EA Advertising is a new ad platform through which the EA Sports FC, Star Wars Jedi, and Skate publisher/developer will start putting ads in their games through "dynamic, real-time placements." These are ads that EA says will "enhance, not disrupt, the player experience." Ads in video games are not something we haven't seen before. One of the most notable cases in recent years was 2K adding un-skippable ads in NBA 2K21, which was the third year in a row 2K had experimented with putting ads in an NBA 2K title. But it's a practice we've seen appear mostly in annualized […]

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