Sri Lanka Takes Centre Stage at OTM 2026: Unique Lanka Travels Sets Its Sights on India’s Expanding Tourism Market

A storm of excitement hit the Indian travel market when Unique Lanka Travels, one of Sri Lanka’s top Destination Management Companies, showcased their game-changing vision at the grand OTM 2026, Asia’s most prestigious travel trade expo. The event unfolded over three days (February 5–7, 2026) at the Jio World Convention Centre in Mumbai, India, and set the stage for Sri Lanka to shine as India’s most exciting and accessible overseas destination.

As India’s tourism sector grows at an unprecedented pace, Sri Lanka stands poised to capture the hearts and imaginations of Indian travelers looking for an unforgettable experience. With its rich history, pristine beaches, and lush hill country, Sri Lanka has long been a secret treasure for many—but now, thanks to Unique Lanka Travels, it is gearing up to become the first choice for Indian tourists seeking both luxury and adventure.

OTM 2026, a dynamic and highly influential B2B travel exhibition, welcomed over 60 countries, representing tourism boards, tour operators, and experts from every corner of the globe. With such a vast pool of international players, the competition was fierce—but Unique Lanka Travels stood out by making a bold statement: Sri Lanka is ready to lead the pack in the Indian outbound tourism market.

A Vision for the Future: How Unique Lanka Travels Dominates the Indian Market

OTM 2026 was more than just an exhibition—it was a golden opportunity for Unique Lanka Travels to carve out a significant niche in the Indian market, and they seized it with precision. With India being one of Sri Lanka’s largest sources of visitors, Unique Lanka Travels displayed an innovative collection of personalized travel solutions to cater to the dynamic tastes of Indian tourists. From luxury vacations to adventure tourism, they put on full display how Sri Lanka can offer something for everyone.

Their show-stopping display at OTM 2026 included an eye-catching video presentation, capturing the beauty of Sri Lanka in all its forms—from the sandy beaches of the south to the mist-covered mountains of the central hill country. Visitors to the booth were treated to a visual feast, highlighting Sri Lanka’s rich cultural heritage, its breathtaking landscapes, and its vibrant indigenous cultures. The video was more than just a visual showcase—it was a compelling invitation to explore Sri Lanka’s hidden gems, positioning the country as the ultimate getaway for the Indian traveler.

Charith De Alwis, the CEO of Unique Lanka Travels, passionately expressed, “India remains one of the largest sources of new visitors to Sri Lanka. OTM is an excellent platform for connecting to trade relations, gaining insight into current market trends and developing new tourism offerings.” These words perfectly captured the essence of Unique Lanka Travels’ mission: to create customized travel experiences that not only meet but exceed the expectations of the Indian market.

India’s Growing Love Affair with Sri Lanka: The Numbers Don’t Lie

The Indian outbound travel market is experiencing a massive surge, and Sri Lanka is uniquely positioned to capitalize on this rapid growth. In recent years, India’s tourism industry has boomed, with Indian tourists increasingly looking for destinations that offer both cultural richness and natural beauty. Sri Lanka is emerging as the ideal partner for this demand, with Unique Lanka Travels leading the charge to ensure that every visitor’s experience is unforgettable.

With India accounting for a large percentage of Sri Lanka’s international visitors, the growth in Indian tourism to Sri Lanka is not just a trend but a strong, ongoing shift in travel preferences. This shift is powered by the excellent connectivity between India and Sri Lanka, affordable travel options, and an ever-growing array of experiences that appeal to Indian tourists seeking everything from relaxation to adventure. Unique Lanka Travels ensures that these experiences are tailored to perfection, meeting the demands of the most discerning Indian travelers.

Sri Lanka’s Tourism Boom: The Ultimate Destination for Every Indian Traveller

Unique Lanka Travels went all out at OTM 2026 to showcase the versatility of Sri Lanka as a travel destination, meeting the changing demands of Indian vacationers. Whether travelers are in search of luxury, adventure, or something in between, Sri Lanka offers it all.

The company emphasized high-end leisure vacations to exclusive resorts nestled along Sri Lanka’s golden beaches, while also highlighting adventure tourism options such as trekking through the rainforests, wildlife safaris, and mountain biking in the hill country. For the more culture-oriented traveler, Unique Lanka Travels curated packages that showcase the island’s ancient temples, colonial-era landmarks, and indigenous festivals.

Adding a unique twist, they introduced their Responsible Tourism Program, which encourages travelers to immerse themselves in Sri Lanka’s culture while simultaneously supporting local communities and sustainability initiatives. This commitment to sustainable tourism was a strong selling point at OTM 2026, as Indian travelers increasingly demand eco-friendly options and travel experiences that align with their values.

The Future of Sri Lanka and India’s Tourism Relationship: A Shared Vision

As India’s tourism landscape continues to evolve, Sri Lanka’s tourism sector is uniquely positioned to play a vital role in meeting the needs of Indian travelers. Unique Lanka Travels has proven to be an invaluable bridge between the two nations, offering bespoke solutions that cater to every type of Indian traveler. This includes individual travelers, families, MICE groups, and even luxury seekers.

Looking forward, Unique Lanka Travels aims to strengthen its ties with the Indian market by expanding its services and creating even more personalized itineraries for Indian tourists. With the Indian middle class increasingly seeking travel experiences that are both affordable and luxurious, Sri Lanka’s appeal will only continue to grow. Unique Lanka Travels is the perfect partner to meet this demand.

The company’s long-term goal is clear: to establish Sri Lanka as the number one destination for Indian travelers, delivering tailor-made experiences that cater to every preference and ensuring smooth, seamless operations for every traveler. With their bold vision and unparalleled local expertise, Unique Lanka Travels is poised to dominate the Indian outbound market for years to come.

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