ridgeline194– 31.9%3,191– 1.2%
Subaru WRX186– 32.6%2,478– 7.9%
Lexus UX183– 21.1%3,048+ 13.0%
Genesis GV80153+ 7.7%1,707+ 34.8%
Mazda CX-50140– 87.5%7,956– 19.7%
Lexus IS111+ 16.8%1,475– 12.4%
Lexus TX106– 71.9%2,349+ 27.7%
Volvo EX3091– 47.4%851– 0.6%
Toyota Sequoia75– 12.8%966+ 2.3%
Subaru Solterra61– 78.4%1,245– 45.0%
Lexus GX59+ 68.6%1,200+ 95.8%
Honda Prologue53– 63.7%1,017+ 164.2%
Kia EV651– 89.7%1,131– 81.9%
Lexus LX51+ 142.9%683+ 12.0%
Acura Integra42– 35.4%714– 8.8%
Genesis G7040– 25.9%564– 26.1%
Acura TLX37– 59.8%567– 28.2%
Lexus ES33– 44.1%872– 15.7%
Mazda MX-5 Miata31+ 40.9%1,036+ 0.4%
Hyundai Santa Cruz30– 79.9%1,638– 30.4%
Toyota Supra30+ 36.4%410+ 40.9%
Toyota Crown29+ 38.1%334– 51.9%
Volvo S60/V6028– 46.2%365– 59.9%
Toyota Mirai20n/a32+ 60.0%
Acura ZDX19+ 26.7%244+ 154.2%
Subaru Ascent18– 92.6%1,756– 30.6%
Volvo S90/V9018+ 50.0%134– 25.6%
Lexus RZ16– 64.4%258– 51.0%
Toyota 8612– 72.7%558– 26.8%
Volvo EX9010– 54.5%143+ 472.0%
Genesis GV608– 33.3%157– 36.9%
Genesis G806– 81.3%162– 9.0%
Genesis G906+ 100.0%36+ 71.4%
Kia Telluride6– 98.3%2,165– 31.1%
Subaru BRZ6– 86.7%766+ 5.9%
Lexus RC5– 58.3%77– 34.7%
Volvo C405– 92.2%106– 76.5%
Lexus LC3– 40.0%139+ 17.8%
Lexus LS3+ 50.0%28+ 7.7%

Source: Manufacturers

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