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Russia February 2026: Mazda up to record 6th place, Tenet T7 up to #2
The Mazda CX-5 represents 92% of the brandβs volume in February.
New car sales in Russia edge up 2.5% year-on-year in February to 80,027 units. The year-to-date volume after two months is down -3.9% to 160,631. Local behemoth Lada (-22.5%) continues to skid and accounts for 23.8% of its home market vs. 31.5% a year ago in February 2025. Haval (+6.1%) remains the most popular foreign carmaker at #2 with 12.7% share, while local newcomer Tenet may have reached its full potential at 10.8% share vs. 11.1% last month. Tenet is a China-Russia joint venture which assembles rebadged Chery vehicles at the Kaluga plant, previously owned by Volkswagen. Belgee (+134.6%) surges ahead to a record 4th place above Geely (-8.6%). The surprise of the month is Mazda up 1852.8% to reach an all time high 6th place, smashing its previous best of #9 hit last month and in January 2021. Toyota (+102.4%), Solaris (+29%) and Jetour (+15%) also shine below.
Looking at the models charts, the Lada Granta (-23.4%) drops to 9.1% share vs. 12.2% a year ago. It is now followed by the new Tenet T7 (aka Chery Tiggo 7L), up to a record 2nd place only 6 months after its launch. The Haval Jolion (+15%) is knocked down to #3 ahead of the Belgee X50 (+191%), aka Geely Coolray, up to a record #4, also hit in August and September 2025. The Lada Niva Travel (+25.8%) shows excellent health at #5 above the new Tenet T4 (aka Chery Tiggo 4). The Lada Vesta (-62.8%) is in complete freefall at #7 while the Mazda CX-5 (+2769.7%) stuns at a record 8th place.
Previous month: Russia January 2026: Tenet up to 11.1% share, Mazda hits record ranking, Lada Iskra gears up
One year ago: Russia February 2025: Market collapses -24.9%
Full February 2026 Top 10 brands and models below.
Russia February 2026 β brands:
| Pos | Brand | Feb-26 | % | /25 | Jan | 2026 | % | /24 | Pos | FY25 |
| 1 | LadaΒ Β | 19,040 | 23.8% | β 22.5% | 1 | 38,684 | 24.1% | β 25.8% | 1 | 1 |
| 2 | Haval | 10,155 | 12.7% | + 6.1% | 2 | 20,881 | 13.0% | β 2.4% | 2 | 2 |
| 3 | Tenet | 8,626 | 10.8% | new | 3 | 17,575 | 10.9% | new | 3 | 9 |
| 4 | Belgee | 4,694 | 5.9% | + 134.6% | 5 | 7,640 | 4.8% | + 100.2% | 5 | 5 |
| 5 | GeelyΒ | 4,664 | 5.8% | β 8.6% | 4 | 9,384 | 5.8% | β 17.1% | 4 | 4 |
| 6 | Mazda | 2,773 | 3.5% | + 1852.8% | 9 | 4,871 | 3.0% | + 1341.1% | 6 | n/a |
| 7 | Changan | 2,111 | 2.6% | β 52.3% | 6 | 4,491 | 2.8% | β 52.8% | 7 | 6 |
| 8 | Jetour | 2,035 | 2.5% | + 15.0% | 8 | 4,148 | 2.6% | + 4.1% | 8 | 7 |
| 9 | ToyotaΒ Β | 1,975 | 2.5% | + 102.4% | 7 | 4,093 | 2.5% | + 89.7% | 9 | 10 |
| 10 | Solaris | 1,504 | 1.9% | + 29.0% | 10 | 3,040 | 1.9% | + 23.7% | 10 | 8 |
Russia February 2026 β models:
| Pos | ModelΒ | Feb-26 | % | /25 | Jan | 2026 | % | /25 | Pos | FY25 |
| 1 | Lada Granta | 7,289 | 9.1% | β 23.4% | 1 | 14,886 | 9.3% | β 28.9% | 1 | 1 |
| 2 | Tenet T7 | 4,641 | 5.8% | new | 3 | 8,810 | 5.5% | new | 2 | n/a |
| 3 | Haval Jolion | 4,336 | 5.4% | + 15.0% | 2 | 8,702 | 5.4% | + 10.0% | 3 | 3 |
| 4 | Belgee X50 | 3,530 | 4.4% | + 191.0% | 10 | 5,157 | 3.2% | + 133.7% | 7 | 4 |
| 5 | Lada Niva Travel | 3,486 | 4.4% | + 25.8% | 6 | 6,488 | 4.0% | + 10.5% | 5 | 8 |
| 6 | Tenet T4 | 3,208 | 4.0% | new | 4 | 7,331 | 4.6% | new | 4 | n/a |
| 7 | Lada Vesta | 3,035 | 3.8% | β 62.8% | 5 | 6,072 | 3.8% | β 62.5% | 6 | 2 |
| 8 | Mazda CX-5 | 2,554 | 3.2% | + 2769.7% | 9 | 4,444 | 2.8% | + 2006.2% | 8 | n/a |
| 9 | Lada Niva Legend | 2,031 | 2.5% | β 3.1% | 7 | 4,419 | 2.8% | β 9.3% | 9 | 7 |
| 10 | Geely Monjaro | 1,795 | 2.2% | β 6.1% | n/a | 3,176 | 2.0% | β 24.8% | n/a | 5 |
Source: Manufacturers
