Alongside the earnings report, Sony today is revealing a wide-ranging generative AI strategy built around a single guiding principle: AI augments human creativity; it doesn't replace it. Speaking at the FY25 earnings presentation, Sony Group CEO Hiroki Totoki said: Human creativity must remain at the center. AI is a powerful tool, but is not a replacement for artists or creators. It is an amplifier of human imagination and catalyst for new possibilities. Sony Pictures has already invested more than $50 million in AI capabilities covering production planning, content protection, enterprise productivity, data analytics, innovation, and 3D conversion. Sony Music is pursuing an industry-wide standard for labeling AI-generated content, aiming to […]

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