Greece’s Limited Service Export Growth, Three Point Three Percent Share, Compared To Strong Performances From Germany, France, Netherlands, Luxembourg, Malta, And Estonia

Greece’s limited service export growth, which accounts for just a 3.3 percent share, stands in stark contrast to the strong performances seen in countries like Germany, France, the Netherlands, Luxembourg, and Estonia. Despite its notable tourism sector, Greece’s service export sector has struggled to keep pace with these European powerhouses, highlighting challenges in diversifying its economic offerings and leveraging international demand beyond traditional industries. This comparison underscores the need for Greece to enhance its service export strategies to compete more effectively within the EU market.

Greece’s position in the EU’s service export market to non-EU countries has been underwhelming, as it ranks last among EU member states, with only a modest 3.3 percent share, according to the most recent data from Eurostat. This relatively small share highlights Greece’s limited involvement in Europe’s expansive and rapidly growing service-export sector, especially as services like finance, digital technologies, business consulting, and logistics continue to thrive on a global scale.

While Greece’s economy remains highly reliant on traditional sectors such as tourism, shipping, and professional services, the country has yet to significantly extend its service exports beyond the European Union. The nation’s heavy reliance on its established service sectors such as tourism, which primarily serve the EU market, further limits its potential for service export growth to the rest of the world. In contrast, the broader EU service-export market has seen substantial growth, particularly in industries that are increasingly essential in the globalized economy, such as financial services, technology, and logistics.

In 2023, the European Union collectively exported an impressive €1.44 trillion ($1.67 trillion) worth of services to countries outside the EU, reinforcing the EU’s position as one of the world’s leading exporters of high-value, knowledge-based services. This data from Eurostat underscores the growing importance of service exports to the EU’s overall trade balance, providing vital contributions to the region’s economy. The EU’s service exports support millions of jobs across its member states and have become an increasingly important driver of economic growth, which contrasts sharply with Greece’s limited participation.

A deeper look into the Eurostat figures reveals that the largest service exporters in the EU are typically the region’s industrial and financial heavyweights. Countries such as Germany, France, and the Netherlands dominate the ranking of service exporters to non-EU countries. These nations’ strong performance in areas like business consulting, financial services, and digital technology is reflected in their leading positions in the global service export market. Germany, for instance, remains a key exporter of financial services and industrial consultancy, while France and the Netherlands excel in business and digital services.

Ireland and Luxembourg also perform well in the service export sector, largely due to the presence of foreign-controlled corporations that dominate sectors like finance, technology, and professional services. These countries’ service export capabilities are largely driven by multinational companies that set up their regional hubs in these nations, benefiting from favorable business climates, low corporate tax rates, and established international trade networks. As a result, these countries punch above their weight in service exports despite their relatively smaller economies.

In contrast to the strong performances of Western and Northern European countries, southern and eastern EU members, including Greece, tend to export a much smaller proportion of services to countries outside the EU. This reflects several structural challenges that these nations face, including limited industrial capacity, smaller-scale corporations, and less competitive digital infrastructures. Greece, for example, has seen a slow growth in sectors like information technology and financial services, which are pivotal for increasing service exports. While Greece has been proactive in promoting sectors like tourism and shipping, these industries are primarily EU-facing, with their global market reach remaining relatively small.

The service export sector is also increasingly digital, and countries with well-developed digital infrastructures are better positioned to take advantage of global market opportunities. In recent years, several smaller EU countries have demonstrated how targeted innovation and digital policies can help them punch above their weight in service exports. Malta and Estonia, for instance, are notable examples of smaller EU member states that have managed to carve out a strong presence in global service markets, particularly in areas like financial services, information and communications technology (ICT), and digital platforms.

Malta, with its robust online gaming industry and well-developed financial services sector, has been particularly successful in leveraging its digital infrastructure to expand service exports, despite its small size. Similarly, Estonia has become a leader in digital innovation, offering a range of e-government services and attracting international business in the tech and digital sectors. Estonia’s success is largely attributed to its forward-thinking policies on digital infrastructure and its commitment to creating a digital-first economy.

Both countries show that even smaller EU nations can compete globally by focusing on niche sectors and fostering an environment that encourages innovation. Through targeted policy measures that focus on digital development, a skilled workforce, and investment in high-tech sectors, these countries have managed to significantly expand their service exports. Their success highlights the importance of strategic government intervention, investments in digital infrastructure, and a business-friendly environment as critical factors that enable smaller economies to thrive in the competitive global service market.

The success of countries like Malta and Estonia offers valuable lessons for other EU member states, including Greece. By adopting similar strategies and focusing on innovation in digital services and emerging industries, Greece could boost its share of the global service export market. However, to achieve this, Greece will need to overcome several barriers, including its reliance on traditional industries and its relatively underdeveloped digital economy. A concerted effort to modernize its service sectors, particularly in technology and finance, could unlock new export opportunities for Greece and help it capitalize on the growth of the global service economy.

Greece’s service export growth lags at just 3.3 percent, significantly behind stronger performances from Germany, France, the Netherlands, Luxembourg, and Estonia, due to its reliance on traditional industries and slower diversification efforts.

Ultimately, Greece’s limited participation in the global service export market can be attributed to a combination of structural and strategic challenges. However, with the right investments and policies, there is significant potential for Greece to improve its performance and expand its global service export footprint. By fostering innovation, upgrading digital infrastructure, and encouraging the growth of high-tech industries, Greece can tap into the growing demand for services and increase its competitiveness in the global market.

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South Korea’s Gyeongju Unveils Bold And Innovative Tourism Vision To Captivate Global Audiences Ahead Of The 2025 APEC Summit

South Korea’s Gyeongju is set to captivate global audiences with its bold and innovative tourism vision, unveiled in preparation for the 2025 APEC Summit. The city, known for its rich historical and cultural heritage, is blending the old with the new, creating a dynamic and immersive travel experience that showcases its modern appeal while celebrating its deep-rooted traditions. This strategic tourism vision aims to attract international visitors by highlighting Gyeongju’s vibrant fusion of classic and contemporary attractions, positioning it as a must-visit destination for the future.

Gyeongju, a city with over a thousand years of history, is preparing to unveil a new, modern face as South Korea gears up to host the Asia-Pacific Economic Cooperation (APEC) summit in 2025. Known as the “museum without walls,” Gyeongju is a treasure trove of cultural heritage and historical significance. With the world’s eyes set on the city, it is poised to highlight its transformation into a vibrant destination that blends the ancient and the contemporary. The Korea Tourism Organization recently revealed a set of travel themes that will put Gyeongju on the global map for its unique blend of time, nature, and immersive experiences.

The first theme, “A city where classic, retro, and contemporary culture converge,” positions Gyeongju as a dynamic destination where the past and the present coexist harmoniously. A major symbol of this cultural fusion is the Contemporary Art Museum, located near the ancient royal tombs of Noseo-dong. The juxtaposition of modern art against the backdrop of Gyeongju’s historic burial mounds makes it an iconic site for visitors. The museum has already attracted a staggering number of visitors, drawing 180,000 in just six months since its opening. The museum’s location offers visitors a rare opportunity to experience a fusion of old and new, with contemporary artwork sharing space with one of Korea’s most significant archaeological sites.

Another key highlight under this theme is the revitalized area around Gyeongju Station, which provides a glimpse into the city’s historical past. The district has undergone a transformation, blending old-world charm with new-age design. One standout feature is a former stationmaster’s residence, now converted into a café, which offers both a historical touch and a contemporary flair. These revitalized streets represent Gyeongju’s effort to preserve its rich past while embracing modernity.

For those interested in immersing themselves in Korean heritage, the National Museum of Gyeongju is a must-visit. Often described as an open-air gallery of Korean heritage, this museum brings the past to life through exhibits of traditional artifacts, royal relics, and a rich collection of Buddhist art. The museum’s outdoor space allows visitors to experience Korea’s ancient culture while enjoying the natural beauty that surrounds the museum grounds.

The second theme, “Nature’s Beauty,” invites visitors to experience Gyeongju’s breathtaking landscapes. Gyeongju has long been celebrated for its natural beauty, and the city’s tranquil parks, lush forests, and dramatic coastlines are perfect for nature lovers. The Geumjangdae Wetland Park is one of the city’s most picturesque spots, featuring a river that divides the park into contrasting landscapes. The park’s boat-themed photo spots have become a popular Instagram destination, allowing visitors to capture the park’s stunning views.

For those venturing further into nature, Gyeongju offers a number of other natural wonders. The Yangnam Columnar Joints, located to the east of the city, are an awe-inspiring geological formation that has been designated as a natural monument. The coastal cliffs, shaped by volcanic activity, create an impressive sight for those who visit. Visitors can also explore Dorim Village, where a peaceful ginkgo forest offers a serene retreat away from the hustle and bustle of city life. These natural attractions give Gyeongju a unique blend of history and natural beauty that is rare in many modern cities.

The third theme, “Adventure-Packed Gyeongju,” targets thrill-seekers and those looking for exciting activities to complement the city’s rich history. Gyeongju World, the largest amusement park in the Yeongnam region, is at the heart of this adventure-focused theme. The park offers some of the most thrilling roller coasters in Korea, including the inverted Phaethon, the towering Draken, and the backward-running Valkyrie. These attractions promise to get the adrenaline flowing for visitors of all ages.

In addition to Gyeongju World, the city offers other exciting experiences for adventure enthusiasts. A 3-kilometer luge track overlooking Bomun Lake offers a thrilling ride with stunning views of the surrounding area. For those who enjoy puzzles and problem-solving, Gyeongju has introduced outdoor escape-room games that are staged amid some of the city’s UNESCO-recognized heritage sites, including Daereungwon and Cheomseongdae. These games allow visitors to engage with Gyeongju’s cultural landmarks in a completely new way, blending fun and history in a unique experience.

Beyond the traditional tourist attractions, Gyeongju offers a variety of immersive experiences that allow visitors to connect more deeply with the local culture and history. The city has developed walking tours, interactive workshops, and cultural events that give travelers a chance to experience life as it was in ancient Korea. These experiences not only highlight Gyeongju’s heritage but also create opportunities for visitors to engage with the local community, learn traditional crafts, or enjoy performances of Korean music and dance.

Gyeongju’s modern makeover for 2025 aims to merge the best of both worlds—preserving the city’s deep historical roots while embracing its role as a dynamic, modern destination for tourists from around the globe. The themes announced by the Korea Tourism Organization underscore the city’s diverse offerings, from its rich heritage and natural beauty to its modern cultural attractions and adventure-filled experiences. As the world turns its attention to Gyeongju for the APEC summit, the city is set to shine as a multifaceted destination where history, nature, and excitement converge.

Ahead of the 2025 APEC Summit, South Korea’s Gyeongju is unveiling a bold and innovative tourism vision that blends its rich heritage with modern attractions, aiming to captivate global audiences and boost its international appeal.

With its blend of ancient monuments, modern culture, and outdoor adventure, Gyeongju promises to be a must-visit destination in 2025, offering something for every type of traveler—from history buffs and nature enthusiasts to adrenaline seekers and those looking to immerse themselves in the local culture. Whether you are visiting to explore its rich past, enjoy its scenic beauty, or embark on an action-packed adventure, Gyeongju is ready to impress.

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Brisbane Welcomes American Airlines’ Premium Boeing 787-9 Dreamliner With Direct Flights To Dallas And Los Angeles From Australia

Brisbane is set to offer travelers an elevated flying experience as American Airlines introduces its premium Boeing 787-9 Dreamliner, marking the start of direct flights from Australia to Dallas and Los Angeles. This new service not only enhances Brisbane’s connectivity to North America but also provides passengers with a luxurious travel experience, featuring redesigned cabins and cutting-edge amenities. With more premium seating and advanced technology, the Dreamliner promises to deliver unmatched comfort on long-haul flights, solidifying Brisbane’s position as a key hub for international travel.

For the first time in Australia, a new premium Boeing 787-9 Dreamliner has been introduced by one of the leading international airlines, marking the beginning of a highly anticipated season of flights connecting Brisbane with North America. This new service, which includes routes to Dallas Fort Worth and Los Angeles, is set to elevate the travel experience for Australian passengers traveling to the United States.

The inaugural Brisbane to Dallas Fort Worth (BNE-DFW) flight took off on October 28, 2025, using the state-of-the-art Boeing 787-9 Dreamliner. The new aircraft, equipped with advanced features and premium seating, aims to provide passengers with enhanced travel comfort, ensuring that their long-haul flights are as relaxing and convenient as possible. This service also marks a significant milestone in Brisbane’s international connectivity, with the addition of these long-haul routes to one of the most in-demand destinations in North America.

The Boeing 787-9 Dreamliner offers more premium seating opportunities than ever before, with a total of 51 Flagship Suite® seats in business class, providing travelers with an elevated level of comfort. These seats are designed to offer maximum privacy and comfort, complete with lie-flat beds for restful sleep during long flights. In addition to the Flagship Suites, the aircraft also boasts redesigned Premium Economy and Main cabins, which feature spacious and ergonomic seating designed for longer journeys.

In addition to its enhanced seating, the new Boeing 787-9 Dreamliner is equipped with the latest technology designed to make the flight experience even more seamless and enjoyable. The aircraft offers Bluetooth connectivity, allowing passengers to connect their devices wirelessly for entertainment and communication. The refreshed cabin design incorporates modern aesthetics, focusing on creating a welcoming and comfortable environment for all passengers on board. Whether traveling for business or leisure, the new Dreamliner ensures that every journey is a pleasant one.

The Brisbane to Dallas Fort Worth route will operate six times a week, providing ample opportunities for travelers to connect between Australia and the United States. Starting in December 2025, the service will become a daily operation and will continue until the end of March 2026. Over the course of the season, the airline will offer a total of 69,296 seats across 284 flights, making this route the longest in both Brisbane Airport’s and the airline’s network by distance.

This significant expansion of services comes as Brisbane continues to grow as a key hub for international travel. In addition to the Brisbane to Dallas service, the airline will operate three weekly flights between Brisbane and Los Angeles from December through January, further enhancing Brisbane’s direct connectivity to North America. These added routes reflect the increasing demand for travel between Australia and the United States and are expected to drive significant growth in passenger numbers, both from inbound and outbound markets.

As Brisbane Airport continues to expand its global network, it has now established direct connections to 35 international destinations. This expansion is expected to further boost the region’s appeal as a gateway for both business and leisure travelers. During the summer of 2025, international travel is projected to increase by 9% compared to the previous year, highlighting the growing demand for global travel and the airport’s role as a central hub for international aviation.

In total, Brisbane Airport is expecting to handle around 25 million passengers throughout 2025, a clear sign of the airport’s importance to the region’s economic and tourism sectors. As the demand for international travel continues to rise, the airport is making significant investments to improve its infrastructure and accommodate the growing number of passengers. The airport is currently undergoing a multi-billion-dollar transformation, with a $5 billion investment set to be spent over the next five years to enhance facilities and services for travelers.

These investments are part of Brisbane Airport’s ongoing efforts to provide a world-class travel experience and ensure that the airport remains competitive in the global aviation market. The Future BNE transformation project will see the airport improve its terminals, add more capacity, and enhance customer amenities to meet the needs of passengers as they travel through the airport.

The expansion of international routes, including the introduction of new services on the Boeing 787-9 Dreamliner, is a key part of this growth strategy. By increasing the number of direct flights to major global destinations, Brisbane Airport is strengthening its position as a leading international hub, connecting passengers to important global markets, especially in North America and Asia.

For travelers, the addition of these new flights and premium aircraft offerings represents a major leap in convenience and comfort. Whether flying for business or pleasure, the new services provide passengers with a range of options that cater to different needs and preferences. From the premium comfort of the Flagship Suite® seats to the cutting-edge connectivity and modern design of the Boeing 787-9, passengers can expect a travel experience that combines luxury, efficiency, and ease.

Brisbane is welcoming American Airlines’ premium Boeing 787-9 Dreamliner, offering direct flights to Dallas and Los Angeles from Australia. This new service enhances travel comfort with luxurious seating and advanced amenities, strengthening Brisbane’s direct connectivity to North America.

With these enhancements, Brisbane Airport is poised to remain a central player in Australia’s aviation industry, continuing to provide exceptional service to both local residents and international visitors. As the airport continues to evolve and expand, it is set to play a critical role in driving the region’s tourism and economic growth, making it an even more attractive destination for travelers around the world.

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