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Amazon layoffs reaction: ‘Thought I was a top performer but guess I’m expendable’

Amazon’s headquarters campus in Seattle. (GeekWire Photo / Kurt Schlosser)

Reaction to a huge round of layoffs rippled across Amazon and beyond on Tuesday as the Seattle-based tech giant confirmed that it was slashing 14,000 corporate and tech jobs.

We’ve rounded up some of what’s being said online and/or shared with GeekWire:

‘Never been laid off before’

A megathread on Reddit served as a collection of comments by impacted employees who posted about their level, location, org and years of service at Amazon.

Workers across ads, recruitment, robotics, retail, Prime Video, Amazon Games, business development, North American Stores, finance, devices and services, Amazon Autos, and more used the thread to vent.

  • “TPM II for Amazon Robotics, 6.5 years there. Still processing this, I’ve never been laid off before.”
  • “L6 SDEIII, started as SDEI 7 years ago. I went L4 to L6 in 3 years. My last performance review I got raising the bar. Thought I was a top performer but guess I’m expendable.”
  • “Never been laid off before feels overwhelming on VISA! Someone please help me understand next steps in terms of VISA, if I am not able to get H1b sponsoring job in next 90 days will I have to uproot everything here and go back?”
  • “I heard AWS layoffs come after re:invent to avoid customer disruption and bad press.”
  • “It’s heartbreaking how impersonal and abrupt these layoffs have become. People who’ve given years to a company are finding out in minutes that they’re done.”

Bad news via text?

Kristi Coulter, author of Exit Interview: The Life and Death of My Ambitious Career, a memoir about what she learned in her 12 years at Amazon, weighed in about the timing of apparent text messages that were sent to impacted employees.

“Wait, I’m sorry: Amazon made people relocate, switch their kids’ schools, and bookend their days with traffic for RTO only to lay them off via a 3 a.m. text? What happened to the vibe and conversations that only being together at the office could allow?” Coulter wrote on LinkedIn.

‘Reduced functionality’

Some employees shared how they were quickly locked out of work laptops, expressing confusion about whether that was how they were supposed to learn about being terminated.

“I lost access to everything immediately :( ,” one Reddit user said.

Others discussed how they should have found time to transfer important work examples or positive interactions related to their performance over to personal computers.

“One thing I would recommend for everyone is to back up your personal files onto your personal laptop,” one user said on Reddit. “I used to keep all my accolades and praise in a quip file along with all my 2×2 write ups and MBR/QBR write ups cataloging my wins. When I found out I got laid off my head was spinning so I went outside for a walk, by the time I returned I was locked out of my laptop and no longer had access to anything.”

Is this Amazon’s way of saying 100% laid off?

Any Amazon folks on the timeline – seen this before?#Amazon #layoffs #amazonlayoffs pic.twitter.com/1MCxoXjfHQ

— Aravind Naveen (@MydAravind) October 28, 2025

Why layoffs now?

Amazon human resources chief Beth Galetti pinned the layoffs in part on the need to reduce bureaucracy and become more efficient in the new era of artificial intelligence. Others looked for deeper meaning in the cuts.

In a post on LinkedIn, Yahoo! Finance Executive Editor Brian Rozzi said stock price is likely a key consideration when it comes to top execs and the Amazon board signing off on such mass layoffs.

Amazon’s stock was up about 1% on Tuesday to $229 per share.

“If the layoffs keep jacking up the stock price, maybe I can retire instead,” one longtime employee told GeekWire.

Entrepreneur and investor Jason Calacanis posted on X about how AI was coming for middle managers and those with “rote jobs” faster than anyone expected. He encouraged workers to become a founder and do a startup before it’s too late.

Hard-hit divisions

Mid-level managers in Amazon’s retail division were heavily impacted by Tuesday’s cuts, according to internal data obtained by Business Insider.

More than 78% of the roles eliminated were held by managers assigned L5 to L7 designations, BI reported. (L5 is typically the starting point for managers at Amazon, with more seniority assigned to higher levels.)

BI also said that U.S.-focused data showed that more than 80% of employees laid off Tuesday worked in Amazon’s retail business, spanning e-commerce, human resources, and logistics.

Bloomberg and others reported that significant cuts are also being felt by Amazon’s video games unit.

Steve Boom, VP of audio, Twitch, and games said in a memo shared with The Verge that “significant role reductions” would be felt at studios in Irvine and San Diego, Calif., as well on Amazon’s central publishing teams.

“We have made the difficult decision to halt a significant amount of our first-party AAA game development work — specifically around MMOs [massively multiplayer online games] — within Amazon Game Studios,” Boom wrote.

Current titles in Amazon’s MMO lineup include “New World: Aeternum,” “Throne and Liberty,” and “Lost Ark.” Amazon also previously announced that it would be developing a “Lord of the Rings” MMO.

‘Ripple effects throughout the community’

Amazon employees and others line up at a food truck near Amazon offices in Seattle’s South Lake Union neighborhood. (GeekWire File Photo / Kurt Schlosser)

Jon Scholes, president and CEO of the Downtown Seattle Association (DSA), has previously praised Amazon for its mandate calling for employees to return to the office five days per week, saying that the foot traffic from thousands of tech workers in the city is a necessary element to helping downtown Seattle rebound from the pandemic.

On Tuesday, Scholes reacted to Amazon’s layoffs in a statement to GeekWire:

“As downtown’s largest employer, a workforce change of this scale has ripple effects throughout the community — on individual employees and families and our small businesses that rely on the weekday foot traffic customer base. In addition, these jobs buttress our tax base that helps fund the city services we all depend on. Employers have options for where they locate jobs, and we want to ensure downtown Seattle is the most attractive place to invest and grow. We must provide vibrancy and a predictable regulatory environment in a competitive landscape because other cities would welcome the jobs currently based in downtown.”

Amazon’s AI-Driven Efficiency Reshapes Big Tech Workforce

The post Amazon’s AI-Driven Efficiency Reshapes Big Tech Workforce appeared first on StartupHub.ai.

The transformative power of artificial intelligence, while heralding unprecedented innovation, is simultaneously catalyzing a profound restructuring of the tech workforce, a reality starkly illustrated by Amazon’s recent corporate layoffs. As CNBC’s MacKenzie Sigalos reported on “Money Movers,” Amazon is embarking on a multi-year efficiency drive, predominantly focused on “hollowing out layers of middle management.” This […]

The post Amazon’s AI-Driven Efficiency Reshapes Big Tech Workforce appeared first on StartupHub.ai.

Amazon Game Studios Hit With “Significant” Cuts Amid Mass 14,000+ Layoff

New World game artwork with fiery and lush landscapes, featuring a warrior face with glowing eyes at the center.

Amazon is laying off more than 14,000 corporate jobs today, and per a report from Bloomberg, the video games division, Amazon Game Studios, is not immune to the cuts. While Amazon doesn't specify exactly how many people from its video games division will be laid off, a statement from Steve Boom, Amazon's head of audio, Twitch, and games, does call the cut "significant," and says that the cuts are happening despite Amazon being "proud" of the success it has had. While the studio's MMO, New World, isn't mentioned by name, the statement does say that Amazon is halting its game […]

Read full article at https://wccftech.com/amazon-video-game-division-hit-significant-cuts-amid-mass-14000-layoff/

A tale of two Seattles in the age of AI: Harsh realities and new hope for the tech community

The opening panel at Seattle AI Week 2025, from left: Randa Minkarah, WTIA chief operating executive; Joe Nguyen, Washington commerce director; Rep. Cindy Ryu; Nathan Lambert, Allen Institute for AI; and Brittany Jarnot, Salesforce. (GeekWire Photo / Taylor Soper)

Seattle is looking to celebrate and accelerate its leadership in artificial intelligence at the very moment the first wave of the AI economy is crashing down on the region’s tech workforce.

That contrast was hard to miss Monday evening at the opening reception for Seattle AI Week 2025 at Pier 70. On stage, panels offered a healthy dose of optimism about building the AI future. In the crowd, buzz about Amazon’s impending layoffs brought the reality of the moment back to earth.

A region that rose with Microsoft and then Amazon is now dealing with the consequences of Big Tech’s AI-era restructuring. Companies that hired by the thousands are now thinning their ranks in the name of efficiency and focus — a dose of corporate realism for the local tech economy.

The double-edged nature of this shift is not lost on Washington Gov. Bob Ferguson.

“AI, and the future of AI, and what that means for our state and the world — each day I do this job, the more that moves up in my mind in terms of the challenges and the opportunities we have,” Ferguson told the AI Week crowd. He touted Washington’s concentration of AI jobs, saying his goal is to maximize the benefits of AI while minimizing its downsides.

Gov. Bob Ferguson addresses the AI Week opening reception. (GeekWire Photo / Todd Bishop)

Seattle AI Week, led by the Washington Technology Industry Association, was started last year after a Forbes list of the nation’s top 50 AI startups included none from Seattle, said the WTIA’s Nick Ellingson, opening this year’s event. That didn’t seem right. Was it a messaging problem?

“A bunch of us got together and said, let’s talk about all the cool things happening around AI in Seattle, and let’s expand the tent beyond just tech things that are happening,” Ellingson explained.

So maybe that’s the best measuring stick: how many startups will this latest shakeout spark, and how can the Seattle region’s startup and tech leaders make it happen? Can the region become less dependent on the whims of the Microsoft and Amazon C-suites in the process? 

“Washington has so much opportunity. It’s one of the few capitals of AI in the world,” said WTIA’s Arry Yu in her opening remarks. “People talk about China, people talk about Silicon Valley — there are a few contenders, but really, it’s here in Seattle. … The future is built on data, on powerful technology, but also on community. That’s what makes this place different.”

And yet, “AI is a sleepy scene in Seattle, where people work at their companies, but there’s very little activity and cross-pollinating outside of this,” said Nathan Lambert, senior research scientist with the Allen Institute for AI, during the opening panel discussion.

No, we don’t want to become San Francisco or Silicon Valley, Lambert added. But that doesn’t mean the region can’t cherry-pick some of the ingredients that put Bay Area tech on top.

Whether laid-off tech workers will start their own companies is a common question after layoffs like this. In the Seattle region at least, that outcome has been more fantasy than reality. 

This is where AI could change things, if not with the fabled one-person unicorn then with a bigger wave of new companies born of this employment downturn. Who knows, maybe one will even land on that elusive Forbes AI 50 list. (Hey, a region can dream!)

But as the new AI reality unfolds in the regional workforce, maybe the best question to ask is whether Seattle’s next big thing can come from its own backyard again.

Related: Ferguson’s AI balancing act: Washington governor wants to harness innovation while minimizing harms

Amazon confirms 14,000 corporate job cuts, says push for ‘efficiency gains’ will continue into 2026

Amazon CEO Andy Jassy has been pushing to reduce bureaucracy across the company. (GeekWire Photo / Todd Bishop)

Amazon confirmed Tuesday that it is cutting about 14,000 corporate jobs, citing a need to reduce bureaucracy and become more efficient in the new era of artificial intelligence.

In a message to employees, posted on the company’s website, Amazon human resources chief Beth Galetti signaled that additional cutbacks are expected to take place into 2026, while indicating that the company will also continue to hire in key strategic areas.

Reuters reported Monday that the number of layoffs could ultimately total as many as 30,000 people, which is still a possibility as the cutbacks continue into next year. At that scale, the overall number of job cuts could eventually be the largest in Amazon’s history, exceeding the 27,000 positions that the company eliminated in 2023 across multiple rounds of layoffs.

“This generation of AI is the most transformative technology we’ve seen since the Internet, and it’s enabling companies to innovate much faster than ever before,” wrote Galetti, senior vice president of People Experience and Technology.

The goal is “to be organized more leanly, with fewer layers and more ownership, to move as quickly as possible for our customers and business,” she explained.

Galetti wrote that the company is “shifting resources to ensure we’re investing in our biggest bets and what matters most to our customers’ current and future needs” — indicating that layoff decisions are based whether teams and roles align with the company’s direction.

Amazon’s corporate workforce numbered around 350,000 people in early 2023, the last time the company provided a public number. At that scale, the initial reduction of 14,000 represents about 4% of Amazon’s corporate workforce. However, the number is a much smaller fraction of its overall workforce of 1.55 million people, which includes workers in its warehouses.

Cuts are expected across multiple regions and countries, but they are likely to hit hard in the Seattle region, home to the company’s first headquarters and its largest corporate workforce. The region has already felt the impact of major layoffs by Microsoft and others, as companies adjust to the uncertain economy and accelerate investments in AI-driven automation.

Many displaced tech workers here have found job searches slower and more competitive than in previous cycles in which the tech sector was more insulated than other industries.

The cuts at Amazon are the latest pullback after a pandemic-era hiring spree. They come two days before the company’s third quarter earnings report. Amazon and other cloud giants have been pouring billions into capital expenses to boost AI capacity. Cutting jobs is one way of showing operating-expense discipline to Wall Street.

In a memo to employees in June, Amazon CEO Andy Jassy wrote that he expected Amazon’s total corporate workforce to get smaller over time as a result of efficiency gains from AI.

Jassy took over as Amazon CEO from founder Jeff Bezos in mid-2021. In recent years he has been pushing to reduce management layers and eliminate bureaucracy inside the company, saying he wants Amazon to operate like the “world’s largest startup.” 

Bloomberg News reported this week that Jassy has told colleagues that parts of the company remain “unwieldy” despite the 2023 layoffs and other efforts to streamline operations. 

As part of its report, Reuters cited sources saying the magnitude of the cuts is also a result of Amazon’s strict return-to-office policy failing to cause enough employees to quit voluntarily. Amazon brought workers back five days a week earlier this year.

Impacted teams and people will be notified of the layoffs today, Galetti wrote.

Amazon is offering most impacted employees 90 days to find a new role internally, though the timing may vary based on local laws, according to the message. Those who do not find a new position at Amazon or choose to leave will be offered severance pay, outplacement services, health insurance benefits, and other forms of support.

Amazon reportedly set to lay off up to 30,000 corporate employees in massive workforce cut

A dog walker uses the park near The Spheres at Amazon’s headquarters campus. (GeekWire Photo / Kurt Schlosser)

Follow-up: Amazon confirms 14,000 corporate job cuts, says push for ‘efficiency gains’ will continue into 2026

Original story: Amazon is preparing to lay off as many as 30,000 corporate employees in a sweeping workforce reduction intended to reduce expenses and compensate for over-hiring during the pandemic, according to a report from Reuters on Monday.

GeekWire has contacted Amazon for comment.

Layoff notifications will start going out via email on Tuesday, according to Reuters, which cited people familiar with the matter. One employee at Amazon told GeekWire the workforce is on “pins and needles” in anticipation of cuts.

Bloomberg reported that cuts will impact several business units, including logistics, payments, video games, and Amazon Web Services.

Amazon’s corporate workforce numbered around 350,000 in early 2023. It has not provided an updated number since then.

The company’s last significant layoff occurred in 2023 when it cut 27,000 corporate workers in multiple stages. Since then the company has made a series of smaller layoffs across different business units.

Fortune reported this month that Amazon planned to cut up to 15% of its human resources staff as part of a wider layoff.

Amazon has taken a cautious hiring approach with its corporate workforce, following years of huge headcount growth. The company’s corporate headcount tripled between 2017 and 2022, according to The Information.

The reported cuts come as Amazon is investing heavily in artificial intelligence. The company said earlier this year it expects to increase capital expenditures to more than $100 billion in 2025, up from $83 billion in 2024, with a majority going toward building out capacity for AI in AWS.

Amazon CEO Andy Jassy also hinted at potential workforce impact from generative AI earlier this year in a memo to employees that was shared publicly.

“We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs,” he wrote. “It’s hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company.”

Amazon reported 1.54 million total employees as of June 30 — up 3% year-over-year. The majority of the company’s workforce is made up of warehouse workers.

Amazon employs roughly 50,000 corporate and tech workers in buildings across its Seattle headquarters, with another 12,000 in Bellevue.

The company reports its third quarter earnings on Thursday afternoon.

Fellow Seattle-area tech giant Microsoft has laid off more than 15,000 people since May as it too invests in AI and data center capacity. Microsoft has cut more than 3,200 roles in Washington this year.

Last week, The New York Times cited internal Amazon documents and interviews to report that the company plans to automate as much as 75% of its warehouse operations by 2033. According to the report, the robotics team expects automation to “flatten Amazon’s hiring curve over the next 10 years,” allowing it to avoid hiring more than 600,000 workers even as sales continue to grow.

GeekWire reporter Kurt Schlosser contributed to this story.

What The Second Wave Of Layoffs Means For Workers And Startups

By Pavel Shynkarenko

After the 2024-25 job cuts at Google, Amazon and other tech companies, the second wave of tech layoffs is rewriting the startup labor market.

Skilled professionals are suddenly available, creating both opportunity and pressure for founders and workers alike. Startups now compete for talent that once seemed untouchable, while employees face longer job hunts and rethink how and where they work.

Higher expectations, more side gigs

Pavel Shynkarenko of Mellow
Pavel Shynkarenko

With talent flooding the market, candidates are demanding more flexibility and clearer growth paths, even as many accept contract work or lower pay to stay employed. The typical job search now stretches six to seven months, even longer for those needing visas or relocation. That uncertainty has fueled a surge in freelancing and side projects.

Bankrate reports that 36% of American adults now have a side gig, with more than half of them having started in the past two years. While many professionals didn’t plan to freelance, they turned to it because they had no other choice. For some, it has proved liberating, with confidence and job satisfaction rising compared with corporate roles, according to our internal data.

Despite all the buzz in the media and even on Reddit, overemployment — the trend of holding two jobs — remains a niche phenomenon, affecting roughly 5% of workers, according to the Federal Reserve Bank of St. Louis. The more common pattern is a mix of contract work and short-term projects, which gives startups a chance to hire A-level talent for fractional roles they couldn’t have afforded before.

Smaller, sharper teams

Payroll is every startup’s biggest cost, and founders are trimming teams while raising output per employee. The examples are striking. Midjourney reports about $200 million in ARR with a staff of only 11.

Cursor has reached roughly $100 million with 15-20 people. Data from Carta shows that the average seed-stage team in the consumer and fintech sectors has declined by nearly half since 2022.

This lean approach is spreading beyond early-stage ventures. Around 90% of tech executives say they are open to hiring freelancers during peak workloads; more than 28% already integrate them into daily operations. As this makes clear, smaller core teams, supplemented by trusted project-based workers, can move faster and spend less.

Opportunity on both sides

For workers, the takeaway is that startups may now be the safer bet. Mid-sized firms that once promised stability are cutting jobs, while startups are candid about their risks and can reward performance with equity or future roles. A short contract can become a long-term stake.

On the other hand, for founders, today’s market is a chance to recruit top engineers, designers and operators at terms that were impossible two years ago. It also demands a new mindset involving compensation flexibility, project-based roles and hiring processes built for speed.

All in all, the second wave of layoffs has changed expectations and shifted supply and demand in the job market. Workers are blending traditional jobs with side gigs, and startups are proving that small, focused teams can out-execute much larger competitors.

On both sides, adaptability is now the ultimate advantage; companies that remain nimble will win.


Pavel Shynkarenko, founder and CEO of Mellow, is an entrepreneur with more than 20 years of experience, and a freelance economy pioneer who aims to transform how companies engage with contractors. In 2014, Shynkarenko launched his first HR tech company, Solar Staff, a fintech payroll company for freelancers, which showed $10 million-plus in revenue for 2022 and 2023. In early 2024, responding to the growing demand for specialized solutions for long-term interaction with contractors, Solar Staff, as a global company, pivoted to Mellow ($1 million MRR).

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Illustration: Dom Guzman

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