Luxury Cruises Set Sail from Dubai and Abu Dhabi with AROYA’s 2026 Arabian Gulf Season

Saudi Arabia’s first Arabian cruise line, AROYA Cruises, has announced its first Arabian Gulf season, which will begin operating on 21 February 2026. This new seasonal offering introduces a series of exciting cruises across the Arabian Gulf, which allows travellers to discover the region through a completely different experience. AROYA Cruises, which Cruise Saudi launched, delivers passengers an authentic “Remarkably Arabian” cruising experience that fuses luxury with local hospitality and traditional cultural practices.

New Range of Voyages for Arabian Gulf Season

The 2026 Arabian Gulf season will feature a range of itineraries to suit different traveller preferences. These include two-night, three-night, four-night, five-night, six-night, and seven-night cruises. With departures from key Gulf cities, including Dubai, Abu Dhabi, Doha, Dammam, and Muscat, the itineraries offer something for every type of traveller. Whether seeking a quick getaway or a longer exploration of the region’s coastlines and cultures, AROYA Cruises’ schedules provide greater flexibility and accessibility for all.

Exploring Iconic Gulf Destinations

The new season will bring passengers to iconic ports of call, including the historical city of Muscat in Oman, the stunning coastal Khasab, and the popular destinations of Abu Dhabi, Dubai, and Doha. A standout feature of these cruises is the inclusion of Sir Bani Yas Island, a pristine and secluded paradise that combines natural beauty with wildlife and cultural experiences, making it a must-visit for nature enthusiasts and culture seekers alike.

For passengers, these carefully curated itineraries provide an opportunity to explore the Arabian Gulf in a way never before available, offering a unique combination of modern luxury and authentic local experiences. AROYA Cruises’ exclusive offerings include traditional performances, Arabian-inspired cuisine, and world-class entertainment onboard, immersing guests in the rich culture of the region.

Onboard Experience: “Remarkably Arabian” Hospitality

AROYA Cruises is focused on providing guests with an exceptional experience that feels distinctly Arabian, while still meeting international standards. The cruise line’s flagship vessel, the AROYA, features an impressive array of luxury amenities, including 12 restaurants, 17 lounges, and 20 entertainment venues. The ship is designed to offer guests a premium cruise experience, with 1,678 cabins and a variety of room types, including exclusive Khuzama suites for VIP guests. This ship is engineered to deliver a cruising experience that combines the best of both worlds, modern comforts with authentic Arabian hospitality.

Notable onboard experiences include culinary delights, with a Saudi restaurant at sea, Irth, and regional flavours prepared in collaboration with local chefs. The ship also features dedicated spaces for wellness and sports, including Blossom by AROYA, a state-of-the-art wellness and fitness area, as well as a large kids’ zone offering entertainment for all ages. Passengers can indulge in top-tier services while enjoying a variety of leisure activities during their journey.

Convenient Embarkation Points for Regional Travellers

AROYA Cruises is designed with regional accessibility in mind, offering multiple embarkation points in three countries across the Arabian Gulf: the UAE, Saudi Arabia, and Qatar. This approach makes it easier for regional travellers to join the cruise without the need to travel far, making AROYA Cruises the perfect choice for those seeking a convenient, luxurious vacation with the flexibility of multiple departure points.

This added flexibility not only makes it easier for passengers to embark on their dream cruise, but also positions AROYA Cruises as a key player in the emerging Gulf cruise market. It reflects the region’s growing interest in luxury cruising and tourism, particularly as the Saudi Vision 2030 plan sets out to diversify the country’s economy through tourism and hospitality.

A Focus on Regional Development and Community Impact

AROYA Cruises is part of the broader initiative by Cruise Saudi to develop the Kingdom’s cruise industry and establish the region as a premier global tourism and cruise destination. The Arabian Gulf season is expected to draw thousands of international tourists, contributing to the growth of Saudi Arabia’s tourism infrastructure and the local economy. Additionally, this initiative aligns with Saudi Arabia’s Vision 2030 goals to promote sustainable tourism, cultural exchange, and regional cooperation across the Gulf states.

A New Era for Arabian Gulf Cruising

With its inaugural season in 2026, AROYA Cruises is set to revolutionise how travellers explore the Arabian Gulf. The combination of luxury, culture, and regional heritage makes AROYA a unique offering in the cruise industry, providing an unmatched experience for both regional and international visitors. As it embarks on its maiden voyages, AROYA is not only positioning itself as a leader in the Gulf cruise sector but is also contributing to the growth of tourism in Saudi Arabia and the wider Arabian Gulf region.

With various packages which provide onboard services and access to newly introduced locations, AROYA Cruises presents a unique experience that enables passengers to discover the Arabian Gulf’s natural beauty and cultural heritage. The upcoming season will initiate a transformative period for both regional tourism and maritime operations which will enable tourists from different parts of the globe to discover the Arabian Gulf’s diverse cultural heritage through novel tourist experiences.

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Top 7 Hot Springs Resorts to Visit This Winter for Ultimate Relaxation

The winter season serves as the perfect period for people to experience healing hot springs, which provide essential therapeutic benefits. The hot springs resorts, which exist in snowy mountain areas, peaceful river locations, and green valley regions, provide visitors with a combination of warm thermal pools, peaceful outdoor spaces and stunning scenic views. The following destinations offer winter travellers who want to experience hot springs as part of their journey to travel through beautiful natural landscapes and enjoy thermal healing treatments.

Iceland’s Blue Lagoon: A Winter Wonderland of Relaxation

Located near Reykjavik, the Blue Lagoon is one of the most famous geothermal spas in the world. Known for its silica-rich, blue waters, this geothermal oasis in the heart of Iceland provides visitors with a magical experience. Wintertime at the lagoon is particularly enchanting, as snowflakes gently fall onto the warm waters, creating an atmosphere of serenity and tranquillity. The steam rising from the water in stark contrast to the cold air adds to the surreal beauty of the experience. Ideal for both relaxation and skincare, Blue Lagoon combines luxury with nature’s therapeutic power.

Banff Upper Hot Springs: A Cozy Soak in the Canadian Rockies

In the heart of the Canadian Rockies, the Banff Upper Hot Springs offer visitors a chance to soak in naturally heated mineral water while surrounded by snow-capped mountains and towering pines. Located in Banff National Park, this resort is an iconic Canadian destination and provides a breathtaking winter view of the mountain landscape. The warm, soothing waters provide a stark contrast to the crisp mountain air, making it a perfect way to unwind after a day of winter sports or hiking.

Chena Hot Springs Resort: A Northern Lights Paradise

Chena Hot Springs in Fairbanks, Alaska offers an extraordinary winter experience. While soaking in the geothermal pools, visitors have a chance to witness the Northern Lights (Aurora Borealis), making it a truly magical destination. The resort’s remote location ensures clear skies and optimal viewing conditions, while the soothing warmth of the hot springs provides the perfect contrast to the freezing temperatures outside. The resort also features an ice museum and dog sledding adventures, offering a complete Alaskan winter experience.

Pagosa Springs: The Perfect Winter Soak in Colorado

Known for having the world’s deepest geothermal aquifer, Pagosa Springs in Colorado is a hidden gem. The town boasts multiple natural hot springs pools that stay warm throughout the year, even in the dead of winter. Located along the San Juan River, visitors can soak in the therapeutic waters while enjoying panoramic views of the snow-covered mountains. Whether you prefer a private hot spring experience or a public pool with fellow travellers, Pagosa Springs offers an unforgettable winter soak in a mountain town setting.

Pamukkale Thermal Pools: Snow and Steam in Turkey

Famous for its striking travertine terraces, Pamukkale in Turkey offers a unique experience in winter. While the natural terraces are a popular summer attraction, winter adds an enchanting twist, with the white calcium deposits covered by a layer of snow and ice, creating a winter wonderland effect. Soaking in the thermal waters, which have been used for therapeutic purposes for thousands of years, visitors can enjoy stunning views of the snow-covered landscape while the warm waters soothe their bodies.

Lake Kussharo Hot Springs: Winter Bliss in Japan

Located in Hokkaido, Japan, Lake Kussharo is home to some of Japan’s most secluded and authentic onsen experiences. The outdoor baths offer stunning views of the lake and the snow-covered landscapes surrounding it. The hot springs in this area are famous for their healing properties, known to relieve muscle pain and help with relaxation. In the winter months, visitors can enjoy the serene quiet of the surrounding forest while soaking in the hot mineral waters, making it an idyllic spot for nature lovers seeking peace and Japanese tradition.

Glenwood Hot Springs Resort: Colorado’s Premier Hot Springs Experience

The Glenwood Hot Springs Resort in Colorado is home to one of the world’s largest thermal pools, offering year-round relaxation with an exceptional mountain backdrop. While the resort is a popular summer destination, winter offers a quieter, more relaxed experience. Visitors can soak in the hot pools while enjoying the winter snow-capped views, making it the ideal place to unwind after a day of exploring the Rocky Mountains or skiing nearby. Glenwood’s spa services and fitness centre further enhance the wellness experience.

Embrace Winter in the Warmth of Hot Springs

Winter vacations are made for relaxing in hot springs resorts, which provide warm mineral-rich waters that heal tired muscles while creating a peaceful experience in snowy environments. These resorts offer ideal vacation experiences because they combine relaxation spaces with opportunities for outdoor activities through their various locations, which include Alaska’s northern lights and Pamukkale’s travertine terraces and Colorado’s mountain scenery. As travel trends shift towards eco-tourism and wellness tourism, hot spring destinations continue to provide travellers with a special combination of natural beauty and upscale amenities, which makes them an ideal winter vacation destination.

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Wakan Village in Oman to Benefit from New Cable Car System for Improved Accessibility

The Ministry of Heritage and Tourism is currently assessing a new cable car project that will improve tourist access to Wakan Village, which is in the beautiful Nakhal area of South Batinah in Oman. The project will create a contemporary system that will reduce traffic problems which emerge from the mountain roads that lead to the village located at 2000 meters above sea level.

Rising Tourism Demand in Wakan Village

In 2025, Wakan Village recorded an impressive 40,000 visitors, marking a significant rise in its tourism numbers. The village is renowned for its unique agricultural terraces, as well as its cool climate, making it a favourite destination for nature enthusiasts and those looking for a tranquil getaway. Additionally, the annual blossoming of apricot and plum trees between January and February attracts visitors from across the world, further boosting its appeal as a top tourist destination.

The planned cable car service will allow visitors to reach this picturesque location comfortably, bypassing the challenging mountain ascent. As the village continues to grow as a tourism hotspot, the new project will ensure that accessibility is improved while preserving the area’s natural charm.

Cable Car System to Alleviate Congestion

Currently, visitors who make the trek to Wakan Village are faced with a physically demanding climb, which involves navigating 700 steps to reach the summit. This can be strenuous for many, particularly during the peak tourist seasons. The introduction of a cable car system will not only provide a quicker and more convenient option but will also reduce the environmental impact of road traffic on the mountain paths.

The cable car project is part of a broader initiative to improve the tourism infrastructure in Oman, enhancing accessibility to its most famous destinations. Dr Al Mu’atasim Nasser al Hilali, Director of the Heritage and Tourism Department in South Batinah, confirmed that the cable car will be a key component of the government’s plans to increase the number of visitors to the region while preserving the area’s cultural and natural heritage.

Preserving Cultural Heritage While Promoting Tourism

The project also aims to integrate local heritage into the broader tourism experience. In addition to the cable car, the Ministry of Heritage and Tourism is working closely with local communities to transform traditional homes into heritage lodges and guesthouses. This initiative is designed to provide authentic experiences for visitors while ensuring that local culture and traditions are preserved.

Moreover, the government is improving the existing mountain paths by adding safety guardrails and rest areas, which will benefit those who prefer hiking. These enhancements will help strike a balance between promoting eco-tourism and maintaining the region’s natural beauty. Visitors will be able to enjoy the best of both worlds, modern amenities combined with traditional Omani hospitality.

Economic and Social Impact of the Project

The cable car system is expected to have a positive impact on the local economy by increasing the flow of visitors to the area. By providing easier access to Wakan Village, the project will enhance tourism revenue, encourage local employment, and promote regional economic growth. The partnership with the local community will also help create sustainable opportunities for small businesses and entrepreneurs, further enriching the local economy.

As part of its efforts to develop regional tourism, Oman is focusing on projects that integrate modern infrastructure with the preservation of natural landscapes. The cable car initiative will be one of several projects that aim to elevate the country’s standing as a sustainable tourist destination while contributing to its economic recovery.

Enhancing Wakan Village’s Tourism Appeal

The cable car project in Wakan Village will provide significant benefits to both tourists and the local community. By improving accessibility and safety, the project will make it easier for visitors to explore the beauty and heritage of this unique destination. With the introduction of modern infrastructure such as the cable car system and the revitalisation of traditional homes, Wakan Village will continue to attract tourists while preserving its rich cultural legacy.

Oman Universal Tour Development Project will use the Wakan Village cable car system to establish sustainable travel connections, which will help Oman become a top eco-friendly tourism destination in the Gulf region.

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Kimpton Al Rowda Doha to Open in 2026 with Unique Dining and Pet-Friendly Spaces

IHG Hotels & Resorts has announced an exciting new addition to its portfolio with the debut of Kimpton Al Rowda Doha. The luxury lifestyle hotel will open its doors in mid-2026 to provide 283 rooms and suites and apartments, which showcase the Kimpton brand’s distinctive design elements, culinary creativity and authentic hospitality. The hotel will operate as a lively center which supports business activities and vacationing guests by creating spaces that foster genuine social interaction.

Kimpton Hotels & Restaurants, a well-established brand known for pioneering the boutique hotel concept over four decades ago, continues to redefine the hospitality experience. The Kimpton Al Rowda Doha will fully embrace the brand’s distinctive human-centered character, combining design-led accommodations with immersive lifestyle experiences. The hotel’s prime location in downtown Doha places it close to major commercial hubs, cultural landmarks, and premier attractions, ensuring guests are perfectly positioned to explore the city.

An Immersive Lifestyle Experience with Five Distinct Dining Venues

Kimpton Al Rowda Doha will be a true culinary hotspot, featuring five unique dining and lounge venues, each designed to offer an exceptional dining experience. Guests can look forward to a destination rooftop bar with panoramic views of the city, creating the perfect setting for relaxation and socialising. Reflecting the Kimpton brand’s commitment to creative dining, these venues will blend imaginative cuisine with a stylish, vibrant atmosphere, making them a key part of the hotel’s dynamic appeal.

In addition to its culinary offerings, the hotel will provide meticulously curated guest rooms, suites, and apartments that embody Kimpton’s design-led philosophy. The interiors will showcase a blend of comfort and creativity, offering spaces where guests can feel at home while enjoying the luxury and sophistication that Kimpton is known for.

A Pet-Friendly Hotel for a Welcoming Experience

In keeping with Kimpton’s tradition, Kimpton Al Rowda Doha will be a pet-friendly hotel, welcoming furry companions with open arms. This feature enhances the hotel’s human-centered approach, ensuring that both guests and their pets can enjoy a comfortable and enjoyable stay in one of Doha’s most vibrant locations.

Doha’s Growing Appeal as a Global Destination

Doha has firmly established itself as a global destination for both business and leisure travelers, supported by world-class events, cultural investments such as the Museum of Islamic Art and the National Museum of Qatar, and its status as a major aviation hub. The city beautifully blends ancient traditions with avant-garde architecture and modern luxury, making it a dynamic destination for visitors from around the world. Kimpton Al Rowda Doha will contribute to the city’s growing appeal by offering a unique and vibrant place to stay, work, and play.

IHG’s Growing Presence in the Middle East

This new addition to IHG’s portfolio marks a significant step in the brand’s growing luxury and lifestyle presence in the Middle East. Kimpton has already experienced success with the recent opening of Kimpton KAFD in Riyadh and is set to expand further in the region, with new openings in Dubai and Jeddah. The debut of Kimpton Al Rowda Doha underscores IHG’s commitment to expanding its luxury and lifestyle offerings in key markets across the Middle East.

Currently, IHG operates 8 hotels in Qatar across 5 of its brands, including InterContinental, voco, Crowne Plaza, Holiday Inn, and Staybridge Suites, showcasing the company’s strong presence in the region.

A New Chapter for Luxury Hospitality in Doha

Kimpton Al Rowda Doha will establish new standards for luxury hospitality throughout Qatar’s capital city through its combination of designer hotel rooms and modern dining options and active communal areas. The new hotel will provide business professionals and vacation tourists with a perfect base as the city expands to welcome international visitors. The combination of prime location and pet-friendly policy and Kimpton’s signature hospitality will make Kimpton Al Rowda Doha a distinctive hotel experience in the city’s lively hospitality industry.

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Trilogy Hotels Brings a New Era of Hospitality to Peppers Gallery Hotel Canberra

Trilogy Hotels has commenced operations at the renowned Peppers Gallery Hotel Canberra, marking the hotel’s rebranding under the management of the independent hotel group. The company opens new operations in Canberra while expanding its presence in Australia’s premium hotel market through this major development. The 80-room boutique hotel located in Canberra’s vibrant New Acton precinct combines heritage architectural elements with contemporary hotel facilities to create an attractive destination for both vacationers and business travellers.

Originally designed by celebrated architect John Smith Murdoch, the Peppers Gallery Hotel Canberra was built in 1927 to accommodate newly hired public servants for the grand opening of Australia’s first Parliament House. Its heritage-listed status ensures the preservation of its original character, while recent updates have introduced contemporary comforts and services to meet the needs of today’s discerning travelers.

A Heritage Property with Modern Comforts

The hotel’s location, just 300 meters from Canberra’s Civic Centre and close to key cultural institutions such as Lake Burley Griffin and the National Museum, makes it an ideal base for exploring the Australian capital. Guests can enjoy easy access to the city’s leading attractions, while the hotel itself offers a range of premium amenities. These include a fitness centre, library bar, and 24-hour reception, providing a well-rounded experience for both business and leisure visitors.

In addition to its heritage features, the hotel boasts state-of-the-art conference and meeting facilities, perfect for corporate events, conferences, or seminars. With art installations adorning both public and private spaces, the Peppers Gallery Hotel seamlessly merges aesthetics with functionality. Its thoughtful blend of heritage and modernity offers an atmosphere of refined luxury, ideal for guests looking for both comfort and style during their stay.

Trilogy Hotels and Accor Partnership: A Global Reach

The Peppers Gallery Hotel Canberra will operate under a franchise agreement with Accor, leveraging the global distribution network and loyalty program of one of the world’s largest hotel groups. This partnership ensures that the hotel can tap into Accor’s extensive market presence, making it an attractive option for both local and international travelers. Trilogy Hotels, known for its innovative management approach, brings its expertise to the hotel, enhancing guest services and operational efficiency.

Trilogy’s involvement in the hotel’s rebranding signals the company’s commitment to bringing distinct, high-quality hospitality to Australia’s capital, with a focus on design, culture, and exceptional service. The collaboration with Accor will further elevate the property’s stature and appeal, offering both leisure guests and corporate clients a seamless and sophisticated stay.

A Strategic Location in Canberra’s New Acton Precinct

The Peppers Gallery Hotel’s location in the New Acton precinct places it in the heart of Canberra’s cultural and artistic hub. Guests can explore the area’s creative spaces, including galleries, theaters, and cafes, or enjoy outdoor activities near the nearby Lake Burley Griffin. The hotel’s proximity to the Civic Centre also makes it an ideal choice for business travelers attending conferences or meetings in the area. Whether you’re visiting for a relaxing getaway or a corporate event, Peppers Gallery Hotel offers a premium, convenient location that’s hard to beat.

A New Chapter for Peppers Gallery Hotel Canberra

Peppers Gallery Hotel Canberra establishes a fresh period for this historic property, which maintains its historical charm through contemporary services and facilities. The hotel will deliver an exceptional experience to visitors who come to Canberra through its partnership with Accor and its management partnership with Trilogy Hotels. Peppers Gallery Hotel provides a comfortable and sophisticated experience which showcases the cultural heritage of the capital city for all guests who visit the hotel.

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Starhotels Unveils Gabrielli Luxury Apartments in Venice, A New Standard of Elegance

Starhotels Collezione has expanded its offering in Venice with the opening of Gabrielli Luxury Apartments, a new concept designed for those seeking privacy and autonomy while still enjoying high-end services. The six bespoke residences located near the lagoon and the famous Hotel Gabrielli Venezia provide guests with a unique way to experience Venetian charm through their combination of traditional elements and modern design. The hotel offers three historic buildings as apartments, which provide guests a peaceful space to stay that is away from the city’s most active areas.

These residences, reimagined by Milanese designer Andrea Auletta, have been carefully restored and designed to provide guests with a contemporary and comfortable setting, while preserving the timeless allure of Venetian architecture. Each apartment offers a separate living area, fully equipped kitchen, bright bedrooms, and bathrooms with natural light, perfect for those looking for a blend of comfort and style in an authentic Venetian setting.

A Range of Luxury Apartments to Suit Different Needs

The Gabrielli Luxury Apartments cater to a variety of guests, from couples to families, with three distinct accommodation types that ensure flexibility and comfort:

• One-Bedroom Prestige Apartments (39-55 sqm): These elegant apartments, located in quiet Venetian corners like Calle del Cagnoletto or Calle Morosina, offer well-proportioned living spaces. The apartments feature canaletto walnut and Fior di Pesco marble kitchens, a cozy living area, and a peaceful bedroom that creates a tranquil environment to unwind.
• Two-Bedroom Deluxe Apartment with Terrace (109 sqm): Ideal for families or groups, this expansive apartment spans three floors and includes two separate bedrooms, two bathrooms, and a private panoramic rooftop terrace. Guests can enjoy breathtaking views of the city, making it a perfect setting for admiring Venice from above.
• One-Bedroom Heritage Apartments Garden View (47-52 sqm): Overlooking the serene garden of Hotel Gabrielli, these apartments feature exposed antique beams and a refined dual-aspect atmosphere that enhances the slow-paced Venetian lifestyle. The peaceful garden view offers a calm retreat from the city’s bustling streets.

Exclusive Access to Hotel Gabrielli’s Premium Facilities

Though designed for independent stays, Gabrielli Luxury Apartments offer guests exclusive access to the world-class facilities at Hotel Gabrielli. These amenities include:

• Felice al Gabrielli Restaurant: A fine dining experience offering a refined menu that highlights Venetian cuisine and seasonal ingredients.
• K Lounge Bar: A sophisticated space to unwind with a drink while enjoying the scenic views of the surrounding area.
• Gabrielli Rooftop Terrace: With sweeping views of San Giorgio Maggiore and the Venetian skyline, this is the perfect spot to relax after a day of exploration.
• Intimate Hotel Spa: Offering a sauna, Turkish bath, sensory shower, and private treatment room, the spa is the perfect place to indulge in wellness during your stay.

The Perfect Blend of Privacy and Luxury in Venice

Gabrielli Luxury Apartments presents a new way to experience Venice, offering both the independence of self-contained residences and the luxury of Starhotels Collezione’s renowned hospitality services. Whether you are exploring the labyrinthine canals, indulging in the local cuisine, or relaxing in your stylish apartment, these accommodations provide a perfect base for those seeking a sophisticated and authentic Venetian experience.

Experience Venice in Ultimate Comfort and Style

The Gabrielli Luxury Apartments at Starhotels Collezione provide their guests with an exceptional blending of private space, luxurious amenities and authentic Venetian beauty. The apartments serve as perfect spaces for both romantic escapes and extended family or friend vacations because they create an exceptional atmosphere to experience the enchanting beauty of Venice. The Gabrielli Luxury Apartments will transform Venice travel experiences through their distinct architectural design, outstanding amenities and their location near the lagoon.

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Jersey Boys and Beetlejuice Ended by Norwegian Cruise Line to Make Way for New Entertainment

Norwegian Cruise Line (NCL) has announced the closure of two Broadway-style productions across its fleet as part of a broader shift in its entertainment offerings. The iconic “Jersey Boys” and the recent hit “Beetlejuice: The Musical” will both conclude their runs in 2026 aboard Norwegian Bliss and Norwegian Viva, respectively. These closures reflect NCL’s multi-year initiative to revitalise its entertainment lineup and focus on offering original programming for its guests.

The departure of “Jersey Boys”, which has been running since 2018 on the Norwegian Bliss, and “Beetlejuice”, which debuted on Norwegian Viva in 2023, marks the continuation of NCL’s strategic transition. The company aims to move away from Broadway adaptations and instead expand its portfolio of unique and diverse entertainment options.

Strategic Shift in Onboard Entertainment

The decision to retire two beloved Broadway shows is part of NCL’s new focus on introducing original programming that aligns with the preferences of today’s cruisers. As part of this shift, NCL plans to enhance its fleet’s entertainment by expanding existing shows like “Choir of Man” and “Syd Norman’s Presents: Rumours”, both of which will appear on more ships in the coming months.

NCL previously ended several other Broadway productions, such as “Summer: The Donna Summer Musical”, “Six”, “Footloose”, and “Kinky Boots”, as part of its evolving entertainment strategy. This move reflects NCL’s understanding of changing passenger interests, where guests are increasingly seeking a broader variety of entertainment options.

An Opportunity for New, Diverse Performances

Athanasios Titonis, CEO of Aboitiz InfraCapital, which oversees the NCL brand, emphasised that the decision to phase out some Broadway hits allows the company to invest in more diverse shows and daily activities that appeal to a broader demographic. By shifting away from these extensive Broadway shows, NCL has the opportunity to provide more spontaneous, interactive experiences for passengers.

The closure of “Jersey Boys” on Norwegian Bliss will take place during a seven-day voyage from Los Angeles on February 8, 2026, while “Beetlejuice” will finish its run on Norwegian Viva on March 21, 2026, during a sailing from Galveston, Texas. Both ships will then undergo adjustments to incorporate new forms of onboard entertainment, likely including comedy acts, musical performances, themed events, and more.

Expansion of Original Programming

One of NCL’s key initiatives is to focus on original shows such as “The Choir of Man”, which has been met with positive reviews for its unique blend of music, energy, and audience interaction. This show, along with “Syd Norman’s Presents: Rumours”, will be featured across more ships, reflecting a shift towards entertainment that is both engaging and distinctly NCL.

While Broadway-style productions have their place in cruise entertainment, the shift to shorter, original programming allows for greater flexibility, offering passengers a variety of experiences that don’t require months of planning. Guests can expect more intimate performances and themed entertainment options that align with the growing demand for interactive, spontaneous events on board.

Impact on Passengers and the Cruise Industry

This shift towards original content is not only about entertainment but also reflects a broader trend in the cruise industry where companies are reimagining passenger experiences. With passengers now expecting more diverse, flexible, and unique activities, NCL’s move can be seen as a direct response to these evolving expectations.

The company remains committed to delivering high-quality theatre productions alongside other activities that enrich the cruise experience. NCL’s focus is now on offering a mix of onboard entertainment that aligns with the variety of interests passengers have when they board the ship.

A New Era of Cruise Entertainment

Norwegian Cruise Line’s decision to phase out two iconic Broadway productions in 2026 signals the start of a new era in cruise entertainment. By embracing original programming and expanding its range of interactive shows, NCL is ensuring that it remains at the forefront of innovative entertainment for cruise passengers. This shift will allow the company to continue offering engaging, dynamic experiences while adapting to the changing needs of today’s traveller.

NCL will deliver enhanced entertainment experiences to its guests. Norwegian Cruise Line will introduce new entertainment options that include comedic performances and musical showcases, and special themed events to enhance passenger enjoyment of their time at sea.

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