Xizang Welcomes More than Sixty Million Tourists in this Year, Driven by its Growth in Cultural, Eco, and Sports Tourism with a Focus on Sustainable Development in China

In the first three quarters of 2025, the tourism market in Xizang Autonomous Region of China has shown great development, receiving altogether 63.7 million domestic and international tourists, according to Xizang Daily. This is a big increase in the number of visitors compared to past years and shows that the region is becoming more attractive for travel. The tourism sector has reaped an impressive cultural industry output of 11.25 billion yuan, about $1.58 billion, contributing to the economic growth of the region and solidifying Xizang’s position as a major tourism hub in China.

Xizang’s Tourism Sector: A Catalyst for Regional Economic Development

The steady rise in tourist arrivals has had a profound impact on the local economy, driving growth in a variety of sectors, including hospitality, retail, and local entrepreneurship. Tourism has become a key driver of regional development, contributing to job creation and enhancing community engagement. The combination of cultural tourism and eco-tourism has enabled Xizang to tap into its rich historical heritage, breathtaking landscapes, and diverse wildlife, drawing travelers not only from neighboring regions but from across the globe.

Authorities in Xizang have emphasized the importance of the growing integration of culture and tourism as a major contributor to the region’s development. The Statistical Committee highlights that this integration has helped promote high-quality development, positioning Xizang as a destination that offers a diverse range of experiences—from cultural exploration to nature-based adventures.

Xizang’s Efforts to Tap Into its Cultural and Natural Resources

During the National Day and Mid-Autumn Festival holiday, Xizang showcased its cultural richness and natural beauty by organizing events like the First Xizang E-sports Animation Culture and Tourism Week and the Taste of Xizang culinary campaign. These events were designed to engage both local and international visitors, celebrating the region’s unique artistic traditions and culinary heritage while drawing attention to its tourism potential.

Such initiatives highlight Xizang’s strategy to harness its cultural resources and natural landscapes to attract tourists interested in not only historical exploration but also eco-tourism and adventure tourism. The region has increasingly become known for its vast mountains, sacred temples, and eco-friendly tourism practices, making it an attractive destination for those seeking an authentic travel experience.

Diversifying Tourism Products to Appeal to Global Travelers

Xizang’s tourism strategy goes beyond simply showcasing its natural beauty and cultural heritage. The region has worked diligently to diversify its tourism offerings, ensuring that visitors have access to a wide range of experiences. The introduction of activities such as sports tourism, cycling races, and half-marathons is a direct response to the growing demand for active tourism and outdoor adventure. These events, set against Xizang’s picturesque backdrop, allow tourists to engage with the region’s natural beauty while participating in sporting events that foster community involvement.

The local art troupes also played a pivotal role in reaching a broader audience by performing in both urban centers and remote rural areas. This outreach ensures that cultural services and performances reach all communities, from city dwellers to those in isolated villages. By taking cultural performances to the rural areas, Xizang ensures that tourism contributes to inclusive economic development by benefiting local populations in both urban and remote regions.

The Growth of Sports Tourism in Xizang

Sports tourism has played an increasingly vital role in Xizang’s tourism strategy. The region has successfully used sports events—such as cycling races, half-marathons, and mountain expeditions—to attract adventure tourists and sports enthusiasts. These events not only provide opportunities for travelers to explore Xizang’s landscapes but also foster community engagement and social cohesion.

Sports tourism has proven to be a particularly effective way to tap into a growing global market of active travelers who are seeking unique adventure experiences in challenging environments. With Xizang’s diverse geography and favorable climate, the region is well-positioned to become a premier destination for outdoor sports, contributing to the broader tourism economy while promoting a healthy, active lifestyle.

Building a Sustainable Future for Tourism in Xizang

As Xizang’s tourism sector continues to expand, sustainability remains at the core of its growth strategy. The region’s government is committed to preserving its natural resources, wildlife, and cultural heritage while fostering tourism development. Sustainable practices such as eco-friendly hotels, nature reserves, and community-based tourism are integral to maintaining the balance between tourism growth and environmental preservation.

Tourism initiatives in Xizang are also focused on education, helping locals and tourists alike understand the importance of environmental conservation and responsible travel. This commitment to sustainability ensures that Xizang can continue to attract visitors without compromising its natural beauty or cultural authenticity.

Looking Ahead: Xizang’s Vision for Long-Term Tourism Growth

By 2025, with the amount reaching over 63.7 million tourists visiting Xizang, it has been accelerating toward its target of becoming one of the major tourist destinations in China. This region will continue to be attractive to numerous visitors from a diverse range of countries seeking more authentic and immersive travel experiences by integrating cultural tourism, eco-tourism, and sports tourism. Tourism development in Xizang will play a significant role in ensuring overall economic growth based on sustainable and inclusive benefits for both tourists and local communities.

Further developing the tourism infrastructure, promoting cultural preservation, and expanding its sustainability efforts continue to create a bright future for Xizang. A blend of nature, culture, and adventure means that Xizang is bound to remain one of the most exciting, unique travel destinations both within China and beyond.

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Rajshahi University Hosts a Four-Day Tourism Fair and Food Festival to Promote the Cultural Heritage, Archaeological Tourism and Local Cuisine

A four-day tourism fair and food festival has begun at the Rajshahi University today to promote the cultural heritage and natural beauty of the region as a growing tourism destination in the country. Organized in front of the Rabindranath Tagore Academic Building, this is the third successive year the event has been held to reflect the tourism potential of Rajshahi and its surrounding districts, aiming to call for greater efforts to establish the region as a major player in the country’s booming tourism industry.

The chief guest, Vice-Chancellor Prof. Saleh Hassan Naquib, inaugurated the event. Pro-Vice-Chancellors Professor Mayeen Uddin and Professor Farid Uddin Khan graced it as special guests and highlighted how higher educational institutes play a significant role in facilitating tourism development and community involvement. Other attendees included Treasurer Professor Matiar Rahman, Dean of Business Studies Faculty Professor SM Kamruzzaman, and Registrar Professor Iftekharul Alam Masud.

Rajshahi’s Growing Role in Bangladesh’s Tourism Sector

This event is a pivotal moment for Rajshahi as it positions itself as a more prominent destination in Bangladesh’s tourism landscape. Historically known for its rich agriculture and educational institutions, the region is now gaining attention for its tourism potential. With its stunning archaeological sites, historical landmarks, and natural beauty, Rajshahi offers visitors a unique blend of cultural heritage and nature tourism. The fair and festival are crucial in raising awareness about these offerings, attracting tourists and fostering growth in the local tourism economy.

The event was also attended by Abu Selim Mahmudul Hassan, Director of the Bangladesh Tourism Board (BTB), who served as the chief patron. He underscored the role of tourism in boosting the local economy, stating that local tourism could play a pivotal role in the revitalization of the region’s economy, especially by drawing more domestic tourists to Rajshahi. His remarks emphasized the opportunity for Rajshahi’s tourism to not only attract international visitors but also to encourage Bangladesh’s own citizens to explore their country’s diverse regions.

Highlighting the Unique Attractions of Rajshahi

Rajshahi is home to several historical landmarks and archaeological sites, such as Mahasthangarh—one of the most significant ancient cities in Bangladesh—and the famous Paharpur Buddhist Monastery, a UNESCO World Heritage site. Additionally, the Padma River, one of Bangladesh’s major rivers, offers opportunities for river tourism, including boat rides and scenic views that appeal to eco-tourists and adventure seekers. These attractions are poised to enhance Rajshahi’s reputation as a cultural tourism hub, attracting visitors seeking historical exploration and natural beauty.

The region is also known for its mangoes—particularly the famous Rajshahi mangoes—and sweets that have gained recognition worldwide. These local specialties are an important part of gastronomic tourism, with the festival showcasing local culinary delights and drawing attention to food tourism as an essential sector for Rajshahi’s tourism development. With the increasing global demand for food tourism and culinary experiences, the region is uniquely positioned to capitalize on its local cuisine to attract tourists who are interested in exploring new tastes and food cultures.

Workshops and Cultural Performances to Engage Visitors

The event features a diverse program that includes a colourful rally, folk songs, discussions, and cultural performances that bring Rajshahi’s traditions and history to life. These performances are designed to immerse visitors in the local culture, helping them to connect with the region’s rich heritage. For tourism operators, these events also provide an opportunity to showcase the local lifestyle and cultural practices, contributing to the development of cultural tourism as a major aspect of Rajshahi’s tourism growth.

The cultural performances, including traditional music and dance, offer visitors a deep dive into the region’s cultural identity, helping to position Rajshahi as a destination for cultural tourism. Moreover, the food festival, which features local delicacies and mango-based products, plays a significant role in introducing food tourism to a broader audience, encouraging people to visit Rajshahi for its culinary offerings.

Supporting Sustainable and Inclusive Tourism Development

The tourism fair also served as a platform for discussing sustainable tourism development in the region. The focus on eco-tourism, heritage preservation, and community-based tourism is crucial for ensuring that Rajshahi’s tourism grows in a way that benefits both visitors and the local community. Sustainable tourism initiatives can help protect the region’s natural resources, cultural heritage, and local traditions, ensuring that the growth of the sector is both economically beneficial and environmentally responsible.

The discussions also highlighted the importance of tourism education and workforce training to ensure that local businesses and communities are equipped to handle the growing tourism demand. By improving the skills and knowledge of local workers, Rajshahi can ensure that the visitor experience is of the highest quality, while providing economic opportunities for residents and contributing to the region’s overall development.

Strengthening Regional Cooperation for Tourism Growth

The event’s discussions on regional cooperation were also significant. By fostering closer collaboration between local tourism agencies, businesses, and government entities, Rajshahi can ensure that its tourism sector is well-coordinated and capable of handling increasing demand. As Bangladesh’s tourism sector continues to grow, Rajshahi will play a critical role in balancing sustainable growth with the need to preserve cultural heritage and provide a positive visitor experience.

Looking Ahead: The Future of Rajshahi’s Tourism

The tourism fair and the festival of food items are steps toward promoting Rajshahi as a must-visit destination for domestic and international travelers. The archaeological sites, natural beauty, and unique culture of the region make it a hidden gem in Bangladesh’s tourism landscape. With better infrastructure, an improved marketing strategy, and continuous coordination among all stakeholders, Rajshahi can become one of the major centers of cultural tourism, eco-tourism, and gastro tourism in South Asia.

This city is continuously developing its tourism potentiality so that in the near future, it can attract a new wave of tourists, thereby acting as a booster to the local economy and ensuring further growth of sustainable development for generations to come. The tourism fair marks a major step toward achieving this goal of having a flourishing and sustainable tourism industry in Rajshahi.

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Jammu and Kashmir Showcases Rich Cultural Heritage, Thrilling Adventure Tourism, and Authentic Cuisine in the Bharat Parv Festival, Boosting National Sports and Tourism

Jammu and Kashmir showcased their rich cultural heritage, diverse tourism products, and sustainable tourism initiatives at the Bharat Parv festival currently underway at Ekta Nagar in Narmada district, Gujarat. The Bharat Parv is being organised as part of the 150th birth anniversary celebrations of Sardar Vallabhbhai Patel, bringing together the states and Union Territories of India in a celebratory showcase of the country’s unity in diversity.

The J&K Pavilion has become the centre of attraction in this festival by displaying its outstanding tourism potential, pictorial landscapes, breathtaking arts and crafts, traditional cuisines, and their own distinctive flavors. Exhibitions at the pavilion have also focused on adventure tourism, succeeding in positioning Jammu and Kashmir as a round-the-year destination. A significant step in promoting heritage, adventure, and eco-tourism has marked the changing contours of the tourism identity of the region.

Promoting J&K’s Culinary and Cultural Heritage

One of the standout features of the J&K Tourism pavilion at Bharat Parv is the live ‘studio kitchen’ set up by the Jammu & Kashmir Tourism Development Corporation (JKTDC). Visitors had the opportunity to taste authentic Kashmiri and Dogra cuisines, prepared live by skilled chefs. These demonstrations provided a unique experience, where attendees could learn about traditional cooking methods and ingredients that define the rich culinary legacy of the region. The Kashmiri wazwan, a famous feast of slow-cooked meats and rice dishes, was particularly highlighted, drawing attention to the region’s culinary diversity.

Alongside the food demonstrations, the pavilion also featured an impressive display of art and crafts, including Pashmina shawls, Kashmiri carpets, and Dogra textiles. These traditional handicrafts are a testament to the skill and craftsmanship of Jammu and Kashmir’s artisans. This exhibit provided visitors with a deeper understanding of the region’s cultural heritage, further promoting the idea of sustainable tourism that supports local artisans and communities.

Adventure Tourism: Showcasing Jammu and Kashmir’s Natural Wonders

While cultural tourism took center stage, the pavilion also highlighted adventure tourism opportunities in Jammu and Kashmir. The region, known for its stunning mountain ranges, lakes, and valleys, is increasingly becoming a go-to destination for adventure travelers. Gulmarg has earned international recognition as a premier skiing destination, while places like Sonmarg, Pahalgam, and Kupwara are perfect for trekking and nature exploration.

The pavilion included virtual reality (VR) experiences that allowed visitors to explore Jammu and Kashmir’s rugged terrains, offering them a taste of what they could expect from trekking or paragliding in the region. The promotion of these activities was aimed at attracting more adventure tourists and positioning J&K as a key destination in the sports tourism sector.

Integrating J&K’s Cultural and Adventure Tourism with National Sports Initiatives

J&K’s participation in Bharat Parv aligns perfectly with the national government’s push to promote sports tourism across India. Following the establishment of the National Sports Tourism Inter-Agency Committee (NST-IAC) through Administrative Order No. 38, the region is keen to integrate its adventure offerings with India’s broader sports tourism initiatives. The growing interest in adventure sports like skiing, mountaineering, and paragliding in Jammu and Kashmir offers a unique opportunity to position the region as a sports tourism hub.

The Fil-Am Invitational Golf Tournament in Baguio is another example of how sports tourism is gaining traction in the country, and Jammu and Kashmir aims to capitalize on similar global sports tourism trends. By promoting both cultural and adventure tourism, J&K is poised to contribute significantly to India’s tourism sector, offering a rich blend of natural beauty, heritage, and sporting opportunities.

Celebrating India’s Unity in Diversity

The Bharat Parv festival is a celebration of India’s diversity and unity. The theme of the event, ‘Ek Bharat, Shreshtha Bharat’, emphasizes the strength that comes from the nation’s diversity. Jammu and Kashmir’s participation in this national celebration showcases its commitment to unity and the values of inclusivity and harmony that define the essence of the event.

In his remarks, Aijaz Qaiser, Joint Director of J&K Tourism, expressed the importance of aligning the state’s tourism initiatives with the national goals of fostering unity and sustainable tourism. He stated, “Our focus is on showcasing the evolving tourism identity of Jammu and Kashmir, which blends heritage, ecology, and community engagement in alignment with the ethos of Ek Bharat, Shreshtha Bharat.” This approach emphasizes J&K’s commitment to sustainable tourism, a philosophy that resonates with both local and international travelers seeking authentic experiences in natural and cultural landscapes.

A Vision for the Future: Jammu and Kashmir as a Year-Round Destination

As J&K continues to highlight its potential as a leading tourism destination, its year-round appeal is becoming more evident. By promoting winter sports in places like Gulmarg and summer treks in the Himalayas, the region caters to tourists year-round, ensuring steady growth in visitor numbers. Furthermore, cultural tourism offerings, including Kashmiri art, architecture, and traditional crafts, provide travelers with opportunities to engage with J&K’s heritage.

The ongoing efforts to develop sports tourism further enhance the region’s ability to diversify its tourism offerings, attracting a wide range of visitors. From adventure seekers to cultural enthusiasts, J&K is positioning itself as a destination that can meet the demands of modern tourists while celebrating its rich past and sustainable future.

Jammu and Kashmir’s Role in India’s Sports Tourism Growth

The participation of Jammu and Kashmir in Bharat Parv indeed flags it as a future prime site within India’s sports tourism and cultural tourism scenario. With the state continuing to emphasize sustainable tourism, adventure offerings, and cultural heritage, its potential as a year-round tourism destination comes into clearer focus. During national events such as Bharat Parv, J&K Tourism is effectively showcasing the region as an integral component in the growth of tourism in India while positioning itself as a leading destination in India for both domestic and international travelers.

By blending culture, adventure, and sustainability, Jammu and Kashmir is ready to expand its reach, offering travelers from across the world a unique blend of natural beauty, heritage, and adventure sports. Thus, with a considerable opportunity for capitalizing on the State’s natural advantages and cultural richness in tune with future directions, the future of Sports Tourism in Jammu and Kashmir is bright, and it will surely emerge as one of India’s most sought-after destinations.

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Garner Hotel Kyoto Shijo Karasuma Offers an Affordable Comfort, Thoughtful Service and a Prime Location to Explore its Cultural Heritage

IHG Hotels & Resorts officially announces Garner Hotel Kyoto Shijo Karasuma, well-placed in the heart of Kyoto along one of the city’s most iconic streets. Following an extensive renovation, the 103-room hotel represents the brand promise of relaxed, affordable stays with no compromise on quality. With a rise in tourism to Kyoto, placing it into the top three most popular destinations to visit, this new addition to the portfolio of Garner offers a great base from which to explore both the historic and vibrant charms of Kyoto.

Garner’s Growing Presence in Japan: Expanding Beyond Osaka

The launch of the Garner Hotel Kyoto Shijo Karasuma comes at a time when the Garner brand is expanding rapidly in Japan. With three Garner hotels already open in Osaka, each offering a distinct and uncomplicated stay experience, the Kyoto property serves as a natural extension of the brand’s success. Garner’s emphasis on offering affordable and comfortable stays with a touch of local charm perfectly aligns with the needs of modern travelers, including those coming to Kyoto for both leisure and business.

The hotel’s tagline, “Made with Character,” embodies the ethos of Garner. Each property, including the new Kyoto location, has been thoughtfully designed to cater to the diverse needs of global travelers. This unique approach makes each hotel a place to relax, connect, and experience a distinctive cultural journey.

A Tribute to Kyoto’s Historic Charm: Design Inspired by Local Culture

The design of the Garner Hotel Kyoto Shijo Karasuma is deeply influenced by Kyoto’s rich cultural heritage. Drawing inspiration from the Toshinari-sha Shrine, which honors the famous Heian-period poet Fujiwara no Toshinari, the hotel’s interiors reflect the city’s serene atmosphere while offering modern comforts. The aged plaster finishes in the lobby evoke a sense of time, subtly blending Kyoto’s ancient past with its vibrant present. This design philosophy allows guests to appreciate Kyoto’s historical significance while enjoying the contemporary conveniences of a modern hotel.

Perfect Blend of Affordable Comfort and Cultural Exploration

As travelers increasingly seek affordable, yet high-quality, accommodation options in Japan’s cultural capital, Garner Hotel Kyoto Shijo Karasuma offers the perfect balance. The hotel provides restful nights in 103 well-appointed rooms, including 95 rooms designed for solo travelers, ensuring that those visiting Kyoto for both short and long stays can find a space that suits their needs.

Garner’s hallmark service includes complimentary welcome drinks, along with free tea and coffee in the lobby, inviting guests to relax and socialize after a long day of sightseeing. Additionally, the hotel’s signature 24/7 Garner Shop provides snacks, drinks, and essentials around the clock, making it an ideal option for travelers constantly on the move, such as those exploring Kyoto’s bustling markets or embarking on sightseeing tours.

Located in the Heart of Kyoto: Ideal for Tourists Exploring the City’s Rich Offerings

Garner Hotel Kyoto Shijo Karasuma is ideally positioned to offer guests the best of both worlds: urban convenience with authentic Kyoto character. Located just four minutes from Gojo Station and five minutes from Shijo Station, the hotel provides easy access to Kyoto’s top tourist attractions. Kyoto, known for its ancient temples, traditional tea houses, and beautiful gardens, remains one of Japan’s most cherished cities for travelers seeking a mix of cultural heritage and scenic beauty.

• Nishiki Market, known as ‘Kyoto’s Kitchen,’ is just a short walk from the hotel, offering a vibrant atmosphere and a wide array of local delicacies. Here, tourists can immerse themselves in the city’s culinary traditions, sampling everything from matcha sweets to sushi and fresh seafood.
• The serene Kyoto Imperial Palace, a must-see attraction, provides an opportunity to explore Japan’s former imperial capital with its beautiful gardens and impressive architecture.
• The historical district of Gion, home to traditional teahouses and geisha culture, invites visitors to step back in time and experience Kyoto’s timeless charm.
• The lively Kawaramachi entertainment district provides a contrast to the more tranquil attractions, with shops, restaurants, and nightlife options that cater to a variety of tastes.

The hotel’s central location allows guests to experience Kyoto’s diverse offerings, from the hustle and bustle of the markets to the quiet serenity of its temples, all while having a comfortable base to return to each night.

The Garner Experience: Designed for Modern Travelers with a Love for Life

Garner Hotel Kyoto Shijo Karasuma embraces the brand’s philosophy of “affordable comfort” with a design and service ethos that appeals to today’s modern travelers. The hotel offers:

• Quality Sleep: 103 well-appointed rooms, including 95 single rooms, perfect for solo travelers
• Good Stuff to Keep You Going: The Garner Shop offers refreshments and essentials 24/7, with complimentary tea and coffee in the lobby
• Thoughtful Service: Attentive hospitality that caters to guest needs, making them feel comfortable and at ease
• Accessible Pricing: With room rates starting from JPY11,385 (USD $75), Garner Hotel Kyoto Shijo Karasuma offers exceptional value for those visiting Kyoto on both short and extended stays.

Garner’s Global Expansion and Kyoto’s Increasing Popularity

The opening of Garner Hotel Kyoto Shijo Karasuma is part of Garner’s rapid global expansion. Since launching in 2023, the brand has already grown to over 70 open hotels, with another 80 in the pipeline across Europe, the United States, and Thailand. Garner’s approach of combining modern amenities, affordable pricing, and local cultural influences has struck a chord with millennial and gen Z travelers, who prioritize authenticity and value for money over traditional luxury offerings.

As Kyoto continues to be one of Japan’s most visited cities by international tourists, Garner’s presence provides a much-needed, budget-friendly alternative in a city where accommodation can be expensive. The hotel’s positioning at the intersection of cultural immersion and modern convenience makes it an appealing choice for those eager to explore Kyoto’s rich history and vibrant lifestyle without the hefty price tag that often comes with staying in other tourist-centric hotels.

A Gateway to Kyoto’s Rich Tourism Experience

The Garner Hotel Kyoto Shijo Karasuma contributes to enhancing the tourism landscape of Kyoto with an affordable, convenient, and culturally enriching stay for visitors. It has a thoughtful design, thoughtful service, and is conveniently located to offer tourists time to explore the rich history, culture, and cuisine of the city while making sure they have a comfortable and relaxing stay.

Further, this makes Kyoto a global tourism destination and gives visitors a choice that has the balance of quality and affordability with authenticity. For weekenders or longer-stay guests, Garner offers the best blend of modern amenities, cultural immersion, and local charm the budget-conscious traveler seeks to make their visit to Kyoto truly distinctive.

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