Shanghai’s Collaboration With Thailand Brings Exclusive Travel Discounts, Why Thai Tourists Are Flocking To This Vibrant City

Shanghai, with its vibrant fusion of modernity and rich tradition, is actively enhancing its stature as a leading global tourist destination. The Shanghai Municipal Administration of Culture and Tourism has unveiled an exciting new campaign aimed at attracting Thai tourists. The initiative, known as “This is Shanghai,” is specifically designed to appeal to Thai and Southeast Asian travellers, with a focus on offering a diverse array of attractions that cater to both contemporary interests and cultural heritage. The primary objective of the campaign is to elevate Shanghai’s reputation and increase its visitor numbers by offering a selection of experiences tailored to the preferences of this vital demographic.
Campaign Details: Aiming for Thai Tourists
The campaign’s central aim is to showcase Shanghai’s unique combination of modern urban experiences and traditional Chinese culture, in hopes of boosting its appeal to visitors from Southeast Asia, particularly Thailand. By highlighting attractions that offer a mix of contemporary thrills and cultural enrichment, the initiative seeks to position Shanghai as a must-visit destination for Thai tourists, ultimately strengthening its international standing.
To incentivize this specific audience, the campaign offers a 20% discount on a variety of Shanghai’s attractions and experiences. This limited-time offer is available to Thai travellers who book before 28 February 2026, with a cap on the discount set at 500 Thai baht. To redeem the offer, tourists must use the promotional code SHANGHAI20. The discount is available on a first-come, first-served basis, making it a compelling opportunity for early planners.
A Rich Blend of Attractions in Shanghai
Shanghai’s top attractions are prominently featured in this campaign. Among them, a visit to the world-famous Shanghai Disney Resort is likely to be a major draw for families and thrill-seekers alike. This celebrated theme park is a perfect blend of entertainment, magic, and beloved characters, offering an immersive experience suitable for visitors of all ages. The resort is an essential stop for those looking to enjoy a fun-filled day with Disney’s enchanting offerings.
For visitors preferring a more relaxed experience, strolling along the Huangpu River presents a wonderful opportunity to enjoy breathtaking views of Shanghai’s iconic skyline. This walk allows visitors to admire the juxtaposition of modern skyscrapers and historic structures, creating a remarkable contrast that reflects Shanghai’s evolution over the years.
Cultural explorers will appreciate a visit to Yu Garden, a beautiful and historically rich site that offers a serene escape from the city’s fast pace. Known for its traditional Chinese architecture and classic gardens, Yu Garden provides an immersive glimpse into China’s rich cultural heritage.
Hanfu dress-up is another key cultural experience offered in the campaign. This activity allows visitors to dress in traditional Hanfu attire, participating in authentic Chinese cultural practices, which enhances their connection to Chinese history and traditions. This immersive experience enriches the cultural aspect of the visit, offering tourists a chance to actively engage with China’s cultural roots.
Another noteworthy attraction promoted in the campaign is Zhujiajiao, a picturesque ancient water town on the outskirts of Shanghai. Known for its charming canals and ancient bridges, this historical village transports visitors back in time. Exploring this tranquil town allows tourists to experience rural China’s beauty, with its traditional architecture and serene waterways providing a peaceful retreat from the bustling city.
Shanghai’s Culinary Delights
No visit to Shanghai would be complete without experiencing the city’s world-renowned cuisine. The campaign places significant emphasis on Shanghai’s famous dishes, such as soup dumplings and crab roe noodles. These iconic dishes are central to the city’s food culture, offering a taste of Shanghai’s gastronomic legacy. The campaign encourages visitors to indulge in these local delicacies, ensuring that they don’t miss out on the essential flavors that define the city’s culinary traditions.
Impact on the Tourism Industry
The launch of this campaign is expected to have a profound impact on Shanghai’s tourism sector, particularly in its efforts to attract Thai tourists and Southeast Asian travellers. Thai tourists, who increasingly seek destinations offering both modern attractions and cultural authenticity, will find Shanghai an irresistible option due to the variety of experiences it offers. The campaign, with its focus on cultural immersion, perfectly aligns with the evolving interests of Thai tourists, who are looking for destinations where they can explore authentic cultural experiences alongside contemporary urban experiences.
This campaign not only aims to boost Shanghai’s tourism but also sets a global precedent for other cities targeting specific traveller groups. The success of the initiative could inspire other destinations to adopt similar strategies, which focus on niche demographics. Targeted tourism promotions, like those offered in the “This is Shanghai” campaign, are likely to become a growing trend in the industry, with destinations increasingly recognizing the benefits of catering to specific cultural and demographic groups.
Shanghai: A City of Modernity and Tradition
One of the most compelling features of Shanghai as a tourist destination is its ability to seamlessly blend modern urban excitement with traditional cultural experiences. The city is home to stunning skyscrapers, world-class shopping, and cutting-edge entertainment, while simultaneously preserving its rich cultural history through landmarks like Yu Garden and Zhujiajiao.
By promoting this blend of modernity and tradition, the campaign ensures that Shanghai appeals to a wide range of travellers. Whether someone is drawn to the thrill of Shanghai Disney Resort, the peaceful atmosphere of Yu Garden, or the historical allure of Zhujiajiao, the city offers something for everyone. This strategic blend of attractions allows visitors to experience the many dimensions of Shanghai, making it a comprehensive and appealing destination.
As the success of this initiative becomes evident, it may influence how other cities market themselves in the future, particularly in the way they blend modernity with tradition. Cities looking to boost their global appeal can learn valuable lessons from Shanghai’s approach, ensuring that they provide diverse experiences that cater to a wide variety of traveller preferences.
Technology and Digital Marketing: A Key Component
The “This is Shanghai” campaign also highlights the growing significance of digital marketing in the tourism industry. By utilizing global booking platforms, Shanghai is leveraging digital tools to reach a broader and more diverse audience. This online approach simplifies the travel booking process, allowing tourists to easily plan and book their trips to Shanghai.
The integration of promo codes and special offers within the campaign is a testament to the power of digital marketing. By using online tools to attract Thai tourists, the campaign ensures that visitors can easily access exclusive deals, helping them make the most of their visit. As technology continues to play a larger role in shaping the tourism industry, other destinations are likely to follow Shanghai’s lead, integrating digital promotions into their marketing efforts.
This approach also signals a broader shift in the industry, where personalized tourism experiences are becoming the norm. With technology enabling more customized interactions, tourists can now plan their trips according to their specific interests, whether they seek historical exploration, modern entertainment, or gastronomic discovery. This shift towards personalized tourism reflects a growing trend where tailored travel experiences are becoming the preferred option for many tourists.
The Global Shift in Tourism Marketing
The campaign’s success is likely to catalyze a larger trend within the global tourism industry. As more destinations adopt targeted tourism campaigns, the concept of personalized travel will continue to grow. With digital marketing tools making it easier to cater to specific traveller demographics, more cities and regions will embrace this strategy, which promises to attract tourists with customized experiences.
This shift towards personalized tourism may lead to a rise in experiential travel, where tourists look beyond traditional sightseeing to seek authentic, immersive experiences. Instead of simply visiting famous landmarks, travellers may increasingly seek to engage with local cultures in meaningful ways, diving deeper into a destination’s traditions and heritage.
Shanghai’s Strategic Tourism Marketing
In summary, Shanghai’s “This is Shanghai” campaign represents a smart and strategic move to elevate the city’s global tourism profile. Through a well-curated mix of cultural experiences, modern attractions, and digital marketing, Shanghai is setting new standards for how cities can effectively engage with specific traveller groups. The campaign’s success has the potential to inspire similar efforts globally, leading to a shift towards personalized tourism that is both technology-driven and culturally enriching. As the industry continues to evolve, this approach may become the blueprint for how cities engage with international travellers, ultimately reshaping the landscape of global tourism marketing.
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