Tylenol has been in the headlines for the last several weeks—though not for reasons any marketer would want. Despite a veritable mountain of clinical evidence to the contrary, on September […]
A new deal with ShopSense AI lets buyers at The Trade Desk run sponsored product ads that match the context and content of the pages consumers are viewing.
We’re revamping our popular Tech & Money newsletter into AI, Tech & Money to reflect the big innovation that’s redefining at breakneck speed how people consume information, products, and entertainment.
Most people associate U.S. automotive innovation and industry with Michigan—Detroit, or perhaps Dearborn, where Henry Ford built his colossal River Rouge Plant. They probably wouldn’t think of Englewood Cliffs, New […]
London-based social agency Coolr has appointed Mark Lainas as its first U.S. president, marking a major push into the American market. Coolr, founded in London in 2017, blends influencer marketing, […]
PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can think of any aside from Pepsi. This startling fact is among the reasons why […]
ADWEEK has opened the 2026 AI Power List for entries. As an evolution from last year’s AI Trailblazers Power 100, ADWEEK’s AI Power List will honor the executives across marketing […]
E.l.f. Beauty is turning compassion into a movement with its new campaign that dares everyone to show what they really care about. “Give an e.l.f.” launches today with the help of […]