Two IDC analysts revealed stats last week at MWC: foldable market share sits at 50% for Motorola in the US. This is despite the presence of Samsung, but it remains to be seen how it holds after the arrival of the Apple iPhone Fold.

The 50% market of Motorola is purely built on the back of those Razr flip phones that people actually want to buy in the US. The company officially announced its first Razr Fold (book-style foldable), coming stateside.

Samsung has got the bigger lineup, the deeper R&D pockets, and the brand recognition in foldables. Still, it’s getting torched by a company that basically said, “let’s make flip phones fun again” and picked some decent colors.

Here’s what’s working

Motorola priced the Razr lineup where normal people can actually afford it. They picked colors that don’t look like they came from a corporate boardroom. Fun sells when the tech actually works, and the recent Razr models work well enough.

Meanwhile, the real nightmare hasn’t even started yet. Apple’s foldable iPhone is no longer an “if” as mass production is planned for the second half of 2026.

The device will use a book-style folding mechanism similar to Samsung’s Galaxy Z Fold, and it reportedly has no visible crease, a problem Apple has pursued eliminating “regardless of cost.”

It’s rumored to cost around $2,200 to $2,400, which is insane money but won’t matter to the people who line up for launch day iPhones every September.

The post Motorola rocks US foldable market despite Samsung, but can it survive Apple’s arrival? appeared first on Sammy Fans.