Baja California Sur, Quintana Roo, and Yucatán Lead the Charge in Mexico’s Record Cruise Tourism Performance, Surpassing 11.2 Million Passengers in 2025 – What You Need to Know

Baja California Sur, Quintana Roo, and Yucatán drive Mexico’s cruise tourism to new heights in 2025, surpassing 11.2 million passengers and setting a record for the industry.
Mexico’s cruise tourism experienced remarkable growth in 2025, with the country welcoming 11.2 million passengers through 3,156 ship arrivals, as per the latest official data from the Ministry of Tourism. This marks a 12% increase in passenger traffic compared to the previous year, while the number of cruise ship arrivals rose by 10.7%. The figures highlight one of the strongest performances for Mexico’s cruise sector, underscoring the industry’s significant contribution to regional development and local economies.
Josefina Rodríguez, the Minister of Tourism, emphasized the essential role cruise tourism plays in fostering economic growth across the country. She pointed out that the industry not only boosts tourism activity but also ensures that the economic benefits are felt in communities that depend on tourism. “When tourism thrives, communities thrive,” Rodríguez remarked, reaffirming the positive impact the cruise sector has on the nation’s overall development.
Pacific Coast Leads Growth
Among the various cruise regions, Mexico’s Pacific Coast recorded the most significant growth. Ports along the Pacific saw 3.6 million passengers and 1,134 ship arrivals, with increases of 24.9% in passenger volume and 18.2% in ship calls. Ensenada, located in Baja California, stood out with 1.3 million passengers and 360 cruise calls, marking a 41.7% rise in passenger traffic and a 32.4% increase in ship arrivals. Cabo San Lucas, situated in Baja California Sur, also demonstrated impressive growth, with 1.1 million passengers and 285 arrivals, reflecting increases of 46% in passenger numbers and 38.3% in ship calls.
These figures underscore the strategic importance of the Pacific Coast as a key stop on international cruise itineraries. The region’s robust performance solidifies its role as an essential part of Mexico’s expanding cruise tourism infrastructure.
Gulf-Caribbean Region Maintains Leadership
While the Gulf-Caribbean region experienced slower growth, it retained its position as Mexico’s largest cruise market in terms of volume. Ports in this region handled 7.6 million passengers and 2,022 ship arrivals, representing year-over-year increases of 6.7% in passenger traffic and 6.8% in ship calls. Mahahual, in Quintana Roo, recorded 2.4 million passengers across 571 cruise arrivals, continuing to be a significant hub for international cruise traffic.
Puerto Progreso, located in Yucatán, saw impressive growth, with 463,000 passengers and 152 ship calls, reflecting a 46% rise in passenger traffic and a 44.8% increase in ship arrivals. This growth underscores the region’s ongoing appeal and its central role in Mexico’s cruise tourism landscape.
Increase in Passengers Per Ship
Mexico also saw a notable increase in the average number of passengers per cruise ship. The figure rose from 3,499 passengers per vessel in 2024 to 3,541 in 2025, marking a 1.2% rise. This increase can be attributed to the use of larger ships or higher occupancy levels, indicating a growing trend towards more efficient use of cruise capacity.
Cozumel, one of Mexico’s most famous cruise destinations, achieved record-breaking figures in 2025. The island welcomed 4.73 million passengers aboard 1,300 ships, reflecting a 2.3% increase from the previous year. Peak activity was recorded in both January and December, with more than 160 cruise arrivals in each of those months. This solidifies Cozumel’s position as one of the leading cruise destinations in the Caribbean. In addition, 11 cruise ships made their first-ever calls to the island, including major vessels like Star of the Seas, Allure of the Seas, and MSC World America.
Cozumel’s Continued Appeal
Cozumel’s enduring popularity can be attributed to its rich cultural heritage and world-renowned coral reefs, which continue to attract cruise passengers from around the world. The Quintana Roo Port Authority (APIQROO) confirmed that Cozumel’s reputation as a top-tier cruise destination remains strong. In an exciting development for the island, authorities also revealed that the Royal Beach Club Cozumel, slated to open in 2026, will not restrict public beach access after a comprehensive review of its environmental impact assessment. This move ensures that the island’s natural beauty and public access to its beaches will be preserved while the tourism sector continues to thrive.
Looking Ahead
Mexico’s cruise tourism sector continues to show strong growth, fueled by an expanding network of destinations and the increasing appeal of the country’s coastal regions. With the Pacific Coast showing rapid growth and the Gulf-Caribbean region maintaining its dominance, Mexico is poised to further cement its status as a top global cruise destination. As the country attracts more visitors through its ports, it also underscores the vital role of sustainable tourism practices in preserving the environment while boosting local economies.
With the cruise industry continuing to thrive, Mexico remains a key player in the global tourism market, offering unparalleled opportunities for development and growth in both the local and national economies. The increasing number of passengers per ship, alongside the popularity of destinations like Cozumel, demonstrates the sector’s resilience and potential for continued success.
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