How FIFA World Cup 2026 is Shaping Group and Family Travel Trends for Global Fans: What You Need To Know

The FIFA World Cup 2026 countdown has reached its active phase, which causes fans to start their travel arrangements for the world’s most famous sports event. The initial booking information from Airbnb and other travel platforms reveals essential travel patterns which show how international fans plan their trip to the upcoming 2026 tournament across the United States, Canada and Mexico. The 2026 World Cup tourism research has discovered new information which changes our understanding of this activity.

The Rise of Group and Family Travel

Airbnb’s data reveals that family and group bookings are dominating the travel trends surrounding the FIFA World Cup 2026. Gen Z travellers, in particular, have shown a marked interest in attending the World Cup in groups, with over 15 percent of early bookings coming from this generation. As these younger travellers embrace the tournament, their bookings often span three to five nights, with many opting to travel together with friends and family to experience the event collectively.

In terms of host cities, Los Angeles has emerged as the most popular destination for family bookings, followed closely by San Francisco, Miami, and Kansas City. This trend is particularly evident among travellers from Chicago, Arlington, and Los Angeles, who are actively planning their trips to these bustling event hubs. The desire to experience sports tourism alongside family and friends is shaping the way accommodations are being booked in these key cities.

Gen Z and International Fans Drive Global Interest

Beyond group and family travellers, Gen Z is playing a pivotal role in the World Cup travel surge. These young travellers represent a significant portion of the global fanbase, with international Gen Z bookings growing exponentially. The data suggests that 40 percent of Gen Z fans are making the journey to World Cup cities like Los Angeles, New York, and Miami, where they plan to spend an average of three to five nights.

The US, Mexico, France, Germany, and Brazil are leading the way in terms of travel searches, reflecting global excitement for the tournament. While domestic travellers continue to book heavily, it’s clear that international fans from places like London, Tokyo, and Glasgow are also eager to engage in the live event experience. This marks a significant shift in how fans are planning to experience the World Cup, with many using it as a gateway to exploring multiple destinations within North America.

Gateway Travel: The FIFA World Cup as a Starting Point for Broader Exploration

Another fascinating trend revealed by the booking data is the rise of “gateway travel”, with many fans viewing the FIFA World Cup as merely the starting point for extended vacations. According to the data, 70 percent of the travel coming from non‑US regions involves gateway travel, where the World Cup serves as the catalyst for exploring additional destinations within the host countries.

International travellers, particularly from Latin America, Europe, and the Asia Pacific region, are combining their World Cup trips with visits to other key US cities like Chicago, Washington DC, and Las Vegas. For instance, travellers from Argentina are staying the longest, with average trip lengths of 16 nights, while European travellers typically extend their stays to 14 nights. Meanwhile, Asia Pacific fans average 13 nights in total, combining both match days and post‑event exploration.

What Does This Mean for Travel Suppliers?

For those in the travel industry, these booking trends offer a valuable opportunity to cater to a growing demand for longer stays, group bookings, and multi‑destination itineraries. Airlines, hotels, and tour operators can capitalise on the “gateway” travel trend by offering tailored packages that include accommodation, excursions, and additional flight deals. Cities not directly hosting matches but popular with visiting fans, like Las Vegas, New York, and Toronto, are seeing a rise in booking interest. Additionally, hotels in FIFA host cities are expected to maintain high occupancy rates through the World Cup window, especially with the extended stays that fans are now planning.

FIFA World Cup 2026 is Redefining Sports Tourism

The FIFA World Cup 2026 is quickly becoming a landmark event not only for soccer fans but also for the travel industry. With group and family travel surging, alongside a strong demand from Gen Z and international travellers, it’s clear that this tournament is expected to reshape sports tourism on a global scale. Fans are increasingly turning the World Cup into an opportunity for gateway travel, extending their stays and exploring new destinations within the host countries.

Tailored packages, multiple destinations and stays for more time will be the key factors for the travel business to benefit from this trend. Approaching the tournament, those emerging travel profiles reflect a major shift towards experiential travel, where the FIFA World Cup will be only one part of the richer overall experience.

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Top Travel Deals for February 2026: Exclusive Offers from Airlines, Hotels, and Tour Operators

The month of February 2026 provides exceptional travel deals, which make it easy for travellers who want to book their last‑minute holidays and getaway packages. The travel options include European flight tickets and budget-friendly accommodations in major US cities, and personalised European tour packages which meet the needs of all travellers. The travel industry, together with airlines and hotels, has introduced attractive price reductions which make last-minute travel bookings affordable for customers.

Major Airline Offers for February 2026

United Airlines Winter Sale (USA)

• United Airlines is offering round-trip fares as low as USD 199 from major US cities like New York, Chicago, and San Francisco to popular European destinations including London, Paris, and Amsterdam. These fares are part of a limited-time sale running through February 15, 2026, and include both economy and premium cabin options.

American Airlines Europe Travel Deals

• American Airlines is offering discounted round‑trip flights to European cities such as Rome, Madrid, and Dublin, with prices starting at USD 399 from cities like Miami, Los Angeles, and Boston. These deals are valid for travel between February 2026 and April 2026.

Hotel and Resort Offers Across Europe

Hilton Hotels Europe

• Hilton’s European destinations are part of a “Winter Escape” promotion, with up to 30 percent off bookings for stays through February 2026. Popular cities like London, Paris, and Berlin are included, with additional discounts for Hilton Honors members. These deals cover both city centre hotels and resort stays in key European regions.

Marriott Bonvoy Winter Sale

• Marriott Hotels is running its Winter Sale, offering up to 40 percent off hotel stays across Europe and the US. Guests can book through February 28, 2026, for stays up to March 31, 2026. Marriott Bonvoy members receive additional discounts, making this a great time to book stays at properties like The Ritz-Carlton, Paris or W New York.

Tour Operators Offering Major Discounts

Trafalgar’s Big Travel Sale

• Trafalgar Tours is offering up to 15 percent off guided tours across Europe and the US as part of their Big Travel Sale for 2026. Destinations like Italy, Spain, and Ireland are included, along with iconic US tours like National Parks and Alaskan cruises. Bookings must be made by February 28, 2026 to avail of these discounts, with options for flexible payments and early booking bonuses.

Brendan Vacations Winter Sale

• Brendan Vacations is providing up to 15 percent off select tours through Ireland, Scotland, and England, with special promotions running until February 2026. These tours include guides, transfers, and accommodation, perfect for travellers looking to explore the British Isles. Prices start at USD 1,250 per person for a 7‑day tour.

Quark Expeditions Arctic & Antarctic Promotions

• For adventurous travellers, Quark Expeditions is offering up to USD 2,000 off Arctic and Antarctic expeditions for 2026, with exclusive deals on early bookings for cruises departing between February and March 2026. Quark’s polar expeditions include everything from small ship cruises to sailing among glaciers and wildlife viewing in remote regions.

Package Holiday Deals

Great Value Vacations – Europe Deals

• Great Value Vacations offers curated Europe vacation packages starting at USD 899 per person, including flights, hotels, and tours to destinations like Rome, Paris, and Barcelona. These offers are designed for budget-conscious travellers looking for affordable stays in city centre locations and comprehensive sightseeing tours.

Sunway Vacations – Europe and Caribbean Getaways

• Sunway Holidays offers discounted European and Caribbean vacation packages, starting from €599 per person for 7‑day all‑inclusive holidays in places like Mallorca, Tenerife, and the Bahamas. These deals include flights, accommodation, and some meals, making it a cost-effective option for a last-minute winter break.

Key Travel Deals Themes for February 2026

• Winter Discounts: Both flight and hotel prices are lower this time of year, encouraging last‑minute bookings before the spring surge.
• Early Booking Bonuses: Agencies like Trafalgar and Quark Expeditions offer additional savings for those booking in advance.
• River Cruises and European Tours: Cruise and tour packages are a strong focus for February, with notable discounts for small group travel.
• All‑Inclusive Packages: Many providers offer all‑inclusive vacation packages to European cities and sunny destinations like the Caribbean, targeting those looking for convenience.

Maximise Your February 2026 Travel Deals

February 2026 offers a wealth of travel deals for those heading to Europe or the US. From discounted flights and luxury hotel offers to guided tours and exclusive cruise discounts, now is the perfect time for travellers to secure affordable getaways. With deals across various sectors, airlines, hotels, tour operators, and cruise lines, it’s clear that February is the month to book your 2026 travels.

The travel agency provides deals which suit all types of passengers who want to visit European historical cities and discover the United States. The passengers can maximize their vacation expenses during this month by using both last-minute discounts and advance reservation offers.

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Urban Air Adventure Park Expands with New Lease Signings in California and Georgia

Urban Air Adventure Park, a leading global family entertainment center, is accelerating its growth with the signing of four new lease agreements. These agreements highlight the increasing consumer demand for high-energy, all-ages entertainment and underscore Urban Air’s ability to deliver large-format, immersive experiences in prime retail locations. The new parks will be located in key cities across California and Georgia, furthering Urban Air’s nationwide expansion.

Expanding in California with Three New Locations

Urban Air’s growth in California includes three new parks planned for Tracy, Fairfield, and Fresno. This marks the brand’s debut in Fresno, with a strong team of franchise partners ready to deliver the signature Urban Air experience. The new parks in California will expand Urban Air’s presence in the state, joining the five existing locations already operating, with additional parks under development.

The new California franchisees bring a wealth of experience to the brand:

• Tracy, CA – Led by Anil Madahati and the Wave Wealth team, with nearly two decades of tech industry experience.
• Fairfield, CA – Partners Sanj Purewal and Pinder Sangha, bringing over 33 years of small business ownership experience.
• Fresno, CA – Parag Laddha, an experienced multi-unit franchisee, will oversee the brand’s entry into this new market.

These new additions reinforce Urban Air’s growing presence in California, a key market for the brand, and demonstrate the continued success of its franchise model.

Expanding to Georgia with New Location in Douglasville

In addition to its California growth, Urban Air is also making strides in Georgia, with a new location opening in Douglasville, GA. This new park will be led by Alison McReynolds and her husband Uwezu “Lonnie” McReynolds, both experienced multi-unit operators. The Georgia expansion comes at a time when demand for family-oriented entertainment continues to grow across the Southeast, offering a fun and exciting destination for families in the region.

Strong Demand for Family Entertainment Drives Growth

Ryan Slemons, Chief Development Officer at Unleashed Brands, expressed his excitement about the new openings, noting that they reflect strong consumer demand for Urban Air’s unique offerings. “Urban Air delivers a fun, memorable experience that families return to again and again,” said Slemons. He emphasized that the brand’s continued success in attracting families and franchise partners demonstrates the value of offering high-quality family entertainment in accessible retail destinations.

The new parks in California and Georgia will bring Urban Air’s innovative attractions to more communities, creating jobs, boosting local economies, and activating retail centers. Urban Air’s unique offerings, including obstacle courses, laser tag, dodgeball courts, and more, continue to be a draw for families seeking active, engaging entertainment.

Urban Air’s Success in the Franchise World

Urban Air Adventure Park’s success as a franchise is evident in its recent recognition as the No.1 entertainment franchise in Entrepreneur Magazine’s Annual Franchise 500 list. This accolade highlights Urban Air’s leadership in the family entertainment sector and its ability to scale quickly across the nation. With more than 400 parks either open or under development, the brand continues to lead the way in transforming indoor adventure parks into destinations where families can have fun, stay active, and make lasting memories.

Urban Air Adventure Park Continues to Grow and Innovate

The brand demonstrates its ongoing success through Urban Air Adventure Park’s four new lease signings in California and Georgia which show increasing demand for family entertainment that provides immersive experiences. Urban Air will expand its adventure-based attractions through new park openings which will reach additional communities throughout the United States. The expansion not only strengthens Urban Air’s position in the industry but also enhances its ability to create vibrant, engaging spaces where families can connect and have fun together.

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Southwest Airlines Companion Pass Promotion: Fly with a Companion for Free in 2026

The U.S. travel market received an exciting update when Southwest Airlines reinstated its Companion Pass promotion which had been discontinued for an exclusive period in February 2026. The special promotion permits Rapid Rewards members of Southwest Airlines to obtain the highly sought-after Companion Pass which permits them to travel with a companion at no cost on specific flights.

The Companion Pass is one of the most valuable perks in the airline industry, offering the chance for two people to travel for the price of one, only paying for taxes and fees starting at USD 5.60 per flight. The offer applies to any flight booked through Southwest Airlines that meets the promotion’s terms and conditions.

This promotion is ideal for customers looking to travel with a loved one, a friend, or a colleague without worrying about the high costs often associated with flying multiple people on the same itinerary. Rapid Rewards members who qualify can designate a companion to fly with them for free throughout the promotional period, giving them more flexibility to plan and enjoy trips across Southwest’s network of destinations.

Promotion Details and Eligibility Criteria

To take advantage of this special offer, Rapid Rewards members must first register for the promotion on Southwest Airlines’ official website. Once registered, travellers will need to book a round-trip flight or two one-way qualifying flights between February 2 and February 6, 2026. The flights must be completed by March 31, 2026, for customers to qualify for the Companion Pass.

Once eligibility is confirmed, passengers can designate a companion to join them on flights between August 10, 2026, and October 7, 2026. The Companion Pass allows the registered member to add a companion to any qualifying flight they’ve booked, including flights purchased with Rapid Rewards points or paid flights.

A Unique Opportunity for U.S. Travellers

The reintroduction of the Companion Pass promotion offers significant savings for couples, families, or business partners planning to travel across Southwest’s extensive network of U.S. cities and popular destinations. Southwest Airlines operates over 100 destinations across the United States, including major hubs like Los Angeles, Chicago, New York, Dallas, and Denver, as well as international destinations such as Mexico and the Caribbean.

Southwest’s flexible flight booking policies make it easier for passengers to use their Companion Pass on any eligible flights, whether they are looking to fly on domestic or international routes. This makes the promotion appealing to both seasonal travellers and those with business trips planned for later in the year.

Benefits for Frequent Flyers and New Members

One of the key advantages of the Companion Pass promotion is that it applies to both new and existing members of the Rapid Rewards program. Even if travellers have not yet accumulated enough points to earn a Companion Pass under the usual qualification requirements, they can still benefit from this limited-time offer by booking eligible flights within the promotion window.

In addition to the Companion Pass, Rapid Rewards members can continue to enjoy the perks of the loyalty program, including access to reward flights, priority boarding, and the ability to earn points toward future travel.

How It Impacts the Travel Experience for Southwest Passengers

This limited-time promotion not only provides value to current Rapid Rewards members but also attracts new travellers who are interested in joining Southwest’s loyalty programme to take advantage of its competitive benefits. Whether for business travel, family vacations, or romantic getaways, the Companion Pass provides a level of cost-effectiveness and convenience that many other airlines do not offer.

For those considering international travel, the Companion Pass can help reduce the overall cost of multi-destination trips, especially with Southwest’s network reaching popular locations in Mexico, the Caribbean, and Central America. Travellers can also use their Rapid Rewards points for travel, further enhancing the program’s value and accessibility.

A Great Value for Travellers Looking to Save

Southwest Airlines’ Companion Pass promotion for February 2026 offers a valuable opportunity for Rapid Rewards members to travel with a companion for free, enhancing the overall travel experience. By offering flexible travel dates and seamless booking options, the promotion provides a compelling reason for both new and seasoned travellers to make the most of this limited-time offer.

With a travel period extending through October 2026, Southwest Airlines ensures that the Companion Pass benefits are available to a wide range of travellers, which enables customers to plan their vacations and business trips while they save money on extra flight expenses. The program introduces new users to the complete advantages of Southwest’s Rapid Rewards system for their upcoming travel.

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Scenic Group’s February Incentives: Win Free Staterooms and Flights for Advisors, All You Need To Know

Scenic Group is showing appreciation for travel advisors throughout February 2026 with a month of rewards, recognition, and exciting prizes. The initiative called “February of Opportunity” provides advisors with the opportunity to win exclusive rewards while increasing their commissions and obtaining client bookings for scenic river and yacht cruises.

Through this month-long celebration, Scenic Group aims to support advisors who help grow the cruise industry by providing them with valuable incentives for their efforts. The February of Opportunity initiative focuses on making it easier for travel professionals to earn higher commissions and access exclusive prizes by simply making new bookings.

Exciting Prizes and Opportunities for Advisors

The “February of Opportunity” campaign allows travel advisors to enter a raffle for every new deposited booking made in February. The grand prize is a free stateroom plus airfare for a luxury yacht sailing on Emerald Kaia. This Greek Islands itinerary, from the Corinth Canal to the Bosporus, departs on 14 April 2026. Travel advisors who book a trip on one of the eligible yacht sailings offered by Scenic and Emerald Cruises will qualify for this grand prize.

In addition, advisors can win a free stateroom and airfare for a river cruise aboard Emerald Astra. This prize is for those who make a deposited booking on any Scenic or Emerald river cruise departing through 31 August 2026, with the winner set to enjoy the “Jewels of the Rhine” itinerary, departing on 25 July 2026.

Increased Commission for Advisors in February

Beyond exciting prizes, travel advisors can also earn 25 percent commission on a selected list of 10 river cruises departing in 2026. This generous commission offer is only available during the month of February and applies to Scenic and Emerald Cruises, giving travel advisors an opportunity to maximise their earnings while booking these river cruises.

These river cruises represent some of Scenic and Emerald’s most sought-after sailings, making it an excellent opportunity for travel professionals to offer exceptional products to their clients while earning substantial rewards for their hard work.

Scenic Group’s Commitment to Travel Professionals

Scenic Group’s commitment to travel advisors is evident in the structure of “February of Opportunity.” The company recognises the hard work and dedication of travel professionals who play a crucial role in selling and promoting their cruises. By offering exciting prizes and increased commissions, Scenic Group aims to foster stronger relationships with travel advisors while incentivising new bookings.

The incentive programme also underscores Scenic Group’s dedication to expanding its market reach and ensuring that its travel partners can continue to grow their businesses, especially in a competitive environment.

A Significant Opportunity for Advisors

As the travel industry continues to rebound and thrive, travel advisors can take advantage of Scenic Group’s special promotions to engage clients who are eager to experience unique river cruise and yacht sailing experiences in 2026. This incentive programme helps advisors connect clients with memorable travel experiences while being rewarded for their efforts in selling top-tier cruise products.

This initiative is especially timely as Wave Season begins, which is a prime booking period for the cruise industry. Advisors who book clients on eligible Scenic and Emerald cruises will not only earn high commissions and have a chance to win valuable prizes but will also secure exceptional vacation options for their clients.

A Win-Win for Travel Advisors and Clients

Scenic Group’s “February of Opportunity” is a win for both travel advisors and clients alike. Advisors have the chance to earn higher commissions, raffle entries, and exclusive prizes, while clients benefit from booking luxury river and yacht cruises on Scenic and Emerald Cruises.

Scenic Group shows its dedication to its travel advisor network through this program which provides agents with essential resources for their professional development. Scenic Group provides travel professionals with streamlined solutions to acquire new 2026 river cruise bookings and to guide clients toward luxury yacht sailing experiences which boost their business success.

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New Interline Agreement Between JetBlue and Contour Airlines Makes Travel Easier

JetBlue and Contour Airlines have established an interline agreement to enhance flight connections for regional travellers throughout the United States. The airlines established this partnership to enable their passengers to create complete travel plans, which include all scheduled flights from both companies to more than 100 US destinations.

The agreement, launched in February 2026, makes it easier for passengers from smaller communities to reach larger cities and broader travel networks. It simplifies ticketing and baggage handling, making travel more accessible and efficient for people in rural and underserved markets.

A New Path for Regional Travel

Contour Airlines, known for its regional services, connects smaller U.S. towns to major metropolitan hubs, operating flights between more than 30 destinations. This new interline agreement with JetBlue significantly enhances the connectivity of these regional services, allowing passengers to travel on a single itinerary without the hassle of separate bookings.

With JetBlue’s expansive network, the partnership ensures that Contour passengers will have access to more flight options, connecting them to major cities such as New York, Boston, Orlando, and beyond. The ease of booking a single-ticket journey that includes both airlines will undoubtedly benefit travellers looking for faster and smoother connections.

What Does This Agreement Mean for Passengers?

Under the new agreement, travellers can now purchase tickets for interline flights directly through Contour’s booking platforms or via major travel agencies. Passengers can enjoy the convenience of a single, coordinated journey with checked baggage transferred seamlessly to their final destination, whether on JetBlue or Contour operated flights.

For passengers flying from smaller airports served by Contour, this agreement offers a significant upgrade in terms of accessibility. Previously, those travelling on regional routes often had to arrange separate connections to reach larger cities, adding time, cost, and hassle to their journey. With this interline agreement, passengers now benefit from streamlined travel planning and more efficient routes, as well as the opportunity to experience JetBlue’s renowned customer service and broader destination options.

Boosting Travel for Small Communities

The focus of this partnership is on improving access for residents in smaller, rural communities. By connecting them to a vast array of cities served by JetBlue’s extensive network, the agreement opens up a world of travel opportunities for those who might have previously had limited options. This enhanced connectivity not only benefits individuals but also helps stimulate tourism and economic opportunities in these regions by making travel to and from these communities easier.

Why This Matters for the U.S. Travel Landscape

In a time when regional connectivity is essential for the growth of domestic tourism, this agreement reflects a significant step towards making travel across the United States more inclusive and accessible. As JetBlue continues to expand its reach, its partnership with Contour is expected to help bridge the gap between small communities and major travel hubs, ensuring that no destination is out of reach.

For JetBlue, this is an opportunity to expand its customer base by tapping into underserved regions, while Contour benefits from offering passengers a wider array of destinations and a smoother travel experience. The partnership also positions both airlines to offer competitive and comprehensive services to a broader range of travellers.

The Bigger Picture: A Growing U.S. Airline Network

This collaboration also signals a growing trend in the U.S. airline industry, where partnerships like these are becoming increasingly common. Airlines are recognising the need for collaboration rather than competition in order to meet the needs of the modern traveller, who demands convenient, flexible, and seamless travel options.

For the passengers, this means less complexity when booking their flights, more access to international connections, and increased ease of travel. As the trend toward partnerships and alliances continues, more opportunities will arise for travellers to reach new and diverse destinations.

A New Era of Travel Connectivity in the U.S.

The new interline agreement between JetBlue and Contour Airlines creates a new ability to connect regional airports throughout the United States. The partnership will develop better travel options for all travelers in the United States especially those who live in remote areas and small communities. The current travel situation needs partnerships to create a future where people can travel without difficulties to all destinations and travel systems.

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KAYAK Announces Peer Bueller as CEO, Steve Hafner Shifts to Focus on AI Innovations in Travel

KAYAK has named Peer Bueller as its new Chief Executive Officer, who will start his work immediately. The move comes after Steve Hafner, the co-founder and long-time CEO of KAYAK, transitions into the role of Executive Chair. The company now enters a new phase of development, which will drive its expansion into online travel innovation.

Peer Bueller’s Appointment Marks a New Era for KAYAK

Peer Bueller, who has been with KAYAK since 2016, brings a wealth of experience to the CEO role. Initially joining the company as Chief Financial Officer, Bueller added Chief Operating Officer to his responsibilities in 2021, playing a crucial role in KAYAK’s business expansion and growth. Bueller has been instrumental in the development of KAYAK for Business, the company’s corporate travel platform, and has driven significant commercial innovations during his tenure.

As CEO, Bueller will continue to focus on strengthening KAYAK’s position as a leading travel search engine, while enhancing user experiences and driving the brand’s future growth strategies. With his deep expertise in finance and operations, Bueller is expected to steer the company toward new opportunities and innovations, especially in the growing digital travel space.

Steve Hafner Transitions to Executive Chair and Focuses on AI Innovation

After 22 years of leading KAYAK as its co-founder and CEO, Steve Hafner will move into the role of Executive Chair. Hafner’s legacy at KAYAK is marked by pioneering the metasearch category and overseeing the company’s growth and acquisition by Booking Holdings in 2013. In his new role, Hafner will focus on advancing artificial intelligence (AI) innovations within Booking Holdings to support the company’s long-term objectives.

Hafner’s transition will not mean a complete departure from KAYAK, as he continues to leverage his entrepreneurial leadership and extensive experience in travel technology in his new position. According to Glenn Fogel, CEO of Booking Holdings, Hafner’s expertise and leadership will remain crucial to the company’s future growth and technological advancements.

KAYAK’s Continued Growth Under New Leadership

KAYAK, part of Booking Holdings, has cemented its position as one of the most well-known travel search engines in the world, providing users with the ability to search for flights, hotels, rental cars, and vacation packages. The company also offers a corporate travel solution, KAYAK for Business, which has seen significant growth under Bueller’s leadership.

Peer Bueller’s appointment is expected to continue KAYAK’s upward trajectory, with a focus on improving user experience, expanding product offerings, and driving innovation across the platform. The company’s future strategies include further enhancing its mobile app and integrating more advanced AI tools to streamline travel planning for both consumers and businesses.

Booking Holdings’ Commitment to Innovation and Growth in Travel Tech

As part of Booking Holdings, KAYAK benefits from the resources and support of a global leader in online travel services. Booking Holdings, which owns brands such as Booking.com, Priceline, Agoda, and OpenTable, continues to dominate the online travel industry with a mission to make it easier for everyone to experience the world.

The leadership change at KAYAK comes at a pivotal time as the company looks to capitalize on the growing demand for travel tech solutions and innovations, especially with the rise of AI and the increased reliance on digital platforms for travel planning. Peer Bueller’s experience within Booking Holdings makes him well-suited to navigate these trends and ensure KAYAK remains a top choice for both leisure and business travellers.

A New Chapter for KAYAK and the Future of Travel Innovation

The appointment of Peer Bueller as CEO will launch KAYAK into an exciting period which will enhance user experiences while increasing its market presence within the online travel industry. Steve Hafner will maintain his influence over KAYAK’s future development through his position as Executive Chair because of his past achievements in both innovation and leadership. The leadership transition indicates that the organization will maintain its dedication to expanding operations while ensuring customer contentment and developing new technologies for the travel sector.

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Global Medical Tourism and Insurance Summit 2026: The Industry’s Most Influential Gathering: All You Need To Know

The Global Medical Tourism & Insurance Summit 2026 will be held in Florida, USA, from May 13 to May 14, 2026, and will bring together more than 200 top executives from the medical tourism and insurance industries. The event functions as a business summit which enables medical tourism leaders, healthcare delivery experts and insurance specialists to participate in advanced talks and establish business partnerships.

A Platform for Strategic Deal-Making

The summit stands apart from traditional conferences, offering curated attendance with senior leaders from global healthcare systems, insurance companies, employers, medical tourism facilitators, and government bodies. It’s designed to foster meaningful business interactions, where major deals and collaborations are initiated, negotiated, and finalised. The closed-door format encourages candid conversations and confidential discussions around the future of cross-border healthcare and international patient flows.

At the heart of the summit is the goal of creating lasting connections and partnerships that will shape the medical tourism landscape for the year ahead. The gathering will see leadership from top global players, including UnitedHealthcare, Cigna, and leading hospital CEOs, making it the must-attend event for those shaping the future of healthcare tourism.

Why Attend?

The Global Medical Tourism & Insurance Summit is intentionally selective in its attendance, inviting only the most influential leaders in the industry. This exclusive format ensures that every participant has direct access to decision-makers who control patient flows, insurance coverage, and international healthcare partnerships. The curated networking sessions, including 1,000+ one-on-one meetings, provide opportunities for tangible business development and collaboration.

Participants will engage in discussions focused on real-world challenges, opportunities, and innovative solutions in the realm of medical tourism, including the future of insurance in cross-border care, employer healthcare strategies, and the integration of digital health solutions. These conversations will help establish the direction of the industry and set the stage for new healthcare delivery models.

Focused on Senior Leaders and Global Collaboration

This summit is exclusively designed for senior decision-makers, including CEOs, healthcare system leaders, insurance executives, and those responsible for medical travel and global patient mobility. The event’s emphasis on high-level engagement and structured deal-making enables participants to establish real collaborations and partnerships that impact both the healthcare sector and the medical tourism industry.

With a closed-door environment, the summit ensures that attendees can have focused, outcome-driven discussions without the distractions of larger conferences. The curated environment maximises the effectiveness of these conversations, helping decision-makers forge strategic alliances that will shape the future of medical tourism and cross-border healthcare.

Innovations and Strategic Insights for 2026 and Beyond

The 2026 summit comes at a crucial time, with the global healthcare landscape evolving rapidly. From telemedicine and AI-driven diagnostics to policy changes and insurance coverage reforms, cross-border healthcare is being transformed by technology, patient expectations, and changing regulatory environments. The summit will explore these themes, with experts and thought leaders discussing the future of medical tourism, the role of insurance, and the strategies employed by leading medical tourism facilitators.

As global patient mobility continues to grow, the summit will examine regional trends and emerging markets that are shaping the future of medical tourism. Notably, regions such as Asia, Latin America, and the Middle East are experiencing rapid growth in medical tourism, offering new opportunities for partnerships and investments.

Exclusive Access and Business Development Opportunities

The exclusive nature of the summit means that attendees will have direct access to leaders who influence global patient flows, insurance coverage, and international healthcare partnerships. The one-to-one meetings, along with structured discussions and networking opportunities, will create an environment conducive to forming long-term business relationships. As the medical tourism industry continues to grow, this summit will serve as a critical point for those wanting to shape the future of healthcare delivery and patient care globally.

An Essential Event for Industry Leaders

The Global Medical Tourism & Insurance Summit is scheduled to take place in 2026 as its most important event which will create exceptional chances for business deals, professional connections and industry partnerships between medical tourism and insurance professionals. The summit serves as the top international platform where leaders establish future cross-border healthcare developments while creating permanent international partnerships. The medical tourism industry requires its stakeholders to attend this summit so they can understand upcoming industry trends.

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