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Iceland February 2026: Dacia and Duster take control
The Dacia Duster is the best-selling vehicle in Iceland in February.
New car sales in Iceland jump 25% year-on-year in February to 815 units, leading to a year-to-date tally up 76.7% to 2,200. This month Dacia (+868.4%!) takes the lead of the brands charts with a gargantuan 22.6% share, with Kia (+66.7%) in tow at 14.3%. Toyota (-7.7%) suffers but is up two spots on January to #3 ahead of Tesla (+58.5%) up 20 ranks to #4. Leader last month with 30% share, Hyundai (+76%) continues to shoot up YoY but falls to #5. It however remains the #1 brand over the first two months of the year. BYD (+300%), Xpeng (+140%) and MG (+2200%) also find their way into the Top 10.
Over in the models charts, the Dacia Duster shoots up to pole position with 9.4% share and is up to #2 year-to-date, the same ranking it held over the Full Year 2025. The Kia Sportage repeats at #2 ahead of the Tesla Model Y climbing from outside the January Top 20 directly to #3. The Dacia Bigster improves to #4 with the Toyota Yaris Cross rounding out the Top 5. The Toyota bZ4X surges to #6, the BYD Dolphin is #7 and the Xpeng G6 #9. Leader in January, the Hyundai Tucson falls to #8 but remains in the YTD pole position.
Previous month: Iceland January 2026: Hyundai holds 30% of market up 133.6%
One year ago: Iceland February 2025: Suzuki Swift best-seller in recovering market
Full February 2026 Top 34 All brands and Top 20 models below.
Iceland February 2026 β brands:
| Pos | Brand | Feb-26 | % | /25 | Jan | 2026 | % | /24 | Pos | FY25 |
| 1 | Dacia | 184 | 22.6% | + 868.4% | 2 | 361 | 16.4% | + 1237.0% | 2 | 4 |
| 2 | Kia | 125 | 15.3% | + 66.7% | 3 | 260 | 11.8% | + 35.4% | 3 | 1 |
| 3 | Toyota | 96 | 11.8% | β 7.7% | 5 | 183 | 8.3% | + 6.4% | 4 | 3 |
| 4 | Tesla | 65 | 8.0% | + 58.5% | 24 | 69 | 3.1% | β 15.9% | 9 | 2 |
| 5 | Hyundai | 44 | 5.4% | + 76.0% | 1 | 459 | 20.9% | + 398.9% | 1 | 5 |
| 6 | BYD | 40 | 4.9% | + 300.0% | 10 | 85 | 3.9% | + 431.3% | 7 | 8 |
| 7 | Nissan | 31 | 3.8% | β 41.5% | 18 | 41 | 1.9% | β 28.1% | 12 | 14 |
| 8 | Xpeng | 24 | 2.9% | + 140.0% | 13 | 40 | 1.8% | + 53.8% | 13 | 13 |
| 9 | MG | 23 | 2.8% | + 2200.0% | 4 | 124 | 5.6% | + 1966.7% | 5 | 24 |
| 10 | Land Rover | 20 | 2.5% | + 17.6% | 6 | 91 | 4.1% | + 102.2% | 6 | 10 |
| 11 | Skoda | 17 | 2.1% | β 41.4% | 25 | 21 | 1.0% | β 57.1% | 19 | 6 |
| 12 | Volvo | 16 | 2.0% | β 46.7% | 12 | 36 | 1.6% | β 30.8% | 15 | 9 |
| 13 | Leapmotor | 14 | 1.7% | new | 11 | 38 | 1.7% | new | 14 | 45 |
| 14 | PeugeotΒ | 14 | 1.7% | + 133.3% | 20 | 23 | 1.0% | + 27.8% | 17 | 17 |
| 15 | Mitsubishi | 12 | 1.5% | + 1100.0% | 9 | 60 | 2.7% | + 5900.0% | 11 | 20 |
| 16 | Smart | 12 | 1.5% | n/a | 16 | 26 | 1.2% | + 766.7% | 16 | 27 |
| 17 | Volkswagen | 11 | 1.3% | β 8.3% | 22 | 17 | 0.8% | + 0.0% | 21 | 12 |
| 18 | Mercedes | 10 | 1.2% | β 54.5% | 8 | 69 | 3.1% | + 15.0% | 8 | 11 |
| 19 | Polestar | 9 | 1.1% | + 12.5% | 27 | 12 | 0.5% | β 20.0% | 23 | 23 |
| 20 | Ford | 8 | 1.0% | β 11.1% | 29 | 10 | 0.5% | β 37.5% | 25 | 21 |
| 21 | Mazda | 7 | 0.9% | β 72.0% | 15 | 21 | 1.0% | β 40.0% | 18 | 22 |
| 22 | BMW | 6 | 0.7% | β 25.0% | 14 | 20 | 0.9% | β 9.1% | 20 | 18 |
| 23 | Lexus | 5 | 0.6% | β 66.7% | 26 | 9 | 0.4% | β 67.9% | 27 | 25 |
| 24 | Porsche | 5 | 0.6% | β 44.4% | 28 | 8 | 0.4% | β 57.9% | 28 | 31 |
| 25 | Audi | 4 | 0.5% | β 69.2% | 17 | 16 | 0.7% | β 20.0% | 22 | 15 |
| 26 | Subaru | 3 | 0.4% | β 40.0% | 32 | 4 | 0.2% | β 69.2% | 30 | 30 |
| 27 | KGM/Ssangyong | 2 | 0.2% | β 77.8% | 23 | 7 | 0.3% | β 41.7% | 29 | 16 |
| 28 | Opel | 2 | 0.2% | β 33.3% | 31 | 3 | 0.1% | β 50.0% | 31 | 29 |
| 29 | Dethleffs | 1 | 0.1% | n/a | Β β | 1 | 0.0% | n/a | 37 | 50 |
| 30 | FAW Hongqi | 1 | 0.1% | + 0.0% | Β β | 1 | 0.0% | β 50.0% | 35 | 32 |
| 31 | Great Wall Motors | 1 | 0.1% | β 50.0% | Β β | 1 | 0.0% | β 92.9% | 36 | 35 |
| 32 | Honda | 1 | 0.1% | β 90.0% | 21 | 9 | 0.4% | β 50.0% | 26 | 26 |
| 33 | Ineos | 1 | 0.1% | + 0.0% | 33 | 2 | 0.1% | + 100.0% | 32 | 40 |
| 34 | Renault | 1 | 0.1% | β 50.0% | 7 | 61 | 2.8% | + 306.7% | 10 | 19 |
Iceland February 2026 β models:
| Pos | Model | Feb-26 | % | Jan | 2026 | % | Pos | FY25 |
| 1 | Dacia Duster | 130 | 9.4% | 3 | 246 | 11.2% | 2 | 2 |
| 2 | Kia Sportage | 108 | 7.8% | 2 | 226 | 10.3% | 3 | 3 |
| 3 | Tesla Model Y | 61 | 4.4% | n/a | 65 | 3.0% | 7 | 1 |
| 4 | Dacia Bigster | 44 | 3.2% | 5 | 105 | 4.8% | 5 | 6 |
| 5 | Toyota Yaris Cross | 37 | 2.7% | 19 | 53 | 2.4% | 9 | 29 |
| 6 | Toyota bZ4X | 32 | 2.3% | n/a | 37 | 1.7% | 13 | 35 |
| 7 | BYD Dolphin | 29 | 2.1% | n/a | 32 | 1.5% | 15 | 47 |
| 8 | Hyundai Tucson | 16 | 1.2% | 1 | 371 | 16.9% | 1 | 9 |
| 9 | Xpeng G6 | 16 | 1.2% | 21 | 33 | 1.5% | 14 | 13 |
| 10 | Land Rover Defender | 14 | 1.0% | 9 | 46 | 2.1% | 10 | 15 |
| 11 | Toyota YarisΒ Β | 14 | 1.0% | 10 | 44 | 2.0% | 12 | 14 |
| 12 | Hyundai i20 | 13 | 0.9% | n/a | 13 | 0.6% | 26 | 22 |
| 13 | Hyundai Kona | 12 | 0.9% | n/a | 20 | 0.9% | 21 | 30 |
| 14 | Mitsubishi Outlander | 12 | 0.9% | 7 | 67 | 3.0% | 6 | 32 |
| 15 | MG ZS | 11 | 0.8% | 4 | 109 | 5.0% | 4 | n/a |
| 16 | Nissan X-Trail | 11 | 0.8% | n/a | 18 | 0.8% | 23 | n/a |
| 17 | Dacia Jogger | 10 | 0.7% | n/a | 10 | 0.5% | 18 | n/a |
| 18 | Leapmotor C10 | 10 | 0.7% | 20 | 25 | 1.1% | 18 | n/a |
| 19 | Nissan Qashqai | 10 | 0.7% | n/a | 11 | 0.5% | 30 | 27 |
| 20 | BYD Sealion 7 | 9 | 0.6% | 8 | 45 | 2.0% | 11 | 18 |
| 21 | Skoda Elroq | 9 | 0.6% | n/a | 12 | 0.5% | 28 | 19 |
| 22 | Smart #5 | 9 | 0.6% | n/a | 22 | 1.0% | 19 | n/a |
Source: Manufacturers
