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Indonesia November 2025: BYD Atto 1 confirms instant best-seller status 12 December 2025 at 03:48

Indonesia November 2025: BYD Atto 1 confirms instant best-seller status

12 December 2025 at 03:48

The BYD Atto 1 confirms its status of instant best-seller in Indonesia.

New vehicle wholesales in Indonesia have stabilised in November at -0.1% year-on-year to 74,252. Due to a mediocre start of the year, the year-to-date tally remains in frank negative at -9.5% to 710,084. Retail sales for their part are actually up 4.3% to 79,310 for the month but down -8.3% to 739,977 year-to-date.

Toyota (-19.8%) is in deep trouble but still manages a 29.1% market share vs. 31.5% so far this year. Daihatsu (+16.5%) posts a very strong result but is down one percentage point on its YTD share at 15.7% vs. 16.7%. After reaching a record 14.3% share last month, BYD (+233.6%) is down slightly to a still tremendous 12.8% due to one single model as we’ll see further down. The Chinese carmaker more tham triples its sales year-on-year. Isuzu (+25.3%), Mitsubishi (+22.3%), Suzuki (+8.9%) and Mitsubishi Fuso (+5.4%) are also strong below whereas Honda (-63.9%) collapses. Retail-wise, Toyota (-6.2%) contains its loss ahead of Daihatsu (+5.3%), BYD (+191%) and Mitsubishi (+15%).

Over in the wholesales models charts, the new BYD Atto 1 (aka Seagull or Dolphin Mini/Surf) confirms its spectacular arrival in the Indonesian market with a second straight win at above 10% share, this time 11.2%. This is a really momentous event and by far the most successful launch in the country ever. Leader year-to-date, the Toyota Kijang Innova (-24.3%) is back up one spot on October to #2, bypassing the Daihatsu Gran Max Pikap (+9.3%). The Toyota Avanza (-34.4%) is in difficulty at #4 while the Suzuki Carry Pikap (+31.4%) rounds out the Top 5 like last month. Strong runs by the Daihatsu Gran Max Minibus (+946.6%), Toyota Raize (+56.9%) and Rush (+20.7%).

Previous month: Indonesia October 2025: BYD Atto 1 lands directly at #1 with 12.7% share

One year ago: Indonesia November 2024: Toyota Avanza signs first win in over 2 years

Full November 2025 Top 43 All brands (wholesales and retail) and Top 188 All models (wholesales) below.

Note: Brands rankings include medium and heavy vehicles, models ranking does not.

Indonesia November 2025 – brands (wholesales):

Pos	Brand	Nov-25	%	/24	Oct	2025	%	/24	Pos	FY24
1	Toyota	21,642	29.1%	– 19.8%	1	224,018	31.5%	– 14.6%	1	1
2	Daihatsu	11,684	15.7%	+ 16.5%	2	118,774	16.7%	– 20.8%	2	2
3	BYD	9,481	12.8%	+ 233.6%	3	40,151	5.7%	+ 189.6%	6	11
4	Mitsubishi	7,402	10.0%	+ 22.3%	4	63,918	9.0%	– 2.8%	3	4
5	Suzuki	6,102	8.2%	+ 8.9%	5	55,905	7.9%	– 7.0%	4	5
6	Honda	3,031	4.1%	– 63.9%	6	53,301	7.5%	– 38.3%	5	3
7	Isuzu	2,556	3.4%	+ 25.3%	7	22,668	3.2%	– 6.4%	8	7
8	Mitsubishi Fuso	2,418	3.3%	+ 5.4%	8	22,681	3.2%	– 8.5%	7	6
9	Wuling	1,703	2.3%	– 33.2%	11	15,382	2.2%	– 17.6%	12	10
10	Hino	1,667	2.2%	– 34.1%	9	16,070	2.3%	– 25.3%	11	8
11	Hyundai	1,303	1.8%	– 21.2%	12	17,897	2.5%	– 12.8%	10	9
12	Chery	1,211	1.6%	+ 42.0%	10	17,931	2.5%	+ 131.6%	9	12
13	Jaecoo	741	1.0%	new	24	1,490	0.2%	new	22	–
14	Geely	488	0.7%	new	21	2,509	0.4%	new	17	–
15	Aion	343	0.5%	– 33.3%	13	5,165	0.7%	+ 346.8%	14	21
16	BMW	279	0.4%	– 47.5%	19	1,614	0.2%	– 60.8%	20	13
17	Mercedes	235	0.3%	– 4.5%	14	2,089	0.3%	– 38.0%	18	16
18	Mazda	230	0.3%	– 36.8%	17	2,801	0.4%	– 31.7%	16	14
19	GWM	224	0.3%	+ 220.0%	16	1,450	0.2%	+ 107.1%	23	n/a
20	Denza	209	0.3%	new	20	7,176	1.0%	new	13	–
21	MG	149	0.2%	– 15.3%	15	1,759	0.2%	– 53.6%	19	15
22	Xpeng	133	0.2%	new	26	571	0.1%	new	33	–
23	Citroen	105	0.1%	– 16.7%	28	1,209	0.2%	+ 0.4%	25	20
24	Jetour	103	0.1%	new	25	707	0.1%	new	30	–
25	FAW	95	0.1%	+ 75.9%	22	1,007	0.1%	+ 37.9%	26	24
26	BAIC	88	0.1%	+ 31.3%	27	621	0.1%	+ 133.5%	31	31
27	Lexus	86	0.1%	– 56.8%	33	1,437	0.2%	– 40.8%	24	17
28	Polytron	81	0.1%	new	23	286	0.0%	new	36	–
29	Ford	76	0.1%	– 5.0%	30	709	0.1%	– 6.3%	29	26
30	UD Trucks	72	0.1%	– 53.5%	29	1,526	0.2%	– 16.0%	21	18
31	Dongfeng (DFSK)	71	0.1%	– 10.1%	31	728	0.1%	– 10.2%	28	25
32	Vinfast	68	0.1%	new	18	3,118	0.4%	new	15	–
33	Neta	61	0.1%	– 54.1%	32	603	0.1%	– 7.5%	32	28
34	Mini	24	0.0%	– 52.9%	36	428	0.1%	– 48.4%	35	23
35	Volvo	22	0.0%	+ 83.3%	39	125	0.0%	+ 13.6%	40	32
36	Nissan	17	0.0%	– 87.3%	35	941	0.1%	– 17.7%	27	19
37	Scania	16	0.0%	– 66.0%	34	453	0.1%	+ 20.2%	34	30
38	Maxus	15	0.0%	new	41	179	0.0%	new	39	–
39	Volkswagen	12	0.0%	+ 140.0%	37	229	0.0%	+ 189.9%	38	35
40	Seres	5	0.0%	n/a	38	121	0.0%	+ 63.5%	41	34
41	Kia	3	0.0%	– 85.0%	42	81	0.0%	– 92.1%	42	22
42	Audi	1	0.0%	+ 0.0%	43	14	0.0%	– 41.7%	43	37
43	Subaru	0	0.0%	– 100.0%	40	242	0.0%	– 53.2%	37	29

Indonesia November 2025 – brands (retail):

Pos	Brand	Nov-25	%	/24	Oct	2025	%	/24	Pos	FY24
1	Toyota	24,268	30.6%	– 6.2%	1	233,655	31.6%	– 12.9%	1	1
2	Daihatsu	12,750	16.1%	+ 5.3%	2	125,280	16.9%	– 19.2%	2	2
3	BYD	8,243	10.4%	+ 191.0%	3	39,289	5.3%	+ 237.1%	6	11
4	Mitsubishi	7,020	8.9%	+ 15.0%	4	62,428	8.4%	– 7.1%	4	4
5	Suzuki	6,096	7.7%	– 2.3%	5	56,449	7.6%	– 9.7%	5	5
6	Honda	5,505	6.9%	– 37.2%	6	64,225	8.7%	– 30.4%	3	3
7	Isuzu	2,723	3.4%	+ 11.0%	8	22,327	3.0%	– 13.5%	8	6
8	Mitsubishi Fuso	2,515	3.2%	+ 6.6%	7	22,810	3.1%	– 7.9%	7	7
9	Wuling	1,778	2.2%	– 29.0%	10	17,506	2.4%	– 21.5%	12	8
10	Hino	1,738	2.2%	– 17.6%	9	18,539	2.5%	– 8.7%	9	9
11	Chery	1,404	1.8%	+ 74.2%	11	18,071	2.4%	+ 140.8%	11	12
12	Hyundai	1,305	1.6%	– 21.0%	12	18,464	2.5%	– 10.1%	10	10
13	Jaecoo	774	1.0%	new	23	1,378	0.2%	new	22	–
14	Aion	377	0.5%	– 12.3%	13	5,439	0.7%	+ 514.6%	14	22
15	Denza	290	0.4%	new	14	7,047	1.0%	new	13	–
16	Geely	235	0.3%	new	15	2,036	0.3%	new	19	–
17	GWM	234	0.3%	+ 178.6%	21	1,266	0.2%	+ 108.6%	23	n/a
18	Mazda	232	0.3%	– 14.1%	16	2,874	0.4%	– 28.1%	16	13
19	Mercedes	230	0.3%	– 31.1%	17	2,450	0.3%	– 32.3%	17	15
20	BMW	176	0.2%	– 27.3%	18	2,143	0.3%	– 39.0%	18	16
21	Vinfast	168	0.2%	new	19	2,957	0.4%	new	15	–
22	Xpeng	152	0.2%	new	25	514	0.1%	new	32	–
23	Jetour	130	0.2%	new	27	664	0.1%	new	30	–
24	MG	120	0.2%	– 52.8%	20	1,648	0.2%	– 58.3%	20	14
25	Citroen	101	0.1%	– 19.2%	28	1,144	0.2%	+ 38.7%	25	23
26	BAIC	98	0.1%	+ 164.9%	29	612	0.1%	+ 287.3%	31	31
27	FAW	95	0.1%	+ 75.9%	22	1,007	0.1%	+ 37.9%	26	25
28	Dongfeng (DFSK)	94	0.1%	+ 13.3%	32	770	0.1%	– 23.6%	28	21
29	Lexus	89	0.1%	– 48.6%	30	1,424	0.2%	– 44.6%	21	17
30	UD Trucks	84	0.1%	– 28.8%	24	1,220	0.2%	– 27.9%	24	18
31	Ford	71	0.1%	+ 9.2%	31	747	0.1%	– 0.7%	29	26
32	Polytron	58	0.1%	new	26	208	0.0%	new	39	–
33	Nissan	31	0.0%	– 78.9%	34	877	0.1%	– 27.4%	27	19
34	Maxus	26	0.0%	new	39	142	0.0%	new	40	–
35	Mini	24	0.0%	– 50.0%	35	468	0.1%	– 43.5%	33	24
36	Volvo	22	0.0%	+ 83.3%	40	125	0.0%	+ 13.6%	42	32
37	Scania	16	0.0%	– 66.0%	33	453	0.1%	+ 20.2%	34	30
38	Kia	12	0.0%	– 71.4%	38	273	0.0%	– 76.7%	36	20
39	Volkswagen	12	0.0%	+ 100.0%	37	232	0.0%	+ 146.8%	38	33
40	Seres	7	0.0%	+ 0.0%	41	128	0.0%	+ 36.2%	41	34
41	Neta	6	0.0%	– 94.5%	42	404	0.1%	– 24.5%	35	29
42	Audi	1	0.0%	+ 0.0%	43	14	0.0%	– 39.1%	43	38
43	Subaru	0	0.0%	– 100.0%	36	270	0.0%	– 53.8%	37	27

Indonesia November 2025 – models (wholesales):

Pos	Model	Nov-25	%	/24	Oct	2025	%	/24	Pos	FY24
1	BYD Atto 1	8,333	11.2%	new	1	17,729	2.5%	new	10	–
2	Toyota Kijang Innova	4,475	6.0%	– 24.3%	3	53,156	7.5%	– 8.8%	1	1
3	Daihatsu Gran Max Pikap (PU)	4,421	6.0%	+ 9.3%	2	35,405	5.0%	– 20.6%	2	5
4	Toyota Avanza	3,912	5.3%	– 34.4%	4	35,217	5.0%	– 28.6%	3	2
5	Suzuki Carry Pikap	3,247	4.4%	+ 31.4%	5	25,915	3.6%	– 3.9%	8	9
6	Toyota Calya	3,122	4.2%	– 20.6%	6	26,020	3.7%	– 28.7%	7	6
7	Toyota Rush	2,597	3.5%	+ 20.7%	10	26,658	3.8%	– 9.1%	6	8
8	Daihatsu Gran Max BV/MB	2,449	3.3%	+ 946.6%	8	15,841	2.2%	+ 149.3%	11	27
9	Toyota Raize	2,187	2.9%	+ 56.9%	20	10,528	1.5%	– 11.5%	18	18
10	Mitsubishi Xpander	2,147	2.9%	– 5.9%	7	23,072	3.2%	– 20.4%	9	7
11	Daihatsu Sigra	2,105	2.8%	+ 1.5%	13	31,889	4.5%	– 36.9%	4	3
12	Honda Brio	1,839	2.5%	– 59.5%	9	29,691	4.2%	– 36.5%	5	4
13	Mitsubishi Destinator	1,814	2.4%	new	12	7,122	1.0%	new	30	–
14	Toyota Hilux	1,534	2.1%	+ 98.2%	11	14,847	2.1%	+ 19.8%	12	19
15	Toyota Agya	1,416	1.9%	– 10.1%	15	13,986	2.0%	– 22.0%	14	10
16	Suzuki Fronx	1,412	1.9%	new	22	8,726	1.2%	new	24	–
17	Mitsubishi L-300 Pikap	1,411	1.9%	+ 65.0%	18	10,934	1.5%	+ 1.8%	17	20
18	Isuzu Traga PHR	1,179	1.6%	+ 24.1%	17	10,026	1.4%	+ 9.7%	20	23
19	Daihatsu Terios	979	1.3%	– 28.9%	14	14,564	2.1%	– 11.1%	13	11
20	Toyota Fortuner	917	1.2%	– 32.9%	25	12,145	1.7%	– 0.3%	15	15
21	Mitsubishi Pajero Sport	863	1.2%	– 5.9%	16	8,600	1.2%	– 29.8%	25	16
22	Mitsubishi L200 Triton	840	1.1%	– 33.6%	24	8,894	1.3%	+ 18.4%	23	26
23	Toyota Hilux Rangga	790	1.1%	– 4.1%	26	5,673	0.8%	+ 208.7%	32	50
24	Suzuki XL7	725	1.0%	– 18.6%	19	7,195	1.0%	– 25.1%	28	22
25	Jaecoo J5	653	0.9%	new	–	653	0.1%	new	80	–
26	Honda HR-V	609	0.8%	– 58.9%	27	10,960	1.5%	– 24.6%	16	13
27	Toyota Hiace	602	0.8%	– 41.2%	29	6,203	0.9%	+ 11.6%	31	28
28	BYD M6	567	0.8%	– 68.0%	32	9,926	1.4%	+ 105.8%	21	31
29	Hyundai Stargazer	564	0.8%	– 6.0%	23	8,033	1.1%	– 22.1%	26	21
30	Daihatsu Xenia	550	0.7%	+ 34.1%	33	5,253	0.7%	– 43.2%	34	24
31	Daihatsu Ayla	520	0.7%	– 58.3%	21	10,363	1.5%	– 33.8%	19	12
32	Toyota Veloz	473	0.6%	– 9.4%	30	9,014	1.3%	– 26.7%	22	14
33	Toyota Yaris Cross	454	0.6%	+ 59.9%	36	3,256	0.5%	– 26.5%	44	36
34	Chery Tiggo Cross	451	0.6%	new	31	4,629	0.7%	new	38	–
35	Wuling Darion	404	0.5%	new	–	404	0.1%	new	98	–
36	Wuling Binguo	366	0.5%	– 24.4%	28	4,062	0.6%	– 13.9%	40	33
37	Geely EX5 Max	321	0.4%	new	54	2,342	0.3%	new	50	–
38	Mitsubishi Xforce	277	0.4%	– 61.6%	43	3,402	0.5%	– 42.1%	43	30
39	BYD Sealion 7	275	0.4%	new	38	7,498	1.1%	new	27	–
40	Hyundai Kona	269	0.4%	– 18.2%	63	681	0.1%	– 38.9%	79	65
41	Aion V	268	0.4%	new	40	2,852	0.4%	new	45	–
42	BYD Atto 3	256	0.3%	– 16.3%	46	2,556	0.4%	– 20.5%	47	44
43	Daihatsu Luxio	256	0.3%	+ 2.0%	44	2,401	0.3%	– 5.7%	49	48
44	Daihatsu Rocky	244	0.3%	– 38.5%	34	2,732	0.4%	– 29.9%	46	40
45	Honda WR-V	240	0.3%	– 86.5%	42	4,391	0.6%	– 61.4%	39	17
46	Isuzu D-Max	230	0.3%	n/a	118	446	0.1%	+ 117.6%	95	111
47	Wuling Confero S	213	0.3%	– 38.1%	51	1,330	0.2%	– 42.4%	64	45
48	Wuling Air	211	0.3%	– 73.1%	56	3,410	0.5%	– 9.4%	42	38
49	Denza D9	209	0.3%	new	47	7,176	1.0%	new	29	–
50	Toyota Alphard	209	0.3%	– 73.5%	55	2,232	0.3%	– 56.3%	51	32
51	Hyundai Creta	208	0.3%	+ 87.4%	45	4,956	0.7%	+ 2.2%	36	34
52	Chery Tiggo 8	207	0.3%	– 42.3%	39	4,790	0.7%	+ 397.9%	37	61
53	Honda BR-V	207	0.3%	– 49.9%	37	5,213	0.7%	– 44.8%	35	25
54	Suzuki APV Minibus	192	0.3%	+ 28.0%	41	1,991	0.3%	– 28.5%	53	46
55	Wuling Alvez	184	0.2%	– 55.3%	80	1,505	0.2%	– 37.8%	60	49
56	GWM Tank 300	176	0.2%	+ 633.3%	57	692	0.1%	+ 226.4%	77	106
57	Chery iCar 03	172	0.2%	+ 168.8%	35	5,376	0.8%	+ 8300.0%	33	80
58	Geely Starray	167	0.2%	new	–	167	0.0%	new	127	–
59	Suzuki Alpha	140	0.2%	– 67.6%	52	3,755	0.5%	– 1.3%	41	37
60	Wuling Cortez	136	0.2%	+ 4433.3%	134	692	0.1%	+ 207.6%	78	105
61	Hyundai Palisade	132	0.2%	– 43.3%	60	1,479	0.2%	– 20.4%	61	55
62	Suzuki Jimny	125	0.2%	– 55.2%	58	2,409	0.3%	+ 6.8%	48	51
63	Suzuki S-Presso	125	0.2%	– 67.0%	65	1,350	0.2%	– 50.9%	63	47
64	Xpeng X9	121	0.2%	new	62	464	0.1%	new	90	–
65	Chery Tiggo 9	120	0.2%	new	61	339	0.0%	new	103	–
66	Suzuki Grand Vitara	105	0.1%	– 53.7%	68	1,714	0.2%	– 21.2%	57	53
67	Chery Omoda E5	104	0.1%	– 69.3%	53	1,283	0.2%	– 69.9%	65	39
68	Wuling Formo	96	0.1%	– 56.4%	69	1,018	0.1%	+ 4.1%	67	57
69	Chery J6T	84	0.1%	new	–	84	0.0%	new	161	–
70	Honda Step WGN	83	0.1%	new	64	473	0.1%	new	89	–
71	Aion Hyptec	75	0.1%	new	66	1,801	0.3%	new	55	–
72	Mazda CX-5	74	0.1%	+ 57.4%	85	763	0.1%	– 39.3%	71	62
73	Citroen C3	72	0.1%	+ 53.2%	82	707	0.1%	+ 59.6%	76	86
74	Jetour Dashing	70	0.1%	new	71	447	0.1%	new	94	–
75	Wuling Cloud	70	0.1%	– 53.3%	48	2,213	0.3%	– 29.9%	52	42
76	BMW IX1	67	0.1%	+ 55.8%	120	202	0.0%	+ 28.7%	117	104
77	Chery Omoda 5	66	0.1%	+ 65.0%	81	747	0.1%	– 41.5%	73	56
78	Mercedes E-Class	66	0.1%	+ 135.7%	–	255	0.0%	– 8.3%	111	101
79	MG ZS	66	0.1%	+ 312.5%	70	461	0.1%	– 44.6%	91	72
80	Hyundai Santa Fe	63	0.1%	– 62.0%	87	1,615	0.2%	+ 78.8%	58	68
81	Toyota Camry	63	0.1%	n/a	94	305	0.0%	+ 3.7%	107	102
82	Jaecoo J7	61	0.1%	new	88	612	0.1%	new	81	–
83	Neta V	60	0.1%	– 14.3%	83	501	0.1%	– 7.7%	86	81
84	Hyundai Ioniq 5	58	0.1%	– 55.4%	102	735	0.1%	– 41.5%	74	60
85	Polytron G3+	57	0.1%	new	75	173	0.0%	new	126	–
86	Lexus LM	56	0.1%	– 47.7%	97	961	0.1%	– 30.9%	68	59
87	DFSK Mini Truck	53	0.1%	– 32.9%	107	543	0.1%	– 13.4%	83	78
88	MG VS HEV	52	0.1%	+ 477.8%	89	141	0.0%	– 54.5%	134	99
89	Mazda CX-3	51	0.1%	– 68.9%	72	750	0.1%	– 39.0%	72	63
90	Mazda3	49	0.1%	– 30.0%	96	725	0.1%	+ 2.5%	75	75
91	BAIC BJ30	48	0.1%	new	74	113	0.0%	new	147	–
92	BMW 3 Series	47	0.1%	– 35.6%	108	183	0.0%	– 77.9%	122	71
93	Vinfast VF 3	47	0.1%	new	50	1,562	0.2%	new	59	–
94	Ford Everest	46	0.1%	– 16.4%	91	388	0.1%	– 14.0%	99	84
95	BMW i5	43	0.1%	+ 152.9%	–	106	0.0%	+ 7.1%	151	134
96	Daihatsu Sirion	40	0.1%	n/a	112	200	0.0%	+ 11.7%	118	117
97	Toyota Voxy	40	0.1%	– 83.0%	93	849	0.1%	– 53.9%	70	54
98	BAIC BJ40 Plus	37	0.0%	n/a	105	436	0.1%	+ 223.0%	97	123
99	BMW X1	36	0.0%	– 53.2%	–	153	0.0%	– 73.0%	133	77
100	Citroen C3 Aircross SUV	33	0.0%	– 58.2%	90	497	0.1%	– 34.7%	87	73
101	Jetour X70P	33	0.0%	new	95	260	0.0%	new	110	–
102	Suzuki Ertiga	31	0.0%	– 94.3%	84	1,767	0.2%	– 69.0%	56	29
103	Ford Ranger	30	0.0%	+ 20.0%	92	313	0.0%	+ 2.3%	104	98
104	Mazda CX-60	30	0.0%	+ 3.4%	67	313	0.0%	+ 42.3%	105	107
105	BYD Seal	29	0.0%	– 95.4%	121	1,167	0.2%	– 75.2%	66	35
106	Honda Civic	29	0.0%	n/a	103	222	0.0%	– 64.1%	113	76
107	GWM Tank 500	27	0.0%	+ 107.7%	150	174	0.0%	– 55.5%	124	88
108	Jaecoo J8	27	0.0%	new	73	225	0.0%	new	112	–
109	Mercedes C-Class	26	0.0%	+ 271.4%	127	197	0.0%	– 53.3%	119	89
110	Honda CR-V	24	0.0%	– 84.8%	78	455	0.1%	– 85.6%	92	43
111	Polytron G3	24	0.0%	new	86	118	0.0%	new	144	–
112	Toyota Corolla	23	0.0%	+ 155.6%	109	124	0.0%	– 34.0%	142	113
113	Lexus LX	22	0.0%	+ 10.0%	122	97	0.0%	– 40.5%	155	116
114	GWM Ora 03	21	0.0%	new	59	352	0.0%	new	101	–
115	Wuling Mitra	21	0.0%	new	49	445	0.1%	new	96	–
116	DFSK Gelora	18	0.0%	n/a	141	155	0.0%	+ 25.0%	131	132
117	Toyota Vellfire	18	0.0%	– 71.0%	115	365	0.1%	– 22.3%	100	83
118	Toyota Land Cruiser 300	17	0.0%	– 85.1%	106	491	0.1%	– 64.4%	88	58
119	Mercedes A-Class	16	0.0%	+ 128.6%	158	38	0.0%	– 77.2%	183	118
120	Toyota Yaris	16	0.0%	+ 220.0%	–	167	0.0%	– 54.4%	128	92
121	BMW 2 Series	15	0.0%	– 81.7%	113	105	0.0%	– 66.3%	152	96
122	Nissan Serena	15	0.0%	– 88.2%	110	571	0.1%	– 18.5%	82	69
123	BMW 5 Series	14	0.0%	– 33.3%	138	109	0.0%	– 67.9%	150	95
124	Mazda CX-8	14	0.0%	+ 55.6%	117	112	0.0%	– 8.2%	149	131
125	MG 4	14	0.0%	– 89.6%	119	927	0.1%	– 59.6%	69	52
126	BYD Dolphin	13	0.0%	– 89.9%	126	535	0.1%	– 52.5%	84	66
127	Maxus MIFA 9	13	0.0%	new	130	118	0.0%	new	145	–
128	Mini Cooper	13	0.0%	– 56.7%	123	289	0.0%	– 31.5%	108	85
129	Vinfast VF e34	13	0.0%	new	99	1,452	0.2%	new	62	–
130	Volvo EX30	13	0.0%	+ 116.7%	153	46	0.0%	+ 411.1%	179	192
131	Mercedes GLE	12	0.0%	+ 0.0%	145	220	0.0%	– 21.1%	114	100
132	Toyota Corolla Cross	12	0.0%	– 7.7%	133	131	0.0%	+ 20.2%	139	136
133	Xpeng G6	12	0.0%	new	155	125	0.0%	new	141	–
134	BMW i4	10	0.0%	n/a	173	51	0.0%	+ 75.9%	178	176
135	Mercedes GLC	10	0.0%	+ 25.0%	129	210	0.0%	– 12.5%	115	103
136	Mini Countryman	10	0.0%	+ 11.1%	132	113	0.0%	– 65.1%	148	97
137	BMW X5	9	0.0%	– 77.5%	111	157	0.0%	– 69.5%	130	79
138	Mazda6	9	0.0%	+ 350.0%	165	46	0.0%	+ 43.8%	180	174
139	MG 5 GT	9	0.0%	+ 12.5%	77	155	0.0%	– 32.3%	132	108
140	BMW IX	8	0.0%	+ 166.7%	135	57	0.0%	– 54.8%	175	130
141	BMW X7	8	0.0%	– 50.0%	143	93	0.0%	– 2.1%	158	137
142	BYD E6	8	0.0%	new	76	311	0.0%	new	106	–
143	Lexus RX	8	0.0%	– 81.4%	156	276	0.0%	– 62.3%	109	74
144	BMW X3	7	0.0%	– 92.4%	98	174	0.0%	– 64.0%	125	82
145	Toyota Vios	7	0.0%	– 50.0%	–	94	0.0%	– 27.1%	156	124
146	BMW 4 Series	6	0.0%	– 80.6%	125	79	0.0%	– 49.7%	162	114
147	Chery Tiggo 8 Pro	6	0.0%	+ 500.0%	139	141	0.0%	+ 187.8%	135	167
148	MG HS	6	0.0%	n/a	100	58	0.0%	– 41.4%	173	140
149	Vinfast VF 5	6	0.0%	new	146	75	0.0%	new	163	–
150	Volvo XC60	6	0.0%	+ 200.0%	136	38	0.0%	+ 58.3%	184	182
151	VW ID.BUZZ	6	0.0%	new	137	116	0.0%	new	146	–
152	BMW 7 Series	5	0.0%	– 50.0%	116	72	0.0%	– 46.7%	165	126
153	Seres E502	5	0.0%	n/a	124	121	0.0%	+ 63.5%	143	144
154	Toyota bZ4X	5	0.0%	+ 25.0%	104	74	0.0%	– 25.3%	164	128
155	VW Tiguan	5	0.0%	+ 25.0%	142	71	0.0%	+ 6.0%	167	155
156	Mercedes S-Class	4	0.0%	+ 0.0%	–	26	0.0%	– 65.8%	197	148
157	Mercedes Sprinter	4	0.0%	+ 300.0%	151	30	0.0%	– 43.4%	194	164
158	BAIC X-55	3	0.0%	n/a	159	72	0.0%	+ 10.8%	166	151
159	Hyundai Genesis	3	0.0%	n/a	147	15	0.0%	n/a	208	–
160	Kia Carnival	3	0.0%	– 78.6%	164	32	0.0%	– 81.1%	190	115
161	Mercedes GLA	3	0.0%	– 57.1%	128	71	0.0%	– 67.0%	168	110
162	BMW X6	2	0.0%	n/a	149	19	0.0%	– 66.7%	206	162
163	Hyundai Staria	2	0.0%	– 77.8%	163	38	0.0%	– 61.2%	185	138
164	Hyundai Tucson	2	0.0%	– 97.2%	–	92	0.0%	+ 27.8%	159	147
165	Maxus MIFA 7	2	0.0%	new	181	61	0.0%	new	171	–
166	Mazda MX-5	2	0.0%	n/a	157	36	0.0%	+ 2.9%	187	171
167	Mercedes EQB	2	0.0%	n/a	–	8	0.0%	+ 166.7%	214	197
168	Mercedes EQE	2	0.0%	n/a	114	38	0.0%	+ 40.7%	186	175
169	MG Cyberster	2	0.0%	– 77.8%	183	13	0.0%	– 40.9%	210	177
170	Nissan Terra	2	0.0%	– 66.7%	140	53	0.0%	– 35.4%	177	146
171	Vinfast VF 6	2	0.0%	new	131	25	0.0%	new	200	–
172	Volvo EX40	2	0.0%	new	–	5	0.0%	new	224	–
173	Wuling Almaz	2	0.0%	– 98.7%	154	209	0.0%	– 80.6%	116	67
174	Audi Q8	1	0.0%	n/a	172	4	0.0%	+ 0.0%	228	202
175	BMW i7	1	0.0%	– 93.8%	174	22	0.0%	– 81.2%	202	133
176	BMW XM	1	0.0%	n/a	160	25	0.0%	+ 316.7%	201	194
177	Chery Tiggo 5X	1	0.0%	– 96.7%	161	137	0.0%	– 83.7%	137	70
178	Genesis G80	1	0.0%	n/a	–	4	0.0%	+ 100.0%	229	206
179	Hyundai Ioniq 9	1	0.0%	new	–	1	0.0%	new	238	–
180	Mazda CX-9	1	0.0%	– 80.0%	–	7	0.0%	– 85.7%	218	166
181	Mercedes AMG GT	1	0.0%	n/a	–	14	0.0%	n/a	209	–
182	Mercedes Maybach S Class	1	0.0%	+ 0.0%	–	6	0.0%	+ 200.0%	222	215
183	Mini Aceman	1	0.0%	– 91.7%	–	26	0.0%	+ 36.8%	198	179
184	Mitsubishi L100 EV	1	0.0%	– 90.9%	–	39	0.0%	– 32.8%	182	160
185	Neta X	1	0.0%	– 98.4%	168	127	0.0%	+ 16.5%	140	127
186	Toyota GR 86	1	0.0%	– 83.3%	185	98	0.0%	+ 60.7%	154	159
187	Toyota Supra	1	0.0%	n/a	–	6	0.0%	– 14.3%	223	195
188	VW T-Cross	1	0.0%	+ 0.0%	186	5	0.0%	– 58.3%	225	187

Source: GAIKINDO

Best Selling Cars Blog
Japan November 2025: Sales down again, Toyota RAV4 and bZ4X impress 8 December 2025 at 11:09

Japan November 2025: Sales down again, Toyota RAV4 and bZ4X impress

Best Selling Cars Blog

By:Matt Gasnier

8 December 2025 at 11:09

The Toyota bZ4X is inside the Japanese Top 30 for the first time.

New vehicle sales in Japan endure a 5th straight month of year-on-year declines in November at -5.1% to 369,721 units. Thanks to a start of the year boosted by low year-ago volumes, the YTD tally remains in positive at +3.4% to 4,230,318. 7 of the Top 8 carmakers are in negative this month. Toyota (-1.2%) leads the way above Suzuki (-3.6%) and Honda (-9.5%). Daihatsu (+9.3%) is the sole gainer near the top but drops one spot on last month to #4. Below, Nissan (-26.5%), Mazda (-17.5%), Mitsubishi (-17.2%) and Subaru (-15.4%) are all hit hard. Audi (+81.4%), Lexus (+19.3%), Mitsubishi Fuso (+17.1%) and Volkswagen (+8%) stand out further down.

Over in the regular cars ranking, both the Toyota Yaris/Cross (-22.6%) and Corolla/Cross (-32.1%) freefall but keep the lead. Obviously when separating the Cross variants these models are much weaker, which makes the Toyota Raize (+88.2%) the ‘true’ best-seller. The Toyota Sienta (+9.4%) and Roomy (+91.3%) complete the Top 5 above the Toyota Alphard (-18.4%). The Honda Freed (-9.7%) is the best-selling non Toyota like last month with the Toyota Voxy (+17.8%), Noah (+13.1%) and Honda Vezel (+19.3%) rounding out the Top 10. Below, notice the Toyota RAV4 (+284.7%), Suzuki Xbee (+100.8%) and bZ4X (+2938.5%) the latter breaking into the Top 30 for the first time for its 2nd month inside the Top 50.

Looking at kei cars, the Honda N-BOX (-10.2%) reclaims the top spot after a paltry October result when it dropped to #4. The Suzuki Spacia (-10.8%) stays at #2 ahead of last month’s leader the Daihatsu Move (+40.2%) still surging year-on-year. The Daihatsu Tanto (-17.7%) on the other hand is in difficulty at #4. The Honda N-One (+44%), Nissan Roox (+41%), Suzuki Jimny (+38.8%) and Mitsubishi Delica Mini/eK (+32%) deliver stunning results below.

Previous month: Japan October 2025: Daihatsu (+26.9%) defies negative market (-1.8%)

One year ago: Japan November 2024: Toyota Land Cruiser (+82.4%), Alphard (+74.1%) stun in negative market

Full November 2025 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan November 2025 – brands:

Pos	Brand	Nov-25	%	/24	Oct	2025	%	/24	Pos	FY24
1	Toyota	122,639	33.2%	– 1.2%	1	1,313,934	31.1%	+ 4.3%	1	1
2	Suzuki	58,435	15.8%	– 3.6%	2	678,404	16.0%	+ 1.4%	2	2
3	Honda	48,804	13.2%	– 9.5%	4	574,898	13.6%	– 7.7%	3	3
4	Daihatsu	44,398	12.0%	+ 9.3%	3	495,132	11.7%	+ 48.4%	4	5
5	Nissan	28,037	7.6%	– 26.5%	5	374,749	8.9%	– 15.6%	5	4
6	Mazda	10,579	2.9%	– 17.5%	6	138,796	3.3%	+ 5.8%	6	6
7	Mitsubishi	9,506	2.6%	– 17.2%	9	108,595	2.6%	– 0.8%	7	7
8	Subaru	7,979	2.2%	– 15.4%	7	103,111	2.4%	+ 7.4%	8	8
9	Lexus	7,564	2.0%	+ 19.3%	8	81,721	1.9%	– 0.1%	9	9
10	Isuzu	6,084	1.6%	– 0.9%	10	68,420	1.6%	+ 11.7%	10	10
11	Mercedes	4,399	1.2%	– 4.8%	11	46,083	1.1%	– 3.9%	11	11
12	Mitsubishi Fuso	3,479	0.9%	+ 17.1%	12	29,725	0.7%	– 4.6%	14	14
13	Hino	2,656	0.7%	– 25.3%	13	31,783	0.8%	– 17.6%	12	12
14	BMW	2,578	0.7%	– 20.3%	14	31,759	0.8%	+ 1.6%	13	13
15	Volkswagen	2,125	0.6%	+ 8.0%	15	28,381	0.7%	+ 38.1%	15	15
16	Audi	2,070	0.6%	+ 81.4%	16	21,417	0.5%	+ 11.4%	16	16
17	Mini	1,388	0.4%	– 16.4%	17	17,296	0.4%	+ 19.2%	17	17
18	UD Trucks	1,078	0.3%	+ 1.5%	18	11,215	0.3%	+ 19.9%	18	19
19	Volvo	880	0.2%	+ 2.7%	19	10,857	0.3%	– 5.4%	19	18
20	Porsche	646	0.2%	– 4.9%	20	9,268	0.2%	+ 6.4%	20	21
21	Jeep	624	0.2%	– 22.2%	21	7,778	0.2%	– 10.3%	21	20
22	Peugeot	518	0.1%	+ 7.5%	22	6,096	0.1%	+ 27.2%	23	23
23	Land Rover	424	0.1%	+ 3.7%	25	7,385	0.2%	+ 5.4%	22	22
24	Fiat	312	0.1%	– 4.0%	23	3,836	0.1%	– 7.7%	24	25
25	Citroen	290	0.1%	– 14.7%	26	2,607	0.1%	– 3.0%	27	26
26	BYD	210	0.1%	+ 76.5%	24	3,508	0.1%	+ 64.4%	25	27
27	Renault	196	0.1%	– 7.5%	27	2,777	0.1%	– 37.1%	26	24
28	Alfa Romeo	152	0.0%	+ 210.2%	29	1,390	0.0%	+ 61.4%	29	31
29	Ferrari	140	0.0%	+ 5.3%	28	1,402	0.0%	+ 5.1%	28	29
30	Hyundai	106	0.0%	+ 202.9%	30	992	0.0%	+ 76.8%	30	33
31	Lamborghini	60	0.0%	– 35.5%	31	872	0.0%	+ 16.9%	31	32
32	Scania	50	0.0%	+ 31.6%	35	573	0.0%	+ 32.9%	34	38
33	Alpina	49	0.0%	+ 44.1%	32	414	0.0%	+ 17.6%	37	41
34	Maserati	48	0.0%	– 20.0%	34	676	0.0%	– 34.0%	32	30
35	Rolls-Royce	46	0.0%	+ 64.3%	33	425	0.0%	+ 27.2%	36	42
36	Chevrolet	40	0.0%	+ 11.1%	40	342	0.0%	– 36.4%	41	34
37	Cadillac	33	0.0%	– 17.5%	43	474	0.0%	+ 18.2%	35	40
38	Bentley	32	0.0%	– 27.3%	36	401	0.0%	– 19.8%	39	36
39	Aston Martin	27	0.0%	– 25.0%	37	406	0.0%	– 15.6%	38	37
40	DS	23	0.0%	– 11.5%	41	350	0.0%	– 16.9%	40	39
41	Ford	23	0.0%	+ 21.1%	42	197	0.0%	+ 1.0%	43	45
42	Abarth	22	0.0%	– 81.7%	38	673	0.0%	– 60.4%	33	28
43	Lotus	15	0.0%	– 57.1%	44	176	0.0%	– 44.5%	45	43
44	McLaren	14	0.0%	– 53.3%	39	244	0.0%	– 3.9%	42	44
45	Dodge	7	0.0%	– 56.3%	45	103	0.0%	– 12.0%	46	46
46	GMC	2	0.0%	n/a	48	16	0.0%	– 20.0%	47	47
47	Lancia	2	0.0%	– 33.3%	49	15	0.0%	+ 36.4%	48	50
48	Buick	2	0.0%	n/a	50	10	0.0%	+ 66.7%	51	52
49	MG	1	0.0%	n/a	46	14	0.0%	+ 250.0%	49	53
50	Chrysler	1	0.0%	– 50.0%	52	8	0.0%	+ 60.0%	52	51
–	Others	928	0.3%	+ 69.7%	–	10,385	0.2%	+ 100.1%	–	–

Japan November 2025 – regular cars:

Pos	Model	Nov-25	/24	Oct	2025	/24	Pos	FY24
1	Toyota Yaris/Cross	14,556	– 22.6%	1	154,931	+ 2.7%	1	2
2	Toyota Corolla/Cross	10,997	– 32.1%	2	130,451	– 15.4%	2	1
3	Toyota Raize	10,004	+ 88.2%	3	92,186	+ 96.7%	4	20
4	Toyota Sienta	9,703	+ 9.4%	6	97,319	– 6.6%	3	3
5	Toyota Roomy	8,664	+ 91.3%	4	87,463	+ 34.1%	5	12
6	Toyota Alphard	7,238	– 18.4%	5	81,303	+ 13.2%	7	8
7	Honda Freed	7,132	– 9.7%	8	83,469	+ 5.9%	6	5
8	Toyota Voxy	6,875	+ 17.8%	9	73,453	+ 12.3%	9	10
9	Toyota Noah	6,763	+ 13.1%	7	74,689	+ 13.7%	8	11
10	Honda Vezel	5,794	+ 19.3%	10	62,624	– 11.2%	13	9
11	Honda StepWGN	5,082	+ 34.0%	17	52,514	+ 0.2%	16	17
12	Toyota Crown	4,597	– 20.3%	12	53,284	– 8.9%	15	15
13	Nissan Serena	4,586	– 32.9%	14	66,387	– 11.9%	11	7
14	Nissan Note	4,426	– 45.3%	11	73,399	– 23.0%	10	4
15	Suzuki Solio	4,355	+ 2.8%	15	50,682	+ 1.9%	17	18
16	Toyota Prius	4,233	– 56.7%	19	60,423	– 21.1%	14	6
17	Suzuki Jimny Wagon	4,034	+ 71.9%	16	37,121	+ 56.8%	21	28
18	Toyota RAV4	3,970	+ 284.7%	13	28,532	– 5.0%	25	26
19	Toyota Land Cruiser W	3,726	– 41.5%	18	42,720	– 9.0%	20	19
20	Toyota Aqua	3,606	– 47.0%	22	64,496	+ 10.2%	12	14
21	Toyota Harrier	3,557	– 22.6%	23	48,454	– 20.5%	18	13
22	Honda Fit	3,243	– 24.4%	21	43,445	– 25.4%	19	16
23	Toyota Vellfire	2,998	– 3.4%	20	31,119	– 0.1%	22	23
24	Subaru Impreza	2,350	– 15.6%	25	29,061	+ 0.5%	24	25
25	Suzuki Xbee	2,335	+ 100.8%	24	13,986	+ 19.4%	39	39
26	Suzuki Swift	2,159	– 8.2%	26	26,427	– 14.5%	26	22
27	Subaru Forester	2,119	– 16.7%	27	29,292	+ 39.3%	23	29
28	Lexus LBX	1,932	+ 8.6%	29	19,521	– 2.5%	32	32
29	Mazda2	1,696	– 5.1%	31	22,119	+ 11.3%	29	31
30	Toyota bZ4X	1,580	+ 2938.5%	40	n/a	n/a	n/a	n/a
31	Daihatsu Rocky	1,567	+ 31.8%	36	14,874	n/a	37	42
32	Mazda CX-5	1,548	– 6.0%	32	21,896	+ 21.5%	30	34
33	Honda WR-V	1,447	– 59.0%	33	25,671	– 6.4%	27	27
34	Honda Civic	1,349	+ 46.9%	34	18,634	+ 31.8%	36	36
35	Lexus NX350H	1,282	– 39.2%	37	19,153	+ 19.2%	33	35
36	Nissan X-Trail	1,211	– 42.1%	39	18,869	– 37.3%	35	24
37	Suzuki Fronx	1,170	– 31.7%	28	18,933	+ 391.9%	34	n/a
38	Subaru Levorg	1,110	– 15.7%	38	14,193	– 35.2%	38	30
39	Mitsubishi Delica D5	1,093	– 45.9%	30	23,676	+ 30.2%	28	33
40	Mazda CX-30	1,059	+ 2.6%	n/a	11,175	– 13.2%	40	38
41	Honda ZR-V	1,021	– 57.4%	35	19,630	– 50.3%	31	21
42	Mazda3	1,018	– 8.3%	n/a	10,930	– 0.7%	n/a	41
43	Toyota Hiace W	938	+ 722.8%	41	n/a	n/a	n/a	49
44	Mazda CX-60	813	+ 48.6%	42	10,302	n/a	n/a	50
45	Toyota JPN Taxi	674	– 23.6%	45	n/a	n/a	n/a	46
46	Mazda CX-80	668	– 70.1%	48	8,693	+ 70.2%	n/a	n/a
47	Lexus RX500H	663	+ 1105.5%	46	n/a	n/a	n/a	n/a
48	Honda Odyssey	601	– 26.5%	n/a	n/a	n/a	n/a	40
49	Lexus RX350H	566	+ 1429.7%	n/a	n/a	n/a	n/a	n/a
50	Mazda CX-3	546	– 29.3%	43	n/a	n/a	n/a	47

Japan November 2025 – kei cars:

Pos	Model	Nov-25	/24	Oct	2025	/24	Pos	FY24
1	Honda N-BOX	16,198	– 10.2%	4	185,784	– 2.9%	1	1
2	Suzuki Spacia	12,904	– 10.8%	2	154,192	+ 0.7%	2	2
3	Daihatsu Move	10,951	+ 40.2%	1	113,482	+ 220.2%	4	11
4	Daihatsu Tanto	9,520	– 17.7%	3	115,322	+ 37.1%	3	3
5	Nissan Roox	7,741	+ 41.0%	8	64,609	– 1.6%	7	6
6	Suzuki Hustler	6,660	– 9.3%	5	81,801	– 4.9%	5	4
7	Mitsubishi Delica Mini/eK	6,378	+ 32.0%	12	52,992	– 4.7%	9	8
8	Suzuki WagonR	5,361	– 0.0%	6	67,316	– 8.7%	6	5
9	Suzuki Jimny	4,969	+ 38.8%	11	47,264	+ 24.7%	11	12
10	Daihatsu Mira	4,521	– 4.1%	7	51,698	+ 31.8%	10	10
11	Suzuki Alto	3,971	– 23.9%	10	54,013	– 15.1%	8	7
12	Daihatsu Taft	3,246	– 3.2%	9	45,797	+ 34.6%	12	13
13	Nissan Dayz	2,889	– 18.7%	13	40,575	– 14.0%	13	9
14	Honda N-ONE	2,094	+ 44.0%	14	18,210	+ 9.8%	16	17
15	Honda N-WGN	1,659	– 46.3%	15	25,990	– 17.1%	14	14
16	Suzuki Every Wagon	1,551	– 6.1%	16	18,978	+ 8.2%	15	16
17	Mazda Flair Wagon	930	– 25.7%	17	13,106	– 9.1%	18	18
18	Toyota Pixis	602	+ 25.4%	18	8,231	+ 47.9%	19	21
19	Nissan Sakura	594	– 65.7%	19	13,496	– 37.1%	17	15
20	Daihatsu Copen	524	+ 202.9%	20	4,048	+ 57.3%	23	25
21	Subaru Stella	371	n/a	21	2,416	n/a	26	–
22	Mazda Flair Crossover	361	– 31.4%	22	5,442	– 16.7%	20	19
23	Nissan Clipper Rio	321	– 33.7%	23	5,340	– 6.4%	21	20
24	Mazda Carol	291	– 14.4%	24	3,245	– 13.7%	24	22
25	Mazda Flair	239	+ 4.4%	26	2,701	– 14.0%	25	24
26	Subaru Chiffon	229	– 65.5%	25	4,066	+ 13.7%	22	23
27	Subaru Pleo	141	– 59.9%	27	2,243	+ 10.7%	27	27
28	Mazda Scrum Wagon	86	– 13.1%	28	1,107	+ 1.3%	29	28
29	Toyota Copen GR Sport	77	+ 16.7%	30	982	+ 9.1%	30	29
30	Mitsubishi eK Cross EV	60	– 73.1%	29	1,384	– 39.5%	28	26
31	Mitsubishi Town Box	26	– 16.1%	31	491	+ 14.7%	31	30

Sources: JADA, JMVA, JAIA