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Today β€” 12 May 2026Main stream

Sony Doubles Down on AI in PlayStation Studios, but Insists Human Creators Won’t Be Replaced

12 May 2026 at 13:00

A presentation slide for 'Horizon' by Guerrilla showcases AI's role in creative design with a comparison of real and AI-generated hair textures beside the main character Aloy.

A few days ago, alongside its quarterly financial report, Sony revealed that it has already embraced AI tools to empower the game development of its own first party studios. More information about this strategy is now available via the Corporate Strategy Earnings Presentation, delivered by Sony CEO Hiroki Totoki and PlayStation President and CEO Hideaki Nishino. Sony's overarching principle is thatΒ human creativity must remain central. CEO Hiroki Totoki set the tone plainly:Β "AI is a powerful tool, but it is not a replacement for artists or creators. It is an amplifier of human imagination and a catalyst for new possibilities". PlayStation […]

Read full article at https://wccftech.com/sony-ai-playstation-studios-human-creators/

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