Brazil Breaks All Records in 2025 with a Historic Nearly Ten Million International Arrivals, Surpassing Markets Like Egypt and Morocco, Driven by Argentina, Chile, and the U.S.

Brazil achieved a historic milestone in 2025, welcoming nearly ten million international visitors, a 37% increase from 2024, and surpassing renowned tourism destinations like Egypt and Morocco. This surge was largely driven by key markets such as Argentina, Chile, and the United States, showcasing Brazil’s growing global appeal, rich culture, and expanding travel connections.

The country’s tourism sector also reached unprecedented financial heights, generating R$ 185.2 billion in revenue from January to October 2025, with foreign spending totaling $7.9 billion (approximately R$ 41.5 billion). This record-breaking performance solidified Brazil’s position as a global tourism leader, surpassing established markets and further cementing its role as a top international destination.

Surpassing Global Growth Rates

Brazil’s 2025 goal of 9.3 million arrivals represented a pivotal moment, breaking its own previous record of 6.77 million international visitors in 2024. Although 2024 had been seen as a peak year, 2025 delivered even higher numbers, continuing to grow at an accelerated rate. The final month of the year saw an 11% increase in visitor arrivals compared to December 2024, demonstrating Brazil’s strong growth momentum.

Record Tourism Revenue

With the rise in international visitors, Brazil’s tourism revenue also reached exceptional levels. From January to October 2025, the country generated R$ 185.2 billion in tourism-related revenue, setting a new record for the sector. This milestone is part of a broader trend, with total tourism revenue expected to approach R$ 200 billion by the end of the year.

For international tourism alone, foreign visitors’ spending reached a record $7.9 billion, solidifying Brazil’s status as a leading destination for international travelers.

Strategic Growth: Data, Infrastructure, and Airline Partnerships

Brazil’s tourism success is the result of a combination of strategic planning, data-driven decisions, and infrastructure improvements. Embratur’s investment in data intelligence played a key role in driving this growth. By establishing an intelligence center, Brazil was able to gather insights into travel patterns, consumer behavior, and nationality-specific preferences. This enabled more effective marketing and promotional campaigns tailored to distinct international markets.

Additionally, the country saw a significant increase in international flight options, with Brazil’s air network expanding by 16% in 2025, a growth rate well above the global average of 7%. This improved connectivity facilitated the surge in international arrivals.

Global Recognition and Unmatched Growth

In terms of global tourism performance, Brazil’s 37% growth in 2025 outpaced other popular tourist destinations, including Egypt (20% growth) and Morocco (14%). This level of expansion places Brazil firmly in the spotlight as one of the fastest-growing global tourism markets.

With a clear strategy in place, Brazil is poised to continue its upward trajectory in the coming years. The country’s tourism sector looks set to maintain its strong growth, driving further investments, infrastructure improvements, and new opportunities for global travelers.

Regional Growth: Beyond the Traditional Tourist Spots

The surge in visitors has been felt across the entire country, with key regions such as São Paulo, Rio de Janeiro, Rio Grande do Sul, and Foz do Iguaçu experiencing significant growth in tourist activity. Embratur’s president noted that tourism expansion is not just confined to major cities, with the Northeast region showing particularly strong growth, outperforming the national average.

Efforts to target and engage visitors from countries like Argentina, Chile, and the United States were crucial. These markets have become the primary sources of international visitors to Brazil. In particular, campaigns and airline partnerships have helped boost tourist arrivals from Chile, capitalizing on strong demand from this market.

Economic Impact and Job Creation

Tourism’s positive economic impact extends far beyond revenue generation. The sector has played a central role in creating jobs and fostering income opportunities across various industries. From hospitality and food services to transportation, travel agencies, and retail, tourism has driven economic growth throughout Brazil.

As a result, the country has seen a steady rise in employment, with the tourism industry continuing to stimulate growth in both domestic and international markets.

A Bright Future for Brazil’s Tourism Industry

The surge in international tourism has led to an influx of foreign capital, strengthening Brazil’s economy by boosting consumption and tax revenue. This growth has been directly tied to the rise in international visitors, and the government’s 2025 financial report has highlighted record-breaking tourism revenues.

Despite these successes, the challenge remains to sustain flight availability, extend tourists’ stays, and ensure a more even distribution of tourism benefits across the country. For Brazil, the key question is whether the country can continue to maintain this remarkable growth rate and ensure that the benefits of tourism reach all regions, not just the traditional hotspots.

In 2025, Brazil set a new tourism record with nearly ten million international arrivals, surpassing markets like Egypt and Morocco. This surge was fueled by key contributors, including Argentina, Chile, and the United States.

In conclusion, Brazil’s record-breaking tourism growth in 2025 reflects its growing global prominence as a top travel destination. With nearly ten million international visitors and unprecedented revenue, the country has successfully leveraged strategic marketing and expanded connectivity to attract tourists from key markets like Argentina, Chile, and the United States. As Brazil continues to capitalize on its cultural richness, world-class attractions, and improved infrastructure, it is well-positioned to maintain its leadership in the global tourism sector, ensuring sustained success for years to come.

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Shangri-La Eros New Delhi Celebrates Duck with an Exclusive Culinary Journey at Shang Palace

This February, Shangri-La Eros New Delhi is inviting food lovers to embark on a refined culinary adventure with its month-long Celebration of Duck at the renowned Shang Palace. From 1 to 28 February 2026, the luxury hotel’s signature restaurant will offer a distinguished exploration of one of Chinese cuisine’s most treasured ingredients—duck. With its unique flavours and rich culinary heritage, this experience offers a perfect blend of tradition, technique, and artistry, promising a memorable dining affair.

A Tribute to Tradition and Innovation

Shang Palace, with its understated yet elegant design, provides the perfect backdrop for this immersive dining experience. The restaurant’s spacious interiors and private dining rooms set the stage for a celebration that values precision and flavour, allowing guests to savour every moment of their meal in a relaxed yet sophisticated setting.

The Celebration of Duck takes diners on a journey that blends time-honoured culinary techniques with modern interpretations. Each dish is meticulously crafted to showcase the versatility of duck, inviting guests to discover its complex flavours and textures through a thoughtfully designed three-course journey. Available à la carte, this exclusive menu allows diners the freedom to curate their own experience, appreciating each preparation for its individual character.

The Journey Begins

The experience starts with lighter, refreshing dishes that set the tone for the meal ahead. A Crispy Duck Salad with Pomelo and Micro Greens offers a burst of freshness, complemented by the contrasting textures of crispy duck and vibrant greens. This opening dish primes the palate for the rich flavours to come.

The story deepens with an array of delicious dim sums and appetisers, such as the Duck & Chestnut Dumpling, Crispy Duck Cheung Fun, and Barbeque Duck Puff. These creations showcase the skill and craftsmanship involved in balancing richness with lightness, a hallmark of Shang Palace’s dedication to culinary excellence.

The Signature Three-Course Roasted Peking Duck

At the heart of the Celebration of Duck is the iconic Three-Course Roasted Peking Duck—a true highlight of the menu. This time-honoured dish begins with Crispy Duck Skin and Sliced Meat, elegantly served with soft pancakes. The second course reimagines the traditional, offering Duck Cheung Fun with Mushroom & Chestnut, a refreshing twist on the classic. The journey culminates with a hearty Duck Wonton Soup, creating a final, soothing chapter that showcases the full depth of duck’s flavour and versatility.

Deepening Flavours and Complex Dishes

As the meal progresses, the flavours become bolder and more intricate. The Double Cooked Duck with Green Sichuan Pepper and Dry Red Chilli provides a warming experience, offering a perfect balance of spice and depth without overwhelming the palate.

Main courses continue to explore duck’s versatility, with options like Six-Hour Braised Duck with Shaoxing Wine, Soya Sauce, and Star Anise. This dish highlights patience and precision, allowing the duck to tenderize and absorb the aromatic flavours. Another standout is the Steamed Duck with Silken Tofu in Black Pepper Sauce, where delicate flavours are balanced with a rich, velvety sauce.

For those seeking contemporary twists, dishes like E-Fu Noodles with Smoked Duck Breast and Duck Pot Rice with Egg and Edamame offer comforting yet luxurious renditions of duck, rounding off the meal with an air of opulence.

A Flexible Dining Experience

Available daily for both lunch and dinner, the Celebration of Duck is served exclusively through an à la carte menu, allowing guests to personalise their dining experience. Whether they choose to explore the full duck journey or select individual dishes, this limited-time celebration is designed to cater to different tastes and preferences.

A Celebration of Culinary Heritage

Set against the serene backdrop of Shang Palace and complemented by Shangri-La Eros New Delhi’s renowned hospitality, the Celebration of Duck is more than just a meal; it is a tribute to the craftsmanship and heritage of Chinese cuisine. Duck, with its rich history, requires time, respect, and a deep understanding of flavour and technique. This celebration invites diners to appreciate this prized ingredient in its many forms, all while enjoying an experience that epitomises luxury dining.

For those who savour exquisite flavours and appreciate the finer details of fine dining, the Celebration of Duck at Shang Palace promises to be an unforgettable journey—a true expression of culinary excellence.

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Jamaica’s Tourism Growth Hits New Heights with Princess Resorts Reopening and Boosting Employment

Jamaica’s accommodation sector is showing remarkable signs of recovery, with one of the island’s largest hotels, Princess Resorts, reopening 415 rooms and reintegrating approximately 800 tourism workers. This move is a significant step in Jamaica’s tourism revival, addressing both rising visitor demand and the need for local employment. The reopening not only enhances the island’s hotel capacity but also marks a pivotal moment in the recovery of the nation’s tourism industry.

The reopening of these rooms and the reinstatement of workers have given a substantial boost to employment in Jamaica’s tourism sector, which is a key driver of the island’s economy. This milestone represents investor confidence and an increasing demand from major source markets, such as the United States, the United Kingdom, and Canada.

Government Welcomes Positive Impact on Economy

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, welcomed the development as a tangible sign that recovery efforts are translating into real economic benefits. “The reopening of 415 rooms and the return of 800 workers at Princess Resorts represent a major step forward in Jamaica’s tourism recovery,” said Minister Bartlett. “This is about restoring livelihoods, strengthening communities, and ensuring that our tourism growth remains inclusive and sustainable.”

The significant economic ripple effect from the reopening extends far beyond the resort itself, as it brings much-needed jobs back to local communities and bolsters the capacity of the island’s tourism infrastructure. These efforts are seen as vital in providing a solid foundation for continued growth in Jamaica’s hospitality industry.

A Boost to Visitor Capacity and Service Quality

The reopening of Princess Resorts is part of a broader recovery strategy, with other major hotel chains such as Sandals Resorts and RIU Hotels also having resumed full operations. Princess Resorts is on track to fully reopen next month, with a total of 590 rooms and a staff complement of 1,005. This expanded offering comes just as Jamaica is experiencing strong and sustained interest from tourists eager to visit the island.

Jamaica’s Director of Tourism, Donovan White, emphasized the significance of the reopening in meeting rising travel demand and reinforcing the island’s competitiveness. “We are seeing strong and sustained interest in Jamaica across our major markets, and the return of this room inventory is both timely and strategic,” said White. “This underscores the confidence global hotel partners have in Jamaica as a resilient and high-performing destination.”

Increased room availability is essential for accommodating the growing number of visitors. As travel demand soars, Jamaica’s ability to provide high-quality accommodations and service has become more crucial than ever. The return of skilled workers to the industry plays a vital role in maintaining the island’s reputation for exceptional hospitality and service delivery.

A New Chapter for Princess Resorts and Jamaica’s Tourism Industry

While speaking at the reopening on Sunday February 1, 2026, Enrico Pezzoli, Managing Director Princess Hotels and Resorts Jamaica, said, “The past period invited reflection and growth. It challenged us to look closely at who we are and how we serve, and it encouraged us to return stronger, more focused, and more intentional in everything we do. I am deeply proud of our team for their professionalism, adaptability, and continued belief in this vision.”

This spirit of resilience and adaptability has become a hallmark of Jamaica’s tourism sector as it rebounds. The reopening of Princess Resorts is a part of a larger wave of recovery, with hotels across the island returning to full operations in tandem with improving airlift and booking trends.

Strengthening Jamaica’s Position as a Leading Destination

“We are seeing stronger efforts by all our hotel partners who are working to get back on stream ahead of their original timelines. This is a testament to our commitment to a full reopening to build resilience and ensure the sector’s growth delivers long-term economic benefits for the Jamaican people,” added Minister Bartlett.

As Jamaica’s accommodation sector continues to reopen and expand, it is becoming increasingly clear that the island is well on its way to becoming one of the top travel destinations in the Caribbean. The growth in tourism-related employment, the resurgence of visitor arrivals, and the confidence shown by global hotel partners in Jamaica’s recovery efforts all point to a bright future for the country’s tourism industry. The reopening of Princess Resorts is just one of many steps in rebuilding a sector that is crucial to Jamaica’s overall economic health.

As the island welcomes both returning visitors and new guests, Jamaica is poised for a successful year ahead in tourism, reaffirming its position as a top destination for leisure and business travel.

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