OPO Hotels & Resorts to Unveil Ambitious Expansion Plans at SATTE 2026, Tapping into India’s Most Renowned Spiritual Tourism Destinations Like Khatu Shyam, Varanasi, and Ayodhya

OPO Hotels & Resorts, one of India’s rapidly expanding hospitality brands, is poised to unveil its ambitious expansion plans at SATTE 2026, the largest and most influential travel and tourism exhibition in South Asia. This strategic move highlights the brand’s focus on tapping into some of India’s most renowned spiritual and cultural tourism destinations, including Khatu Shyam, Varanasi, and Ayodhya. With these locations being at the heart of India’s thriving tourism sector, known for their spiritual significance and rich cultural heritage, OPO Hotels & Resorts is strategically positioning itself to meet the growing demand for high-quality accommodations. By participating in SATTE 2026, OPO aims to showcase its expanding portfolio, build valuable industry connections, and further establish its reputation in one of the most competitive hospitality markets.

OPO Hotels & Resorts, a rapidly growing hospitality brand in India, is making waves across some of the country’s most renowned spiritual and cultural tourism destinations. As part of its ongoing expansion strategy, the brand has announced its participation in SATTE 2026, the largest and most prominent travel and tourism exhibition in South Asia. SATTE, which has been a leading platform for over three decades, brings together global buyers and sellers, creating unique opportunities for networking, collaboration, and important industry discussions. With the global tourism sector evolving, this exhibition provides an ideal space for OPO Hotels & Resorts to showcase its offerings and further cement its place in the competitive hospitality landscape.

At SATTE 2026, OPO Hotels & Resorts will present its growing portfolio of properties located in some of India’s top tourist destinations. These locations include Khatu Shyam, Ayodhya, Kolkata, Varanasi, and Prayagraj—each known for their spiritual significance, rich cultural heritage, and high volumes of domestic and international visitors. These areas are also central to India’s tourism boom, making them ideal spots for the brand to tap into the growing demand for quality accommodation.

The decision to focus on key spiritual and cultural centers is a reflection of OPO Hotels & Resorts’ strategic vision to cater to a diverse range of travelers. These cities and towns are not just major religious and cultural hubs, but also thriving tourist destinations attracting millions of visitors each year. As domestic and international tourism continues to rebound, OPO Hotels & Resorts recognizes the tremendous potential to grow its footprint in these high-demand areas. The brand’s portfolio is positioned to cater to the spiritual seeker, cultural enthusiast, and business traveler alike, blending luxury, comfort, and personalized services with a deep understanding of the local culture.

OPO Hotels & Resorts is committed to elevating the guest experience across its properties. At SATTE 2026, the company will highlight its hospitality philosophy, which is centered on optimizing operational efficiency, expanding market reach, and delivering superior service quality. By utilizing advanced technologies in revenue management, analytics, and customer engagement, the brand aims to offer an exceptional stay experience that goes beyond traditional hospitality. The use of such innovations allows OPO Hotels & Resorts to cater to the evolving needs of today’s travelers, ensuring that each property remains competitive and attractive in a rapidly changing market.

Furthermore, SATTE 2026 will serve as a prime networking opportunity for OPO Hotels & Resorts to strengthen its existing relationships and forge new partnerships. With the event attracting travel agents, tour operators, corporate travel managers, and international buyers, the exhibition will help the brand further expand its reach across both national and global markets. By engaging with a diverse set of industry professionals, OPO Hotels & Resorts seeks to establish itself as a trustworthy and growth-focused partner within the ever-evolving Indian tourism industry.

In conclusion, OPO Hotels & Resorts’ participation in SATTE 2026 marks a significant step in its journey to becoming a key player in India’s hospitality sector. By targeting high-traffic spiritual and cultural destinations, the brand is set to capitalize on India’s booming tourism market. Through its strategic focus on service excellence, operational efficiency, and expanding partnerships, OPO Hotels & Resorts is well-positioned to grow its presence and reputation, both in India and internationally. The brand’s participation in SATTE 2026 reflects its unwavering commitment to growth and innovation in the dynamic and competitive tourism industry.

Speaking about the company’s participation, Sandeep Basu, CEO, OPO Hotels & Resorts, said: “SATTE is one of the most important platforms for the travel and hospitality sector in South Asia. Our participation at SATTE 2026 is a testament to OPO’s growing presence and our focus on developing strong trade partnerships. With a strong sales network, technology-enabled revenue management, and a growing portfolio in high-potential locations, we are confident of delivering sustained value to our partners and customers alike.”

OPO Hotels & Resorts has a robust central sales and marketing structure that offers 360-degree support to all its properties. The company has offices in Delhi, Mumbai, Jaipur, and Kolkata, and it also has partnerships with leading travel management companies, distributors, and online travel agencies.

OPO Hotels & Resorts operates with cutting-edge revenue management systems, data-driven insights, and a streamlined customer support infrastructure, all designed to optimize room occupancy, enhance booking conversion rates, and build lasting brand loyalty. Currently, the company boasts over 450 active rooms, with plans to expand by an additional 1,000 rooms in the near future. With more than 20 key strategic partnerships, OPO Hotels & Resorts is strategically positioning itself for growth across major Indian cities and preparing for potential global expansion.

OPO Hotels & Resorts is set to unveil its ambitious expansion plans at SATTE 2026, focusing on India’s top spiritual destinations like Khatu Shyam, Varanasi, and Ayodhya. With these locations being central to India’s booming tourism sector, the brand aims to meet the rising demand for quality accommodation. SATTE 2026 offers the perfect platform for OPO to showcase its growing portfolio and strengthen its presence in the competitive hospitality landscape.

Through its participation in SATTE 2026, OPO Hotels & Resorts aims to forge connections with key industry stakeholders, uncover new business prospects, and solidify its reputation as a reliable and forward-thinking partner in the dynamic Indian hospitality landscape.

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Marriott International Sets a New Benchmark in EMEA with Record-Breaking 230+ Organic Signings and More Than 31,000 New Rooms, Driving Impressive Expansion Across Europe, the Middle East, and Africa

Marriott International has set a new benchmark for growth in the EMEA region, marking a significant milestone in 2025 with over 230 new organic signings and the addition of more than 31,000 rooms to its portfolio. This impressive expansion is a testament to Marriott’s strategic focus on strengthening its presence across Europe, the Middle East, and Africa. The company’s ability to secure such a high volume of signings in a year underscores its commitment to meeting the growing demand for high-quality hospitality and reinforces its position as a leader in the global hotel industry. With a 7.8% increase in net room growth, Marriott’s expansion in this region reflects both the robust demand for diverse accommodations and the brand’s ability to tap into new markets, solidifying its footprint in some of the most dynamic travel hubs worldwide.

Marriott International, Inc. (Nasdaq: MAR) revealed remarkable expansion in 2025 across Europe, the Middle East, and Africa (EMEA), securing over 230 new organic signings, adding more than 31,000 rooms to its portfolio. The company also introduced 170 new properties and nearly 24,000 rooms throughout the region, leading to a 7.8% increase in net room growth within EMEA.

“2025 was another strong year for Marriott International in EMEA defined by strategic expansion and segment-wide momentum across the region,” said Satya Anand, President, Europe, Middle East & Africa, Marriott International. “We continued to grow our portfolio with purpose by expanding into new destinations, scaling our brands thoughtfully and offering even more diverse experiences for our guests and Marriott Bonvoy members. Our robust growth is a testament to the dedication of our teams and the trust of our owners, and we remain committed to shaping the future of travel in the region.”

The EMEA region of the company concluded 2025 with a robust pipeline, boasting over 600 properties and close to 113,000 rooms.

Germany, Italy, Saudi Arabia, the UAE, and the UK emerged as the leading markets, registering the highest number of signings across the region for the year. Conversions and adaptive reuse projects have been pivotal in driving this growth, with nearly half of the region’s signings stemming from the company’s diverse portfolio of collection brands and conversion-friendly offerings. This strategy remains a key focus for expansion in the region.

Unmatched Luxury Brands Propelling Exceptional Growth

Marriott strengthened its leadership in the luxury sector in 2025, with EMEA emerging as the company’s strongest region for luxury signings. The company achieved a record 40 luxury deals, with St. Regis leading the charge with 14 signed agreements. Notable additions include The St. Regis Karya Cove Resort, Bodrum, and The St. Regis Jeddah Corniche. Other significant luxury signings include The Cape Town EDITION, JW Marriott Hotel Tashkent, and JW Marriott Milos Resort and Spa.

Historic Residential Brand Expansion

Demonstrating its long-standing dominance in the branded residential market, Marriott signed an all-time high of 24 residential deals across EMEA in 2025, more than double the volume from 2024. Since the end of 2023, the company’s portfolio of branded residences has expanded significantly, with a 33% increase in Europe and a 70% surge in the Middle East and Africa. At the close of 2025, Marriott’s branded residential portfolio boasted 33 open properties and an additional 60 in the pipeline. Noteworthy signings include The Residences at the Dubai Beach EDITION, Marriott Residences Budapest, The Ritz-Carlton Residences in Palm Hills, Cairo, and Seamont, Autograph Collection Residences in Al Reem Island, Abu Dhabi.

Surge in Midscale Segment Growth

Marriott experienced remarkable success in the midscale segment, focusing on regionally relevant brands. Four Points Flex by Sheraton, a flexible, conversion-friendly brand, was the fastest-growing for Marriott in EMEA, with 18 signings and 23 openings in 2025. By year-end, Four Points Flex had 38 open properties with over 4,300 rooms. Additionally, Marriott introduced two new brands in the region: Series by Marriott, a global collection brand tailored for midscale and upscale markets, and StudioRes, an extended-stay brand for midscale properties. Both brands have generated significant developer interest across the region.

Strategic Acquisition of citizenM Brand

Marriott expanded its portfolio with the acquisition of the citizenM brand, renowned for its efficient use of space, tech-forward service, and design-centric approach. The integration of citizenM’s 19 hotels, totaling nearly 4,000 rooms, into Marriott’s platforms was completed in the fourth quarter of 2025, enhancing the company’s presence in the EMEA region.

Jerome Briet, Marriott International’s Chief Development Officer for Europe, the Middle East & Africa, stated, “From groundbreaking luxury and residential signings to the incredible growth of our midscale offerings, we are tapping into new opportunities across every segment. These achievements highlight the depth and diversity of our portfolio and reinforce our commitment to long-term value for hotel owners in the region.”

Marriott added 170 properties to its operational portfolio in EMEA in 2025, including notable openings such as:

• The Luxury Collection’s expansion continued with the debut of Patmos Aktis, a Luxury Collection Resort & Spa in Greece, and H15 Palace, a Luxury Collection Hotel in Krakow.
• Lifestyle luxury brands EDITION and W Hotels celebrated key openings, including The Lake Como EDITION, The Red Sea EDITION, W Florence, and W Sardinia.
• JW Marriott marked its entry into Greece with the JW Marriott Crete Resort & Spa, the brand’s first Mediterranean beach resort.
• The flagship Marriott Hotels brand launched in Luxembourg with the opening of the Luxembourg Marriott Hotel Alfa.
• Morea House, part of the Autograph Collection, opened in Cape Town’s Camps Bay, expanding the brand’s distinctive portfolio of independent hotels in the region.
• Moxy Hotels, celebrating its 10th anniversary, reached 100 open properties in the region, with new locations in Belfast, Istanbul, Lisbon, and Warsaw.
• Four Points Flex by Sheraton significantly expanded, adding over 20 properties, including the brand’s entry into Germany, Austria, Italy, and Spain.

In 2025, Marriott International achieved a remarkable milestone in the EMEA region, securing over 230 organic signings and adding more than 31,000 rooms to its portfolio. This growth highlights the company’s commitment to expanding its presence across Europe, the Middle East, and Africa, with a 7.8% increase in net room growth. Marriott’s strategic expansion reinforces its position as a leading force in the global hospitality industry.

As Marriott’s offerings continue to expand, the diverse and extensive portfolio positions the company as a key player in the EMEA region, providing developers and real estate investors with attractive opportunities for growth.

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IHG Hotels & Resorts Announces Strategic Partnership with AssetWise to Open Hotel Indigo Phuket Nai Yang Beach in 2030, Expanding Luxury Offerings in Southeast Asia

IHG Hotels & Resorts has revealed an exciting new collaboration with AssetWise Public Company Limited, and its subsidiary Rhom Bho Property Public Company Limited, to open the Hotel Indigo Phuket Nai Yang Beach by 2030. This partnership marks a significant milestone in IHG’s expansion plans across Southeast Asia, as the region continues to be a key focus for the company’s growing Luxury & Lifestyle portfolio. With over 190 properties already in operation and an additional 130 in development, the Hotel Indigo brand has proven to be a favorite among both property owners and travelers seeking unique, culturally inspired experiences. The addition of the Hotel Indigo Phuket Nai Yang Beach will not only solidify IHG’s presence in the vibrant Phuket market but also enhance its offerings in Southeast Asia and Korea, further aligning with IHG’s ongoing commitment to delivering exceptional and diverse hospitality experiences in these thriving markets.

IHG Hotels & Resorts (IHG) has announced its collaboration with AssetWise Public Company Limited and its subsidiary Rhom Bho Property Public Company Limited to open the Hotel Indigo Phuket Nai Yang Beach, slated to launch in 2030. This new addition will bolster the growing global presence of Hotel Indigo, which now boasts over 190 hotels in operation and more than 130 properties in its development pipeline. The brand has continued to capture the hearts of both property owners and travelers worldwide, offering unique, neighborhood-inspired experiences that reflect the essence of local culture.

This strategic expansion aligns with IHG’s ongoing commitment to enhancing its Luxury & Lifestyle offerings in South East Asia and Korea, with nearly 100 hotels either operational or in the pipeline. The Hotel Indigo Phuket Nai Yang Beach will join the voco Phuket Bangtao as part of IHG’s expanding partnership with AssetWise, further solidifying their collaboration in the vibrant Phuket market. Both properties are currently in the design and construction phases, adding to the region’s dynamic tourism landscape.

Shi’ai Liang, Senior Director, Development, South East Asia & Korea, IHG, said: “Today’s agreement further strengthens our relationship with AssetWise, while growing IHG’s portfolio in Phuket which now comprises seven open hotels and five pipeline properties across InterContinental, Vignette Collection, Hotel Indigo, Holiday Inn and Holiday Inn Express brands – with voco hotels set to debut soon.

“Last year, Phuket enjoyed its strongest high season in five years, surpassing pre-Covid levels. We’re confident this momentum will continue throughout 2026 and beyond, supported by the increase in direct international flights and the island’s reputation for nature and wellness, rich cultural heritage and exceptional cuisine.”

Paneeta Malaivongs, Deputy Chief Executive Officer, AssetWise commented: “For more than two decades, we have committed to creating and developing quality residences that fulfil our residents’ needs both now and in the future. We are therefore delighted to extend our partnership with IHG to two hotel projects in Phuket across two brands – Hotel Indigo and voco hotels– through which we’ll offer a stay to suit every traveller.

“We have seen the success of the IHG brand portfolio in Thailand and believe that Hotel Indigo will suit the beautiful lifestyle destination of Nai Yang beach thanks to its ability to immerse guests in a neighbourhood-inspired stay that blends comfort, creativity and authenticity, and shaped by the character, culture and energy of its surroundings. Together with IHG – our exclusive partner for hotel development – we look forward to opening our doors to guests in our properties.”

Hotel Indigo Phuket Nai Yang Beach is set to offer guests a prime location, just a five-minute drive from Phuket International Airport and approximately 45 minutes from the vibrant Phuket Old Town. This idyllic property will be within walking distance of the renowned Nai Yang Beach, allowing guests easy access to the coastline, while Sirinat National Park adds an extra layer of natural beauty to the area.

The hotel will feature modern amenities to enhance the guest experience. A restaurant and bar will provide a relaxed setting for dining and drinks, while a spa and fitness center will offer opportunities for relaxation and rejuvenation. These facilities ensure that visitors have everything they need for a comfortable and enjoyable stay, whether they’re seeking leisure or adventure.

As part of IHG’s rapidly expanding portfolio in Thailand, this new hotel is just one of many upcoming projects. The company currently has 37 more properties in development across the country, reflecting its commitment to increasing its footprint in the region. With these additions, IHG is working to provide more options for travelers in Thailand’s thriving tourism market.

IHG Hotels & Resorts has announced a strategic partnership with AssetWise to open the Hotel Indigo Phuket Nai Yang Beach in 2030, enhancing its Luxury & Lifestyle offerings in Southeast Asia. This new addition will bolster IHG’s growing presence in the region, which already boasts over 190 properties. The collaboration solidifies IHG’s commitment to delivering unique, neighborhood-inspired experiences in vibrant markets like Phuket.

IHG aims to expand its presence in Thailand to over 80 hotels within the next three to five years. This ambitious growth strategy aligns with the country’s booming tourism sector and reflects IHG’s dedication to providing exceptional hospitality experiences. The opening of Hotel Indigo Phuket Nai Yang Beach is just the beginning of a series of exciting developments for IHG in Thailand.

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