Marriott International and V&A Waterfront Form Strategic Alliance to Unveil The Cape Town EDITION in 2026, Bringing Luxury and Innovation to Africa’s Premier Waterfront Destination

Marriott International and V&A Waterfront are joining forces to introduce The Cape Town EDITION in 2026, marking a significant milestone in luxury hospitality in Africa. This strategic alliance will enhance the V&A Waterfront, one of the continent’s top tourism destinations, by offering a blend of innovative design, premium service, and spectacular views, further solidifying Cape Town’s reputation as a global travel hotspot.

Marriott International, Inc. and V&A Waterfront Holdings have officially confirmed their partnership to introduce The Cape Town EDITION at the V&A Waterfront in 2026. This agreement will represent the first EDITION Hotels venture in Africa, bringing its renowned design, creativity, and top-tier service to Cape Town’s iconic waterfront.

Karim Cheltout, Senior Vice President – Development, Middle East & Africa, Marriott International commented, “The signing of our first EDITION Hotel in Africa marks a significant milestone for the company’s growth strategy in the continent. Cape Town is a city that embodies creativity, diversity, and a dynamic spirit – qualities that align perfectly with the brand’s ethos. The V&A Waterfront is an iconic location, and we are confident that this project will set a new standard for luxury hospitality in the market.”

The upcoming Cape Town EDITION will boast 142 meticulously designed rooms and suites, offering a luxurious stay with exceptional dining options, including a rooftop bar as a standout feature. Guests can also enjoy a spa, pool, and versatile meeting and event spaces. The hotel will further celebrate the city’s vibrant culture with curated social spaces that embody Cape Town’s heritage and cosmopolitan flair.

In addition to the hotel, the development will introduce The Residences at The Cape Town EDITION, featuring six exclusive private residences. These homes will reflect the EDITION brand’s signature combination of contemporary luxury and understated elegance, setting a new standard for high-end living in Cape Town.

Shanghai-based architectural firm Neri & Hu has been selected to design both the hotel and residences, working alongside the local StudioMAS. The project promises to offer a refined atmosphere, seamlessly merging modern luxury with authentic local charm, staying true to the EDITION brand’s commitment to sophistication and warmth.

David Green, Chief Executive Officer of the V&A Waterfront commented, “We are excited to be developing this architecturally stunning new building which will mark the launch of EDITION Hotels in Africa. Cape Town is privileged to join only a select number of markets in the world with an EDITION Hotel.  We are witnessing growing tourism demand in the city, and The Cape Town EDITION will offer guests a plethora of destination-led experiences and direct access to the world’s leading luxury retail brands, top-class restaurants, charter cruises and other incredible experiences.”

The Cape Town EDITION and The Residences at The Cape Town EDITION are set to redefine luxury living and hospitality in one of Africa’s most sought-after destinations. Nestled within the world-renowned V&A Waterfront, the property is positioned in one of the Southern Hemisphere’s oldest operational harbors, which has long been a focal point for both locals and international visitors. As part of the exciting Granger Bay development, The Cape Town EDITION promises to offer unrivaled access to some of Cape Town’s most iconic landmarks and spectacular natural scenery, making it an essential addition to the city’s thriving hospitality scene.

The V&A Waterfront, known for its vibrant atmosphere and rich cultural history, is more than just a waterfront area. It is a bustling hub that attracts millions of visitors each year, and The Cape Town EDITION’s location places it right at the heart of this energy. Guests will enjoy panoramic views of the Atlantic Ocean, the picturesque City Bowl, and the iconic Table Mountain, Lion’s Head, and Signal Hill. These famous landmarks, often seen on postcards of Cape Town, provide the perfect backdrop for the hotel, giving it a truly distinctive appeal.

The V&A Waterfront itself is a treasure trove of experiences. It features an Amphitheatre that hosts a wide range of events year-round, from live music performances to cultural festivals. The addition of Battery Park, an expansive heliport, and exclusive superyacht facilities enhances the area’s appeal to those seeking a high-end lifestyle and unique experiences. Furthermore, the Waterfront is home to an array of dining and retail options that cater to diverse tastes, from fine dining establishments to casual eateries, and luxury boutiques to artisanal markets. The area’s dynamic offerings ensure that visitors will find something to enjoy, whether it’s indulging in world-class cuisine, enjoying a waterfront stroll, or exploring the many shops and galleries that line the waterfront.

Beyond the luxury accommodations at The Cape Town EDITION, the development includes The Residences, which will offer an exceptional standard of living for those seeking a more permanent stay in one of the world’s most desirable locations. Whether for a short visit or long-term residence, both hotel guests and residents will enjoy seamless access to the newly constructed public promenade that runs along the water’s edge. This will provide a direct connection to the diverse attractions of the V&A Waterfront, enhancing the overall experience for those who wish to explore Cape Town’s rich cultural, culinary, and natural offerings.

Cape Town’s reputation as a premier global tourism hub is further solidified by The Cape Town EDITION’s strategic location. Visitors and residents alike will find themselves surrounded by some of the city’s most iconic attractions. The city’s unique blend of natural beauty, cultural richness, and vibrant urban life makes it an exceptional destination for all types of travelers, from business executives and luxury seekers to adventure enthusiasts and art lovers.

Marriott International and V&A Waterfront have teamed up to unveil The Cape Town EDITION in 2026, bringing a new level of luxury and sophistication to Africa’s premier waterfront destination. This collaboration promises to deliver world-class design, exceptional service, and breathtaking views of Cape Town’s iconic landmarks. The new property will enhance the vibrant V&A Waterfront, solidifying its position as a key player in the global tourism scene.

As a leading luxury brand, The Cape Town EDITION is set to provide an unmatched standard of hospitality in the heart of Cape Town. Whether for a short getaway or a more permanent stay, the property promises an elevated lifestyle experience that perfectly captures the essence of this iconic city. It further strengthens Cape Town’s standing as one of the world’s top travel destinations, offering visitors the opportunity to enjoy the best the city has to offer while staying at a world-class establishment. The Cape Town EDITION is more than just a hotel; it is an invitation to experience the heart and soul of Cape Town in unparalleled style and luxury.

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Now, Cape Town’s Tourism Booms as Table Mountain Welcomes Record-Breaking Visitors

Cape Town, South Africa, is experiencing a tourism resurgence as Table Mountain reaches a major milestone—welcoming one million visitors in a single year for the first time in 2025. This achievement underscores the growing appeal of Table Mountain, one of Africa’s most iconic landmarks, and reflects the broader recovery and growth of South Africa’s tourism sector. The milestone was celebrated by the Table Mountain Aerial Cableway Company (TMACC), which marked the 33rd millionth visitor since the cableway’s inception in 1929. The record-breaking figure highlights the city’s increasing prominence on the global tourism map.

The achievement follows closely on the heels of January 2025, when the 32nd millionth visitor milestone was reached, underscoring the accelerated pace of arrivals. The influx of visitors to Table Mountain, along with the resumption of international flights, has contributed to a revitalization of Cape Town’s tourism industry, with tourism numbers for the city showing a steady upward trend.

Impact of Increased Air Connectivity

One of the primary factors driving the growth in visitor numbers to Cape Town has been the increase in direct international flights to the city. Airlines have responded to rising demand by launching new routes and increasing the frequency of flights from key international destinations. Europe, Africa, and the Middle East have all contributed to the surge in passengers arriving in Cape Town. The availability of direct flights from major cities has made it easier for tourists to reach the destination, leading to a steady increase in arrivals.

Cape Town International Airport, the primary gateway to the city, has played a crucial role in facilitating this growth. The airport’s expansion and enhanced services have provided better access for international visitors, ensuring a seamless travel experience. Improved flight connectivity has positioned Cape Town as a key player in the global travel market, with growing numbers of tourists choosing to explore the city’s vibrant cultural scene, stunning beaches, and natural wonders, including Table Mountain.

A Popular Destination for Domestic and International Tourists

While international tourism has seen a notable rise, domestic tourism has also played a significant role in the surge of visitor numbers. The ongoing recovery of the travel industry has seen many South Africans rediscovering Cape Town’s offerings, from its natural landscapes to its rich cultural heritage. Domestic travelers from across South Africa have increasingly visited Table Mountain, contributing to the 1 million visitor milestone in 2025.

The attraction of Table Mountain extends beyond its breathtaking views and iconic status. With cable car rides offering a stunning view of Cape Town’s coastline and surrounding landscape, the mountain provides a world-class experience for travelers. Visitors can hike the many trails, enjoy panoramic views of the city, or explore its diverse flora and fauna. The accessibility of the cableway, combined with the mountain’s natural beauty, has made Table Mountain a must-see destination for anyone visiting Cape Town.

Tourism Growth Across Key Sectors

The boost in visitors to Cape Town and Table Mountain is benefiting not only the tourism sector but also local businesses. With increased international and domestic arrivals, the hospitality industry has experienced a surge in demand. Hotel bookings, particularly in the city center and areas close to the waterfront, have seen an uptick, while local restaurants, cafés, and shops are benefiting from the rise in foot traffic.

Tourism operators in Cape Town are also experiencing growth, with more bookings for guided tours, cultural experiences, and outdoor activities such as wine tours in the Cape Winelands and wildlife safaris in nearby reserves. Cruise tourism has also contributed to the uptick, with Cape Town serving as a key stop for international cruise liners. The start of the 2025 cruise season saw an increase in cruise passengers, adding to the city’s vibrant tourism ecosystem.

Cultural and Sustainable Tourism

Sustainability has become a central theme in Cape Town’s tourism growth. The local government, in partnership with tourism organizations and businesses, is committed to promoting sustainable tourism practices that protect the region’s natural beauty and cultural heritage. As the city continues to grow as a tourism hub, efforts are being made to ensure that environmental conservation is integrated into the tourism experience. Sustainable practices are evident in various parts of Cape Town, including eco-friendly accommodations, responsible tour operations, and efforts to minimize waste and carbon emissions from tourism activities.

Additionally, Cape Town’s cultural tourism offerings continue to gain traction. Museums such as the District Six Museum, Zeitz Museum of Contemporary Art Africa (MOCAA), and Robben Island offer insightful perspectives into South Africa’s history and culture, providing visitors with opportunities to learn about the country’s social and political journey. Local festivals, art exhibitions, and live performances also continue to attract visitors interested in experiencing Cape Town’s vibrant cultural scene.

The Road Ahead for Cape Town’s Tourism

Looking ahead, the tourism sector in Cape Town is expected to continue growing, with Table Mountain remaining at the heart of the city’s appeal. The combination of increased air connectivity, a growing emphasis on sustainable tourism, and a wide range of cultural and outdoor activities positions Cape Town as one of the leading destinations in Africa for travelers seeking unique experiences.

The momentum generated by the record-breaking tourism figures in 2025 is expected to carry into future years, as more international travelers, as well as locals, explore the city’s diverse offerings. By continuing to adapt to evolving travel trends and focusing on sustainability, Cape Town’s tourism industry is set to remain a vital driver of the city’s economy for the foreseeable future.

Conclusion

The achievement of 1 million visitors to Table Mountain in 2025 highlights the growing success of Cape Town’s tourism industry. With its iconic landmarks, natural beauty, and cultural richness, the city continues to attract travelers from all over the world. As tourism numbers increase, Cape Town’s continued focus on sustainability, infrastructure development, and marketing efforts will ensure its place as a world-class destination for visitors seeking a mix of adventure, relaxation, and cultural exploration.

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South Africa Boosts Tourist Safety with Extra Personnel at Airports Amid Rising Crime Concerns This Festive Season

As South Africa prepares for the festive season, the government has introduced additional measures to address growing concerns about crime in key tourist areas. Tourism Minister Patricia de Lille recently announced the deployment of extra personnel at airports and other key entry points, responding to rising fears about the safety of both local and international visitors. These efforts are being put in place as international travel advisories caution tourists about potential risks when traveling to South Africa, especially in light of the recent surge in criminal activities in some regions.

Minister de Lille’s remarks, made on December 17, 2025, were aimed at assuring both tourists and locals that the government is taking proactive steps to ensure a safe environment during the busy holiday season. The newly introduced measures include the deployment of additional tourism monitors at ports of entry, with a particular focus on major airports like OR Tambo International.

Extra Personnel Deployed to Key Airports and Ports of Entry

In response to the growing safety concerns, the Department of Tourism has allocated about 202 tourism monitors to the Border Management Authority, which oversees security at various ports of entry. These monitors have been specifically deployed to enhance visibility and assist travelers in navigating the country’s airports and other transit points.

The OR Tambo International Airport, one of South Africa’s busiest hubs and a crucial entry point for international tourists, has already seen the deployment of 40 additional personnel. This measure is part of a broader initiative to ensure that the increased volume of visitors during the festive season does not compromise the safety of travelers.

Minister de Lille emphasized that the goal is not to create a separate police force dedicated exclusively to tourists but to enhance overall safety for all individuals, whether they are locals or visitors. This reflects a broader national commitment to combat crime and ensure that everyone can enjoy a secure environment, especially during the busy holiday season.

Crime Prevention Efforts and National Concerns

The growing concern about crime in South Africa has led the government to recognize the need for a more robust approach to tourist safety. Minister de Lille pointed out that crime impacts not only tourists but also local communities. The rising number of international travel advisories is a reflection of this issue, which has prompted the government to take more direct action.

The tourism minister acknowledged the severity of the problem, stating that such advisories serve as a reminder to South Africans that crime is an issue affecting the entire nation, not just the tourism sector. She noted that it is vital for both government authorities and local communities to work together to reduce criminal activities, ensuring a safe environment for everyone.

Provincial Efforts and Increased Law Enforcement

Alongside national efforts, provincial governments and law enforcement agencies have stepped up their operations to address crime during the festive season. Several regions, particularly those with high volumes of tourist traffic, such as the Western Cape and KwaZulu-Natal, have intensified their safety operations. These efforts include the establishment of additional patrols and roadblocks aimed at curbing crime and providing greater security in areas frequented by tourists.

The increased visibility of law enforcement in tourist hotspots is seen as a crucial step in ensuring that both local residents and tourists can feel safe while enjoying their time in these popular destinations. Such measures are expected to reduce the likelihood of criminal activities and foster a more welcoming environment for international visitors.

The Role of Tourism Monitors and Public Perception

The deployment of tourism monitors is seen as an essential step in promoting confidence among travelers. These monitors not only serve as a visible sign of increased security but also act as a point of contact for tourists who may encounter difficulties during their visit. Their presence at airports and borders ensures that travelers have access to immediate assistance if needed, making their journey smoother and more secure.

The government’s proactive approach to enhancing security at entry points is a message to both local residents and tourists that South Africa is committed to addressing safety concerns head-on. This effort is designed to shift public perception, reinforcing the idea that the country remains a safe and attractive destination for visitors from around the world.

Impact on South Africa’s Tourism Industry

South Africa’s tourism industry has long been a cornerstone of its economy, providing substantial income and employment opportunities. The festive season is one of the busiest periods for tourism, with travelers flocking to the country for its diverse cultural experiences, scenic landscapes, and vibrant cities. The safety of tourists is therefore crucial to maintaining the sector’s growth and global reputation.

By addressing crime and implementing additional security measures, the South African government hopes to restore confidence in the tourism sector, ensuring that international tourists continue to visit the country. The deployment of tourism monitors, in particular, is a direct response to the concerns of travelers, signaling the government’s determination to create a welcoming atmosphere for all visitors.

Looking Ahead: Strengthening National Security for Tourists and Locals

As the festive season progresses, the focus on tourist safety will remain a priority for the government. The Department of Tourism and local authorities will continue to monitor and adjust security measures as needed, with an emphasis on proactive crime prevention and community engagement.

Minister de Lille emphasized the importance of collaboration between the government, law enforcement agencies, and local communities to ensure that crime is kept to a minimum. She reiterated that crime prevention is not solely the responsibility of tourism officials but requires a unified national effort to achieve lasting results.

Conclusion: A Safer South Africa for Tourists and Locals Alike

South Africa’s efforts to enhance tourist safety during the festive season represent a critical step in addressing the growing concerns about crime. By deploying additional tourism monitors and strengthening law enforcement in key regions, the government is working to ensure that both local residents and international visitors can enjoy a safe and secure environment. As the country continues to prioritize safety, these measures are expected to bolster South Africa’s standing as a top tourism destination, attracting more visitors while fostering a stronger, safer community for everyone.

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