Update 23/04/2026: Minutes after reporting on this change, a letter sent internally within Xbox, co-authored by chief executive officer Asha Sharma and chief content officer Matt Booty, was published on the Xbox Wire blog. It not only confirmed the name change and the sunsetting of the Microsoft Gaming brand but also laid out a new plan for the next era of Xbox. Read the full article here. Original Story: Asha Sharma, the recently installed chief executive officer at Microsoft Gaming who has already been taking some big swings by decreasing the price of Xbox Game Pass Ultimate has reportedly just […]

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